How to Increase Your Income by Letting Customers Have it Their Way

I am on sabbatical for the next few weeks. While I am gone, I have asked some of my favorite bloggers to stand in for me. This is a guest post by Dan Miller. He is the author of 48 Days to the Work You Love. You can read his blog and explore his community at You can also follow him on Twitter.

Remember the successful hamburger campaign that promised you could “have it your way”? If you want no mustard, extra ketchup and two lettuce leaves, just voice your desires. 

How to Increase Your Income by Letting People Have it Their Way

Photo Courtesy of ©

Consumers today are used to getting it “their way.” Hamburgers with extra pickles, radio with no commercials, an individual chapter in a book or a pair of socks that purposely do not match.

But I continue to encounter coaches, speakers, and writers with a one-size-fits-all method of delivery for their message. “Yes sir, we’ve got a hamburger with one pickle and one leaf of lettuce.” If you want something else we can’t help you. 

For example, a coach requires a client to drive to his office. An author holds her new book close to her chest and says, “Give me $20 and I’ll let you see what’s in here.” Or a speaker cringes in fear, knowing she is booked for only one event next month.

When I started offering my weekly radio show via iTunes, our listening audience exploded to over one hundred times my previous numbers. Moving from training coaches one-by-one to hosting three annual events of forty coaches each year increased our impact, and profitability increased exponentially.

Here are some ideas for expanding your income. Let’s start with a scenario. Let’s assume you’re a speaker with a fee of $2,500 per speech. With the expectation of twenty bookings this year you’re projecting income of $50,000. You love your topic and are passionate about sharing your message. But you really want to make $150,000. Can you arbitrarily triple your fee to $7,500 or just “decide” to be booked 60 times? No, that may be challenging. But are there other ways to leverage presenting your message? Absolutely.

Product Sales: $52,000

What if you wrote a small eBook on your message? In response to inquiries about my own mastermind group I recently wrote Creating Your Own Mastermind Group. A young entrepreneur read the 44-page ebook and wrote a blog about his experience. That triggered 2,400 purchases in three days.

If you had an ebook that sold for $17 and you sold only one thousand in the course of a year, you would add $17,000 to your income. Price it at $29.94, as with Writing a Winning Book Proposal, and you only have to sell 425 units.

Could you record a thirty-minute overview of your unique approach to solving a problem? Add 414 of those at $37 for another $15,300.

I love instructional manuale—those clunky three-ring binders that have some content and perhaps two audio CDs. We’ve sold thousands of products like Write to the Bank in this form at $197 each.  With only 100 of these a year you’ll see another $19,700. Add a little more content like Michael Hyatt’s Get Published and make it $297. Get creative and see the possibilities.

Add the three I’ve described and you’ve got a cool $52,000 in product sales, without a New York Times bestseller or numbers that are out of reach for even a beginning speaker.

Live Events: $12,000

Could you invite people to an informative and fun live event? If you hosted two events a year where you had twenty participants paying $300 each, you’d add $12,000 to the bottom line. We recently did a teleseminar where we charged only $1.00 but had 4,768 people sign up. Providers like InstantTeleseminar have taken the complexity out of being able to pick up the phone and start talking to your audience.

Attend events like Launch or Innovate to learn and develop your own model.

Affiliate and Referral Commissions: $6,000

You have a specific message. Let’s say you speak on “Effective Decision Making in 20 Minutes.” You can recommend the new book Decisive or the classic Decision Making and the Will of God through Amazon’s affiliate program and immediately start getting affiliate commissions on every sale. 

For years I have attended major conferences by recommending those same conferences to my audience, where I receive affiliate commissions for each referred attendee.  Attending events like Brendon Burchard’s Expert Academy then becomes not only a great learning experience but an income generator as well. Mix and match, but you can put in motion a system that would generate at least $500 per month in affiliate and referral income.

Coaching: $12,000

After speaking, you find people asking to meet with you personally to work on their decision-making skills. You say, “Sure, which of these three options would work best for you?” and you show them your $2,500, $1,500, and $250 coaching packages. You have plenty of flexibility to create coaching options that fit your style and comfort level. From these you average only one new client per month but add $1,000 to your income.

