Focus on Blog Content Before Traffic

I have read several books on blogging and subscribe to several blogs for bloggers. I have even attended a few blogging seminars. They seem to all talk about similar things.

Two Hands Typing on a Keyboard Photo courtesy of ©iStockphoto.com/sdominick, Image #103597

Photo courtesy of ©iStockphoto.com/sdominick

I have heard the experts talk about:

  • The differences between blogging platforms
  • The elements of great blog design
  • The merits of including or excluding advertising
  • Search engine optimization (SEO)
  • Comment engagement and strategy
  • The use of social media
  • Third-party widgets and hacks
  • Unique visitors, page views, and bounce rates
  • Page load time optimization

But I rarely hear the pros talk about the one thing that is essential: content.

All of these other items are interesting, but none of them will help you if you don’t write great—or at least, pretty good—blog posts. In fact, these items can quickly become a distraction if you are not careful. It is much easier to search for another blog widget or tweak your blog design than actually write. (Don’t ask me how I know this!)

Writing itself is difficult, arduous work. As someone once said, “I don’t particularly like writing, but I like having written.” Amen to that.

So before you open your blog admin page and start fiddling with the secondary stuff, I suggest you do the following:

  1. Commit to a specific number of posts per week. Frequency is more important than you think. In fact, it is second only to the quality of your content. If you are writing good stuff, most people want to hear from you. My goal is five posts per week.
  2. Determine when you will write. Everyone’s schedule is different. You might be in a season of life when you can only commit to an hour a week. Perhaps you can commit to more. But, if possible, schedule your writing time just like any other appointment. I try to write for an hour every morning before work.
  3. Keep your posts short and to the point. Blogs are not a long-form medium. Brevity is a virtue. I shoot for 400–500 words. I often go over this, but I am working to whittle my posts down. I can tell you from experience that readers will bail out or scan if your posts get too long.
  4. Make it easy to get through your posts. Lists—both bulleted and enumerated—are magic. Why? Because reading is hard work. Lists, subheads, and even quotes make your content more accessible and help people get through it. It creates a sense of forward progress.
  5. Invite reader engagement. Make it easy for them to comment. This is why I do not require people to register to comment or fill-in some silly CAPTCHA test to prove they are human. All of this just adds friction and discourages people from commenting. Yet, I rarely have a problem with spam or inappropriate comments.

In summary, focus on creating content before you get too concerned about driving traffic. If you don’t post good content with enough frequency, none of the other items matter.

Question: What are your posting goals? How well are you doing?
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  • http://www.imaginemore.com/ Kendra Kinnison

    Great post! I would agree. And if you do put the cart before the horse and get a bunch of traffic before you have a decent portfolio of writing available, I doubt anyone will come back.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Exactly. It's like advertising for a retail store and then going to the store and being disappointed. All great marketing begins with a great product. In fact, David Ogilvy says, "great marketing will only make a bad product fail faster."

  • http://www.imaginemore.com Kendra Kinnison

    Great post! I would agree. And if you do put the cart before the horse and get a bunch of traffic before you have a decent portfolio of writing available, I doubt anyone will come back.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Exactly. It's like advertising for a retail store and then going to the store and being disappointed. All great marketing begins with a great product. In fact, David Ogilvy says, "great marketing will only make a bad product fail faster."

  • Ron

    Very good advice Michael. These are the things that I need to focus more on, especially #1.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, #1 is the #1 thing that has helped me build my current traffic to over 5,000 page views a day (sometimes as many as 12,000-15,000).

  • Ron

    Very good advice Michael. These are the things that I need to focus more on, especially #1.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, #1 is the #1 thing that has helped me build my current traffic to over 5,000 page views a day (sometimes as many as 12,000-15,000).

  • http://building-his-body.blogspot.com/ Anne Lang Bundy

    1. This is why I read your blog. Consistently great content. Good lead-in's tell me immediately if it's not relevant to me (rarely happens) so I don't waste time.

    2. This is a reassuring confirmation. When I get discouraged about low traffic, I sense the Lord prompting me not to worry about it, but just be faithful about the content. I appreciate Him using you, Mike, to affirm that.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Thanks, Anne. You are too kind.

  • http://building-his-body.blogspot.com/ Anne Lang Bundy

    1. This is why I read your blog. Consistently great content. Good lead-in's tell me immediately if it's not relevant to me (rarely happens) so I don't waste time.

    2. This is a reassuring confirmation. When I get discouraged about low traffic, I sense the Lord prompting me not to worry about it, but just be faithful about the content. I appreciate Him using you, Mike, to affirm that.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Thanks, Anne. You are too kind.

  • http://www.jameswillis.net/ Jim Willis

    Excellent post. And I love your WordPress theme. Is it a customized theme? Available to purchase?

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, I had it built from the ground up by Milk Engine. I highly recommend them!

  • http://www.jameswillis.net Jim Willis

    Excellent post. And I love your WordPress theme. Is it a customized theme? Available to purchase?

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, I had it built from the ground up by Milk Engine. I highly recommend them!

  • http://www.proverbs31life.com/ Kathryn Lang

    You said, “if possible, schedule your writing time just like any other appointment. ” This is a great tip that I intend to put into practice. It’s easy for me to say that I’m going to write one or two posts each day, but if I have a particular time when I will write that post then the whole office :) (I work from home) will realize that is what I’m doing. Hmm, maybe that would work for all of my writing projects. Thanks for the thinking points.

  • http://www.proverbs31life.com Kathryn Lang

    You said, “if possible, schedule your writing time just like any other appointment. ” This is a great tip that I intend to put into practice. It’s easy for me to say that I’m going to write one or two posts each day, but if I have a particular time when I will write that post then the whole office :) (I work from home) will realize that is what I’m doing. Hmm, maybe that would work for all of my writing projects. Thanks for the thinking points.

  • http://www.jenniferdeshler.com/ jennifer

    Mike,

    A great reminder for those of us currently working to take our blogs to the next level. Points 1 and 2 are the biggest challenge for me-what’s a good starting number per week?

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I started with one. That number is good to strengthen your writing muscles and find your voice. I did that for several months. Then, the next hurdle is three per week. I think this teaches you new writing skills like writing under pressure and just getting it out. That will start building your traffic. Then five is the next hurdle. I am doing this Monday—Friday. I set aside the weekend to read and find ideas and just "be."

