How to Use Twitter to Promote Your New Book (or Other Product)

Twitter can be a fantastic tool for promoting your book. But I see very, very few authors and publishers doing this well. They post some random tweets with no singular call to action and then wonder why their return on investment was so low.

Twitter promotion example

Instead, Twitter can be a key marketing tool for driving sales and the bestseller lists. I have participated in both. BUT this only works if you take Twitter into account early enough in the product design and marketing process.

Here are nine ways to insure that you get the full benefit of Twitter for your marketing campaign:

  1. Make sure the book’s title is short enough to tweet. One word titles are perfect (e.g., StandOut, Unbroken, Rework). Short phrases can also work (e.g., House Rules, Confidence Men, Do the Work). Long titles make it tough (e.g., Nothing to Lose, Everything to Gain, What Got You Here Won’t Get You There or, my personal favorite, All You Can Do Is All You Can Do But All You Can Do Is Enough!)
  2. Use a hashtag so you can collect the buzz. A “hashtag” is used to mark keyword or topics within tweets. It was created organically by Twitter users to categorize messages. Messages with the same hashtag show up together in Twitter search. If you click on a hashtag, you will see all other messages with that hashtag. It is best if you can use a word in the book title or a shortened form of the title.
  3. Make sure the author’s twitter username is relatively short. If it goes beyond 12–13 characters, consider using the first initial or two plus the last name (e.g., @MWBuckingham). The goal is to allow as much room as possible for the actual tweet.
  4. Decide on a landing page. Where do you want to direct your followers for more information? It could be a custom website for the book (e.g., EntreLeadership), a product page on your main website (e.g., Nancy Duarte) or a the product page on an e-tail site like Amazon.
  5. Use a URL shortener. I use bit.ly, but I have mapped a custom domain to it, so I get the value of branding. Mine is mhyatt.us. This enables me to turn something like this:
    http://www.amazon.com/Heaven-Real-Little-Astounding-Story/dp/0849946158/ref=sr_1_1?ie=UTF8&qid=1316621485&sr=8-1

    into this:

    http://mhyatt.us/qnplTs

    Try it. Both links get you to the same place, but one is dramatically shorter.

  6. Determine how long your tweet can be. Everything up to this point is essentially metadata. It is not going to get anyone to click on the link or retweet the message. For that, you need an actual tweet. But how long can it be? To figure this out, deduct the length of the title, author name, hashtag, and landing page from 140 (the maximum length of a tweet).

    For example, let’s say I was creating a tweet for Andy Andrews newest book, The Final Summit. I might have the following metadata. Note that I converted the title to a hashtag:

    • Title: #FinalSummit (12 characters)
    • Author: @AndyAndrews (12 characters)
    • Landing Page: http://mhyatt.us/i6wQmo (23 characters)

    If you total this, plus add three characters for spaces, you get 50. Now subtract this from 140. This gives you 90 characters for your actual message. But wait. You should also allow room for retweeting (e.g., “RT @MichaelHyatt”). In my case, that is an additional 17 characters, including the space. This means my message can only be 73 characters.

    This doesn’t sound like much room—and it’s not—but you can make it work. Stay with me.

  7. Identify a series of “tweetable” quotes from the book. As you are writing the book, try to come up with short, pithy statements that can be used as tweets. They should be insightful, provocative, or intriguing. And, in the case of Andy’s book (the example above), they can’t be more than 73 characters long.

    Here are some examples from The Final Summit:

    • “A dazzling gem cannot be polished without great friction.”
    • “A beautiful flower cannot be created without fertilizer.”
    • “Do not squander time, for that is the stuff of which life is made.”
    • “The winds of adversity fill the sails of accomplishment.”
    • “Nothing shows a person’s character more than his habits.”

    Shoot for 20–30 of these for each book.

  8. Put each tweet together, using the actual message. I do this in a plain text editor like TextEdit on Mac or NotePad on Windows. Now you can copy and paste these into Twitter or automate the whole process. (More about that in a minute.) You can also make these tweets available to your brand evangelists on a special promotional page you have created for your fans in helping to get the word out.
  9. Automate the delivery of your tweets. Caution: don’t flood your followers with these messages or they will start to think of you as a spammer. I would post no more than one tweet a day—at the most two. See my post, “The 20–to-1 Rule” for the reason why.

