How to Become a Twitter Ninja in Less Than 30 Minutes a Day

Twitter is one of key tools in my platform toolbox. It represents about 21 percent of my blog referral traffic. In terms of the return, I don’t know of a better investment.

A Ninja Assassin - Photo courtesy of ©iStockphoto.com/by_nicholas, Image #14879784

Photo courtesy of ©iStockphoto.com/by_nicholas

Currently, I have more than 110,000 followers on Twitter. According to TwitterCounter and RetweetRank:

  • I am adding 73 new followers per day.
  • I am re-tweeted 260 times per day.
  • My total daily reach is 418,908.

Yet, I spend less than thirty minutes a day on Twitter. I don’t know where else I could impact that many people with so little effort.

The key is using the right strategy and the right tools. Here’s what my daily routine looks like, Monday through Friday. (All times are CST.)

  1. Post links to my current blog post. At 6:00 a.m. I tweet a link to my newest blog post, using Buffer’s “Post Now” function.

    Screenshot of Using Buffer App to Tweet Link to My Latest Post

    At the same time, I schedule another promotional tweet for 11:20 a.m. using HootSuite. These two actions take less than a minute.

    Tweeting a Link to a New Blog Post in HootSuite

  2. Review and reply to overnight activity. As soon as I am done with the previous tasks, I scan my “streams” (i.e., columns) in HootSuite for messages, mentions, and interesting tweets that might have been posted overnight. I then reply or retweet as appropriate. This usually takes me five minutes, max.

    My HootSuite Dashboard

  3. Create tweets with links to interesting news and blog posts. Once I have completed the previous task, I begin reading the days news and blog posts. I refer to this as “content foraging.” I am looking for articles to share with my followers.

    I scan more than two hundred news and blog feeds a day, using Google Reader. Note: I do not read two hundred feeds. I only scan, looking for headlines that catch my interest. If they do, I read the article or post.

    If I think my followers will benefit from the content, I click the Buffer icon in Chrome (my browser). It automatically grabs the post title and creates a link to it using my custom URL shortener. I usually add a comment and then add it to my Buffer.

    Creating a New Buffer Entry from Within Google Reader

    My goal is to find 10–12 articles I can share. Buffer is the foundation of my Twitter strategy. It assigns each tweet to the next available slot in my pre-determined Tweeting Schedule.

    Tweets in My Buffer App

    I only spend about thirty minutes reading like this. Creating the tweets probably takes ten minutes of this time, as I am doing it in real time as I come across a post I think my followers will enjoy.

  4. Review and reply to daily activity. Throughout the day, as I have the opportunity, I will check my streams in HootSuite. I do this during breaks, so it doesn’t interrupt my workflow. (Recently, I heard these breaks referred to as the equivalent of the old smoking break. Remember those?)

    HootSuite makes it easy to segment my attention. I have my streams arranged in HootSuite from left to right, with the streams I want to spend the most time on in the left-most column.

    My HootSuite Dashboard

    In other words, I look at my direct messages first, then my mentions and replies, then my family, my community leaders, friends, sources, etc.

    This probably takes me another 15 minutes, depending on what else I have going on that day.

In addition, I bulk-schedule tweets to the most popular posts in my blog archive, using SocialOomph. I have ninety total tweets I use for this. I have set it up, so that the program posts one tweet per day at 6:00 p.m. (It also posts to my various Facebook fan pages.)

SocialOomph Screenshot

This may seem like a lot of activity. But again, using the right tools, I can do all this in about thirty minutes a day. I think the impact is well-worth the investment.

Questions: What is your Twitter strategy? What tools do you use? You can leave a comment by clicking here.
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  • http://jonstolpe.com/ Jon Stolpe

    I use Buffer and Tweetdeck.  I Tweet a link to my daily blog post once in the morning and then usually again around lunch time.  It usually gets one more push as I add it to my Buffer.  I also use Buffer as I’m perusing the blogs I read in Google Reader.  I add my daily favorites to my Buffer.

    I like the idea that you shared about Tweeting links to older/favorite posts.  I’ve done this on a very limited basis.  I’ll have to check out SocialOomph.

    • http://www.ChristianFaithAtWork.com/ Chris Patton

      Jon (and Michael), am I to understand that you are both tweeting  a link to your newest blog post more than once on the same day?  

      • http://michaelhyatt.com Michael Hyatt

        Yes. Once at 6:00 a.m. and once at 11:20. Occasionally, if it’s really hot, I will tweet again later in the day.

        • http://www.ChristianFaithAtWork.com/ Chris Patton

          Before reading this, I would have thought that was too much.  What do people think when they receive the same tweet two or three times a day?

          • http://www.jmlalonde.com Joe Lalonde

             Chris, I use a similar strategy as Michael and Jon. I tweet it out in the morning and once in the evening. I change the wording to change it up and in case the original wording did not catch their attention.

            This way they’re not getting the same tweet twice.

          • http://www.ChristianFaithAtWork.com/ Chris Patton

            Thanks Joe!

          • http://michaelhyatt.com Michael Hyatt

            In my experience, it is usually totally different audiences.

          • http://www.beardsforbreastcancer.com Adam Martin

            I agree with this as well. Depending on the time, you usually get a different group of folks.

          • http://www.jeffrandleman.com Jeff Randleman

             I also tweet more than once about a post, usually.  But it’s often worded differently.  I’ve found, like Michael that my readers tend to be different at different parts of the day.

          • http://www.ChristianFaithAtWork.com/ Chris Patton

            Thanks Jeff!

          • http://www.jeffrandleman.com Jeff Randleman

            No problem!

          • http://kikolani.com/ Kristi Hines

            It’s not bad if you change up the title for each tweet.  Chances are, with everyone checking their Twitter streams a few times a day, they will only catch one tweet.  I notice in my own tweet stream that some of my most influential followers will only retweet my post if they see it in my stream in the evening, whereas others will only notice if it is in my stream in the morning.  So if I want to catch them all, I have to hit both times.

          • http://www.ChristianFaithAtWork.com/ Chris Patton

            Thanks Kristi! That makes sense.

          • http://www.sonyaleethompson.com/ Sonya Lee Thompson

            I’m sure having twitter available in many time zones plays strongly into this important strategy. I usually think of my early morning tweets as my east coast contacts and my evening tweets are more for my west coast friends.

          • MuthuKumar

            Absolutely right kristy

      • http://jonstolpe.com/ Jon Stolpe

         Yes.  I do the same.

        • http://www.ChristianFaithAtWork.com/ Chris Patton

          Thanks Jon.

    • http://michaelhyatt.com Michael Hyatt

      Here’s more detail about how I do it.

      • http://jonstolpe.com/ Jon Stolpe

         Great!  Thanks for the link.

  • http://www.godsabsolutelove.com/ Patricia Zell

    I am so looking forward to summer when I can work through this list and establish good tweeting habits. (Alas, edititing senior projects and term papers demands so much time.) I’ve been on Twitter for quite a while, but I am not yet taking full advantage of this tool to establish my platform. God willing, that should soon change. 

    • http://cherionethingivelearned.blogspot.com/ Cheri Gregory

      I’m with you, Patricia! Summer’s prime time to surf new learning curves.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      That’s my struggle too, Patricia. These added tools will save me time, but it takes time to peruse them all and get them set up, time I don’t have today. However, the cost of saving time is time. So I might dive in and change this sooner than later.

  • http://www.chrisfromcanada.com Chris Vacher

    I’m a big fan of Buffer. Not everyone gets it but it is one of the most powerful twitter tools around. 