Membership Fees:  $18,000

What if your specialty is growing organic vegetables? Do you think others with this same interest would like to have a place to be inspired and share ideas? What if you gave them a place to do just that for a monthly membership fee of $10 and found only 150 eager participants? That’s $1,500 a month or $18,000 a year. Trust me, it’s being done with thousands of simple affinity groups.

The couple with HerbMentor has 3,400 members who enjoy sharing together at $10 a month. That’s not $18,000 a year, it’s $408,000!

Or you could help “get your art seen and sell it” with a fun place like WorkYourArt. The process for setting up a membership site is probably not as complicated as you may think.

Consider this simple model:

Have it your way – and thanks for asking

In this graphic, I have writing as the central focus. As an author that has worked well for me. But rather than wringing my hands waiting for significant revenue to come from fancy publishing house advances and royalties, I simply see my writing as the fuel to entice readers to these other more profitable areas of my business.

You have a message. See yourself as a rich resource of content for that message in a variety of forms, not as the deliverer of a one-pickle hamburger.

Question: Have you been hiding the condiments in the back pantry? Which of the above options do you think you’ll try? You can leave a comment by clicking here.

Get My New, 3-Part Video Series—FREE! Ready to accomplish more of what matters? 2015 can be your best year ever. In my new video series, I show you exactly how to set goals that work. Click here to get started. It’s free—but only until Monday, December 8th.

Get my FREE video series now!

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Jen McDonough “The Iron Jen”

    GREAT suggestions – thank you!!! I just started my first group coaching session (Iron Focus Academy). Understanding that the clients I want to add value to are busy entrepreneurs that are in their 1st to 3 years of building their business and who many times have other outside important priorities such as family commitments, full-time working “jobs”, etc. I designed these classes to be held in teaching module forms so they can learn on their own time. In addition, our group coaching sessions are held at 5:30am on Saturdays so we don’t interrupt important personal time.

    IFA has been a success as we have 7 participants in our first session! I will also be doing my first 3 hour IFA live event in TN on 9/4/13 (the day before your Innovate conference) at a really cool location. Finding ways to uniquely add value has been a hoot.

    THANK YOU for your wisdom Dan.
    Live Beyond Awesome

    • 48DaysDan

      Your story from the last four years is legendary. People all over the country know Iron Jen and the trail you are blazing. Keep rockin!

      • Jen McDonough “The Iron Jen”

        ahhh…thanks Dan. I have some pretty amazing coaches, mentors and friends that have helped along the way. As the tide rises, so do all ships. Thanks my friend!

    • Adam Rico

      Your tenacity is truly inspiring. The great thing is you’ve never lost sight of all the other important aspects of your life in the process. I know we’ve never met in person but I know we’re kindred spirits. Keep rockin’ it!

      • Michele Cushatt

        I agree, Adam. She hasn’t lost her life in the gaining of a career. And she’s leading others to do the same. Inspiring.

      • Kimberley Wiggins

        Adam, I totally agree with that. Jen is inspiring me to hold the banner high and step out and do quite a bit more. Proud to have her in my circle.

  • adm123

    Mr. Dan: What an encouraging and simplified approach to revving it up. Personal. Business. It’s all connected anyway.

    Wow. Thanks again for these encouraging words. I believe the time will come soon that I will meet you in person. I have a similar background as you. I’m from northeastern Ohio and I really appreciate your work and influence.

    • TorConstantino

      I agree completely with you Adm123 – Dan has an inspiring and encouraging message!

  • Sutton Parks

    With your encouragement I’ve already started a cleaning business and written my first book. Now I’m recording a music cd, creating a guide for starting a service business, starting a coaching business and ramping up my affiliate sales. With your model there are still plenty of options. And I like having some options for people who started out like me, with very little extra money.

    • 48DaysDan

      Man you’re rockin with all the things you’ve done in the last couple of years. And yes, none of these steps require lots of startup capital. Just lots of creative vision and the willingness to take action.

    • Jim Woods

      Sutton you are ROCKING IT!!!!

    • Adam Rico

      It’s been great to see all that you’re taking action on. Your story really is amazing.

