My Secret Formula for Building a Massive Email List [Free Webinar]

I’d like to invite you to join me for a free, LIVE Webinar on Monday, May 19th at 9:00 pm Eastern Time (8:00 pm Central, 7:00 pm Mountain, 6:00 pm Pacific). It is the answer to the number one question I am asked about building a platform and having greater influence.

Title Slide for Formula Webinar

The Answer to the #1 Question I Get Asked About Platform Building
Monday’s Live Webinar is now full. However, we still have room in Tuesday’s scheduled replay. If you attend, you will still receive the special bonus, as if you attended live. Thanks.

In this webinar, I will share a “My Secret Formula for Building a Massive Email List: Step-by-Step Instructions for Growing Your Most Valuable Online Asset.” Nothing is more important to your success as a platform-builder or your ability to positively impact the lives of others.

Register for My Free, Live Webinar!

Don’t Be Seduced by Vanity Metrics

An email list is more important than:

  • The number of unique visitors your website gets

  • The number of fans you have on Twitter, Facebook, or other social media networks

  • The number of comments your blog posts get

The truth is, these are just vanity metrics. (There, I said it.)

If you aren’t converting these people into email subscribers, then you can’t monetize your platform. And if you aren’t monetizing your platform, you can’t build a sustainable business. Worse, you can’t serve your audience in even deeper, more powerful ways.

The Money Is in Your Email List

Maybe you’ve heard it before, but it is true: The money is in the list.

I learned this the hard way.

In early 2011, I decided to leave the corporate world and pursue something I had always dreamed of doing—speaking and writing full-time. It wasn’t an easy decision, but I desperately wanted to have a bigger, more significant impact.

My immediate challenge was to replace the income I had been making as a corporate executive. I ran the numbers and came up with a game plan: I would need to speak forty times a year, secure a book deal, and do some consulting to make it work.

While this certainly wasn’t a slam dunk, I thought it was do-able. But I quickly came to the conclusion I needed a mailing list to make it happen. How else could I promote what I had to offer, other than the occasional blog post?

How I Learned This the Hard Way

Unfortunately, I had never really paid much attention to my email list. It just wasn’t important. After all, as an employee with a great job, I didn’t need to monetize my platform.

Until I did.

I discovered I only had 2,771 names on my mailing list, despite the fact I had been blogging for more than seven years. This was disconcerting, to say the least. Worse, it would keep me from achieving my dream—if I didn’t fix it.

I came to the conclusion that building my email list was my number one strategic priority. Nothing was more important if I was going to replace my income and fulfill my new calling.

But How I Turned It Around Quickly

So I went to work. I read everything I could. I interviewed experts. I experimented. I discovered what worked—and what didn’t. I made mistakes. (Lots of mistakes.) But I had some successes, too. And my list grew.

Now, three years later, my email list of 2,771 contacts has mushroomed to almost 115,000. And I am adding a thousand people or so a week. Even today, my email list is still my number one business priority—and asset.

I have literally built a multi-million dollar business on the strength of my email list. Ninety percent of my income comes from it.

In this webinar, I want to share with you what I discovered—my “secret formula,” so to speak, for building a massive email list.

Register for My Free, Live Webinar!

What You’ll Learn in This Webinar

I don’t know what your dream is, but I promise: it will happen much easier and much faster if you have a list of raving fans who want to hear what you have to say.

In this webinar, you will discover:

  • The six reasons you need an email list—especially if you are thinking about going pro.

  • Exactly how to install an email subscription form on your site, so you can begin collecting names now. I will walk you through the process, step-by-step.

  • What information you should be collecting and how this directly impacts your conversion rate (number of people signing up).

  • The five best places on your site to ask people to subscribe. Most people are using only one or, at the most, two.

  • Simple, quick ideas for creating opt-in incentives your readers can’t resist. No, an ebook is not the best option. I’ll explain how you can create a more compelling alternative even faster.

  • Which email list management service I use and why. Not all services are created equal. Some are a nightmare and will leave you stranded in technological purgatory.

  • Seven mistakes bloggers make in list-building and how to avoid them. Trust me, I have learned these the hard way.

If you are an author, entrepreneur, pastor, professional speaker, realtor, small business owner, financial planner, corporate brand manager, or anyone passionate about getting your message out, this webinar is for you.