    Having said that, you can subscribe to a service like SocialOomph, load your entire text file, and then schedule your tweets to appear 24 hours apart at a specific time of day. (You can also use HootSuite, but the options are more limited.)

Here is an example of a promotional tweet for a new book that includes all the elements I have described:

Twitter Promotion Example

Yes, you can use Twitter as an integral part of your marketing campaign. The secret is to weave it in early, before either the product or the marketing plan is set in stone.

Question: How else have you seen Twitter used to promote books or other products successfully? You can leave a comment by clicking here.
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  • http://www.warriorshepherd.com/blog Dave Hearn

    I just finished clipping this post in Evernote.   

    This is perfect timing for me: I will do this for my new ebook called “Initiate” coming out this fall and let you know how it works!  

    • http://michaelhyatt.com Michael Hyatt

      Great! I hope it works well for you.

      • Kathy Cormac

        I am a new author new to twitter. What if you don’t have any followers? I would love to try your suggestion to promote my book, but how effective is it if I don’t have any followers?

        • http://michaelhyatt.com/ Michael Hyatt

          Your messages will only go to your followers, so if you don’t have any, you won’t be talking to anyone. You have to focus on adding value first (provide helpful content) before you can ask anything of your followers.

          • Kathy Cormac

            Hmmmm, I added the @ (and then the person’s name I am following). Will they at least see my posts? for example if I am following Gayle King, I tweeted @ (her name) and then posted info. re: my book. Thanks in advance!

          • Kathy Cormac

            ps all of my tweets were to someone I am following. I had no idea I was not talking to anyone (since I have no followers). I need a tutorial :-)

  • http://modernservantleader.com/ Ben Lichtenwalner

    Share Draft Chapters: This goes beyond just using Twitter. However, I believe it was John Maxwell I saw do this. While writing a recent book, John shared draft versions of each chapter, for a limited period of time. He then tweeted the announcement of a new chapter’s availability. He also alerted followers when time was almost up before the chapter would taken down – creating the sense of urgency.

    As a result of this open source editing, the entire draft book was never published online. However, he got some great, candid feedback on each chapter. In addition, he generated some great marketing buzz, just by sharing his work-in-progress.

    • http://michaelhyatt.com Michael Hyatt

      Yes, that was John. I was the one who gave him the idea. He loved it and did well with it. I am doing the same thing with my Platform book, albeit in a slightly different format. This post, for example, will be a section of one chapter. ;-)

      • http://modernservantleader.com/ Ben Lichtenwalner

        I’m not surprised. I remember thinking at the time, “that seems very Michael Hyatt-esque!” Great idea.

    • http://www.tnealtarver.wordpress.com TNeal

      Maxwell did a great job of using his followers to create buzz plus allowed them center stage throughout the book. He connected very well with his audience. That impressed me when I read the book.

      • http://modernservantleader.com/ Ben Lichtenwalner

        That is the beauty of social media: it amplifies the great qualities of great people!

  • http://paulcoughlin.com Paul Coughlin

    Really appreciate the step by step explanation and breakdown of the details..  especially leaving space for the retweet..

    I once saw participants at a live event, encouraged to actively tweet to each other and comment on what was going on (using a hashtag) – that created a surge of activity and attention on twitter for the event organiser, which then encouraged external observers to engage too.. 

    Thanks Michael.

    • http://michaelhyatt.com Michael Hyatt

      As a speaker, I attend a lot of conferences. Almost everyone has it’s own Twitter hashtag. People are encouraged to tweet. I always like to review what they said about my speech, because it gives me a chance to see what resonated.

      • http://www.bigb94.wordpress.com Brandon

        That’s a great idea…I will be getting twitter very soon…hopefully!

        • http://www.tnealtarver.wordpress.com TNeal

          Me too, Brandon. Hopefully sooner than later.

  • http://byrdmouse.com Jonathan

    As has happened several times before, this post has links to others posts of yours that I didn’t read when posted because I wasn’t ready for the information then but now I am. I love that you link other useful posts that way. It is also neat to follow you because your posts tend to get more involved and detailed. Almost like learning a little now and more in-depth later. That again makes it more valuable because if you come in at the wrong lesson you can pick back up what you missed.

    I believe that had I not started following you my use of Twitter would be similar to my use of Google+, sporadic, ineffective, and mostly just for jokes.