    • Kimberley Wiggins

      Sutton, yes you are doing a great job. I remember attending my Kent Julian’s boot camp with you and hearing your story. You are really doing it!

  • Suzie Farthing

    I am just beginning to digest the idea of having multiple streams of income. I have been stuck in a rut for years as a nurse. I have been gaining a fresh perspective by listening to Dan’s podcasts and reading his books. My mentor Cliff Ravenscraft is helping work through this as well in the Podcast Mastermind. I can’t wait to see what doors my new mindset will open for me! Thanks for a great article, Dan. I am saving this one!

    • 48DaysDan

      You can take your nursing expertise and repurpose it using every step I’ve laid out here. Enjoy the process.

      • Suzie Farthing

        Yes, I agree. I also purchased your 48 Low Cost Business Ideas as well to help get my creative juices flowing. Thanks for all you do, Dan!

  • David Santistevan

    Dan, this is rockstar material. Thanks so much for always revealing such creative, methodical, actionable ideas. I’m on the verge of launching a few of these and this gave me the clarity I needed.

    • 48DaysDan

      Thanks for your comments. Even though lots of us deal with “intellectual property” the methods for building a business are every bit as tangible as if we were carpenters.

  • David Santistevan

    On another note, I had a question about membership sites. I know people who use WishList and others who use Premise by Copyblogger. Does anyone have any insight as to which is better or what the differences are?

    • Michael Hyatt

      I’m sorry. I don’t. All I can tell you is that I use WishList Member for Platform University and love it.

    • Cam

      I personally use s2member, but this is because it is the only one I found that has a very targeted feature that I need. I’ve heard great things from WishList and Digital Access Pass. I think what your needs are will depend on which one is right for you.

    • Jen McDonough “The Iron Jen”

      Stu McLaren might be a good resource too.

    • Jeff Long

      It depends what you want to accomplish with your membership site. They all do virtually the same thing, but some of these offer more payment options (, PayPal Pro, etc). I’ve used several different ones for various client sites. If you know the purpose of your membership site you can look at the features/benefits for each of them and pull the trigger.

  • Catalyst John

    Thanks Dan!!! I always love hearing your thoughts on this subject! I can’t wait to show you what we are doing with over the next 90 days.

    • 48DaysDan

      You have been blazing a trail in the last 90 days. I’m sure the next 90 will amaze us. Enjoy the journey.

  • Justin Carper

    Thank you so much for the inspiration Dan! I was actually just listening to your podcast this morning as I was taking care of some early morning activities. Michael Hyatt was where I got the idea to start my blog, but you were a big motivation in actually getting started. Sometimes it does feel like work, but I love it!

    • Michele Cushatt

      It’s fun work. Most of the time. ;)

  • Cam

    Great overview Dan. I’m developing a similar process of multiple streams of income for the niche I serve. Thank you for this broad list of ideas to help spark even more creative insights.


    • 48DaysDan

      Cam – just take the overall formula and make it your own.

      • Cam

        Will do. :)

  • Jonathan Milligan

    Pure…Awesomeness Dan! This is a serious “lifting the lid” for other people type of post. I get asked often: How do you make money blogging? So, you just write articles and get paid for that? If only I had a nifty diagram to show them….I might try that.

    • TorConstantino

      I agree Jonathan – the graphic is powerful, especially given its focus that writing as the linchpin holding the entire model together.

  • Karla Akins

    I love this graphic. It crystallizes all the different “drawers” in my brain that I couldn’t seem to organize. Thank you for this tremendous giveaway!

    • Michele Cushatt

      Dan’s diagram is gold. Game-changer.

  • Joshua Rivers

    This is fantastic, Dan! I love how you make it so simple and applicable. I’m not pursuing a speaking career (at least, not yet), but I’m thinking of ways I can leverage multiple streams. I’m in the process of setup right now, but I’m looking forward to getting these launched and in motion!

    • TorConstantino

      One of the great aspects of this model Joshua is that it’s incremental – you don’t have to do everything at once. You can focus on a few smaller steps or products before launching out into a full-blown even. It’s totally scalable to an individual’s ability and/or aspiration!