      • http://intensedebate.com/people/dewde dewde

        This alone deserves its own post :-).

        peace | dewde

        • http://intensedebate.com/people/michaelhyatt Michael Hyatt

          Good idea! Thanks.

  • http://www.jenniferdeshler.com jennifer

    Mike,

    A great reminder for those of us currently working to take our blogs to the next level. Points 1 and 2 are the biggest challenge for me-what’s a good starting number per week?

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I started with one. That number is good to strengthen your writing muscles and find your voice. I did that for several months. Then, the next hurdle is three per week. I think this teaches you new writing skills like writing under pressure and just getting it out. That will start building your traffic. Then five is the next hurdle. I am doing this Monday—Friday. I set aside the weekend to read and find ideas and just "be."

      • http://intensedebate.com/people/dewde dewde

        This alone deserves its own post :-).

        peace | dewde

        • http://intensedebate.com/people/michaelhyatt Michael Hyatt

          Good idea! Thanks.

  • Hans Schiefelbein

    This is a great article for bloggers to remember what really matters. Especially from some e with a sucessful following as an experienced writer. My goal is two posts per week and I’m trying to ok igmy content to four or five topics.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Perfect!

  • Hans Schiefelbein

    This is a great article for bloggers to remember what really matters. Especially from some e with a sucessful following as an experienced writer. My goal is two posts per week and I’m trying to ok igmy content to four or five topics.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Perfect!

  • http://www.linkedin.com/in/jonathanbentz Jonathan Bentz

    There are so many blogs out there that truly – in the end – content has to rule. If you can't write for squat, then the SEO and all that stuff is great… but it won't matter. No one wants to read a boring or poorly written blog.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Amen to that!

  • http://www.linkedin.com/in/jonathanbentz Jonathan Bentz

    There are so many blogs out there that truly – in the end – content has to rule. If you can't write for squat, then the SEO and all that stuff is great… but it won't matter. No one wants to read a boring or poorly written blog.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Amen to that!

  • http://www.kellitrontell.com/ Kelli Trontell

    This is very well written & helpful in so many ways. Thank you!!

  • http://www.kellitrontell.com Kelli Trontell

    This is very well written & helpful in so many ways. Thank you!!

  • http://twitter.com/TeriLynneU @TeriLynneU

    Thank you. My goal is five posts per week also and I have calendared out themes which help me stay focused. After three previous blog attempts (now discarded!) I finally have a feel for the audience I want and am working to write relevant posts that will be a balance of encouragement and challenge. Your post today reinforces what my "gut" has been telling me … write first, write often, write well.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, I am starting to calendar them out, too, especially for my video blog reviews. This usually takes some coordination with people in my company, and they need to know what is coming.

  • http://twitter.com/TeriLynneU @TeriLynneU

    Thank you. My goal is five posts per week also and I have calendared out themes which help me stay focused. After three previous blog attempts (now discarded!) I finally have a feel for the audience I want and am working to write relevant posts that will be a balance of encouragement and challenge. Your post today reinforces what my "gut" has been telling me … write first, write often, write well.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, I am starting to calendar them out, too, especially for my video blog reviews. This usually takes some coordination with people in my company, and they need to know what is coming.

  • Pingback: What Comes First? Traffic or Content - Kevin Cooper: the Blog

  • http://www.goyello.com/ Peter Horsten

    We are building our company blog (http://blog.goyello.com) for a couple of months now. In the beginning we were mainly thinking about subjects. But as you mention, without frequent posts hardly anybody will return. “Content is king”, it’s just like it is.

    Thanks for your post, it made me even more convinced. Keep writing!

  • http://www.goyello.com Peter Horsten

    We are building our company blog (http://blog.goyello.com) for a couple of months now. In the beginning we were mainly thinking about subjects. But as you mention, without frequent posts hardly anybody will return. “Content is king”, it’s just like it is.

    Thanks for your post, it made me even more convinced. Keep writing!

  • Kay Dew Shostak

    I started blogging this summer and love it! I blog five times a week and what I hear so often is readers like it because it’s short. My posts average 250 words. I really believe shortness is the secret key. I read many blogs that I either end up skimming or not finishing.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, 250 words is even better. That's one of the reasons I really like Twitter. It forces you to be concise. It's great practice!

  • http://kayshostak@blogspot.com Kay Dew Shostak

    I started blogging this summer and love it! I blog five times a week and what I hear so often is readers like it because it’s short. My posts average 250 words. I really believe shortness is the secret key. I read many blogs that I either end up skimming or not finishing.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, 250 words is even better. That's one of the reasons I really like Twitter. It forces you to be concise. It's great practice!

  • http://robertgtaylor.com/ Robert Taylor

    Thanks for the post. I am a fledgling blogger who has learned much both from your posts and the example of your blog. I especially needed your advice about scheduling writing. I have learned to finding the time doesn't get anything written. Making time does. Again, thanks for the insight and encouragement.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, that's the key: MAKING the time.

  • http://robertgtaylor.com Robert Taylor

    Thanks for the post. I am a fledgling blogger who has learned much both from your posts and the example of your blog. I especially needed your advice about scheduling writing. I have learned to finding the time doesn't get anything written. Making time does. Again, thanks for the insight and encouragement.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, that's the key: MAKING the time.

  • http://www.timothyfish.net/ Timothy Fish

    I suppose "rarely" is the keyword here. Some pros talk about content. I dedicated a whole chapter to it in Church Website Design: A Step by Step Approach. Having said that, content is problem specific and most of the people writing about blogging are talking about a more general subject. Many of them are like me. I am a computer expert. I am qualified to write the code required to write the code behind a blog. I can tell people a lot about the subjects you mention above, but what I can't do is tell people what content they should put on their blog. We tend to think that bloggers will write about what is important to them. It isn't our place to persuade them to write about a popular subject. Some subjects will naturally attract more traffic than others.

    As for my personal goals, much of my blog traffic has been from writers. I hate to chase them off, but I'm making changes to content that I hope will eventually attract more people who actually buy books.

