Reality check: My blog readership has plateaued. The number of my monthly visitors has been relatively flat for the past few months. For someone whose primary strength is “achiever,” this is a bitter pill to swallow. I immediately think, What am I doing wrong?
The truth is that I like starting things. I like growing things. I do not like maintaining things. It’s just how I am wired. If the numbers aren’t moving in a positive direction, I get frustrated and can lose interest.
Frankly, this has forced me to re-evaluate why I am blogging. In the past, I have said, that I blog for five reasons:
- To raise my organization’s visibility
- To articulate my organization’s vision
- To network with people who can help me
- To be alert to what my constituents are saying
- To mentor the next generation of leaders
However, the more I have thought about this, I have concluded that these are really the benefits of blogging, not the reason.
I blog is in order to clarify my thinking and archive my best ideas. In short, I blog for me. (But you are welcome to read along!)
It shouldn’t make any difference whether I have ten readers or 100,000. “Thoughts disentangle themselves over the lips and through fingertips.” If I am writing, I am achieving greater clarity about my life, my work, and what matters most. That’s enough. And more than most people have.
Periodically, I am tempted to quit blogging altogether. But to do so would be to give in to what Steven Pressfield calls the Resistance. Reconnecting with my blogging purpose has re-energized me.
For now, I’m going to ignore my blog statistics and just write. If I do that consistently, I will accomplish my purpose, whether or not my audience is growing.