4 Reasons You Should Consider Launching Your Own Podcast

When I talk about building a home base for your platform, people naturally assume I’m referencing a blog. But this is only one possibility. Your home base could just as easily be a podcast or vlog (i.e., a video blog).

Two Businessmen Recording a Podcast - Photo courtesy of ©iStockphoto.com/eezsnow, Image #3868197

As I explain in my book, Platform, the key attribute of a home base is that it is a place in cyberspace that you own and control. This is different than an “embassy” (e.g., Facebook, Twitter, LinkedIn, Google+, or Pinterest), which is place you don’t own but where you have a presence. On a home base you have 100 percent control of your messaging and brand.

I never considered doing a podcast as part of my platform until my friend Dan Miller mentioned it. He said it was the single most important part of his home base, even more than his blog or newsletter.

That was back on January 6th of this year. Following that conversation with Dan, I launched my podcast, This Is Your Life, on February 14th and have released fifteen episodes so far. It has consistently been in the top ten in the iTunes Business category. I couldn’t be happier with the results.

Frankly, it’s been a lot of work—more than I anticipated. But I am starting to “find my voice” and get the workflow down. I am finally producing each episode now in about half the time it initially took me. I am hoping I can cut it in half again in the next few months.

You might want to consider podcasting too. It could be either your primary platform or a secondary one. Either way, I think a podcast offers several benefits, especially if you are already a blogger.

  1. A podcast provides an alternative media channel. There are some people who prefer reading blogs. Others prefer listening to podcasts. Often, these are very different audiences. This has been my experience. Certainly, there is overlap, but, based on the comments and e-mails I have received, it has brought in a whole new audience for my content.
  2. A podcast provides another way for people to discover you. A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes or at the recommendation of another podcaster.
  3. A podcast provides a more intimate way for your fans to engage with you. Most people listen to podcasts using headphones or earbuds. It doesn’t get more intimate than talking directly into someone’s ear! Moreover, you can communicate with greater nuance than print offers alone. People can experience your voice, your enthusiasm, and your warmth.
  4. A podcast provides another way to repurpose your content. I am not suggesting you can simply read your blog posts into a recorder and call it a podcast. But if you are a blogger, you probably have content that can serve as the foundation for your podcasts. This is precisely what I am doing. Podcasting gives me the opportunity to expand on posts I have written and answer questions from my readers and listeners.

Podcasting is certainly not for everyone. It requires a good deal of work. But as you build out your platform, it is one of the options you should consider. It may, in fact, be the best way for you to deliver your message to your intended market. (You might even consider doing a podcast with someone else.)

If you want to learn more about podcasting, I highly recommend my friend Cliff Ravenscraft’s course, “Podcasting A-Z.” It’s not cheap, but it will save you far more than it costs if you are serious about podcasting. I have bought several of Cliff’s courses and they were jam-packed with practical, step-by-step advice.

Believe me, this course covers EVERYTHING you need to know to create a successful audio podcast. It’s four weeks in length. In addition to all the course materials—which are considerable—you will have unlimited access to Cliff (via an online forum) during this time. In my opinion, this alone is worth the price of the course.

If you use the discount code “hyatt,” you will get $500.00 off the registration price. Check out the course description and see if it’s right for you.

Question: How do you think a podcast might fit into your platform goals? You can leave a comment by clicking here.
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  • http://webmarketingcamp.com/ Brock Taylor

    Hey Michael,

    Thanks for the great post! 

    I’ve been considering starting a podcast for a while.  I know that Pat Flynn from Smart Passive Income has knocked it out of the park with his podcast.  In a recent poll that he did, nearly 50% of the traffic to his site (that gets pretty massive traffic) found his site through his podcast.

    I think it’s a fantastic resource that has been largely untapped.  Hopefully I can get on the ball and make it happen soon.  I also finished your book last night, it was fantastic!  Thanks!

    Brock

    • http://jeremystatton.com/ Jeremy Statton

      Wow. That’s a great testimonial.

    • http://www.paulbevans.com/ Paul B Evans

      Yeah, Pat does a great job with SPI podcast.

      I just started 2 podcasts and traffic to my sites immediately increased.

      • http://webmarketingcamp.com/ Brock Taylor

        For sure, It can definitely drive traffic.  I know that I’ve personally found several sites via their podcast as well!

      • http://www.tnealtarver.wordpress.com TNeal

         I’m curious how the one (podcast) leads to the other (traffic to site). Since I read more than listen (and it’s the reading that would lead me to the podcast in the first place), I’m not sure how you even become aware of the podcast in the first place.