  • http://www.timothyfish.net Timothy Fish

    I suppose "rarely" is the keyword here. Some pros talk about content. I dedicated a whole chapter to it in Church Website Design: A Step by Step Approach. Having said that, content is problem specific and most of the people writing about blogging are talking about a more general subject. Many of them are like me. I am a computer expert. I am qualified to write the code required to write the code behind a blog. I can tell people a lot about the subjects you mention above, but what I can't do is tell people what content they should put on their blog. We tend to think that bloggers will write about what is important to them. It isn't our place to persuade them to write about a popular subject. Some subjects will naturally attract more traffic than others.

    As for my personal goals, much of my blog traffic has been from writers. I hate to chase them off, but I'm making changes to content that I hope will eventually attract more people who actually buy books.

  • http://www.taradillard.com/ Tara Dillard

    Intuitively I knew to have months of entries before announcing my blog, http://www.TaraDillard.com. Initially my blog was totally organic. OMG!! Within weeks I began getting clients. Formally announced this month my blog has surpassed expectation.

    You don’t mention using pictures, Pictures are worth a thousand words. Educate visually & with words. Topic arrangement is critical. Delight returning visitors with new tangents into the main topic.

    Mission statement, Am I RELEVANT to my reader? And, Am I honoring my reader’s time?

    Clients are coming locally & thousands of miles away. My blog allows me to manifest a belief of famous author E.M. Forster, ONLY CONNECT.

    Garden & Be Well, XO Tara Dillard

    • http://evaulian-thebestoftheworst.blogspot.com/ Eva Ulian

      A delight for me, Tara, to hear that one phrase again from E.M. Forster "only Connect." (from Passage to India)

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, I believe in powerful pictures, too. They pull people into the content. I get almost all of my photos from iPhoto.com.

  • http://www.taradillard.com Tara Dillard

    Intuitively I knew to have months of entries before announcing my blog, http://www.TaraDillard.com. Initially my blog was totally organic. OMG!! Within weeks I began getting clients. Formally announced this month my blog has surpassed expectation.

    You don’t mention using pictures, Pictures are worth a thousand words. Educate visually & with words. Topic arrangement is critical. Delight returning visitors with new tangents into the main topic.

    Mission statement, Am I RELEVANT to my reader? And, Am I honoring my reader’s time?

    Clients are coming locally & thousands of miles away. My blog allows me to manifest a belief of famous author E.M. Forster, ONLY CONNECT.

    Garden & Be Well, XO Tara Dillard

    • http://evaulian-thebestoftheworst.blogspot.com/ Eva Ulian

      A delight for me, Tara, to hear that one phrase again from E.M. Forster "only Connect." (from Passage to India)

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Yes, I believe in powerful pictures, too. They pull people into the content. I get almost all of my photos from iPhoto.com.

  • http://evaulian-thebestoftheworst.blogspot.com/ Eva Ulian

    Being a social, with the odd personal post thrown in, my blog depends on events occurring in my area or those of the world that effect it, so initially I did not task myself on a definite number of posts per week. Then I discovered that one can really find as many relevant items to one's blog as one has the stamina to carry out. My problem was that they have been on many occasion far too long for comfort. As I feel blogging is in my blood, I will take your advice and try to shorten my posts. After all even St Mathew, whom I consider one of the best "bloggers", cut up his Sermon on the Mount in palatable chunks.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      You bring up an important point, Eva. When you have a longer post, you can break it up into parts. I have done this myself and it really works well.

  • http://evaulian-thebestoftheworst.blogspot.com/ Eva Ulian

    Being a social, with the odd personal post thrown in, my blog depends on events occurring in my area or those of the world that effect it, so initially I did not task myself on a definite number of posts per week. Then I discovered that one can really find as many relevant items to one's blog as one has the stamina to carry out. My problem was that they have been on many occasion far too long for comfort. As I feel blogging is in my blood, I will take your advice and try to shorten my posts. After all even St Mathew, whom I consider one of the best "bloggers", cut up his Sermon on the Mount in palatable chunks.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      You bring up an important point, Eva. When you have a longer post, you can break it up into parts. I have done this myself and it really works well.

  • http://www.brandworksllc.com/ Mary Ann Halford

    As a newbie in the blogging arena, your advice is very helpful. Thanks.

  • http://seedlingsinstone.blogspot.com/ L.L. Barkat

    Frequency. I know all the big guys (hey, does that include you now? ; – ) talk about the importance of it.

    But it's not critical. Because if you have good content people will come back even for once-a-week posts [she says, after an unusual 3-post week]. So bloggers can relax a little. Which is good. And might just make our content more vibrant too.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I'm sorry, but I have to disagree. How do I know for sure? The numbers don't lie. Google Analytics is a wonderful tool. I can show a DIRECT correlation between frequency and an increase in traffic. Obviously, if your content sucks, frequency won't help. But all things being equal, it will.

  • http://seedlingsinstone.blogspot.com L.L. Barkat

    Frequency. I know all the big guys (hey, does that include you now? ; – ) talk about the importance of it.

    But it's not critical. Because if you have good content people will come back even for once-a-week posts [she says, after an unusual 3-post week]. So bloggers can relax a little. Which is good. And might just make our content more vibrant too.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I'm sorry, but I have to disagree. How do I know for sure? The numbers don't lie. Google Analytics is a wonderful tool. I can show a DIRECT correlation between frequency and an increase in traffic. Obviously, if your content sucks, frequency won't help. But all things being equal, it will.

  • http://www.brandworksllc.com Mary Ann Halford

    As a newbie in the blogging arena, your advice is very helpful. Thanks.

  • http://twitter.com/TMNinja @TMNinja

    Michael, Great advice as always. Your articles on blogging are wonderful resources for new and veteran bloggers.

    I admit as I started launching my blog, I got wrapped around the axle with the small details. Too much time spent worrying about site setup, plug-ins, etc.

    I zoomed back out and am concentrating on the content first. Thanks.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Good for you. That's the right priority. Frankly, I save Saturday morning for tinkering on all the design and SEO stuff. But during the week, I'm focused on one thing: WRITING! One hour a day, before work or, occasionally, after.

  • http://twitter.com/TMNinja @TMNinja

    Michael, Great advice as always. Your articles on blogging are wonderful resources for new and veteran bloggers.

    I admit as I started launching my blog, I got wrapped around the axle with the small details. Too much time spent worrying about site setup, plug-ins, etc.