I’ll also answer questions LIVE—a perfect opportunity for you to ask me anything about list-building and strategy. But you must register to participate.

Why You Must Register NOW!

This webinar is FREE. You can access it LIVE on your computer from the comfort of your own home. Yes, I will make a recording of the webinar available sometime after the call.

But—and this is big—if you attend live, I will give you a FREE copy of my brand new resource, The Ultimate Blog Headline Swipe File: 99 Proven Formulas for Crafting Irresistible Blog Headlines.

This is something I have never shared publicly, though I refer to it almost daily. You don’t want to miss this.

Please note: I only have room for one thousand people on this webinar. (That’s the limit imposed by our webinar hosting company.) Therefore, you must register now to participate. I expect this webinar to fill up quickly.

Monday’s Webinar is now full. However, we still have room in Tuesday’s scheduled replay. If you attend, you will still receive the special bonus, as if you attended live. Thanks.

Register for My Free, Live Webinar!

I am really excited about this online event. I want to give you every advantage in getting your message out. Just think what it could mean for your future if you had a mailing list with thousands of people who have given you permission to communicate with them anytime you want.

If you still have questions, read the FAQs below.


Q: What is a webinar?

A: Think of it as an online seminar. Once you register, we will send you a link, where you will watch a streaming video of my slides, while I present the seminar live.

Q: How much does this cost?

A: It’s free. There is no charge whatsoever.

Q: What’s the catch?

A: This webinar is sponsored by Get Noticed! Theme™ for WordPress, my new blog theme. At the end of he webinar, I will share why this is the best theme for anyone who wants to build a personal brand. I will also demonstrate some of the key features and explain how you can get it at our special introductory price.

Q: What is the date and time?

A: The LIVE webinar will take place on Monday, May 19th, at 9:00 pm Eastern Time (8:00 pm Central, 7:00 pm Mountain, and 6:00 pm Pacific). Monday’s Webinar is now full. However, we still have room in Tuesday’s scheduled replay (see below). If you attend, you will still receive the special bonus, as if you attended live. Thanks.

Q: How long will the webinar last?

A: The webinar itself will last an hour. I will then take questions for another 30 minutes.

Q: What if this doesn’t work with my schedule?

A: I will also be offering a scheduled REPLAY of the live webinar on Tuesday, May 20th, at 2:00 pm Eastern Time (1:00 pm Central, 12:00 pm Mountain, and 11:00 am Pacific). You can register for the REPLAY webinar here.

Q: Will I get the free bonus, The Ultimate Blog Headline Swipe File, if I just attend the scheduled REPLAY?

A: Yes, you will. BUT, only those who attend the LIVE or scheduled REPLAY webinars will get this. If you listen to the recording later, you will not.

Q: How can I access the webinar?

A: Once you register, we will send you a link to the webinar. If you have not previously installed the GoToWebinar app, you will be prompted to do so. (It works on Windows or Mac.)

Q: How can I make sure I reserve a spot?

A: Access is on a first-come, first-served based on registration. We only have one thousand seats available for each webinar. Once you register, we will notify you prior to the webinar with the link you need to use.

Q: I can’t make the LIVE webinar or the scheduled REPLAY. Will there be a recording?

A: Yes, we will make a recording available after the LIVE and scheduled REPLAY webinars. But, as I explained earlier, it is to your advantage to attend live. Not only will this provide the opportunity to ask questions, but you will get my new resource, The Ultimate Blog Headline Swipe File, free.

Q: How do I ask a question for you to answer during the call?

A: The software we use has this capability built-in. We will give you instructions during the webinar. I’ll do my best to answer as many questions as possible during the LIVE webinar.

Q: Do I need any special equipment?

A: No, nothing special is needed. You will, however, have to install the free GoToWebinar software, if you don’t have it installed already. It works on both Windows and Mac platforms. You will also need an Internet connection.

Q: When do I get access information after I register?

A: We will send you access information via email before the call and a reminder email before the call. Please be patient if you don’t hear from us immediately. If you don’t hear with an hour or so, you can send me an email by clicking here.

Register for My Free, Live Webinar!

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I’m no longer running comments on my blog. For more information regarding this decision, please read this post.