        • http://www.paulbevans.com/ Paul B Evans

          Hi TNeal. I search for topics I like on iTunes and Blog Talk Radio. That leads me to sites I would have never run across.

        • http://michaelhyatt.com/ Michael Hyatt

          I am constantly cross-referencing both, so that people who stumble onto one can find the other.

        • http://theordainedbarista.com/ Barry Hill

          T—
          Yeah, I also totally searched a topic in Itunes and loved the podcast which lead me to their site.

          By the way… great post yesterday!

        • http://PodcastAnswerMan.com/ Cliff Ravenscraft

          Like folks have said here, a great deal is from searches within iTunes, Stitcher Radio, or a growing number of other mobile phone applications that allow you to find content based upon topics or keywords.

          The thing is that those of who would prefer to listen to audio content  over reading a blog post, I’m included in this group, know exactly how to find great audio content.  The question is whether or not you are creating content for those who may not desire to read blog posts. ;)

          Also, word of mouth is one of the greatest leads to having someone discover my podcast(s).

          • http://www.tnealtarver.wordpress.com TNeal

             Cliff, I should have recognized how important a podcast is to me personally before this weekend, but I finally listened to Mike’s “This Is Your Life” series on Saturday while I cleaned up the kitchen (wife was visiting family and I wanted to surprise her). Things I read in earlier posts crystallized as I listened. I’m very auditory/kinetic in my learning. I learn best while listening and I listen best while moving. Thanks for cluing me into where I can find podcasts (although you should have called me while I was walking).

    • http://theordainedbarista.com/ Barry Hill

       Brock,
      I am huge SPI fan and I think Pat does a fantastic job with his blog. He does a great job being personal and thanking his audience, but he also does a great job interviewing people.  I’m a fan!

      • http://justin.am/ Justin Wise

        Barry … Just saw that you have six (!!!) kids! SIX! You are a saint!

        • http://theordainedbarista.com/ Barry Hill

          JW~ My wife is the saint! I am merely the understudy! I may be nominated for sainthood at some point, but as of now I am in training!

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Sounds like you have a desire to get started on one Brock.  What’s holding you back?

      • http://webmarketingcamp.com/ Brock Taylor

        Hey Cliff,

        Biggest thing holding me back is time.  I’m married, work full-time and am going to school full-time, and I’m trying to get my side business up and running on top of all of that.

        I even have pretty good audio equipment as my wife and I record music fairly frequently, I just haven’t found time to organize my thoughts and figure out how to actually get it started and published…

        • http://PodcastAnswerMan.com/ Cliff Ravenscraft

          AH!  TIME!  The most valuable and limited resource.  Once you free that up, the rest will all fall into place.  The technical side is not as hard as you might imagine.  Just a small little learning curve.   Having the TIME to create a valuable show… Now that is a significant cost when pursing the podcast journey. ;)

  • Agatha Nolen

    Michael, Thanks for another informative post.
    I’m interested in your comment about not just reading your blog posts as a podcast. I launched my blog in Sept 2010 and decided to do just that. I read the post and it is available on iTUNES as a channel. I’ve had feedback that some people download it and play it while jogging, so they enjoy it even though it is basically a repeat of the written blog. It seems like it is what some people prefer. Your podcast is much more sophisticated, taking questions and answering them and preparing a related, but not identical topic. Do you have any thoughts on just reading your blog into a podcast for those who want to subscribe to you that way?
    Agatha Nolen

    • http://michaelhyatt.com/ Michael Hyatt

      No, I really don’t have any further thoughts. If it works for you, use it. The only question I have is whether or not you would attract more listeners or different kinds of listeners if you did something like I am talking about.

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      I have heard podcasts where people have read directly from a script.  Honestly, I have never remained subscribed to such shows.  Not saying that others wouldn’t, but I prefer it when they actually deviate from the script to elaborate on a point.

      This is why I much prefer audio podcasts over audio books. ;) 

      I’ve not yet listened to Gary Vanerchuk’s Audio Book for CRUSH IT.  However, everyone has told me that I would LOVE IT.  They say that he reads every word on the page, but OFTEN goes off script to tell stories and even share things that the publish made him pull out.

  • Jeremy

    Michael,
    I must say that your blog and podcast has now become a daily voice in my life! And just as you say in this post, a podcast is just another PLATFORM to be used to reach your audience.

    In creating your own podcast, did you have your intro music created just for you or is it part of a commercial song that is liscensed? It really sets up each episode with high energy and excitement!

    thanks again for all you do,
    Jeremy

    • http://michaelhyatt.com/ Michael Hyatt

      Great question. Yes, the music is a commercial song (“This Is Your Life” by Switchfoot) that I licensed.