    I zoomed back out and am concentrating on the content first. Thanks.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Good for you. That's the right priority. Frankly, I save Saturday morning for tinkering on all the design and SEO stuff. But during the week, I'm focused on one thing: WRITING! One hour a day, before work or, occasionally, after.

  • Angela

    GREAT blog. Content is key but too often overlooked. I think every aspect of marketing (and much of business and life) boils down to the ability to tell a story in a meaningful way that resonates with people. Thanks!

  • Angela

    GREAT blog. Content is key but too often overlooked. I think every aspect of marketing (and much of business and life) boils down to the ability to tell a story in a meaningful way that resonates with people. Thanks!

  • http://intensedebate.com/people/Peter_P Peter_P

    Brevity is my goal.

    I'm terrible at it!

    I also am working on improving my writing quality while still keeping my own style. It's hard when you can only snatch a few minutes here and there to write!

  • http://intensedebate.com/people/Peter_P Peter_P

    Brevity is my goal.

    I'm terrible at it!

    I also am working on improving my writing quality while still keeping my own style. It's hard when you can only snatch a few minutes here and there to write!

  • Dan

    Mike,
    Your blog has inspired my to take up the practice. For a much different purpose, however. Its a great outlet for me personally, but I needed to improve my writing skills. So write, then edit, then re-write, and edit somemore. I suppose my editing skills are getting a workout as well.

    Like anything content is king. When it flows from the heart, people know it. Family and friends (old and new) now have picked up on it and are waiting for my next post.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Good for you. I think a blog is a great way to improve your writing.

  • Dan

    Mike,
    Your blog has inspired my to take up the practice. For a much different purpose, however. Its a great outlet for me personally, but I needed to improve my writing skills. So write, then edit, then re-write, and edit somemore. I suppose my editing skills are getting a workout as well.

    Like anything content is king. When it flows from the heart, people know it. Family and friends (old and new) now have picked up on it and are waiting for my next post.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Good for you. I think a blog is a great way to improve your writing.

  • http://amysorrells.wordpress.com/ Amy

    Great one. Thanks.

  • http://amysorrells.wordpress.com Amy

    Great one. Thanks.

  • http://www.egyptianmind.com/ Mohamed Shedou

    Talking about the importance of frequency usually raises a few questions in my mind. I do blog but very unfrequently which obviously negatively affects traffic. I think the best thing to do is to schedule time for writing every day, this must be a priority for anyone interested in writing, but when it comes to the frequency of posting in a blog, I usually wonder:

    1- How much frequency would affect quality? If we have to post a certain number per week, wouldn't we have to sacrifice some content quality? Wouldn't it be better if we focus on the frequency of "writing" instead of the frequency of "posting"? meaning we write for an hour a day, but we don't have to post 3 or 4 o4 5 times a week, we write til we have the the right content then we post it? Would we get better quality this way and in this same time frequency might go just a little down but content/quality wont be affected?

    to be continued! (comments box couldn't take it all!)

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      You are totally right. Your frequency can't exceed your quality. You can't just post garbage to meet some arbitrary posting goal and expect it to work. This is a good reminder.

  • http://www.egyptianmind.com Mohamed Shedou

    Talking about the importance of frequency usually raises a few questions in my mind. I do blog but very unfrequently which obviously negatively affects traffic. I think the best thing to do is to schedule time for writing every day, this must be a priority for anyone interested in writing, but when it comes to the frequency of posting in a blog, I usually wonder:

    1- How much frequency would affect quality? If we have to post a certain number per week, wouldn't we have to sacrifice some content quality? Wouldn't it be better if we focus on the frequency of "writing" instead of the frequency of "posting"? meaning we write for an hour a day, but we don't have to post 3 or 4 o4 5 times a week, we write til we have the the right content then we post it? Would we get better quality this way and in this same time frequency might go just a little down but content/quality wont be affected?

    to be continued! (comments box couldn't take it all!)

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      You are totally right. Your frequency can't exceed your quality. You can't just post garbage to meet some arbitrary posting goal and expect it to work. This is a good reminder.

  • http://www.egyptianmind.com/ Mohamed Shedou

    2- Blogging is kind of a disposable form of content. People read the new posts and rarely go back. Even when you have a new subscriber, they will read the new posts and a few will go back to old ones. If we put all or most of our writing energy into blogging frequently, would we have any energy left for, say writing a book, with more comprehensive content?

    3- my third concern is about quantity. with so many good blogs out there, the reader may not always have time to be up to date with all the ones that he/she likes. If all of our favorite bloggers post daily, the reader might feel behind, with no time or energy in the day to read all of it. Then the reader will have to scan instead of reading. with this much information coming in, we might lose the ability to focus and give the needed attention and time to good quality content. It's like food, if we eat too much good and healthy food, we would actually be unhealthy and wont be able to process it. Our best strategy would be reasonable amounts of good food/content.

    Do these concerns make sense?

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I share your concerns. I see blogging as a fundamentally different way to deliver—and consume—content. Personally, I make time for both. For example, I have spent the last hour reading a book. However, earlier this morning, I spent 30 minutes scanning a 100 blogs or so. The ones that interested me, I read word-for-word.

  • http://www.egyptianmind.com Mohamed Shedou

    2- Blogging is kind of a disposable form of content. People read the new posts and rarely go back. Even when you have a new subscriber, they will read the new posts and a few will go back to old ones. If we put all or most of our writing energy into blogging frequently, would we have any energy left for, say writing a book, with more comprehensive content?

    3- my third concern is about quantity. with so many good blogs out there, the reader may not always have time to be up to date with all the ones that he/she likes. If all of our favorite bloggers post daily, the reader might feel behind, with no time or energy in the day to read all of it. Then the reader will have to scan instead of reading. with this much information coming in, we might lose the ability to focus and give the needed attention and time to good quality content. It's like food, if we eat too much good and healthy food, we would actually be unhealthy and wont be able to process it. Our best strategy would be reasonable amounts of good food/content.

    Do these concerns make sense?

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I share your concerns. I see blogging as a fundamentally different way to deliver—and consume—content. Personally, I make time for both. For example, I have spent the last hour reading a book. However, earlier this morning, I spent 30 minutes scanning a 100 blogs or so. The ones that interested me, I read word-for-word.