  • Alan Kay

    Twitter is fantastic. Facebook for adults. Thanks for the tips. 

  • Isabel Anders

    I share quotes from my book in successive Tweets, working backwards so that they can be read in order top to bottom.  For the book’s availability, a reader would have to click on my screen name @BecomingFlame:disqus 
    BecomingFlame Isabel Anders”Why do I feel one way toward my Destiny now, and the next day another?” asked the Daughter, perplexed.33 minutes ago Favorite Undo Retweet ReplyBecomingFlame Isabel Anders”The way itself is more of a labyrinth than a direct path,” her Mother assured her.33 minutes ago Favorite Undo RetReplyBecomingFlame Isabel Anders”You will learn more from the arcs and curves and unexpected byways than from the straight lines of your journey.”

    • http://www.helpmeselfpublish.com Andrea Bandle

      Great idea @IsabelAnders. I once RT what turned out to be part 2 of a blog post, not realizing that part 1 had been tweeted earlier, but then my error posted them in order on my page.

  • http://successbeginstoday.org/wordpress John Richardson

    Great post, Michael. You have taught me a lot about Twitter over the last couple of years. I use it a lot. One thing you can do to expand your reach and your readership when tweeting, is to look up people who re-tweet your message on Twitter in a service called Klout. Just setup a Klout account, type in the Twitter name you want to look up and take a look at their Klout profile. This will show you the social networks they are active on and it will also show you their influencers. These influencers may be people you want to follow on Twitter. You can look them up one by one and see the subject areas they are influential in. 

    In the case of @mwbuckingham you would look for people that are influential in business, leadership, and personal development. I put together a short post that explains the procedure here: http://goals4u.us/mRWrlL  The key to making social media work is to connect with like minded people in your genre and build relationships. Twitter and Klout make this easy.

    (BTW: I took Marcus Buckingham’s new assessment and my top two were creator and pioneer. I highly recommend this book!)

    • http://michaelhyatt.com Michael Hyatt

      Thanks, John, especially for the link to your post.

      I’m glad you liked Marcus’ book!

      • http://successbeginstoday.org/wordpress John Richardson

        I hope you do a post on his new assessment test in the future. I think this new test is one of his best. It was interesting that my lowest score was equalizer and that was your highest score. I guess that’s why I hang out around here. Your assessment says you are a level-headed person whose power comes from keeping the world in balance, ethically and practically. Being a crazy creator, I need some level headed guidance!

  • Sherri

    I’m saving this post. I’m not Tweeting yet – just getting into Facebook. But I know I need to do this. Yet another unknown for me! I seem to be getting into a lot of these lately. 

    • http://www.bradandlindsey.com Brad Bridges

      Sherri, you are wise to look into Facebook and Twitter. They are widely used today. Study what Hyatt does and my guess is that you’ll come up with a wealth of good ideas.

  • Lynda Thompson

    FYI, I refuse to use the shortened web addresses ending in .ly – most people don’t realize that stands for Libya.  There are other sources to shorten URL’s.

  • http://twitter.com/shameonyoko John Voelz

    Michael, I have a book coming out with Abingdon in April ’12 and this post was very insightful and helpful to me as we anticipate spreading the word. Thanks, man.

    • http://michaelhyatt.com Michael Hyatt

      You are welcome, John.

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  • http://daddybydefault.com Craig Grella

    This is the single most effective post I’ve seen regarding twitter usage. Great breakdown, and I was not yet aware of custom mapping. Thanks.

    • http://michaelhyatt.com Michael Hyatt

      Great! Thanks for the encouragement.

  • http://www.justcris.com Cris Ferreira

    We can also use these guidelines to promote our blog. I mean, all the steps you describe to build a tweet can also apply to blogs, posts, etc.
    Thanks!

    • http://michaelhyatt.com Michael Hyatt

      Yes, indeed.