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      You can find Royalty Free music for a podcast at http://MusicBakery.com or JewelBeat.com.  You can even get custom jingles for your podcast from folks like http://thegeoffsmith.com/

  • http://www.marymeetsmartha.com/ Mitzi

    For me, podcasting breathes life into your vision.  As I listen, I hear the passion in the voice behind the mission.  After listening, if I’m already aligned, I’m pushed to continue.

    Thanks, Michael, for your advice!  I’ve just finished my first read-through of Platform and am now plowing back through with highlighter and post-it notes.  Great book!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Mitzi. I agree on podcasting. Thanks also for your comments on my book!

  • http://www.bendempsey.net/ Ben Dempsey

    I would love to start a podcast.  It’s been on a mind for a little while and I’m trying to figure out the logistics and the format.  My plan it is to a health/wellness podcast on obesity and how to defy it.  Thanks for sharing.  Keep up the great work Michael with your podcast and the success of your book.  It’s helped me tremendously.  

    • http://justin.am/ Justin Wise

      Ben. Do it. That’s what I’m telling myself as well. Let’s go!

      • http://www.bendempsey.net/ Ben Dempsey

        Thanks Justin.

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Ben, What’s holding you back?  I encourage you to check out the free tutorial at http://LearnHowToPodcast.com

      • http://www.bendempsey.net/ Ben Dempsey

        Fear I guess.  I will check out the site.  Thanks for the push and advice.

  • http://www.whiteboardbusiness.com/ Dallon Christensen

    I can personally vouch for Cliff Ravenscraft’s class. I took it last year, and I will start my own podcast this Thursday on my Whiteboard Business site. Cliff is extremely generous with his materials. The tutorials cover how to set up your site for podcasting, how to use audio editing tools, and how to set up your equipment. Like Michael, I highly recommend this class. If you want more information, reply to this note and I can arrange a way to discuss this with you outside of the comments.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for that testimony, Dallon. Cliff is one of those people who adds HUGE value to his customers. In additional to practical knowledge, I have found him to be very inspirational.

      • http://justin.am/ Justin Wise

        I just wish Cliff’s last name was “Claven”. That would be a hugh selling point, IMHO ;)

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Thank you so much Dallon for you very kind words!

  • Sheleta Fomby

    Michael, 
    I recently finished the audio version of your book PLATFORM, it is awesome and full of practical steps that all aspiring bloggers need for a successful launch.  The idea of a podcast has occurred to me, but my problem is deciding whether I should blog or podcast.  I’m an associate minister serving a very large church with frequent opportunities to preach and teach.  When you talk about ‘repuposing’ information for the podcast, is it ‘acceptable’ to do that with sermons or bible study lessons?  I don’t have a blog currently, I’m trying to decide if I should start one or if my ministry platform is a sufficient launching pad to go straight into podcasting.  Any thoughts or insights you can share to guide my decision would be helpful.

    Thanks for all you do!
    Sheleta

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, I think that is totally acceptable. This is exactly what Joel Osteen and Andy Stanley do. Both have huge podcast audiences.

      • Sheleta Fomby

        Thanks Michael — Believe it or not, this is my first time ever commenting on a blog :)  Surprised by the quick responses!

        Wishing you a joyful day!

    • http://jeremystatton.com/ Jeremy Statton

      It’s not only acceptable, but it can also be beneficial. Different formats can address different issues. Many also benefit from these different formats. I can’t read while driving my car (which I am in for over an hour a day) but I can listen.

      • Sheleta Fomby

        Thanks, Jeremy.  You make a good point, due to a busy schedule I prefer the listening format.  I’m hoping this is true of other as well as I plot the strategy for moving forward. Have a great day!

        • http://twitter.com/cole_bobbie Bobbie Cole

          Beyond convenience, people have different learning preferences – some like visual / reading, some audio, some kinaesthetic. I guess podcasts fall into the audio category but they can be turned into kinaesthetic if the listener is doing something complementary to learning at the same time, eg out walking.

      • http://www.themakegoodchoicesproject.org/ Michael Hawkins

        I’m right there with you, Jeremy.  I listen to podcasts on my iPod connection through my car’s audio system.  Love that AUX port!

        I spend about 80 (40+40) minutes on my way to and from work each day.  Trying to use my time wisely, I listen to podcasts and/or audio books.

  • http://sparkvoice.wordpress.com/ DS

    One of the things I enjoy about a podcast, is that I can do something else at the same time, whereas with reading an article or book, that’s all I can do. 