  • Adam Rico

    After attending your Coaching With Excellence event last year I began booking coaching clients, expanded the reach of my blog exponentially, and started working on a book that will launch later this year. The resources and encouragement you and Michael provide to help build and launch a platform can open up new possibilities to do work that we love and serve others in a way that adds value to them.

    • Jon D Harrison

      great success story Adam!

      • Adam Rico

        Thanks Jon!

    • 48DaysDan

      I see enough of your activity to let me know you’re gathering momentum. Can’t wait to see what the next 6 months will look like for you.

      • Adam Rico

        Me too Dan!

  • Zech Newman

    Great stuff Dan! My first step is to finish my ebook. Pushing a little harder on the book because of this article. Thanks for the inspiration.

    • TorConstantino

      Best of luck Zech – let us know when you publish it!

  • Alan Jackson

    Don’t do what I did!! Dan first shared this advise with me in a face-to-face discussion a few years ago. Unfortunately my blinders were on and I was focused other aspects of business building. As a result, countless opportunities passed by almost unnoticed.

    Although it took a while, thankfully I saw the error of my ways. Dan’s not the type to say “I told you so,” but when it’s something this useful he should.

    Thanks Dan,

    “Work smarter and harder, everybody else just picked one.”

    • Jon D Harrison

      killer quote!

    • Cam

      Love the quote!

    • 48DaysDan

      Oh no, I would never say “I told you so.” But I’ll have to admit it’s not uncommon that someone shows up and says “If only I had done this back then……”

    • Adam Rico

      That is a great quote Alan. Maybe you can turn that into a product or book.

  • Jim Woods

    Dan, this is great!! Thanks so much for sharing your wisdom. It’s funny how we can think there is only option A or B when it’s really option A to option ZZZZZZZZZZZZZZZZZZZZZZZZZZ. Thanks again!!

    • 48DaysDan

      The new book by Chip and Dan Heath – Decisive – shows us what we miss by only seeing options A and B. Great read!

      • Jim Woods

        Indeed, read it and loved it. Also recommend their book “Switch.” A fantastic book for making change!

        • Jon D Harrison

          Switch is ridiculously fantastic.

  • Latrina Patrick

    This is s an AWESOME article! I’m grateful to Michael Hyatt for his commitment to providing information of value to his followers. Even in his absence guest bloggers like you leave us lacking nothing. I’ve been struggling to come up with multiple streams of revenue and this is EXACTLY what I need. The info you provided I would expect to pay for –it’s helping me to think outside the box. I will definitely keep myself open to creating packages and services that serve the customer. Again, THANK YOU for this inspiration. I’m encouraged and up until reading this blog today, I wasn’t. I was very discouraged. Continued blessings and success to you! :-)

    • 48DaysDan

      Thanks for your comments. I repurpose content again and again. You mention you would expect to pay for this. You can be confident I’ll expand this blog into a little ebook and sell it for $17. I’ve done that over and over again. Start with the free – see if people respond and then develop a product.

      • Michael Hyatt

        Love that strategy, Dan. That’s what I am doing with my life plan content. It started out as a series of blog posts. Then it became an e-book, adding 70,000 subscribers to my list, and now I am finishing a major trade book on the topic. And, it won’t end there either!
        Thanks for your inspiration and example!

      • Latrina Patrick

        And THAT is how you model behavior!! Lesson learned! :-)

      • Joshua Rivers

        I’m working a similar plan, too. I love it!

    • Michele Cushatt

      Not to put you on the spot, but … What are you going to do first? ;)

      • Latrina Patrick

        I already did it…i joined the Amazon affiliate program! :-) next im going to check in to instant teleseminar and work on my next e-book around my knowledge and experience with grant writing. Thanks for asking Michele. :-)

        • Michele Cushatt

          Great niche, Latrina. There’s a huge need for grant writing resources. I could’ve used your expertise a couple years ago!

  • Pat Alexander

    Great post Dan. A number of years ago I left a consulting firm and went out on my own because of their one-size-fits all approach and the fact that I could not expand beyond their product offerings to provide additional consulting services. Sometimes in the middle of an engagement with a client you discover a problem that needs to be addresses. Having the ability to restructure a project to meet the needs of the customer mid-stream has been one of my most valuable assets.
    While there were some lean times, overall my practice has grown along with my product offerings. And I can do what I am best at and most interested in doing. Now I need to expand into some product offerings free and revenue based. You have provided great ideas here.