    I’m amazed at how many people think twitter takes so much work. The beauty of twitter is that presence can be established with relatively little work. Great recap!

    • http://www.heartyourchurch.com/ Jason Stambaugh

       True, however, there is definitely room for some “intensive” engagement. When I was just getting started I spent a lot more time interacting with people, joining tweet chats, and staying current on certain hashtags. It helped me to get established inside of a community. It also helped me to get a lot of value out of twitter.

      • http://www.chrisfromcanada.com Chris Vacher

        No doubt. The benefits of twitter definitely increase when you put more work in to it. BUT.. there can be a huge benefit with less work than people think needs to go in to maintaining your twitter account, like Michael has shown.

      • http://brandonweldy.wordpress.com Brandon Weldy

        Tweet chats?

    • http://justin.am/ Justin Wise

      Buffer is the only way to live.

    • http://allanwhite.tumblr.com Allan White

      One super-easy technique I use is sending my Google Reader “starred items” to social media. I browse, star the ones I like, boom. Here’s a video how-to:http://allanwhite.tumblr.com/post/6442681553/stars-to-tweets

      What would be great is to have a Buffer-like spacing feature for those. I’ll have to explore that.

      Michael H, thanks for sharing your wisdom and perspective.

      • http://twitter.com/tommoor Tom Moor

        You can use an http://ifttt.com recipe to pipe your Google Reader starred items into Buffer ;-)

  • http://www.ChristianFaithAtWork.com/ Chris Patton

    Michael, I am brand new to Twitter (about two weeks)!  I finally jumped in after your Beginners Guide post.  Thanks for the push!

    I guess at this point I do not have a feel for what is the right number of tweets during the day.  I do not want to flood anyone to the point they disconnect.  Right now I am only tweeting my new post on the morning it is published.  I do nothing after that.  

    I have only been doing my blog since September, so I am not sure how long I should wait before beginning to tweet old posts.  

    What is a good rule of thumb for number of tweets per day?  How do I judge that?

    When should I start tweeting old posts?

    Thanks again for the help!

    • http://michaelhyatt.com Michael Hyatt

      You need to experiment. If you tweets add value, you can tweet a lot. If they are boring, not so much. The key is constantly to think, will this next tweet add value to my readers.
      You need to do more than post a link to your blog. Read my post, “The 20-to-1 Rule.”

      • Rachel Lance

        You’re asking great questions for a Twitter newbie. I have to echo Michael here, you have to gauge your frequency based on the content you’re contributing to the conversation. Are you adding links to something original (sounds like you’ve got this one down)? Are you sharing content that you’ve found interesting or important (share articles and blog posts you’ve enjoyed, Buffer has a feature that suggests great quotes you can pepper into your stream)? Are you engaging with other people on twitter (sometimes this is the hardest one to master – when used well it really is a conversation)? I think it’s less about quantity and more about quality tweets. 

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        I get it now.  I read the post and that make perfect sense!

        Thanks!

    • Rachel Lance

      You’re asking great questions for a Twitter newbie. I have to echo Michael here, you have to gauge your frequency based on the content you’re contributing to the conversation. Are you adding links to something original (sounds like you’ve got this one down)? Are you sharing content that you’ve found interesting or important (share articles and blog posts you’ve enjoyed, Buffer has a feature that suggests great quotes you can pepper into your stream)? Are you engaging with other people on twitter (sometimes this is the hardest one to master – when used well it really is a conversation)? I think it’s less about quantity and more about quality tweets. 

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        Thanks Rachel!  This clarifies it for me.

  • http://successbeginstoday.org/wordpress John Richardson

    And we all thought you were a Twitter slave, combing your phone every five minutes while your wife glares at you, clicking tweets with total finger dexterity.

    Now we know the truth.

    You and your wife are enjoying your day, possibly dining and enjoying a glass of wine, all the while your software is doing the heavy lifting.

    You actually have a life!

    For me, I use Buffer on the PC and Hootsuite on the iPad. I’m not near as sophisticated as you, but now that I know your secret, I may have to apply some of these principles and get more of my life back!

    Thanks for sharing!

    Now if I can only find a Hootsuite like client for Pinterest….

    • http://michaelhyatt.com Michael Hyatt

      Thanks, John. Yes, I have a life. But let’s keep it a secret. ;-)

      • http://successbeginstoday.org/wordpress John Richardson

        I won’t tell anyone if you don’t… 

        Although Gail probably has to rescue you from time to time from your Podcast booth…

  • http://twitter.com/MusicPowerStrat MusicPoweredStrategy

    Quick question.  What’s the advantage you find by scheduling through Buffer vs. Hootsuite?

    Thanks,
    Greg

    • http://www.thereligionteacher.com Jared Dees

      Greg, 

      With Buffer you can set up pre-set times to post. So you can optimize the best times of day to post in your niche (and differentiate per social network or account). 

      The Chrome extension for Buffer makes it really easy to share and schedule posts. Like Michael, I use it to “post now” or throw into the queue for later. 

      Also, Buffer integrates with bitly, so you can monitor your clicks both in the Buffer Web App or Hootsuite. 

      Also, if you use an iPhone you can send a page to Buffer while you are in your Safari browser. I’ve found this to be instrumental when I’m on the road. 

      Summary: There is no copy and pasting needed. You can preset times. It is as good on the computer as it is on a mobile device. 

    • http://michaelhyatt.com Michael Hyatt

      With Buffer, you only have to set up the schedule one time. Then you just push tweets to your Buffer and never think about the schedule. With HootSuite, you have to decide each time when the post will appear, when you scheduled the last one, etc. It is a very cumbersome workflow compared to Buffer.

      • http://www.jeffrandleman.com Jeff Randleman

         I agree.  Buffer makes the process extremely simple.

        • http://twitter.com/MusicPowerStrat MusicPoweredStrategy

          Understand.  I tried it out this morning and I must say I do like the ability to set some pre-determined schedules and then use the Chrome extension to send them to my Buffer.

          Thanks all!

          Greg

          • http://www.nginaotiende.blogspot.com Ngina Otiende

            Do you use the free Buffer version or the paid one? (chrome extension). 

            I used the free version and my Chrome extension on my PC has never worked. I have tried installing and re-installing but hasn’t changed.

            So I have to manually add links to buffer.

            what has been your experience?

            But I agree  - buffer is still great on other fronts. 

      • http://www.MicheleCushatt.com/ Michele Cushatt

         This is very helpful. I wasn’t sure of the different scheduling features.

      • http://theordainedbarista.com/ Barry Hill

        agree.

  • http://chrisvonada.com chris vonada

    Very helpful Michael, thank you! I’m planning to revisit my Twitter strategy next month and will be using much of your guidance above then…

    • http://justin.am/ Justin Wise

      Chris — what are some the tricks you use right now?

      • http://chrisvonada.com chris vonada

        Justin, it’s archaic… rudimentary… really old fashioned… but I’ve focused on just being me and not so much on growing numbers… stay tuned… :-)

  • http://www.thadthoughts.com/ Thad P @ ThadThoughts.com

    I follow a similar pattern, using Hootsuite to schedule throughout the day, Buffer for various posts on a more random schedule and again occasionally use the Tweet button on a page (but only rarely).

    I have been using a giveaway on my blog ($25 Amazon Gift Card) to grow Twitter followers…it is working, but I need to be clear how many new followers I get.

    I look at Klout, but like some many people, can’t figure out how it applies.

    And I scan with Google Reader on my Mac Book Pro and use FeedlerRRS on my iPhone. 