    Podcasts also allow a person to hear your voice, and connect on another level with you.  Some people have a variety of talents – one of which might be presenting material with their voice.  Another way to adjust the playing field and continue on with your Platform.

  • http://www.thegeezergadgetguy.com/ Thad Puckett

    You may address this in Platform, but if so I haven’t reached that section yet:  How many hours does it take to produce your podcast?  

    I ask because while I can get a blog written, I cannot see time in a week to do a podcast.  But I work with and know people who would be excellent doing a podcast or vlog, and I would like to give them an idea of the actual time involved.

    • http://michaelhyatt.com/ Michael Hyatt

      I have it down to about four hours. I am hoping to cut that down to about two.

      • http://theordainedbarista.com/ Barry Hill

        Down to 4 hours from what? How long did it take to do the first one? I remember reading it somewhere.

        • http://michaelhyatt.com/ Michael Hyatt

          ABout eight hours!

          • http://theordainedbarista.com/ Barry Hill

            Ouch. But having it down to 4 is HUGE! 3 would be better.

          • http://michaelhyatt.com/ Michael Hyatt

            Agreed. I think it’s within reach.

          • http://PodcastAnswerMan.com/ Cliff Ravenscraft

            I was about 8 to 10 hours a week when I first started.  Today, I can do a great episode of Podcast Answer Man in about two hours total.

            I’ve done just over 3,000 of my own podcast episodes and I can easily create a 40 minute episode and spend no more than 60 minutes total on it.

            However, the more you do in pre-show prep and pos production on the show notes the more valuable the show could be for your audience.
            I’d say that shooting for a goal of 2 to 4 hours a week would create a show that is extremely high in value. :)

          • http://theordainedbarista.com/ Barry Hill

            Cliff,
            Thanks for your response. I really want to start a podcast, but I have been scheduling in the margins already. It’s good to know, that once the learning curve is over, that the time commitment is reasonable.

          • http://PodcastAnswerMan.com/ Cliff Ravenscraft

            I totally understand Barry.  Hope you have a great weekend!

    • Podcastcoach

       I spoke about this at Blogworld last week. For audio, plan on spending 4 minutes for every 1 minute of podcast. You need to pick a topic, research it, record it, edit it, tag it, upload it, and write a quick blog post. Sounds like a lot, but items such as research and editing are often optional.

      To put that another way, a 15 minute podcasts takes an hour to produce.

  • http://www.sociallysorted.com.au Donna Moritz

    Thanks so much for all of your info about podcasts…I am excited to try it now.  Can I also ask Michael (or one of the team) what plug in do you use for your feature box at the top of blogs (ie to announce guest authors or to include short special announcements). I am really keen to use something like that on my blog. Thanks!  

    • http://michaelhyatt.com/ Michael Hyatt

      It’s really not a plugin. I just use straight, in-line html. For example, in HTML editing mode, I use:

      [div style="background-color:#eaeaea; border:1px solid #D5D5D5; font-family:arial,helvetica,sans-serif; font-size:13px; line-height:18px; margin-bottom:20px; margin-top:8px; padding:15px 20px 15px 20px;”]Put whatever text you want here.[/div]

      Replace the brackets with left and right angle brackets. (I can’t use them here or Disqus will convert it to real HTML.)

      • http://www.themakegoodchoicesproject.org/ Michael Hawkins

        Excellent!  I thought this might be a native feature to Standard Theme.  This is a huge help.

        Thanks for sharing!

  • http://www.jmlalonde.com Joe Lalonde

    I think doing a podcast would be fun. It could help me connect with new listeners/subscribers and build my base up.

    But I hesitate because I’m not the best speaker. I stumble over words and speed up my speech when I’m nervous. I don’t think it would come across as professional until I’ve cleaned that up.

    • http://michaelhyatt.com/ Michael Hyatt

      I feel like that every time I record, Joe. Don’t let that stop you!

      • http://www.jmlalonde.com Joe Lalonde

        Glad to know even the big guys (-; can feel that way. I’m looking into this now and may have something up sooner or later. Thanks for the encouragement. 

    • http://danblackonleadership.com/ Dan Black

      Joe,

      I relate with you about stumbling over my words when being nervous, I’m in the same vote.  I feel though it’s apart of my calling.  I think the best thing we can do is to start speaking in public more, I know doing this can help us become better speakers.

      • http://www.jmlalonde.com Joe Lalonde

        True Dan. The only way we’ll get better is if we practice and do it. 