    • TorConstantino

      Course correction is a critical component of success Pat – awesome insight. Additionally, I think there’s wisdom in the quote, “A one-size-fits-all tends not to fit any.”

      • Pat Alexander

        Thank you.

  • Jon D Harrison

    This is really giving me a lot to think about – good thing the weekend is here to soak it all in – consider my mind blown.

    • 48DaysDan

      Let your mind go wild – then pull it all together with a killer plan by Monday morning.

  • Heather C Button

    This is really inspiring. It sounds like so much time, but it is probably less than I think because in each case it’s one element repeated. (albeit one really great element!)

  • Terry Hadaway

    Dan, thanks for the reminder of some of the strategies we learned at Coaching with Excellence and Innovate. I can attest to the fact that these strategies really work. I recently wrote a short ebook entitled “Unstuck” ( and have grown my email list by 35% in one week. Game Changer is launching August 1 and the sky is the limit! I believe in the multiple streams of income because I’ve tried the single stream. It’s spelled J-O-B. I gave my best ideas to people who didn’t value me enough to keep me around. At the end of the day, my success is up to me. I trust me more than I trust “them.” Thanks for your insight, wisdom, and friendship!

    • Michael Hyatt

      Great result, Terry. Kudos to you!

    • 48DaysDan

      Or as Seth Godin would say – “Pick Yourself.” You’re doing it.

  • millernw

    Dan, great article! It helps all of us think outside our current situation and see additional potential success. The only caution I would give people looking to launch out is, focus in one area (or very few areas) first, build success in that area and THEN branch out. I’m seeing a lot of people who feel they need to do everything at once (trying to juggle multiple streams of income and multiple products) and are overwhelmed and pushed into areas that really don’t fit who they are. They essentially water down their message because they try to do everything. I think in the launch stage it’s critical to have a clear product that speaks directly to their target market.
    Once they are established an entrepreneur can explode in their market by doing the above! Great article! Thanks. :)

    • Michael Hyatt

      Great advice. I like the old Chinese proverb that says, “Man who chases two rabbits catches neither.”

      • millernw

        Michael, that’s a great proverb! I’m totally stealing it. :)

  • Jeremy McCommons

    Dan, thanks for the great advice! I love how simple you made it. This will definitely give me a lot to think about as I move forward with an eBook and other possible products.

  • Tanushree Srivastava

    Hi Dan

    I have just completed my degree in Mechanical Engineering and started my career in charity marketing communications. The possibilities are endless and that boggles my mind. I was confused until now.

    You have opened so many doors for me. brilliant thinking @48DaysDan:disqus


    • 48DaysDan

      Thanks so much for your comments. Now walk through those open doors – and enjoy the ride.

      • Tanushree Srivastava

        Yes I will!!

        Please keep giving us your gift of insight! would love to read more :)



  • Justin Buck

    These are great suggestions, Dan. I love your creativity and the fact that each of these lines of income feeds another. I think we have to be careful about providing options without over-extending ourselves or sacrificing the vision on the Altar of the Masses. Ford said that if he had given people what they wanted he’d have been breeding faster horses. I love that your approach does what Ford did– climb out of what’s being done to see what /could/ be done. Thanks for your insight.

    • Jon D Harrison

      Justin – I really like that comment from Henry Ford. Then again, there is the “Mustang”

    • Joshua Rivers

      I like that approach of his as well!

  • Dustin Riechmann

    Hi Dan,

    I know I’ve probably heard similar information many times (including from you), but the process you’ve laid out here along with the graphic really “clicked” with my engineer mind. After several years of moderate success, I’ve really turned my focus to expanding my platform through Engaged Marriage recently, and I’m lining up some products that I think are going to resonate strongly within our community and beyond.