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  • http://www.faithbarista.com/ FaithBarista Bonnie

    Thank you for writing this post, Michael. I get so sick and tired of people writing about traffic and followers .. to amass an army of following.

    If you build good content, people will come. That, I think, is the key to unlocking every blogger's field of dreams.

    You're a great example of that.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Thanks so much. I agree. I get tired of the traffic-talk, too. Obviously, it is not either/or, but there is a priority and sequence.

      • http://www.faithbarista.com/ FaithBarista Bonnie

        Yes, Michael. Good clarification. There is excellence to be applied to the craftsmanship of blogging – including employing all the great tools to speak in our modern day "Acropolis". But, not, as you say, at the cost of truly saying something meaningful.

  • http://www.faithbarista.com FaithBarista Bonnie

    Thank you for writing this post, Michael. I get so sick and tired of people writing about traffic and followers .. to amass an army of following.

    If you build good content, people will come. That, I think, is the key to unlocking every blogger's field of dreams.

    You're a great example of that.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Thanks so much. I agree. I get tired of the traffic-talk, too. Obviously, it is not either/or, but there is a priority and sequence.

      • http://www.faithbarista.com FaithBarista Bonnie

        Yes, Michael. Good clarification. There is excellence to be applied to the craftsmanship of blogging – including employing all the great tools to speak in our modern day "Acropolis". But, not, as you say, at the cost of truly saying something meaningful.

  • http://intensedebate.com/people/LoriJ LoriJ

    Well, I have one thing that I will do that should help me immensely and that is I have begun using a recorder to capture my thoughts as I go along. Increasingly, I have thoughts about new blog posts that happen when I am separated from my computer or it is just inconvenient to write it down. So I whip out my little recorder and speak my mind. And I will also work on watching my word count. i can get to 1,000 words in a heartbeat. The other thing that I know will help me is selecting a certain time to actually sit down and write. I have a lot of thoughts to post but the distractions of life slow me down.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I occasionally use the recorder built into my iPhone. Before that, I would call my office phone and leave myself a voice mail. The key is to be able to capture it when you are inspired. That doesn't always happen in front of the computer.

      • http://intensedebate.com/people/LoriJ LoriJ

        I love that iPhone, however, I love my Verizon service too. I'm hoping against hope that Apple and Verizon will reach an agreement that will let me upgrade to the iPhone on my current network. I have my fingers crossed.

  • http://intensedebate.com/people/LoriJ LoriJ

    Well, I have one thing that I will do that should help me immensely and that is I have begun using a recorder to capture my thoughts as I go along. Increasingly, I have thoughts about new blog posts that happen when I am separated from my computer or it is just inconvenient to write it down. So I whip out my little recorder and speak my mind. And I will also work on watching my word count. i can get to 1,000 words in a heartbeat. The other thing that I know will help me is selecting a certain time to actually sit down and write. I have a lot of thoughts to post but the distractions of life slow me down.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      I occasionally use the recorder built into my iPhone. Before that, I would call my office phone and leave myself a voice mail. The key is to be able to capture it when you are inspired. That doesn't always happen in front of the computer.

      • http://intensedebate.com/people/LoriJ LoriJ

        I love that iPhone, however, I love my Verizon service too. I'm hoping against hope that Apple and Verizon will reach an agreement that will let me upgrade to the iPhone on my current network. I have my fingers crossed.

  • http://intensedebate.com/people/Lindsey_Nobles Lindsey_Nobles

    Thanks for the post. A great reminder of what people are coming for. As I said jokingly earlier, if there are not new posts, I don't visit someone's blog to take in the nice design/atmosphere. I want to engage with the blogger.

  • http://intensedebate.com/people/Lindsey_Nobles Lindsey_Nobles

    Thanks for the post. A great reminder of what people are coming for. As I said jokingly earlier, if there are not new posts, I don't visit someone's blog to take in the nice design/atmosphere. I want to engage with the blogger.

  • http://www.intensedebate.com/people/patriciazell patriciazell

    Right now I am posting twice a week, and since my posts are what I would be writing in a book, they're coming in between 600 and 1200 words. I consider my blog to be a lot like the serial stories that magazines published
    "long ago"–I try to interest my readers enough for them to come back.

    Last week, I put an ad with just my blog title and url in my local newspaper. The traffic increased on that day, but more important was the fact that the page views skyrocketed. So, not only were people coming to my blog, but they were also staying and reading all of my posts.

    I'm planning to keep writing over the next two years and then I will consider my next step which may just be to keep on blogging. Meanwhile, I'm having fun and hopefully people are being blessed when they read what I write.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      You might consider making those four 300-600 word posts. You could cover the same ground in more bite-size pieces. Just a thought.

      • http://intensedebate.com/people/patriciazell patriciazell

        Okay, I'm willing to flex–but, please pray for me because I've been spending a lot of time getting ready for school (my official first day back in this Friday) and I will need help from God to fit writing that many posts into my schedule. Thanks!

  • http://www.intensedebate.com/people/patriciazell patriciazell

    Right now I am posting twice a week, and since my posts are what I would be writing in a book, they're coming in between 600 and 1200 words. I consider my blog to be a lot like the serial stories that magazines published
    "long ago"–I try to interest my readers enough for them to come back.

    Last week, I put an ad with just my blog title and url in my local newspaper. The traffic increased on that day, but more important was the fact that the page views skyrocketed. So, not only were people coming to my blog, but they were also staying and reading all of my posts.

    I'm planning to keep writing over the next two years and then I will consider my next step which may just be to keep on blogging. Meanwhile, I'm having fun and hopefully people are being blessed when they read what I write.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      You might consider making those four 300-600 word posts. You could cover the same ground in more bite-size pieces. Just a thought.

      • http://intensedebate.com/people/patriciazell patriciazell

        Okay, I'm willing to flex–but, please pray for me because I've been spending a lot of time getting ready for school (my official first day back in this Friday) and I will need help from God to fit writing that many posts into my schedule. Thanks!

  • http://robert.epictales.org/ Robert Treskillard

    Excellent advice, Mike. I try for 2 posts a week, and I know it’s not a lot, but I seem to be able to maintain my readers with that.

