Forget Your Blog Stats and Just Write!

Reality check: My blog readership has plateaued. The number of my monthly visitors has been relatively flat for the past few months. For someone whose primary strength is “achiever,” this is a bitter pill to swallow. I immediately think, What am I doing wrong?

Magnifying Glass on Top of Statistics - Photo courtesy of ©iStockphoto.com/123render, Image #11435957

Photo courtesy of ©iStockphoto.com/123render

The truth is that I like starting things. I like growing things. I do not like maintaining things. It’s just how I am wired. If the numbers aren’t moving in a positive direction, I get frustrated and can lose interest.

Frankly, this has forced me to re-evaluate why I am blogging. In the past, I have said, that I blog for five reasons:

  1. To raise my organization’s visibility
  2. To articulate my organization’s vision
  3. To network with people who can help me
  4. To be alert to what my constituents are saying
  5. To mentor the next generation of leaders

However, the more I have thought about this, I have concluded that these are really the benefits of blogging, not the reason.

I blog is in order to clarify my thinking and archive my best ideas. In short, I blog for me. (But you are welcome to read along!)

It shouldn’t make any difference whether I have ten readers or 100,000. “Thoughts disentangle themselves over the lips and through fingertips.” If I am writing, I am achieving greater clarity about my life, my work, and what matters most. That’s enough. And more than most people have.

Periodically, I am tempted to quit blogging altogether. But to do so would be to give in to what Steven Pressfield calls the Resistance. Reconnecting with my blogging purpose has re-energized me.

For now, I’m going to ignore my blog statistics and just write. If I do that consistently, I will accomplish my purpose, whether or not my audience is growing.

Questions: What is your purpose for blogging? If you have trouble being consistent, why do you think that is?
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  • http://theworldofi.com Chuck Salser

    Michael, I could'nt agree more with you. I finally jumped on the band wagon and started a new blog myself. I spent the past 2 or 3 days up late hours figuring out WORDPRESS, which is incredible by the way. I've posted and twittered and facebooked and flickred, I received 10-12 comments the first few days and then nothing today. I honestly began to think about the very thing you just wrote about and you are right, I did this for me…but! There's always that but, I think it's normal for us who are achievers to want approval or recognition that what we are doing is right or purposeful. However, at the end of the day, it really comes to down to having a place where we can see that God is working in us, that there is a journey going on in us. I'm reminded of Jesus' simple words….I would leave the 99 for the one. Cont…

  • http://theworldofi.com Chuck Salser

    …For me, if one person thinks about something I wrote or even a comment impacts someone out there, the 1 was worth it. I helped to make this world a better place. Thank you for doing that for me. I have longed to be an author for years, I'm making the forward commitment to jump on th social media wagon and make that longing a reality. I have you listed on my blogroll, I'd love for you to check it out sometime, just maybe your comments might make a difference!

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  • http://twitter.com/BrianKIves Brian Ives

    Thanks Mike,
    I  just wrote my first blog tonight, currently I have O (zero) readers, but I am getting started on building my PLATFORM. My blog was actually about the difficulties we face about getting started, as I was facing  many questions and difficulties on getting started, I just wrote about “Getting Started.” I am not where I want to go, but I have backed out of the drive way and the car is in drive.

  • Hugmomma

    I find if I write with the ambition that my audience will be a future generation, I can relax about my stats. Todays readers are bonus :)