  • Stacy Harp

    Hi Michael,

    Another practical post, as usual.  I can testify that twittering is THE best way to promote a book, because I do all of what you said for the clients that pay me to set up campaigns for them.  I would add that I started out using Social Oomph, but now I use TweetAddr because you have the same functionality and it isn’t constantly being attacked by Twitter and how they change things.  Plus you can target followers for you campaigns, add as many as you like under one license and unfollow just as easily those who do not follow back.  Something you didn’t mention was tracking how effective your tweets are – and that I have found is very important because if you have a tweet going out over and over but no one is clicking on it, you’re not going to sell.  So when you use your Bitly or other url shortener, it’s good to keep track of the clicks on that link.  It’s amazing to actually see what people click, versus what they won’t.  I have done this with a client and after a day or two, it can tell you…okay I need to keep that tweet and write more like that one, or I’ll ditch that one.  And while I may use the book title to initially give my followers an idea that this book is good – like Dave Ramsey’s new book EntreLeadership (must reading) , I like to pose a question or make a statement that would force the person to click.  It is relatively EASY to make a lot of money using twitter to promote books – I’ve done it and even last week made another sale on my Amazon used book store webpage. Twitter rocks…if you know how to use it.

    • http://refreshmentrefuge.blogspot.com Gina Burgess

      Excellent advice, Stacy!

      • Stacy Harp

        Thank you Gina. :)

        • http://refreshmentrefuge.blogspot.com Gina Burgess

          You are welcome :)

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Stacy. Excellent comments. I also have TweetAdder, but I have not used it much. So many tools!
      I also like using Buffer for Twitter. It has changed the way I use Twitter. It is awesome and the analytics are really great, too. It can also use bit.ly custom domains.

      • Stacy Harp

        I really liked Social Oomph and still use the free acct, but stopped paying for it because TweetAdder is more cost effective.  But I have never heard of Buffer, so I will check that out.  Thanks.

        • http://www.godmessedmeup.blogspot.com pamhogeweide

          I LOVE  buffer. You can stagger up to 10 tweets at a time…

    • http://www.bradandlindsey.com Brad Bridges

      Stacy, what trends have you noticed in terms of tweets that generate the most clicks?

      • Stacy Harp

        Hi Brad,

        It really depends on the subject.  One client prays the news and the more controversial the subject, usually more clicks.  Not surprisingly, good news people tend to ignore.

        • http://www.bradandlindsey.com Brad Bridges

          Stacy, Thanks for the input. I think you are probably right that controversy, bad news, etc all generate much more interest (reminds me of the evening news).

  • http://www.josephjpote.com Joe Pote01

    Great ideas, well explained!  Thanks, Michael!

    In my case, it is too late for the short book title.  Mine recent book is titled “So You are a Believer…Who has been through Divorce…” and subtitled, “A Mythbusting Biblical Perspective on Divorce.”

    Maybe I can abbreviate it for Twitter…something like “BelieverDivorce” maybe?

    I’ll have to think about it…

    At any rate I appreciate the great ideas for promotion!

    • http://michaelhyatt.com Michael Hyatt

      Yes, I think that would work. I would give it a shot.

  • http://seobridges.com Erick Pettersen

    Recently, an author friend told me he wanted to brand the term “Outbreak 0″ (Zero), which is the virus in his book that turns people in zombies. He asked me how he should go about doing that. I wrote a blog yesterday called “On the road from Buzz to Branding,” in which I explained that in order to do this one must engage themselves in conversations that are already taking place, while using hashtags to create buzz.

    For instance, if my friend uses the hashtag #Outbreak0 (It’s more of an oval zero in Twitter), he would want to find hashtags people within his audience use (i.e. #Zombie or #ZombieApocalypse), then he would want to follow conversations using those hashtags, and then he’d want to engage in those conversations and insert his own hashtag. After some time, so it does not seem intrusive, yet at a time when he has raised curiosity about what exactly #Outbreak0 is, he could create a page on his site about the virus.

    Michael, I think the reason authors/publishers don’t use Twitter or social media very well is because e-publishing, self-publishing, POD has made many authors/publishers accustomed to instant gratification. They get on Twitter, tweet for a few months, only manage to get 100 followers or so, and then give up. Some may make the mistake of buying Twitter followers, but that’s like buying a barrel full of candy and thinking it’s going to have the same nutritional value as a good meal.

    At the risk of seeming self-indulgent, I have 1250 followers, which is probably at least 10 times more than the average unpublished author. I haven’t published anything other than blogs and articles; though, even before I started writing my to-be published novel, I took the advice of author friends and started branding myself. I recommend anyone who wants to journey “On the Road from Buzz to Branding” bring their hiking boots.

    Erick

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Erick. Great comments. Building a following takes time. People often give up right before they were about to hit an inflection point.