  • http://www.sociallysorted.com.au Donna Moritz

    Awesome article Michael – just what I needed to organise myself.  I actually found you first on Twitter then your blog, so I am glad I did. I always refer my social media clients to your blog (knowing that they get great blogging tips and then they get the bonus of productivity, leadership and publishing info as a bonus!).  Thanks for sharing – this is so so useful!  Donna

  • http://www.timemanagementninja.com Craig Jarrow

    Michael, great advice and tips for those trying to get their Twitter routine down.

    I was wondering if you were looking over my shoulder for a second there. 

    My routine is almost identical and my two most trusted tools are Buffer and Hootsuite. :) 

    All of my news and article tweets are scheduled before I head out for the day. In my spare time, I will interact and respond to replies/questions.

    I could definitely do more with my archives. Will take a look at how you are using SocialOomph. Thanks for that recommendation!

    PS – Wish @Hootsuite:twitter would go ahead and release G+ integration for the masses.  

    • http://www.heartyourchurch.com/ Jason Stambaugh

       Me too. I want buffer and G+ integration. I’ve used all of my hootsuite development votes to promote both integrations.

    • http://michaelhyatt.com Michael Hyatt

      I wish they would release G+ integration too.

    • http://twitter.com/tommoor Tom Moor

      It’s likely hootsuite will release G+ at the same time that Google releases the API for the rest of us… so Buffer is likely to add support at a similar time If i had to guess!

      • http://michaelhyatt.com Michael Hyatt

        I hope so. That would be awesome.

  • http://www.charlesstone.com/ charles stone

    Mike, I noticed that you don’t use Tweet Deck. Is there a reason you use another tool?  Thanks so much for giving us the inside scoop to your world. very helpful. Thanks

    • http://www.calebphelps.org/ Caleb Phelps

      Hey Charles, I just spotted your comment on Tweet Deck. I can’t speak for Michael, but I personally use Tweetbot for non-scheduled tweets. It is straight forward and has an intuitive design. However, I too use HootSuite for scheduled tweets. You might find them useful!

    • http://michaelhyatt.com Michael Hyatt

      Yes, I used to use TweetDeck, but it kept dropping tweets. I would miss some from friends, for example. Now that Twitter owns it, they have reduced the functionality. Even my wife switched!

  • http://www.bloggingonawhim.com/about/ Andrew B

    Now that I am starting a new blog, I am hoping to use some of these ideas to create a strategy that works for me

  • http://keikihendrix.com Keiki Hendrix

    Awesome post. So many of my friends could use these insights. Thanks for pulling these together and posting it.

  • http://alphaefficiency.com Bojan Djordjevic

    Seems like I am headed in the right direction, since I am already using HootSuite and Buffer…

    • http://www.heartyourchurch.com/ Jason Stambaugh

       Good choices. Buffer has helped me in more ways than I can count.

  • Robert B

    Just curious about the google reader content: what tests do you use to filter out the “interesting”  from not? My google reader always becomes a time-sink for me?

    • http://www.calebphelps.org/ Caleb Phelps

      Robert, I totally understand about Reeder. Before you know it, an hour has passed trying to sort through it all! You might try looking at the small preview box that has the title and a fragment of the first sentence. If an article is worth reading, the title will grab your attention as well the first line. You might also want to use the Pomodoro technique when doing tasks that can easily become time pits. Have fun!

      Check out step 6: http://michaelhyatt.com/7-steps-to-getting-unstuck-and-becoming-more-productive.html

      • http://www.MicheleCushatt.com/ Michele Cushatt

        Love the Pomodoro technique. It’s significantly increased my productivity and focus.

    • http://michaelhyatt.com Michael Hyatt

      I just give myself a time limit and keep moving. No magic here. But I make decisions quickly and that helps.

    • Robert B

       Thanks all for the advice. Reader was just as much fun this morning without getting me completely trapped for hours. :)

  • http://twitter.com/KarenJordan Karen Jordan

    This post is SO helpful! Thank you so much for sharing your social networking knowledge! I recommend your blog all the time to my writing friends as a top resource for publishing info. Blessings!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      A recommendation is the best compliment. Thanks for being a part of this community, Karen!

  • http://www.kellycombs.com/ Kelly Combs

    I need to work on my Twitter strategy. I struggle with “why would anyone care what I tweet?”  And they may not if I tweet what I had for lunch, versus adding valuable content and retweets. This is an area I need to work on. I try to tweet once a day, but I am certainly not drawing the masses in this area. My only software tool is that my FB fan page is linked to my twitter. Thanks for the (as always) valuable lesson.

    • http://www.thereligionteacher.com Jared Dees

      “Why would anyone care what I tweet?” 

      Even if they do care, they probably won’t see what you tweet. The power of Twitter is in the conversation. 

      Strategy 1: Go find the people related to your niche. Follow them. Share their stuff. Engage in a conversation with them. 

      Strategy 2: Set alerts in Hootsuite or Tweetdeck for keywords related to your niche or topics you write about. Jump into the conversation and add value. Don’t expect anything in return. 

      Do these two things and people will start to care about what you tweet. 

      • Bill

        Great help, Jared. I like strategy 1. As a newer user I need help thinking it through.

      • http://www.kellycombs.com/ Kelly Combs

        Thank you Jared. Between yesterday and today, I feel like I have learned as much from the community at Michael Hyatt, as I have from Michael himself. This is no small feat. I will try to implement your suggestions.

    • http://www.heartyourchurch.com/ Jason Stambaugh

       Have you ever tried joining a tweetchat? I promise if you join a well established tweetchat, you’ll be hooked.

      • http://www.jmlalonde.com Joe Lalonde

         What’s a tweetchat?

        • http://www.jeffrandleman.com Jeff Randleman

           Fun.  Defined.

          • http://www.jmlalonde.com Joe Lalonde

            Haha, I’m sure. But how does one get involved in a tweetchat or start one. And what is the purpose?

          • http://www.jeffrandleman.com Jeff Randleman

            The ones I’ve been involved in were homeschool based chats, designed to flow a conversation based on a specific topic.  With trivia questions and prizes thrown in by a publisher, it made it pretty entertaining.

          • http://www.jmlalonde.com Joe Lalonde

             Sounds interesting. I’ll look into finding one.

          • http://www.jeffrandleman.com Jeff Randleman

            They can be entertaining.

      • http://www.kellycombs.com/ Kelly Combs

        What Joe said…what’s a tweetchat?

    • http://michaelhyatt.com Michael Hyatt

      There is a fundamental difference between Twitter and Facebook. Twitter is more about frequency—post more than you think you should. Facebook is more in-depth. You can post longer updates but they have to be less frequent. I only post twice a day there.

      • http://www.kellycombs.com/ Kelly Combs

        Thank you, I need to work on this.

    • http://www.jeffrandleman.com Jeff Randleman

       They may not care what you had for lunch, but they might be interested in the article you read on marriage, or writing, or ministry, or… One of my main strategies is to pass on articles and site I find helpful.  If I gained something, chances are good my readers will too.

      • http://www.kellycombs.com/ Kelly Combs

        Good advice Jeff. (But what if I had something really great for lunch?!?) I will work on my content, and try to find like minded tweet-ers.

        • http://www.jeffrandleman.com Jeff Randleman

          If it was that exceptional, share it.  And where.  And how much it cost.  And if it’s worth my time to try it out.  ;)

      • http://allanwhite.tumblr.com Allan White

        Great tips. I have multiple fields of interest & expertise (web, photography, video, design, & presentations – and training in all those). So – what I’m working towards – is cultivating multiple audiences (vertical markets, if you will). I try to orient my social media towards that.