    One model I’m implementing is inviting expert guests to cover one specific marriage topic in great detail in a focused, how-to manner. This will occur as a live webinar/teleseminar initially and the recording/transcript will be sold after as a digital product. The guests will contribute a bonus resource (typically an e-book) as part of the package. Guests are 75% affiliates (for both live ticket sales and digital versions) and I retain the rights to sell the packages – I feel this will be a win-win-win for me, my guests and our audience.

    Thanks again for your continued inspiration. You and Michael are two of my favorite mentors, so I was excited to see you guest posting here!



    • 48DaysDan

      Delighted things are clicking for you. I think you can do well with your model – but I think you’re trying to give too much away to your guests. I have done hundreds of interviews where the recording was turned into a product. I have never asked for a share of that. Like most authors, speakers, coaches, etc. I simply consider it free marketing. I don’t think it’s necessary to complicate things with a hefty affiliate commission. You’re doing the work and the marketing – keep the money.

      • Dustin Riechmann


        Thanks again. To clarify, my thought was the guest’s 75% is purely earned as an affiliate – only for sales they refer. I’d keep 100% of sales I bring in and 25% of the sales they bring in. I thought this provided a good incentive for them to market the event and provide high-quality content since they’ll be primarily responsible for the presentation content (I’ll do the formatting and technical side)…as well as providing a bonus e-book.

        I’d love to have you on as a future guest on a topic related to thriving in our careers while maintaining an awesome marriage (your Loving, Living and Working material)…75% affiliate commission included. :-)

        Thanks again, Dan. I greatly value your wisdom.


  • Steve Martin

    The company that I work for is ‘just letting customers have it…’.

    Oh those bean counters. They tend to wreck everything.,

  • Jeff Brown

    Good to see this again Dan after having the opportunity to hear and see it first hand a few months ago. I’ve already begun to formalize ways I might leverage aspects of what I’m doing related to the new podcast I’m about to launch, say, using my 26 years experience in radio to advise other podcasters on the art of interviewing.

    Thanks for the diagram too. Helps me to be able to visualize the process.

    • 48DaysDan

      Yep by now you know a whole lot about how I’ve been using this model. You’ve got the perfect voice and setup for your podcast – get in the game and make it happen.

  • Greg Lengacher

    Great advice that I’ve heard from you many times over the years. I am just now beginning to implement some of these ideas to allow me to better serve those who are hurting after divorce.

    Thanks for so willingly sharing your knowledge. I will be seeing you at Innovate in September


  • Alex Barker

    DAN! You are my INSPIRATION! I wrote an ebook yesterday about my experience on mastermind groups. I can’t believe the success you had because of Travis! I read that blog and he inspired me to write my process so others can easily create a mastermind.
    I reference you at least 10 times in the book. Thank you for creating the ebook! It has changed the way I do business in community

    • Joe Lalonde

      Awesome Alex! Dan’s been the inspiration for a lot of people, myself included. BTW, it was great chatting with you on the phone yesterday.

    • TorConstantino

      Congratulations Alex – that’s a fantastic result! Great hustle bro!!!

  • Michele Cushatt

    Excellent post, Dan. One to bookmark. I’ve heard you talk about this in person, but seeing it laid out like this was so helpful. Your passion comes through in your writing, as much as it does your speaking! Right now, I’m researching affiliate programs (complicated, being that I live in Colorado), working on an e-book, and coming up with several freebies as incentives to boost my list. Thank for mentoring us so well!

    • 48DaysDan

      Thanks so much for your comments. I do love what I do. The work I did growing up on a farm seems light years away from the kind of work I’m privileged to do today. You can live anywhere you want – and knock it otta the park.

  • Kimberley Wiggins

    Dan, thanks for bringing those suggestions top of mind for me. I needed that. You spoke about this at Coaching with Excellence recently and their were two models that I really wanted to implement in my business. I am in the process of planning a radio show (inspired by Jen) and a membership model. I know you mentioned just working on a few things as a time but I am so excited about moving forward on different ideas I can hardly keep still. Thanks Dan for being such an inspiration and providing a space for us to be inspired.

    • Joe Lalonde

      Good for you Kimberley! What will your radio show be about?

  • Harriet Sanders

    That’s a good thing to do, for sure!

    • Joe Lalonde

      Harriet, Dan knows his stuff. What will be the first thing you’ll do with the information Dan provided?