    • Podcastcoach

       The first time you tied your shoes you weren’t’ very good at it. You get better. Every podcaster HATES their first episode.

      • http://www.jmlalonde.com Joe Lalonde

        Thanks for the encouragement. I’m contemplating it and may do something in the future. I’ll let you know if I jump in!

  • http://metalmotivation.com/ C. J. – The Metal Motivator

    For awhile, I produced an audio podcast that I simultaneously filmed so that I could post the episodes in both audio and video formats on Podomatic, iTunes, and YouTube. I chose a topic/theme for the week, and did one 10-12 min. episode each day (Mon-Fri) on the subject. They did work well, and I’ll be returning to the model using a different approach next month.

    • http://michaelhyatt.com/ Michael Hyatt

      How much time did it take you to produce and edit that?

      • http://metalmotivation.com/ C. J. – The Metal Motivator

        I’d record all five days in one sitting, and the recording process took about two hours. My son would take the video portions and add the intro/outro elements and send me the QT files for YouTube. That took him only about an hour. I recorded the audio simultaneously into GarageBand, and again, only had to add intro/outro elements. All in all, production time was about four hours for each week. Here’s one of the videos. We shot them in the corner of my office using natural light from the office window. http://youtu.be/6mS9CL2V1hw

    • http://theordainedbarista.com/ Barry Hill

       Link please!

      • http://metalmotivation.com/ C. J. – The Metal Motivator

        Thanks for asking, Barry. Here’s a video sample from one of the series. http://youtu.be/6mS9CL2V1hw

  • Lorraine

    Don’t plan to podcast but, since I’ve been reading your new book, PLATFORM, am seriously considering whether I have a message worth blogging about in a consistent fashion.   Thanks for putting so much good advice in order and in one place.  Your advice to “Think Big! No, BIGGER!” has already been of concrete help to me.

    Here’s a proofreader recommendation- Point 2 needs “a” before “completely” in the phrase, “gives you visibility in completely different world. . . .”

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for catching the missing word! I have fixed it.

  • http://twitter.com/JoshuaWRivers Joshua Rivers

    I’ve been thinking about doing a podcast, but I want to get more consistent with my blog first. After I create the foundation there, I hope to add a podcast to add that extension.

    • http://michaelhyatt.com/ Michael Hyatt

      Good thinking. I definitely wouldn’t try to do both at once.

  • Dan Erickson

    I used to work in radio and I teach public speaking, so podcasting would probably be natural.  However, I have no clue technologically.  I never listen to podcasts and assume there are many others like me.  And it would be yet another time eater.  All that said, it sounds like a good idea as an additional promotional tool.  I work full-time and I’m a single dad.  A little at a time – maybe at some point, but I’m putting priority on family and rewriting my second book, “At the Crossing of Justice and Mercy” this summer. http://www.danerickson.net

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Dan, one Saturday afternoon, check out http://LearnHowToPodcast.com.  It’s 100% and not even an email address required. :)

  • http://www.themakegoodchoicesproject.org/ Michael Hawkins

    Deja vu!  Just yesterday afternoon, I was listening to Cliff’s podcast episode where he interviewed you about your latest book, Platform.  Great interview, by the way.

    I am seriously considering a weekly podcast that will complement my blog.  I bought the Roland R-05 digital recorder and have my microphone and pop filter.  Was looking at audio mixers last night.  I think that’s the next purchase I need to make to pull this all together.  I even purchased some royalty-free music for my intro and outro several weeks ago.

    What’s holding me back?  The time to get it moving.

    All this good stuff takes time and money.  But hey, it’s all good.  And a great investment in my platform.  : – )

    Thanks for another great lesson.

    • http://theordainedbarista.com/ Barry Hill

       Time and money! True that.

  • http://twitter.com/lornafaith Lorna Faith

    Hi Michael…thanks for the tips on podcasting. For the last 2 months I have been thinking about interviewing people on topics of overcoming, etc. for a regular Friday podcast via Skype. So I plan to start that for September…but I have so  much to learn(feel like I’m way over my head). I have learned tons already through your book, Platform…so thanks so much Michael. Appreciate all the work you put into writing this material :-)

  • http://successbeginstoday.org/wordpress John Richardson

    Thanks for sharing your journey, Michael. It’s nice to see how far you have come in such a short time. Your current production is very professional. I did a podcast for a short while years ago, but I found it to be too cumbersome to do on a regular basis. Now that the tools and technology have matured, it may be time to revisit it again.