        One branding challenge I’m having, as a generalist, is this: should my “channels” swing this direction (multiple audiences), or should I just embrace the variety, and focus on building my personal brand (one guy, many fields)? I suppose, with these tools, both are possible.

        Thoughts? Examples?

        • http://www.jeffrandleman.com Jeff Randleman

          I’ve struggled with the same question. 

          My interests range from youth ministry to leadership to reading to outdoors and photography. 

          I’ve skipped the outdoors category for now, set up a new website for my photography, and will eventually set up a seperate twitter account as well. 

          The other things I’ve combined, because they all have some strong similarities.

          • http://allanwhite.tumblr.com Allan White

            Hey, another generalist! =) Would love to see your work. 

            I would guess that, to answer myself, it would depend on the outcomes I was looking for. It’s probably a both/and answer. 

            If I was to start freelancing again, I might want to cultivate multiple options and see what “sticks”. If I’m launching a business, perhaps I’d focus and go deeper. Since I’m employed full time, and all those things are on the side (or in the cooler, until the right time :), perhaps keeping the multiple channels going makes sense.

            I’m also trying to balance out the amount of effort. What I think I should try is to get my personal landing page in order, then branch out from there to the various spheres. Here’s one I did for my wife: http://kristicashwhite.com. Simple, links to her “vertical markets” (she writes, is a counselor, and runs our photo business with me). 

            Thoughts? Good, “personal landing page” examples?

          • http://www.jeffrandleman.com Jeff Randleman

            One of these days.  Right now, I basically have the structure set up.  I hope to increase more bit by bit as I have time.

            My personal landing page right now is my main site.  But tentblogger.com has some personal branding page ideas I like.  And he gives some of them away for free.

            The site for your wife looks great!

    • http://www.MicheleCushatt.com/ Michele Cushatt

       I care what you tweet. :)

      • http://www.kellycombs.com/ Kelly Combs

        The difference between male and female…the men give technical answers to solve the problem. The woman goes to the felt need at the root of the problem. Thank you Michele.

        • http://theordainedbarista.com/ Barry Hill

          Problem? Did someone say problem? Just let me know– :)

        • http://www.MicheleCushatt.com/ Michele Cushatt

          Lol. You’re welcome.

  • http://www.thereligionteacher.com Jared Dees

    Great tips. I am a recent convert to Buffer and I absolutely love it. Chrome + Buffer + Bitly = Powerful. Like you, Buffer has become the foundation of my Twitter strategy and frees me up to use Hootsuite to watch and jump into conversations. 

    Just something to note: I haven’t had the same success with Buffer on Facebook. The format of posts do not look as good as manual entry on the Facebook page. My Buffer posts consistently have the lowest engagement on Facebook. 

    • http://www.jmlalonde.com Joe Lalonde

       It’s amazing what Buffer can do, right? I love that it integrates with Bitly and creates shortened links that help with tracking.

      • http://theordainedbarista.com/ Barry Hill

        The tracking in buffer is one of my favorite features!

    • http://michaelhyatt.com Michael Hyatt

      I agree about Buffer for Facebook, though for a different reason. The Facebook algorithm penalizes status updates from third-party apps as compared to manual posts. It assumes the former are less important, because they were probably done from someone who is posting to several services. This is why I always manually post to Facebook.
      By the way, don’t ask me to source this theory; I can’t. However, I have heard it from several Facebook experts and observed it in my own updates. Thanks.

      • http://www.thereligionteacher.com Jared Dees

        Hi Michael, you are right about the penalty, but they got a lot of negative feedback. I was at the Online Marketing Summit last week and I heard there that the penalty no longer applies–though it is still a challenge for a brand page to rank highly in thew News feed. Look for more Facebook Ad options soon to help businesses and brands get a boost (with a cost). 

        • http://michaelhyatt.com Michael Hyatt

          Thanks, Jared. That is good to know.

          • http://www.thereligionteacher.com/ Jared Dees

            Quick update on this: I have been watching the numbers and there are less impressions for posts shared via buffer or hootsuite. However, it is kind of a chicken and the egg thing. Did less people see the post because there were less interactions or did less people interact because there were less impressions? 

        • http://www.facebook.com/profile.php?id=1565502744 Mari Ann Lisenbe

           Yes, Jared, Facebook definitely rewards interaction. The more you can get your fans to interact with your page, the more your posts will appear in their newsfeeds.

        • http://twitter.com/tommoor Tom Moor

          I would agree, this penalty either doesn’t apply any more or is very low – my personal Facebook stream contains a lot of stories published through Buffer.

  • http://www.calebphelps.org/ Caleb Phelps

    The ability of HootSuite to post and schedule at any time of day across social media platforms is great! It enables a more care-free approach to enacting a limit on the temptation to be on Twitter all day.

    Michael, is all of your twitter action focused through Buffer? Or do you tweet spontaneous tweets as well?

    • http://michaelhyatt.com Michael Hyatt

      Yes, I schedule tweets through Buffer and then engage through the day as I have opportunity. See #4 above.

  • http://twitter.com/SoulCenters Soul Centers

    Michael, we have really appreciated you sharing such great information.  Whether it has been about twitter, or writing great headlines, your link to copyblogger has been a huge gift, you have been one of our main sources for educating us on the world of social media.  Thank you for your generous commitment to creating a better world.  Live Connected,
    Alicia & James Hadlock 

    • http://michaelhyatt.com Michael Hyatt

      Thanks for your kind words! You are welcome.

  • Anonymous

    I love Bufferapp also and use it daily.  Your posts are outstanding.   Quality content is the key.  Thank you for teaching us your successful strategies.

  • http://www.heartyourchurch.com/ Jason Stambaugh

    I just started using strawberryj.am. It helps you make sense of all the links that the people you follow share. It is also integrated into buffer app.  If you’d like an invite, contact me on twitter  @jaytheson:twitter

    • http://www.jmlalonde.com Joe Lalonde

       Looks interesting. Just sent a message.

  • http://www.jmlalonde.com Joe Lalonde

    Thanks for the tips. I started using HootSuite and BufferApp thanks to your suggestions. It has done wonders.

    Once in awhile I’ll use Twitter during a conference or webinar to participate with other users.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I’ve been using HootSuite for a long time now and love it. But I’m starting BufferApp today because of the suggest, too. Should be fun!

  • http://www.lincolnparks.com Lincoln Parks

    Twitter is also critical to what I do daily. I do use buffer as well and social oomph to schedule blog posts. However something that has been working exceptionally well over the past few weeks is a WordPress plugin called tweet old post. You can schedule old blog posts to go out just like social oomph. It may be my new favorite tool.

    • http://www.MicheleCushatt.com/ Michele Cushatt

       Thanks for the recommend, Lincoln. I’ll check it out.

  • http://cavemanreflections.blogspot.com/ Michael Mulligan

    I started this year as a newbie to twitter with only twelve other followers.  I found you through Google+ when I searched for Christian writers and tweeted you on a Saturday morning; you tweeted back within an hour.  When you formally welcomed me to “Twitterville” it made me feel special.  Y0ur new recommendations make sense, especially the automatic programming of your tweets.

    The challenge I have as a writer, husband, father, and home school coach is time management.  I could easily write ten to twelve hours a day if there were no other obligations on my plate and I need  more efficient time management tools.
     
    I promised my wife I will manage all emails, twitter updates, blogs and other writing activity from 5:00AM to 8:08AM daily.  Since I don’t consider these activities as “work,” I do this 7 days per week.  Once the clock ticks 8:08AM, it’s time to exit cyber-space.  Using your ideas, I will be able to stay visible throughout the day without violating my promise to my wife.  Thanks for helping out a rookie.