    • http://refreshmentrefuge.blogspot.com Gina Burgess

      Erick, this is weird… I just published something with a similar theme using Twitter and hash marks. Great minds, eh?

  • http://refreshmentrefuge.blogspot.com Gina Burgess

    Mike, this is really good advice. I used this except I didn’t do the hash mark and I can see how that would be extremely helpful. I used the link to bookbuzzr so folks could read an excerpt. I did not know that you can’t control what other excerpts pop up after they’ve finished with mine until someone emailed me telling me this awful title with foul language popped up. I deleted all that and searched for another program. Then I realized it would be better to point to Take the Plunge (about the book page) on my blog. That worked out much better.

    Someone (I can’t remember who) mentioned another great idea which I haven’t implemented yet, but intend to do it. For fiction: Write a self-contained story/prologue (5,000 to 8,000 words) and offer it for free in Kindle or another ereader with a link to the book for sale. This would be a lead in to the actual story, and would need to be a really good short story with a good, satisfying ending because that is what readers appreciate, and is what will lead them to buy the actual book. He said his sales for his book tripled within a week, or something like that.

    For non-fiction, the idea is to provide a  2,000 to 3,000 word essay on the topic of the book; pick out the key words; search Twitter for the subjects and send a message directly to the person who had tweeted about the subject offering them the free product and a link to the book. This is targeting the market in an extremely effective way, and you are reaching even more than just those you target directly because of the hash marks.

    Sure it takes a LOT of time, but how much more effective to reach those specific people who are tweeting about the very subject you have written about, right?

    • http://michaelhyatt.com Michael Hyatt

      Great suggestions, Gina. This is why writing the book is only half the job. The other half is building a platform and getting the word out!

      • http://refreshmentrefuge.blogspot.com Gina Burgess

        Thank you, Mike… When I was 12 and trying to write a book, those stars in my eyes blinded me to just how much work it would be. Fifty years later, I’m a lot wiser and now I see God in front of the stars. It makes doing all this work so much fun rather than work :)

      • Kathy Cormac

        I could really use some help in this area!

    • http://www.needleforthechristianbubble.com Joe Lalonde

      I absolutely love the suggestion you mentioned Gina. A prologue/essay giveaway for a book seems like a great way to gain attention. I’m passing it along to my author friend.

      • http://refreshmentrefuge.blogspot.com Gina Burgess

        I’m so glad, Joe!

        • http://www.needleforthechristianbubble.com Joe Lalonde

          She was very excited to receive the suggestions. She said they’ll be great to use if she can ever finish writing the book.

  • http://www.reformed-health.com Mischelle007

    Thank you so much for this post Michael. 

    I discovered through following your advice, that I did not even have a suitable landing page on the blog of a book that I am promoting.

    I immediately fixed the problem, then posted on twitter with a couple of hash tags.

    Here is my new landing page:

    http://wp.me/PZZpa-2

    • http://michaelhyatt.com Michael Hyatt

      Excellent. Good work.

  • Anonymous

    Thank you Michael. This is a most useful blog post. I used it to actually help me create better Twitter posts this morning. Thank you again. 

    • http://www.needleforthechristianbubble.com Joe Lalonde

      I agree. Lots of useful information in here regarding Twitter campaigns. I’m thinking of using it to start one for my employer.

  • http://www.needleforthechristianbubble.com Joe Lalonde

    Love the guide. Lots of great information to pour over.

    Question regarding return on investment… How do you measure the return for a Twitter campaign?

    • http://michaelhyatt.com Michael Hyatt

      I think you have to identify the metric you are tracking (landing page visits, conversions, sales, etc.) and then see how many of these came via Twitter.

  • http://www.charlesspecht.com Charles Specht

    Quite insightful, Michael.  Your posts are always, without exception, relevant and useful.  You are typically my first stop when surfing my daily blogs, and today was no exception.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Charles. I sometimes wonder if they are too technical or detailed.

      • http://www.jeffrandleman.com Jeff Randleman

        Not at all!

  • http://twitter.com/nathancreitz nathan creitz

    I love the tips. I’m not necessarily promoting a book (yet). But I think these tips apply to a lot of other uses for Twitter.

  • http://talesofwork.com kimanzi constable

    A book that is highly recommended for using twitter to help sell your book is “How I sold 1 million ebooks in 5 months” by John Locke. He describes this process in detail, awesome book.