    The biggest benefit, I find, though, is that the search engines seem to like frequent posts. My ranking in Google continues to rise until now I am surprised how often I come up in the high rankings on the subjects I am blogging about.

    Part of that may be the fact that a lot of searchers click on my blog to visit, but I honestly think the new content helps a lot.

    -Robert

    p.s. It was fun to be part of your logo contest, You must have had a tough choice with all the excellent quality presented. I must say you picked a great logo and it’ll be fun to see it on your masthead.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Google does indeed love frequency!

      Thanks also for your participation in the logo tournament. I couldn't believe how many entries I got. Thanks also for your participation!

  • http://robert.epictales.org Robert Treskillard

    Excellent advice, Mike. I try for 2 posts a week, and I know it’s not a lot, but I seem to be able to maintain my readers with that.

    The biggest benefit, I find, though, is that the search engines seem to like frequent posts. My ranking in Google continues to rise until now I am surprised how often I come up in the high rankings on the subjects I am blogging about.

    Part of that may be the fact that a lot of searchers click on my blog to visit, but I honestly think the new content helps a lot.

    -Robert

    p.s. It was fun to be part of your logo contest, You must have had a tough choice with all the excellent quality presented. I must say you picked a great logo and it’ll be fun to see it on your masthead.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Google does indeed love frequency!

      Thanks also for your participation in the logo tournament. I couldn't believe how many entries I got. Thanks also for your participation!

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  • http://www.purposefulleadershipblog.com/ Janna Rust

    Hi. I found you through Twitter. I loved this post because it emphasizes content. FYI, a great resource for blog "training" is The Blog Squad (you can find them online). They emphasize the same thing.

    I'll definitely keep your blog bookmarked! :)

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Great. I added Blog Squad to my RSS feed. The content looks great, though they probably DO need to focus a little more on SEO and design. I had a difficult time finding them via Google.

  • http://www.purposefulleadershipblog.com Janna Rust

    Hi. I found you through Twitter. I loved this post because it emphasizes content. FYI, a great resource for blog "training" is The Blog Squad (you can find them online). They emphasize the same thing.

    I'll definitely keep your blog bookmarked! :)

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Great. I added Blog Squad to my RSS feed. The content looks great, though they probably DO need to focus a little more on SEO and design. I had a difficult time finding them via Google.

  • http://www.scottmeyer.wordpress.com/ scott meyer

    Michael,
    Thanks for the incredibly PRACTICAL insight and wisdom you share through your blog. Reading your numerous post son blogging and watching your sample presentation (that used to be available on your site) has encouraged me to start a blog. However, you named my biggest challenge in this post…GOOD CONTENT. I will take up your #1 instruction and commit to at least 2 post a week.
    Thanks again.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Good for you. One little secret I have used to accomplish big goals is to go public. It keeps me from backing our when the going gets tough—as it inevitably does.

  • http://www.scottmeyer.wordpress.com scott meyer

    Michael,
    Thanks for the incredibly PRACTICAL insight and wisdom you share through your blog. Reading your numerous post son blogging and watching your sample presentation (that used to be available on your site) has encouraged me to start a blog. However, you named my biggest challenge in this post…GOOD CONTENT. I will take up your #1 instruction and commit to at least 2 post a week.
    Thanks again.

    • http://intensedebate.com/people/michaelhyatt Michael Hyatt

      Good for you. One little secret I have used to accomplish big goals is to go public. It keeps me from backing our when the going gets tough—as it inevitably does.

  • http://surachartopun.com/ Surachart Opun

    Great! your advice.

    And very goood for me If can commit about my goal to publish blog. It's not easy. But that's good idea.

    ;)

  • http://surachartopun.com Surachart Opun

    Great! your advice.

    And very goood for me If can commit about my goal to publish blog. It's not easy. But that's good idea.

    ;)

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  • Cheryl B. Lemine

    Dear Mike:

    Thank you for your commitment to post 5 times a week whether or not you feel like it. I'm taking your advice in a previous post and have started to build a platform for my professional writing. Within the next month, I'll be launching a blog!

    It's exciting as I watch God use perfectly timed info (your post), combine it with my life experiences, college studies, previous careers and motherhood to create "a new thing."

    By the way, I also appreciate NOT having to participate in the registration gyrations many blogs require.

    With much appreciation,

  • Cheryl B. Lemine

    Dear Mike:

    Thank you for your commitment to post 5 times a week whether or not you feel like it. I'm taking your advice in a previous post and have started to build a platform for my professional writing. Within the next month, I'll be launching a blog!

    It's exciting as I watch God use perfectly timed info (your post), combine it with my life experiences, college studies, previous careers and motherhood to create "a new thing."

    By the way, I also appreciate NOT having to participate in the registration gyrations many blogs require.

    With much appreciation,

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  • http://www.orangy.in/ orangy

    SEO can get consistently drive large amounts of traffic to a site able to deliver consistently hot content..

    Orangy – The Sweet Sour Tangy Taste of Life

  • http://www.orangy.in/ orangy

    SEO can get consistently drive large amounts of traffic to a site able to deliver consistently hot content..

    Orangy – The Sweet Sour Tangy Taste of Life

  • http://www.waxcom.com/impressions Caroline Hatchett

    I agree with your recommendations on building content, but I think a person would put a blog at an immediate disadvantage by ignoring traffic considerations. Certain plugins (Analytics, SEO, spam filters, etc) are vital and easy to install. On-page SEO takes one minute per post unless you have to update months worth of content with appropriate tags and titles. SEO is much easier on the front end. And if you're not participating in or creating an online community (through commenting or social media), you're forgetting that blogging is social media–it's more than a publishing format. Community is the point.

  • http://www.waxcom.com/impressions Caroline Hatchett

    I agree with your recommendations on building content, but I think a person would put a blog at an immediate disadvantage by ignoring traffic considerations. Certain plugins (Analytics, SEO, spam filters, etc) are vital and easy to install. On-page SEO takes one minute per post unless you have to update months worth of content with appropriate tags and titles. SEO is much easier on the front end. And if you're not participating in or creating an online community (through commenting or social media), you're forgetting that blogging is social media–it's more than a publishing format. Community is the point.