    • http://michaelhyatt.com Michael Hyatt

      It’s good that you are intentional. That’s the key to keeping social media from over-running your life!

    • http://www.jeffrandleman.com Jeff Randleman

       What is the significance of 8:08, instead of 8:00?

      • http://cavemanreflections.blogspot.com/ Michael Mulligan

        Jeff, when I started blogging, I wanted my readers to think of my posts as they do their favorite TV shows, which appear at set days and times.  My new writers blog and my original blog, Socalmulligan808, both appear every morning at 8:08AM, Pacific time.

        For me, the significance of 8:08 has to do with my relationship to Jesus.  Jesus is the Alpha and the Omega, the Beginning and the End.  If you rotate the “8′s” ninety degrees, you see the infinity symbols.  I am the “0″ in between.  As long as my “0″ is connected to the Alpha and the Omega, there is value to 808, my own unique brand. 

        If you search for the meaning of 808 on Google, you get over  17,000,000 results.  Because I post consistently every morning at 8:08, my blog ranks on the first page of Google results for those searching for the meaning of 808.  When they click the link, they find my blog.

        808 is also the area code for Hawaii, the place where I asked my wife to marry me twenty three years ago.  Maui is my favorite place to vacation.  Every time I post a message at 8:08AM, I’m reminded of my connection to Jesus, my wife and Maui.  All three give me all the inspiration I need to stay consistent in a world changing at light speed.

        Thanks for the question.  I’m going to start following you, Jeff.  Hope you read my blog – at 8:08.

        • http://www.jeffrandleman.com Jeff Randleman

          Wow!  Pretty well connected to everything!  Headed over there now to check it out.  !  Thanks for explaining!

          • http://cavemanreflections.blogspot.com/ Michael Mulligan

             You got it, Jeff.  Hope you like what you see.  Happy to connect with you.

        • http://www.kellycombs.com/ Kelly Combs

          Wow – I love the significance of 808 to you. And I love how you are honoring your wife with your time and commitments. Be blessed.

          • http://cavemanreflections.blogspot.com/ Michael Mulligan

             Thanks, Kelly.  Three hours and eight minutes may seem like plenty of time.  My time restrictions force me to use every minute wisely.  The other benefit is I have no trouble getting to work immediately at 5:00AM.  If I sleep in, 8:08 comes quickly and I miss out on my passion.

            Sending blessing back your way.  Thanks for taking the time to offer some encouragement.

          • http://www.kellycombs.com/ Kelly Combs

            Thank you Michael!

          • http://cavemanreflections.blogspot.com/ Michael Mulligan

            You’re welcome, Kelly.  Keep in touch.

          • http://www.kellycombs.com/ Kelly Combs

            Actually, Michael, I will be in touch! I just emailed you about the lemonade stories. Looking forward to hearing back via email.

        • http://theordainedbarista.com/ Barry Hill

          Michael,
          Very cool.

          • http://cavemanreflections.blogspot.com/ Michael Mulligan

             Thanks, Barry.  I looked at your blog.  Your creativity really comes through.  Keep it up.

          • http://theordainedbarista.com/ Barry Hill

            Michael—thanks for the encouragement! I really appreciate your time!

        • http://www.leadtoimpact.com/ Bernard Haynes

           Michael, I liked your explanation of 808.  I like that you made it unique too you. I am going to check out your blog. Keep doing what you do.

          Bernard Haynes
          http://www.leadtoimpact.com

          • http://cavemanreflections.blogspot.com/ Michael Mulligan

             Thanks for the encouragement, Bernard.  I’ll be following you, too.

  • http://henryfiallo.wordpress.com/ Enrique Fiallo

    Without fail, I pick up several very valuable tips and tools from you in every blog post. I can’t figure out why anyone interested in improving their authoring, leadership and social media impact wouldn’t methodically read your postings every day! A very sincere thanks for sharing your knowledge and experiences.
    Enrique
    Fiallo

    • http://theordainedbarista.com/ Barry Hill

      Me too, Enrique! Me too.

  • http://twitter.com/averageus Lon Hetrick

    I just started investing in activities like this using buffer and Twitter for Mac. The concept of “content foraging” is new to me, but I could easily do this daily via my Feedly.com page which gathers my feeds in one place. Thanks for the great idea. BTW – how many days/week do you follow this plan? 5? 6? 7?

    • http://michaelhyatt.com Michael Hyatt

      I follow this plan Monday-Friday. I do an abbreviated plan on Saturday and an even more abbreviated one on Sunday. With Buffer, I can set up different schedules for different days.

      • http://www.jackiebledsoe.com/ jbledsoejr

        Just curious.  What time of day do you do this plan?

        I took some ideas from your “My Ideal Week” template, and one thing I have not found an “ideal time” for is my Twitter/Social Media posting plan.

  • http://twitter.com/LisaColonDelay Lisa Colón DeLay

    I SO like that you said Ninja. (That’s my current theme now.)

    I’ve been using BufferApp (which I read about here) and it’s given me a BIG boost in terms of social media cred.

    Really enjoy your posts, Mr Hyatt.

  • http://exciramedia.com/ Shannon Steffen

    I’ve used most of your tips listed for the last few months and it is amazing how “free” you feel when you get it down to a process.

    Social media can be overwhelming at times but, with your great tips, anyone can master Twitter and take back their time from the social media void.

    • Jim Martin

      Shannon, I have experienced something like what you describe.  I also have felt more freedom with a process and less tied down to social media.

  • http://cherionethingivelearned.blogspot.com/ Cheri Gregory

    I’ve not been active with Twitter for a while; this post will certainly help change that. Thank you for such practical step-by-step guidance!

    When I have been more active, my “strategy” has been to glean as much value as quickly as possible and then contribute/return as much in-kind as I can.

    As much as we joke about “What I had for dinner” tweets, I can’t remember ever reading one.  (More likely to see a “What I’m eating right now” photo on Facebook!) 

    Rather, the people I follow constantly refer me to great content (articles, blog posts, web sites, books, conferences, etc.) and connections (established leaders and up-and-comers within the tribe.)  I try to do the same in return, especially for those who are newer (to Twitter, to the tribe, to the profession, etc.)

  • Rob Sorbo

    I still don’t quite “get” Twitter, but I really like it. I probably don’t quite spend 30 minutes a day on, but I also don’t have to deal with the mass volume of interactions that you do. I think it’s valuable in sharing my blog.

    I don’t think I quite have the need for those tools yet, but I always respect people who find the right tool for the job instead of trying to make the wrong tools fit.

  • http://www.sundijo.com Sundi Jo Graham

    I use Tweetdeck for my personal use (streams and such) most of the time, unless I’m scheduling a post for FB. I use Hootsuite for the clients I represent. I too love Buffer App, but wish they had better options for pricing plans. 

    Love your idea of Bulk Tweets. I’ll have to try that to promote the ebook, speaking page, stuff like that. 

    Thanks for the wisdom and your podcast was great yesterday!

  • Rob Sorbo

    Do you ever write your blogs ahead of time and have them published on a schedule? Are you able to schedule that Tweet ahead of time too? The main bottleneck (I would suspect) is writing a tweet with a url that doesn’t exist yet.

    • http://michaelhyatt.com Michael Hyatt

      Yes, I now write all my blogs for the week on Monday and schedule them. You can get the URL (permalink) easily enough. It’s in the WordPress dashboard. However, I have had some glitches with WordPress missing a schedule, the Tweet showing up, and people not able to get to the page. So, I wait to verify that the page posted as planned.
      Thanks.