    If I do go down that path, I’ll need something unique as a draw. Possibly a hands-on video podcast, demonstrating many of my tools and templates on my blog. With an audio podcast, I might try a Paul Harvey style monologue or an old time radio drama. I think the secret might be to commit to a certain number of shows up front. Possibly create a “season,” and then take a break.

    Like blogging, podcasting can become a long term commitment very quickly, which will need a specific time block to pull off. I’m glad to see you have been able to shorten your creation window. Hmmm… now to come up with a mysterious character… hmmm… maybe the shadow knows….

    • http://michaelhyatt.com/ Michael Hyatt

      I really like the season idea. I’ll be interested to see what you do. ;-)

    • http://theordainedbarista.com/ Barry Hill

      Sorry, had to Wikipedia Paul Harvey.

      Love the season idea!

      • http://www.MicheleCushatt.com/ Michele Cushatt

        Barry, my friend, you just made me feel very, very old. ;)

      • http://successbeginstoday.org/wordpress John Richardson

        Now you know the rest of the story… :-)

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I like the Paul Harvey-esque idea, John. I recently started listening to “This American Life” and “StoryCorps” because I enjoy listening to and analyzing their use of story. I just might be your first subscriber …

  • http://www.brandongilliland.com/ Brandon Gilliland

    Interesting. I haven’t thought about a podcast at this point in time, but I might consider it llater down the road…

  • http://www.lifeofasteward.com Loren Pinilis

    I started a podcast a few months ago. It’s definitely not for everyone.
    The reason I did it was because I do audio production – so I already had the skills and the equipment in my possession.
    I noticed, though, that a blog post gets much more engagement. People are much more inclined to read a few hundred words quickly than they are to commit to listening to me talk for 15 minutes.
    It’a also more work than I anticipated.
    But I’m enjoying it and who knows where it will lead?

    • http://michaelhyatt.com/ Michael Hyatt

      Definitely more work than I anticipated. But worth it for me too.

    • http://danblackonleadership.com/ Dan Black

      First off Loren, I really enjoy your podcast. Your work and diligence will pay off, just wait and see.

      I agree with you about a blog post getting more engagement than a podcast just because it can take a few minutes to read and comment while it takes longer to listen then reply.

    • Podcastcoach

      This is due to a blog many times the person is right there on your website. A podcast the person may be listening in the car. I would throw out the question, which one builds more loyalty? On a recent product launch a podcaster beat a “Major” internet marketer who had 17X the email list. Podcasting builds influence. Also, do a search for “your topic blog” then do the same for “Your topic Podcast” and you’ll see that there is far less “competition” in the podcasting space.

  • http://twitter.com/MattMcWilliams2 Matt McWilliams

    I used to do a weekly podcast for an affiliate program. We also had a blog. 

    I followed a simple formula. I’m not suggesting everyone do it this way of course but its a start for some. 

    1. I basically re-read every blog post for the week that was relevant. I cannot tell you how many times I got emails saying “Wow, the podcast was great. I never knew such and such.” It was all on the blog. A podcast is more passive. You can listen in the car, on a run, etc. Also, I could go more in depth about each post and occasionally add an extra thought or two. Make sure to do this. Make sure you offer a little extra to those who already read the post.

    2. I added at least one unique piece of content each week. 50% of the time it was an interview of an industry expert, 25% was an article I had written that was not on the blog, 25% was Q&A. I would keep the questions I got asked and cover them on the podcast, even if I had answered them via email or elsewhere.

    3. About once a month I added a “podcast-only” exclusive contest. So even if they were reading the blog, this encouraged them to get the content via podcast as well.

    4. Then, of course, the podcast was itself a blog post :)

    This won’t work for everyone, but it’s a good way to possibly get started. 

    • http://michaelhyatt.com/ Michael Hyatt

      These are some great tips. Thanks!

    • http://theordainedbarista.com/ Barry Hill

      Matt,
      This is great. What did your “Podcast Only” material include?

      • http://twitter.com/MattMcWilliams2 Matt McWilliams

        Hey Barry. 

        Here are some examples at random…

        1. An interview with the head of the PMA (Performance Marketing Association). I broke it into 2 parts. I kept my podcasts to 15-30 minutes. I recorded the interviews and used them when my material was light. So I might have had only 5 minutes of fresh material. I added 20 minutes of the interview. 

        The great part about this was it set up the next podcast, so more people listened to that one. In fact, when I studied the stats, Part 2 of anything were my most listened to podcasts by far (except what I mention in #2 below). I also did one 3-part interview on social media, a 2-parter with another industry expert, and a few others that were one-part.