    • http://michaelhyatt.com Michael Hyatt

      Yes, I found some valuable information in that book, though I totally disagreed with his blogging philosophy. Also, he says he always answers emails that are sent to him. I tried several times to contact him and could never get him to respond.

  • http://www.bigb94.wordpress.com Brandon

    Great stuff!

  • http://www.bigb94.wordpress.com Brandon

    By the way, do you know of a good way to compile your blog posts into an ebook? I’m trying to figure out the best way to do this…?

    • http://michaelhyatt.com Michael Hyatt

      I wrote a post about that here: How to Create an e-Book in Seven Steps.

      • http://www.bigb94.wordpress.com Brandon

        Thanks! I read the whole thing…I’m going to start this process soon. I might be doing it on my “Defining Character” series. It would be a great 15-25 page ebook!

        _____

        • http://www.jeffrandleman.com Jeff Randleman

          Looking forward to reading it all together!

  • http://www.godmessedmeup.blogspot.com pamhogeweide

    One of  the best things about promoting you idea, book, or blog with a key phrase-turned-tweet is that if it’s provocative enough, your followers will retweet it and often this will lead to new introductions. I have been pleased with how many more people connect to me from a few well-crafted tweets. And I to them. I love to find new folks to follow on Twitter.   Great post as always…!

  • http://somewiseguy.com ThatGuyKC

    Brilliant. I’m hoping to release an ebook in December and this will come in handy.

  • http://twitter.com/plake777 Heartstone

    Great advice, thanks for sharing. Already having a positive impact!

  • http://www.jeffrandleman.com Jeff Randleman

    Great input!  I’m starting to use Twitter to generate interest ion our youth ministry and its events.  These guidelines translate seamlessly into my world.  Thanks!

  • Anonymous

    I particularly appreciate #9, limiting the # of Tweets.  Along with that, it probably is a good idea to limit those tweets to primarily promoting the brand.  Although it’s good to see the personal side from time to time, this can be overdone.

    As an example, I recently stopped following a prominent pastor because of his too frequent updates of the sports teams in his area.  I was looking for spiritual encouragement, not ESPN.

  • http://www.bradandlindsey.com Brad Bridges

    Determining how long your tweet can be is very important. Thanks for the reminder as I often fall into the trap of making my tweets too long to retweet.

  • Arielleford

    Excellent and concise and very valuable information Michael.  Can I have your permission to reprint this in the program guide for my upcoming event http://www.21stcenturybookmarketing.com?  Let me know….arielleford@gmail:disqus .com

    • http://michaelhyatt.com Michael Hyatt

      You can check my Permissions Policy here.

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    Using a hashtag  to collect the buzz is a great idea. I have seen that work wonders and produce multiplier effect.

  • Ayoade Oluwasanmi

    Hi Michael. I suscribed to your newsletters but unfortunately, I have not been able to get my copy of Creating A Personal Life Plan

    • http://michaelhyatt.com Michael Hyatt

      You can email my assistant tricia at michaelhyatt dot com. She can help you.

  • http://twitter.com/aliadeta Grace McCarter

    Copied into springpad! This is a lovely post! I will be referring to it in the future! <3

  • Lora Aroy

    As you are writing the book, try to come up with short, pithy statements that can be used as tweets. They should be insightful. You can also make these tweets available to your brand evangelists on a special promotional page you have created for your fans in helping to get the word out.
    printed post it notes

  • http://analternativeeducation.wordpress.com/ Thechilibuddy

    I never thought about leaving extra characters for RTs or using ‘Tweetable” quotes… always thought to maximize characters and use a summary instead… Thanks! 

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  • http://www.thornsofathief.com/ thornsofathief

    This is a good article. I have looked all over the net for useful articles that will help me promote my book, thorns of a thief via twitter. This article will help me.. Thanks.
    http://www.thornsofathief.com

  • http://www.thornsofathief.com/ Aiheaka

    Awesome article. I will employ these tactics to market my ebook. I get so involved with writing that I wish there were a reliable business that I could use to market my book. I am currently running a campaign on twitter to attract followers.