  • http://twitter.com/CurtisOFletcher Curtis O. Fletcher

    DUDE! My Twitter strategy is just to try to keep up between my real full time job, managing multiple household schedules, and eating. I think 30 minutes a day is reasonable AFTER you get your entire dojo setup as described above. A dojo that seems to contain at least four or five different apps that I need to master.

    Don’t get me wrong, GREAT stuff here. But the step from padawan to ninja is a mighty leap Miagisan. 

    • http://michaelhyatt.com Michael Hyatt

      Ah, yes, Grasshopper. But think on this: “What is the sound of one hand tweeting?” Hmm.

    • http://www.MicheleCushatt.com/ Michele Cushatt

       “The cost of saving time is time.”

  • http://levittmike.wordpress.com levittmike

    Thanks for posting this article!  It will prove very helpful to all of us, no matter how large our tribe

  • http://www.neilwestbrookblog.com/ Neil Westbrook

    I’ve been searching for ways to use Twitter more efficiently and effectively and you just gave it to me! Thanks!

  • http://www.jeffrandleman.com Jeff Randleman

    My Twitter strategy is very similar, without the SocialOomph addition.  I haven’t taken that step just yet.  I find that I stop and read a lot more than I really need to sometimes, so my time spent can be a bit higher than yours, and I only have around 75 feeds in my RSS reader!

    I never thought about the way my HootSuite streams are organized.  I have my “everything” feed on the left.  I might need to restructure this a bit.

    Thanks for the review of your process.  Have you ever posted a list of some of the more helpful blogs you follow?  I’d be interested to see what you read regularly…   

    • http://michaelhyatt.com Michael Hyatt

      Yes, you can find a list by searching for Daily Reading List. Thanks.

      • http://www.jeffrandleman.com Jeff Randleman

        Thanks!

      • http://www.jeffrandleman.com Jeff Randleman

        I remember that now.  Thanks!

  • http://www.TehLemonsmith.com Tyler Smith

    I hesitate to post twitter updates about a new blog I posted, because it often feels too spammy for me.

    • http://jeremystatton.com/ Jeremy Statton

      Being spammy is definitely something worth avoiding and sometimes the line seems thing. If you think enough of an idea to post it on a blog, then it makes sense that you think enough of it to tweet it as well. Theoretically people follow you to find out what you think, so feel free to share with them.

    • http://theordainedbarista.com/ Barry Hill

      Tyler,
      I hear what you are saying. I don’t think it’s spammy if you only tweet your post once and you are giving back to the twitter community with other stuff. If the ONLY thing that you are tweeting is self-promotion then people will think it’s spammy. That’s why Michaels comment about his content search process is so important—he is giving back to the community other useful links and posts. I try to do the same—on a much smaller scale—ha.

  • http://justin.am/ Justin Wise

    A little extra trick: If you sign up for SocialBro.com, they integrate fully with Buffer. They  analyze the stream for you and determine when your best times to tweet are. You click a button and -SHAZAM!- it auto-populates those times in Buffer for you.

    Win-win.

    • http://michaelhyatt.com Michael Hyatt

      Very cool. I wasn’t aware of that.

    • http://theordainedbarista.com/ Barry Hill

      Awesomeness!

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    Thanks for the eye-opener today. I was never serious about building my twitter base. I was careless and did not emply any twitter strategy to capitalise gain fro it. I am taking this advice to change myself and start developing my twitter platform.

  • http://twitter.com/PatriciaRaybon Patricia

    My social-media push back is part frustration and part fatigue. Thanks for presenting a practical process. Speaking for Twitter Luddites, thank you! 

    • http://theordainedbarista.com/ Barry Hill

      Patricia, I don’t think you are alone.

  • Joe Iovino

    I don’t expect to earn the rank of Ninja, but I appreciate this post. Thanks for turning me on to HootSuite. I am finding it helpful, and am beginning to find content worth posting. Thanks! 

    • http://theordainedbarista.com/ Barry Hill

      Joe,
      I am with you—I am not at ninja level yet either. I am still in the grasshopper stage!

  • http://brandonweldy.wordpress.com Brandon Weldy

    For a while I was using Buffer and HootSuite. I felt like I was using them for the same things though and then I had trouble motivating myself to use either. I get about one click every couple days from twitter to my blog. It may be that I am not using it right though.

    • http://theordainedbarista.com/ Barry Hill

      I think the sheer volume of Michael’s community on twitter has a BIG impact on his ROI. Don’t you think?

      • http://brandonweldy.wordpress.com Brandon Weldy

        That’s a really good point.

  • Anonymous

    I would love to share this and +1 it on Google plus but don’t see a button for it.

  • http://www.ryanhanley.com/ Ryan Hanley

    Scheduled tweeting is huge.  You have to be able to do this throughout the day so that you hit different segments of people that use Twitter at different times throughout the day.

    Buffer is an amazing tool and I 2nd Michael’s recommendation to anyone not currently using it.

    Thanks!

  • http://tvbreakroom.com/ Katie Hart

    I can’t believe I hadn’t heard of Buffer before this! My first scheduled tweet with the service was linking to this post. :)

    • http://theordainedbarista.com/ Barry Hill

      Katie—good pay back!

  • http://twitter.com/jonnymccormick Jonny McCormick

    Is there any way to create a buffer post directly through Google Reader without having to first of all click through to the post you’re reading?

    • http://michaelhyatt.com Michael Hyatt

      Yes, if you have the Chrome extension installed, you can just click while viewing the post in Google Reader. It is smart enough to know which post you are reading.

      • http://theordainedbarista.com/ Barry Hill

        I wish the buffer app on my i-Phone was better.

    • http://michaelhyatt.com/ Michael Hyatt

      I’m not sure about Google Reader. You definitely can through Feedly, which I have now switched to since GR will be dead on July 1st.

      • http://www.jonny.es/ Jonny McCormick

        Hi Michael – I’m confused as to why I even asked this question in the first place! Haha. Thanks for coming back though. For the record I have also switched to Feedly. Although – I will be interested to see the reader that the guys at Digg come out with…

  • http://twitter.com/davebaldwin Dave Baldwin

    Hi Michael,
    I use Tweetdeck to schedule tweets and to do the same thing you do on HootSuite. However, I’m going to try HootSuite after reading your post. I read the Twitter Power book by Joel Comm so work at when I schedule tweets & Facebook posts. I find first thing in the morning and around four in the afternoon work for me. 
    Every time I have posted something on Twitter & FaceBook I’ve gotten business in our coffee roastery. It’s been unbelievable.
    Thank you so much for the post. It has given me some great ideas.
    Blessings,
    Dave

    • http://theordainedbarista.com/ Barry Hill

      Dave,
      Thanks for the feedback! Where is your coffee roastery?

      • http://twitter.com/davebaldwin Dave Baldwin

        Our coffee roastery is in Westminster, MD. We are in a suburb of Baltimore, MD. I see from your title that you are an ordained barista! That’s awesome. You can check us out at http://www.furancehillscoffee.com. We have a unique mission and vision for coffee and what it can do in the world. You’ll see a video of me & our daughter.
        Where are you? Would love to compare notes on what good coffee can do for the Kingdom in this world.
        Thank you for the note.
        Dave

        • http://theordainedbarista.com/ Barry Hill

          Dave—Awesome. I would love a chance to connect and compare notes! I live in the suburbs of DC and pass through your area when I head home to philly. I would love to connect if it works out! Thoughts?