        2. A podcast listener-only contest in which listeners were given the URL of a contest page only on the podcast. One specific contest was to go to a page, answer a survey about our affiliate program, and enter to win a $100 gift card. Super simple. 

        The key was to only announce the winner on the podcast…not at the end or beginning but in the middle. The one time I did that (it was toward the end of my time there or else I would have done it again) it was the most listened to podcast.

        3. I would give many more real-life examples, stories from my own experience, etc. to elaborate on blog posts. One good example was a post I did on perceptual contrast. I wrote a 600-700 blog post, got a ton of comments, but really was not able to go in-depth on the blog (in retrospect, I should have made it a 5-part series…lesson learned).

        Since most people hit the blog, read it and left and never saw all the comments and questions, I not only covered those on the podcast but also added a bunch of real-life experience. Turned a 700 word blog post into a 30 minute podcast. It was the most linked to podcast for a long time.

        The podcast itself is no longer online (my replacement took it down) but I found all the audio files yesterday if anyone would like to take a listen. I made a TON of mistakes early on but think I learned a lot.

        • http://theordainedbarista.com/ Barry Hill

          Matt,
          These are great. I have really dragged my feet on this and really love your creativity. I love teh idea of packaging some new and some “re-purposed” content in each episode, and keeping them around 15-20 minutes long!

    • Podcastcoach

       Matt I would love to have you on the Power of Podcasting podcast.

      • http://twitter.com/MattMcWilliams2 Matt McWilliams

        Just shot you a message on Twitter. Would love to join you!

  • Carolyn Mance

    Michael,

    I have really enjoyed your blog and the resources you consistently provide for your audience.   

    I am a homemaker, who “made her home” during the technical boom. Having not kept up with it, the options available can seem intimidating.  You have a way of making it obtainable and doable.  You are a connector in the truest sense and it is a virtue of generosity that I appreciate very much.

    I love the idea of podcasting as a way to repurpose content!  I can only imagine how much my mother would have loved to not only read Erma Bombeck in the paper,  but watch her with her morning cup of coffee or listen to her in her stationwagon!

    Thank you for You!  

    Carolyn

     

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Carolyn, you’re so right! You just painted the picture of what podcasting can do … Erma with her morning coffee. Out of all the comments on Mike’s blog today, yours makes me want to consider trying it myself. Thanks for participating here!

  • mvaillancourt

    Michael,
    Another great post!It was reaffirming for me.  My podcast (www.theconversationhub.com) is 103 weeks old! and after reading your book, I’m so glad I kept the project going.  Just when I thought it had run its course, more listeners started listening and more people are discovering the great conversations we’re hosting.  As I implement some of the recommendations from your book Platform, I am so glad I didn’t give up on my podcast! Thanks again.Be well and make it a great day!Marc

  • http://deuceology.wordpress.com Larry Carter

    I think it would be fun to do a podcast. It may be cost prohibitive for me right now, but maybe in the future.

    • http://danblackonleadership.com/ Dan Black

      I would listen to your podcast Larry. When and if you decide to do one.

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Larry, I got started with only $35 back in December of 2005. Today, it can actually be 100% free.  I encourage you to check out http://LearnHowToPodcast.com.  it’s a  100% free tutorial.  No strings attached!

  • http://www.ericamcneal.com/ Erica McNeal

    Your timing once again is beautiful Mike! Over the last week, I have been talking about podcasts with my husband, researching online, and talking to a couple of IT guys! Would love to add podcasts to my own ministry! How do you recommend doing a podcast without sounding like you are reading the material? Thanks for another great post!

    • http://michaelhyatt.com/ Michael Hyatt

      The main thing is to make it a conversation Have talking points, but don’t over-program it. Visualize you are speaking with a friend. You would do great, Erica.

      • http://www.ericamcneal.com/ Erica McNeal

        Thanks Mike!

  • 48DaysDan

    Michael – I’m delighted you have found podcasting to be as much fun and as valuable to your business as I have.  My podcast audience is the most loyal and responsive group I connect with.  There’s something about the spoken word that builds intimacy beyond what we would expect from writing.  Like you, my philosophy is to do it all – and see the momentum and synergy build.   Podcasting “fits” me well – I love responding to listener questions and coaching with that medium.  

    • http://twitter.com/JoshuaWRivers Joshua Rivers

      I definitely look forward to listening to your podcast each week. I gives me encouragement. I love the advice you give. I’m starting to predict your answers to the questions now! I love it!

    • http://theordainedbarista.com/ Barry Hill

      Dan,
      I’m a fan!