  • Kingsley

    Thanks Michael for sharing this article on your blogsite. It is very inspiring, encouraging and practical. It was very helpful. Thanks also Dan for helping us see what’s possible. I myself is developing this model through my website as well as my podcast “choose your best life now.” Thanks again. I will let you both know how I am doing in the very near future.

  • J.D. Meier

    Great examples, and I like how you helped people see what’s possible, with concrete examples.

    One of the biggest things people struggle with is envisioning what’s possible. I’ve always been a big believer in starting with vision. Over time, I learned to appreciate that unless you continuously fill your head with mental models, reference examples, and stories of possibility, it’s easy to get stuck in a rut.

    Examples help fuel our ability to generate inspiring visions for ourselves and others.

    I’m in the business of business transformation, and the big thing I learned is that while change is hard, it can be even tougher for people to imagine just how much better their world can be. If they’ve never experienced what great looks like, it can be tough for them to dream up new possibilities. If they don’t know what’s possible, it can be hard for them to believe that change is even worth it.

    One of the most powerful things that path-pavers can do is to, in addition to light the path, reveal the power of possibility and share stories and images of how our worlds can be better. Personally, I’m a fan of storyboarding to bring visions to life.

    I’ve been lucky to have mentors early on that shared with me their online success, what was working and what was not. I was amazed that one of my mentors was making $10,000 in passive income a month, spending time in his passion, all while thriving in his day job.

    That’s the beauty of today’s world … if you can embrace the change, play to your strengths, and productize yourself, then you can truly make the most of our new digital economy.

    The caveat of course is that you expand your capabilities, know who you want to serve, and generate value that the market cares about (and of course, know how to capture the value in an effective way.)

    • 48DaysDan

      I love how you lay this out. To help my own vision I’ve always watched people who were farther up the success ladder than I. That helps me in two ways – (1) It helps me believe it’s possible, and (2) I can see exactly what they did and model it.

  • Dale Melchin

    This is great! Definitely a good framework to build from!

  • DJ Dan Murphy

    This is such a great article full of brilliant ideas. Thank you!

  • AlisaDiLorenzo

    What a great visual on how to incorporate all of these different areas so that we can be doing what we love and making a living at that.

    • 48DaysDan


      I know you and Tony are just on the verge of releasing your multiple streams of income. You guys have been giving and preparing – now it’s time to reap the harvest!

      • AlisaDiLorenzo

        Dan, thank you for the encouragement!

  • TorConstantino

    Dan, fantastic real-world illustrations. I love the “funnel model” where large numbers of prospects can get free samples of an inforpreneurs content and then self-select themselves for higher-levels of engagement and content – all at a commensurate price point.

    You and Michael have done a great job of simply, clearly mapping out the process! Thanks so much!

    • 48DaysDan

      Yep – I work out of a converted barn and have no employees. Just create content and come out of my cave a couple time a week to speak or eat. Life is good! Thanks for your comments.

  • Jared Latigo

    Dan, thanks so much for this model. I really appreciate your transparency and teaching heart. I’ll be taking this information and applying immediately as I’m revamping some things with my business model. Thanks again for your leadership!

  • Brandi Good

    Hi Dan,

    I’m a social media manager who has struggled with letting the client decide vs telling them what they need. Some clients are so overwhelmed by social media to begin with that they have no idea where to start and get frustrated by the ‘have it your way’ style of options I was giving (as my business advisor says ‘clients don’t know what they don’t know’. When I offer packages, other clients ask to substitute everything out anyway. I’m finding that I have to do both – packages and ‘build your own service’ in order to meet the needs of all of my clients.

    PS – love the idea about the ‘mini’ ebook!

  • Katie @ Imperfect People

    This is great advice. I have had several ideas of things I could do to monetize my blog so this really helps Thanks!

  • Dustin@ God’s Elite

    Great article

  • Shalon Palmer

    Well, I’m inspired!

  • Gen

    Awesome! !!!! I am only a baby entrepreneur….lol this information is sooo valuable. While I am only at the beginning of my journey I am so grateful to be able to learn from those who are and have been doing it. Thank you so much!!! Playing small is not my portion.