          • http://twitter.com/davebaldwin Dave Baldwin

            I don’t mind coming your way. I am only 90 minutes from downtown DC and love the city. Or depending on how & when you go to Philly we could work out a meet-up somewhere in this area. 
            I am going to CoffeeCon12 next week. Our son from Indonesia is coming in to town today for several days, so the earliest I could do something would be the first week of March. How does some day that week work for you? 
            I have a brother who works in DC and also has a home in Philly. He has a condo in DC. 
            What works for you?
            Dave

  • http://twitter.com/JessBlogSchmog Jessie Gunderson

    Incredibly helpful post. Thanks! I will be checking out buffer and some other ideas you shared. I have to admit, Twitter hasn’t been my favorite. So far it generates nothing and involvement is hit and miss. You’ve given me new enthusiasm.

    • http://twitter.com/JessBlogSchmog Jessie Gunderson

      Does anyone know if using hootsuite or networked blogs, or other source for scheduling posts, makes your posts less visible with the newest Facebook changes? It seems like similar posts get lumped by Facebook in a single story. I keep wondering if posts aren’t getting lost on the feed in a “story” saying “30 posts by hootsuite”.

      • http://theordainedbarista.com/ Barry Hill

        Jessie,
        This is a great question—please let me know if you find out.

    • Jim Martin

      Jessie, I found buffer to be very, very useful.  It has given me more freedom.  I am able to put a number of tweets in buffer and then not think about it until later in the day.  Maybe you will find this helpful.

  • http://talesofwork.com/ kimanzi constable

    I RT tweet any good tweets I see, I’m very generous with retweeting. I tweet all the blog post I read that day (including this blog everyday), I want my followers to read some of the amazing writing I’m reading. I watch out for Bots and make sure I don’t follow them back. The fewer bots there are on twitter, makes twitter a happier place!

    • http://theordainedbarista.com/ Barry Hill

      RT is a great blessing to people—such an easy way to encourage people’s good content.

  • http://twitter.com/NorbertVer Norbert Ver

    Michael,
    How do you make the twitter button next to your title use your custom URL shortener? Is that a script or plugin?
    Thanks.

  • http://twitter.com/glarowe Greg LaRowe

    I don’t have a twitter strategy at the moment but I really enjoyed this article and your 1st podcast. I wish I would have come across this before I embarked on a 9 month RTW trip. It would have made my blog and tweeting more interesting and manageable. Keep up the great work. (my blog which is about to undergo a redesign 
    http://glarowe.blogspot.com/). Thanks again!

  • http://tcavey.blogspot.com/ TCAvey

    At the moment I am very overwhelmed.  Thanks for the info, hopefully it will absorb into my brain and become useful…at the moment it is almost like mush. 

    • http://theordainedbarista.com/ Barry Hill

      Yeah, I totally understand mush-brain!

    • http://TillerFamily.org/ John Tiller

      Many of us are in the same boat!  Just pick one or two things to set up and commit to using it for 10-15 minutes/day.  You’ll start seeing the benefits in no time!

  • http://alyssaavant.com/blog Alyssa Avant

    I already used Hootsuite and had a pretty good system for that but love the addition of Buffer which I just signed up for and started using by sharing your post.  

    • http://michaelhyatt.com Michael Hyatt

      Awesome. Thanks for doing that. I think you’ll love Buffer.

      • http://goinswriter.com/ Jeff Goins

         timely.is is good, too.

  • HollyNielsen

    I’m downloading the Buffer plug in now. Thanks for the great advice. :-)

    • http://theordainedbarista.com/ Barry Hill

      Holly,
      I love buffer. I have only been using it for a few months but it has quickly become one of my favorite tools.

  • http://www.leadtoimpact.com/ Bernard Haynes

    This post has really helped. I am really overwhelmed on which too use. I have a hootsuite and buffer account. Which would be the best to use or do I use both.

    • http://TillerFamily.org/ John Tiller

      Bernard, I would set them both up at the same time as they are both pretty easy to set up and use.   The learning curve for all of Hootsuite will take a little longer because it has more functionality.  However, you can send and receive tweets in minutes using both apps.

      • Jim Martin

        Bernard, I use both of these and find each one to be very useful.  Like Jobn said, the learning curve for HootSuite might take longer, but it is a great tool.

  • http://twitter.com/nmabry nmabry

    Michael, are you concerned with “cleaning” the URLs you link to.  In the example from the post where you link to Mashable, the link from Google Reader (the RSS feed link)  appends the following: ?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

    Is there a reason to be concerned about link integrity?  Although they can capture the referring URL, could the other parameters throw off their metrics (although I’m quite certain they must have this situation built into their logic)?

    Is it excessive that I click through to the destination site (from GReader), clean the URL, then use that to setup my custom-branded shorten?

    • http://theordainedbarista.com/ Barry Hill

      I have often though about cleaning URL links.  There is a word press plugin, called pretty link, that does just that—although I don’t have enough time to mess around with it. Have you ever heard of it?

    • http://michaelhyatt.com Michael Hyatt

      Honestly, I don’t care about that. I don’t think it adds value to my readers one way or the other. Thanks.

  • Ejames

    Great strategy, but do you also check Twitter in real time? I also use Buffer app but find I fill up my allotted 10 spaces pretty darn quick. Also would love to be able to do this all from my mobile phone but Buffer App doesn’t seem to work for me on mobile.

  • http://sprichie.com/ Scott Sprich

    I only started my blog a month ago and use Twitter, but spend alot of time refreshing the screen looking for new tweets from others to retweet or comment on.  These tools and tips will save me tons of time and hopefully help me gain traction for my site.  Thx.

    • Jim Martin

      Scott, I used Twitter for awhile but finally tried Tweetdeck and then HootSuite.  You might enjoy either of these.  Wish you well on your new blog!

      • http://sprichie.com/ Scott Sprich

         Thanks Jim.  I’ve heard of all them, but just have to put the time in.  I get wrapped up in content creation, but need to make the time to learn some helpful tools.

  • Joy Collins-Brodt

    I use Tweetdeck since it works with my phone much better than Twitter. I hadn’t thought about Tweeting again later in the day. That’s a good idea.

  • Joy Collins-Brodt

    I use Tweetdeck since it works better with my phone. I hadn’t thought about posting again later in the day. That’s a good idea.

  • http://darensirbough.com/ Daren Sirbough

    Good twitter strategy. THere’s so much to learn.

    I had a lot more followers before I deleted it. Little did I know that I would want them all back and now I’m at a 1/3 of the followers. It’s ok. The good thing is that I’ve learned through that mistake.

    I’ve got hootsuite and buffer. I might start using them in conjunction with each other like you do.

    Great tips.

  • Anonymous

    This is such a great strategy. Currently I’m developing my strategy. But make sure to tweet new blog post and on the day’s I don’t post to Tweet previews post. I also make it a point to share insightful quotes and blogs.

  • http://ernohannink.com ernohannink

    Love the idea of bulk scheduling posts from the archive. That is something I want to implement more for my blog. Thank you for the tip Michael.

  • http://kathyfannon.blogspot.com Kathy Fannon

    Why have I not been using HootSuite before to schedule posts and tweets? You’ve created a scheduling monster! :)

    Now I need to figure out Buffer.

    Thank you, Michael!

  • http://twitter.com/Parentzilla Jeremy Lee

    Thanks so much for this.  It was really helpful!  I understood and used the tools you have mentioned, but the rhythm that you use is going to completely change my day.  You have the gift of establishing a great pace for sure.  I appreciate the help!

  • http://twitter.com/Jim_Sheppard Jim Sheppard

    Great insight, Michael. I use Hootsuite but now I will incorporate some of the other tools you mentioned. Your suggestions will help me be a lot more efficient (and hopefully more effective) in my Twitter strategy.

  • Anonymous

    Do mo  Arigato  Sense i. 
    Anatano masen.