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  • http://www.sitesketch101.com/ Nicholas Z. Cardot

    Excellent post. I've been blogging for a while and I've learned that these are all excellent points. Content is king. Provide consistent quality content and you can build a great following over time.

  • http://www.sitesketch101.com Nicholas Z. Cardot

    Excellent post. I've been blogging for a while and I've learned that these are all excellent points. Content is king. Provide consistent quality content and you can build a great following over time.

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  • http://twitter.com/DaveAnthold @DaveAnthold

    I have to say that right now, I am more of a writing when I feel like it, but I am trying to get into the habit of writing at least three times a week. I just need to get into the habit. Heading uphill, in this case, is a good thing.

  • http://twitter.com/DaveAnthold @DaveAnthold

    I have to say that right now, I am more of a writing when I feel like it, but I am trying to get into the habit of writing at least three times a week. I just need to get into the habit. Heading uphill, in this case, is a good thing.

  • http://www.iknowtheguru.com/blog Matt Clark

    Great food for thought. I'm hungry now :)

  • http://www.iknowtheguru.com/blog Matt Clark

    Great food for thought. I'm hungry now :)

  • http://www.amyeslater.com/ Amy

    Regarding #3: This is one I struggle with. I have much difficulty in keeping my posts short and to the point. My question: If the content really is good, and worth the reader's time, is it okay to go over 400/500 words? I suppose one may do whatever they desire with their blog, but in order to really draw in readers, is it an absolute necessity to keep all posts short?

    Thank you for all your great advice, by the way!

  • http://www.amyeslater.com Amy

    Regarding #3: This is one I struggle with. I have much difficulty in keeping my posts short and to the point. My question: If the content really is good, and worth the reader's time, is it okay to go over 400/500 words? I suppose one may do whatever they desire with their blog, but in order to really draw in readers, is it an absolute necessity to keep all posts short?

    Thank you for all your great advice, by the way!

  • Mike R.

    Really good advice. Thanks.-Mike R.

  • Mike R.

    Really good advice. Thanks.-Mike R.

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  • http://saranelsondesign.com/ Kevin Cole

    Fascinating to see someone finally state the obvious… For all of the dicussion of how to "manipulate to maximize" the data, there is curiously little discussion of quality content in the blogosphere. Thanks for bringing up the subject. I feel a lot less alone… :)
    My recent post Chinook Awards

  • http://saranelsondesign.com Kevin Cole

    Fascinating to see someone finally state the obvious… For all of the dicussion of how to "manipulate to maximize" the data, there is curiously little discussion of quality content in the blogosphere. Thanks for bringing up the subject. I feel a lot less alone… :)
    My recent post Chinook Awards

  • http://www.sixestate.com/ David Reich

    Nice post, Michael. This is one of my favorite topics to discuss. Content should be the main focus of any blogger; and if linking-building, syndication or any other SEO tactics enter into the equation before you have quality content that actually benefits your readers, you're clearly missing the point. I'd love for you to check out a post of mine called "Blogging and SEO: Focus on People Not Google"

    http://sixestate.com/blogging-tips/seo-value-of-b
    My recent post CPB Launches Local Journalism Initiative

  • http://www.sixestate.com David Reich

    Nice post, Michael. This is one of my favorite topics to discuss. Content should be the main focus of any blogger; and if linking-building, syndication or any other SEO tactics enter into the equation before you have quality content that actually benefits your readers, you're clearly missing the point. I'd love for you to check out a post of mine called "Blogging and SEO: Focus on People Not Google"

    http://sixestate.com/blogging-tips/seo-value-of-b
    My recent post CPB Launches Local Journalism Initiative

  • http://www.servelovelisten.blogspot.com/ Jean-Luc Currie

    I just began seriously blogging about one month ago. Your blogs, this one and the one about generating comments, have been extremely helpful. I could consider you one of my top resources. Currently, I only post once a week, on Thursdays, because I have time Wednesday evening to sit down and write. Frequency may increase as time goes on.

  • http://www.servelovelisten.blogspot.com Jean-Luc Currie

    I just began seriously blogging about one month ago. Your blogs, this one and the one about generating comments, have been extremely helpful. I could consider you one of my top resources. Currently, I only post once a week, on Thursdays, because I have time Wednesday evening to sit down and write. Frequency may increase as time goes on.

  • http://bondage-teens.blogspot.com/ bruick

    You do have a point here. I have read a lot about this on other articles written by other people, but I must admit that you have proved your point here! Will be back to read more of your quality information!

  • http://sdls.info hotfiledownloads

    What words… super, a remarkable idea

  • http://www.pursestock.net Hermes handbags

    great experience, dude! thanks for this great post wow… it’s very wonderful report.

  • http://www.netknowledgenow.com/members/windows-2000-keygen-3.aspx Marjolein

    In it something is. It is grateful to you for the help in this question. I did not know it.

  • mediamover

    Excellent commentary. I just blog for myself, which is good, because no one reads me anyway :D

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  • http://thesecretofmillion.blogspot.com/ TheSecretOfMillion

    Thanks for your great post

  • http://sandcurves.com/ Vernon

    Michael, I totally agree that content is often overlooked. It has been a personal mission of mine to look carefully at how I can improve my own content.

    I agree with you that posting frequency is important, but I personally un-subscribe from many blogs that post to frequently, simply because I can’t afford the time to read it all. I like blogs that write two or three posts a week, and so that is what I also aim for.

  • Eric

    That’s why they say content is king!

  • http://findingforwardmotion.com Tony Elam

    It’s encouraging to read this post.  I have been trying to write three posts a week.  I write them either on Sunday or Monday and schedule them.  I am in the early stages and it is hard to invite reader engagement at the end of each post, and get no response however.

  • http://www.trevhamm.com Trev Hamm

    Great post! I’m trying to find more ways to increase the frequency of my posts. It’s hard work to consistently come up great content.

  • Anonymous

    Michael,

    Good blog.  Quality content that focuses on one’s USP is especially important with Google Panda.

    Erick

  • Courtney Walsh

    If you write a lifestyle blog, not one that’s set up to give advice, but more to chronicle daily life, do you still recommend the bullet points and numbered lists? I agree I tend to gravitate toward them (and also to sidebars in magazine articles, etc.) but I wonder if it would seem out of place in the kind of blog I’m writing. 