  • http://www.thornsofathief.com/ Thorns of a Thief

    Moderator, can you please delete my earlier post. This is what I meant to say: Awesome article. I will employ these tactics to market my ebook. I get
    so involved with writing that I wish there were a reliable business that
    I could use to market my book. I am currently running a campaign on
    twitter to attract followers. My book is on the atrocities that is currently taking place in the Sudan. The name of my book is Thorns of a Thief. 

  • Justin Locke

    wow. actual usable good ideas.  thanks.

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  • J. Kelly Cross

    Great advice to a novice tweeter. I created an account just 4 weeks ago and somehow have 112 followers. Your fabulous articles are my most tweeted! Question: Why share only with FB and Twitter? I use LinkedIn extensively and would very much like to have a convenient way to link your blog posts to my connections and groups on LinkedIn. Any suggestions? 

    Thanks for consistently relevant, sound advice on a wide variety of topics. I recommend your blog to friends and colleagues on a regular basis. 

    • http://michaelhyatt.com Michael Hyatt

      I use HootSuite, a social media dashboard of sorts, to post to Twitter, Facebook, and LinkedIn. It works great. Thanks.

      • askcaroletee

        Thank you for all the information.  I have just published my first eBook and am now off to tweet about it – this is great stuff to know!

        CaroleTeeOnline.blogspot.com

  • Laurie Cameron

    This is an excellent article. I am just beginning to figure this whole twitter thing out. Thanks for this.

  • http://twitter.com/tonyshoey Tony Schumacher

    Excellent post, but as I’m finding out as I try to promote my own book, it’s becoming a nightmare to market via twitter. The problem? Well, in my opinion, everyone has pretty much read blogs on how to do it and twitter is flooded with authors banging on about their books! I’ve an author list on my twitter account, if I scroll through pretty much everyone there is using their accounts to sell (which is fine, because I’m doing it as well!)
    Unfortunatey I think the time has come to try to think of a new marketing strategy for your ebook, because the people who are buying them are getting pretty fed up reading all these tweets from the likes of us!

    • http://michaelhyatt.com Michael Hyatt

      The problem is that Twitter is NOT another broadcast medium for spamming people who follow you. You have to develop a relationship with those people (long in advance of your book release), so they care about you and your projects. If you don’t do this, then Twitter is no better than spam. The key is to build an engaged tribe.

      • http://twitter.com/tonyshoey Tony Schumacher

         Agreed, I pretty much follow the 20-1 system, but I’m constantly worried I’m wearing out their goodwill! I’d be rubbish if I worked in PR.

        • http://www.clickbitz.com/ Marc Murphy

          The cardinal sin is to be boring. Don’t sin and your followers will look forward to your tweets.

    • http://www.clickbitz.com/ Marc Murphy

      A lot of folks are infatuated with social media. It has its uses but can’t replace great distribution (as many stores carrying your book as possible), an amazing cover done by a professional, killer sales copy, and of course a book that is good enough to create some buzz from its fans.

      Just think about how exciting it is to readers to constantly be bombarded with authors begging to buy their book. Writing cool content that interests people is the number one skill authors have… so they should be using it to their advantage in the marketing arena!

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  • Neo Mabiletsa

    This is the most awesomest thing I have ever read… *excited*

  • http://twitter.com/jstputtnaround Linda Goza

    The # Mission: No More, by “Linda Quintal Goza”, listed on Amazon & Internet. Comedy Drama Rated G “Movie” Novel. I am a recent author; 75% of royalties I recv. from Pub. Co. will go to The Economy Fund, 25% to personal, which will also go to good. Trying to get it out there, subtly.

  • Markus

    I just finished clipping this post in Evernote.

    This is perfect timing for me: I will do this for my new ebook called “Initiate” coming out this fall and let you know how it works! By the way plagiarism checker is a great tool for educators.

  • Kristin B.

    Yes, thank you for the info! I’ve been experimenting with posts, and its been interesting to see the results.

  • http://www.clickbitz.com/ Marc Murphy

    These are great technical tips on how to Tweet! It’s also important to think hard about what value your tweets have and whether they are going to actually convince anyone to check out your book and buy it. Many authors just write something like:

    “She never realized how good squirrels tasted.” I got a 5-star review. Please buy my book. PLEASE!

    Then they tweet that all day.

    I wrote a post about how not to promote a book on Twitter:

    http://www.clickbitz.com/blog/how-not-to-promote-a-book-on-twitter/

    which leads to another post on how to do Twitter right… strategy and all. Happy Tweeting!