  • http://www.facebook.com/profile.php?id=1565502744 Mari Ann Lisenbe

    OK. Those numbers at the top of this post speak volumes. I’ve had Buffer for a while now. Guess it’s time to buckle down and learn how to use it!  Thanks.

  • Gatortoddelliott

    Michael,

    Thanks for the great suggestions! This post is a perfect example for a question I have for you. This is a post that I would like to put on file and refer to later. Many times you have posts in which I think, “I need to remember that.” Especially if it is referring to a topic or an action that I know I need to take in the future. What would you recommend to “file” these posts and be able to recall (and even remember that I’ve filed them) in the future?

  • http://www.darlawrites.com/ Darla McDavid

    Thank you, Michael, for leading me to Buffer! I’m fairly new to social media and I’ve been searching for an easy way to share with my readers throughout the day via Twitter. I work full-time at a school and don’t want to infringe on my employer’s time. Buffer’s scheduling system is just what I need. Besides it being an add-on to Chrome, Firefox, etc., there is also a way to add a “Send” to Buffer button at the bottom of Google Reader articles. I signed up yesterday. Now I need to set up my strategy and have fun with it!

    • http://theordainedbarista.com/ Barry Hill

      Darla,
      I love how you ended this comment! Sometimes I forget to have fun with it! Great reminder!

      • http://www.darlawrites.com/ Darla McDavid

        I’ve been tapping on keyboards for a long, long time. The technology today is like candy to us old timers. Can’t help but have fun with that!

        • http://theordainedbarista.com/ Barry Hill

          Darla, that is so good to hear, and a bit refreshing. It’s so funny—I work in a very large church in the suburbs of DC and we have a good mix of young and mature folks— there are many people who didn’t grow up with the technology, that is changing our world toady, but are like you—and dive right in. However— there is a segment of the silent and greatest generation that have no interest in technology and it always fascinates me why some people embrace while others…. reject? Darla—you are great!!!! I would love to hear your thoughts on this!

          • http://www.darlawrites.com/ Darla McDavid

            Thank you, Barry, but I think my “old timers” description took you back a bit too far! I’m in my early fifties, a few decades out of the greatest generation. (Love them, though. Did you read the Tom Brokaw book?) Still, it’s only been a small fraction of my life that’s seen social media and palm-sized technology. I resisted SM until I decided to restart my writing life. Now I’m sharing what I learn via my blog. My church (medium-size) is also a good mix of young and old. Several seniors have told me that they joined Facebook because it’s the only way to keep up to date with their children and grandchildren who live out of the area. Letters, phone calls, and emails aren’t coming. So, they’re using it but only out of necessity!

  • Kiai Kim

    I didn’t have much a strategy…until now! Thanks!

  • CCharmWeddings

    Before reading this post, I had not really considered the power Twitter could have in gaining traffic for my site. So, I had definitely not formulated a Twitter Strategy. I have a very small start-up business, and I have desperately been seeking sustainable ways to grow my business, without throwing money into quick marketing strategies. Thank you so much for opening up this new avenue of free marketing. I’m so excited about seeing the results!

    Best,
    Sarah Chancey
    http://www.chanceycharmweddings.com

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  • Anonymous

    I tweet the same post up to 3 times a day for two days. Even by the 3rd tweet on the 2nd day I am seeing a “traffic pickup” with each tweet.

  • http://twitter.com/bekdavis Bek Davis

    I love this article.  I am going to run with it.  thanks for sharing!

  • http://www.printingray.com/presentation-folder-printing.html Presentation Folders

    I did it..

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  • Bmwbear129

    Strategy?  Tools?  Oh My!  I never thought about my Twitter account in this light before.  All I use Twitter for is to post my latest blog!  hmmmm..must give this some thought!

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  • Tinaleeluvsmusic

    I currently use Twitter, FB, Linkedin, Pinterest, & Youtube for connecting w/ my audience. I text tweets/status’ when I have thoughts to share. Linkedin is connected w/ Twitter, so anything I post there is share on Linkedin. Pinterest is also connected to Twitter. I do all this from my phone for best time management. I’m working to add other social sites, hoping to have them linked to either Twitter or FB.

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  • http://www.weboptimizers.com.au/ reddy

    Without doubt social media marketing is the key to success more than 50% of traffic for my website comes from Twitter & Facebook.

    Great Article

  • http://www.waynestiles.com/ Wayne Stiles

    This has proven so valuable! Buffer and Hootsuite are time-saving–and free!  Thank you, Michael.

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  • http://relationships-relationshiptips.blogspot.com/ Njut Tabi Godlove

    best twitter tips i have seen so far on the internet in my two years of blogging. http://rhapsody-of-realities.blogspot.com

  • http://www.jackiebledsoe.com/ jbledsoejr

    This is a great post, and encouraging to see it takes you 30 minutes or less…it seems to take me at least an hour to do similar tasks.  I use Hootsuite primarily and Seesmic, but will now check out Buffer.

    Question Michael: What time of day do you block out for this 30 minutes?

    It seems like the best time is in the early AM, however that is the time I try to focus on “self” (much like you have in your Ideal Week template).  Once the work day starts I want to focus on other things.

    • http://michaelhyatt.com Michael Hyatt

      I typically do it about 7:30, after I have done my reading and exercise.

      • http://www.jackiebledsoe.com/ jbledsoejr

        Thx for your response!  That makes sense…seems like a good task to do around the same time email is handled.

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  • http://twitter.com/joemartino Joe Martino

    Why Buffer as opposed to something like  Sprout social. I have been advised that cross platform posts (Tweets with hashtags) that hit Facebook detract from the message and it was suggested I use sprout. The price is the same, but the scheduling is different. I have sprout for 30 days. Would you share your thoughts? I’ve done a search of your blog and not found anything related to it yet. Thanks.

    • http://michaelhyatt.com/ Michael Hyatt

      I’ve not tried Sprout. I never post to Facebook through a third-party app because Facebook penalizes you in its algorithm. It assumes it is not as important as a manual post. So that’s what I do. However, Twitter is not the same. I use HootSuite for that.

      [image: DISQUS]

  • Josh

    Michael, I would love to know your thoughts on using services like “justunfollow” to grow your Twitter base.  We are a Christian ministry and one of our staff suggested we use it.  Yet, there is something about using a software designed to unfollow people who don’t follow you in return that just seems snooty and lazy.  Any thoughts?

    • http://michaelhyatt.com/ Michael Hyatt

      I agree with you. They just don’t seem right. They can also lead to you getting banned by Twitter.

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  • sespring

    Michael, in this post you said that you use SocialOomph to post one tweet per day at 6:00 p.m. I have tried this, and it works correctly the first time, but after that I get a message “This update was not published. Posting status update unsuccessful. Twitter said: Status is a duplicate.” How do you get around this? 

    • http://michaelhyatt.com/ Michael Hyatt

      I have not experienced that, I’m sorry. I suggest you contact their technical support.

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  • calista

    Michael – Under Point #3, Is your goal to find 10-12 articles PER DAY to share? Or is that amount for the week?

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, per day.

  • Chris Harris

    Do you thank every person that RT’s your posts or mentions you on Twitter?

    • http://michaelhyatt.com/ Michael Hyatt

      I did in the early days, but now I get a couple of hundred a day, so it is no longer possible. But I will randomly thank people. Thanks.

  • http://www.praverb.net/ Patrick McNease

    @mhyatt:disqus, I know this is an older post yet it is still valuable. I honestly spend too much time composing tweets throughout the day. This post has thought me about the importance of time management. Thank you Michael.