    Great advice, and an excellent reminder to keep the main thing the main thing!

  • Tami Nantz

    since I’m a political blogger (Sarah Palin in particular), my posts could go on night and day and never end! The frustration I face, and it has often caused me to fall off the regular-posting wagon, is knowing what in the world to choose to write about when my particular subject is off the radar. I agree completely–when I’m not posting regularly, my readers drop off considerably. It’s vital to the life of my blog. 

  • Anonymous

    This was very encouraging for me. I am developing my blog content before I start worrying about traffic. I love the photo!

  • http://mysimpleinspiration.com Christopher Jones

    Great post once again Michael. I am a beginning blogger and would not be doing what I am doing today if I had not found your blog. Your blog speaks to me in every post.

    • http://michaelhyatt.com Michael Hyatt

      Wow. Thanks, Christopher.

  • Mary Hamilton

    Makes a lot of sense, but I have trouble posting once a week regularly. Probably because I don’t really have a theme or purpose. Can’t decide what my goal in having a blog is, other than a marketing tool.

  • http://www.sarahkovac.com Sarah Kovac

    Fabulous! After a year or so of blogging “whenever,” I recently committed myself to posting every Saturday morning. I had struggled previously to keep my posts brief enough for the average reader, but posting more frequently has caused me to shorten things up and I have noticed the world is a little more “alive” with inspiration, since I always have my Saturday deadline looming. Now, my mom isn’t the only one who reads to the end of my blog. Sometimes my husband will too. ;)

  • Ronbrooks77

    So true—-I am just starting out in the blog world.  After reading lots of thoughts from others, I decided 3 weeks ago to start allowing others to read my thoughts.  I fall into the ‘look for plugins and widgets’ instead of focusing on writing.   I have decided to stop searching for the ‘extras’ and focus on writing for a while instead.  What is the normal number of posts per week?  What is your opinion on the topics within a blog?  Do you think all posts have to have similar topics or is it ok to write about a variety of topics?

  • http://twitter.com/powerofslow Christine Hohlbaum

    I love bullet points myself. It’s easier on the eyes. Thanks for your thoughts. Content is king. I agree!

  • Lonnie

    Happy I found your blog today.  Great post!  I am guilty of infrequent blogging.  Planning to change that starting today focusing on quality content.  Thanks much.

  • http://www.facebook.com/people/Tess-Tyler/100002759330788 Tess Tyler

    Yes I agree, I am trying to make my page easy with brief data, yet reliable for new material. Nothing worse than going to a page that never updates!

  • JenSteen

    Wow this is great! I just put up my new blog today…and I’m going to go for the simple…sort of mysterious look. It will be ALL about content, with only a few links at the bottom, and I’m hoping people will want more.  We’ll see how it goes.

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  • http://twitter.com/sadejjackson Sadé J. Jackson

    Mike: I purchased your book — Platform — a few days ago and prior to buying, I briefly scanned the Table of Contents on Amazon.  When I saw “Create a Compelling Product” (amongst other intriguing titles), I wanted to jump out of my seat.  
    (Interestingly enough, that kind of wise advice is what made your product compelling and caused me to buy it!)
    It’s so easy to get caught up in “quantity” in this production-led and consumption-driven society that we forget that “quality” is what matters most… and is the one factor that will keep readers/customers coming back for more.  Thank you, thank you, thank you!-Sadé

  • http://ianpatrickhines.com/ Ian Patrick Hines

    Thanks for nudging me on this. I’ve grown a bit lazy in my approach to writing — a byproduct of increasingly limited time and energy due to being a father — and this post (hopefully) has jarred me out of my funk.

  • Kathie Chiu

    I have a hard time being consistent with my blog. I often have great ideas for a new blog but then I think about the time commitment – do I have the time? I’m hoping for early retirement from my day job so I can spend my time writing more! Do I think that will really happen? Ha! Not likely! 

  • http://strategexe.com Adam Robinson, MBA

    Our marketing firm has been saying this all along! Yes a nice looking website is important, but it’s the CONTENT that truly matters.

  • http://organistheidi.blogspot.com/ Heidi Bender

    How do you know when to switch platforms then?

    I am planning to move to WordPress.org soon, but I have not been writing my blog regularly although I’m planning to. I read Platform recently and was thinking I should just make the switch to WordPress sooner than later, but maybe I would be better off just writing for a bit longer.

  • James Blackburn

    Michael, I would love love to share your blogs with my Google + circles but there is no link to do this. How can I share this with others?

    • http://michaelhyatt.com/ Michael Hyatt

      Just plug the post URL into your status update window in Google+. Thanks.

  • http://pocbooks.com/ James Lynch Jr.

    This article is pretty on point. Shows you put into practice what you preach. Well done.

  • http://www.homesforsale-oklahoma.com/ Valerie McEvoy

    Loved this article. Would also love to know some guidance on how best to proceed with ‘blogging workflow’. I want to concentrate on quality writing first. What platform do you use for writing the post? WORD, text editor, Evernote? I have trouble keeping the pending posts, posts in progress, posted in good order.

  • http://www.lisasaline.com/ Lisa Saline

    This is a terrific post. I need to turn my commitment into a habit. I do believe that the more I write the better writer I will become. Thank you again.

  • David Roiel

    Thanks for the post. I post once a day… faithfully so far, its just a pleasure!

  • http://luke1428.com/ Brian @ Luke1428

    When I first started blogging, I only focused on the writing. I had read that most bloggers burn out before 6 months are up, so I didn’t want to concern myself with all the other stuff if there was a chance I might not continue. Turns out that really helped me.

    I’m curious about your 4-500 word post formats. Are you still doing that? I started out that way after ready your advice in another post. However, I’ve read and heard recently from other bloggers that the Google search bots are now more interested in longer posts. So I’ve been writing closer to 1,000 words on some of mine. Have you heard anything about that and would you adjust if that is true?

  • Nancy Holte

    I know that many experts say that it’s important to blog multiple times per week but I have to disagree with you on this point. Here’s why; I don’t have time to read that many posts per week, from anyone. And if I can’t read them all then I generally don’t try to read any. Therefore, I only post once a week; on Mondays. My goal is Monday morning but that doesn’t always happen. Of course, I do have to admit that you have several thousand more readers than I do so what do I know? :)