    • http://michaelhyatt.com/ Michael Hyatt

      You are so good at podcasting, Dan. Your podcast really inspires me. Thanks for motivating me to start my own!

    • http://www.liveyourwhy.net/ Terry Hadaway

      I look forward to the podcasts from Dan Miller and Michael Hyatt each week. Not only is their content relevant to life, but their production is excellent. These guys have spent a lot of time “coaching” me and thousands of others. I am working toward having the same degree of influence!

    • http://www.fieldofdebt.com/ Jen McDonough

      The one hour commute rides home are a JOY on Friday afternoons as I savor Dan’s podcasts. Dan had mentioned Michael’s podcasts as being one he enjoys a few weeks ago – that is why I tuned in to Michael’s blogs and podcasts as I want to be the best I can possibly be by mimicking successful grounded people. I am EXTREMELY intentional about who I allow to speak into my life – so please, take this as a compliment as I enjoy tuning into you both.
      Jen

      • http://michaelhyatt.com/ Michael Hyatt

        Thanks, Jen. I really do appreciate that.

  • Stephen

    I totally agree with this post. The point that I most like is the part of a more intimate way to engage with your tribe. On a similar note I can’t stand when an author has someone else do the audio for their book. There is a distinct difference between a paid reader and the actual author. There is no substitute for the passion that is in the voice of the person who actually creates the content.

    Thanks,

    Stephen
    Stephentknox.com

    • http://theordainedbarista.com/ Barry Hill

       I am with you Stephen! I don’t know if you are a Gary Vaynerchuck fan or not, but listening to him read his books are AWESOME. He speaks with such passion and flare— a little edgy, but totally engaging!

      • http://michaelhyatt.com/ Michael Hyatt

        I listened to him “read” Crush It! He did a fabulous job.

        • http://theordainedbarista.com/ Barry Hill

          I loved “Crush It” where he kept on saying he was going to go “off script.” and he would rant for a few minutes! Loved it!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Agreed! I listened to Steve Martin read his own memoir (Born Standing Up). It wouldn’t have been nearly as good without his voice. Brought the stories to life!

    • Jim Martin

      Stephen, good point!  I agree with you regarding the intimacy of the voice.  (Like you I don’t like audio books that are read by someone else other than the author.) 

  • http://www.mirandaochocki.com/ Miranda Ochocki

    I am a speaker. Right now, I just have my blog as my platform. But it would make sense for me to also have a podcast (since speaking is my first love) to give my audience a taste of my talents. Luckily, my husband records music so I have more than enough equipment at my disposal. 
    Thanks for the tip, Michael. Now I just need to develop more content to share!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I’m with you, Miranda. Speaking is my first love, so it makes sense to either do more vlogging or a podcast. However, the lack of equipment (and lack of technical know-how!) is holding me back. It’s quite overwhelming, especially since I don’t have a recording artist for a husband!

    • Podcastcoach

       If you are using WordPress, you are (please put fingers in the air) “This close” to being a podcaster. In a nutshell, a podcast is simply a media file (audio typically) attached to a blgo post.

      • http://michaelhyatt.com/ Michael Hyatt

        I love your podcast, Dave. I heard you say this on your last episode and it really struck a chord with me. I think a lot of bloggers will find it encouraging. Thanks for stopping by!

  • http://www.facebook.com/roncan Ron Cantor

    Hey Michael, I was already planning on re-starting my podcast this week. I was doing a daily five minute Podcast two years ago, but wondered if anyone was listening and stopped. Now I wonder, what if I had continued? I would be two years into it. Pity.

    But now I am ready to re-enter with a commitment for the long term. In answer to your question, my first book in ten years comes out July 1st (Identity Theft: How Jesus was Robbed of His Jewishness [www.MaozIsrael.org/IT to save 20% on pre-order til June 20th]) and a podcast will give me time to talk about the themes in the book, much like you have done with Platform. 

    My question for you is, what was the greatest challenge that kept you from starting a podcast and how did you overcome it?

    thanks
    Ron Cantor
    http://www.MessiahsMandate.org
    Tel Aviv, Israel

    • http://michaelhyatt.com/ Michael Hyatt

      For me, the biggest challenge was the technical stuff. I just didn’t know how to edit it and get it to show up on iTunes. That’s the part that Cliff really helped me with.

      • http://www.facebook.com/roncan Ron Cantor

        Michael, It seems that, despite being very successful, that you do most of your work by yourself. Blog, edit, format, post, and on the podcast, are you telling me that you do it yourself? I know with a little help, and a MAC, you can do just about anything on your own. I just pictured you with a team of techies making it all work. Do you really do it by yourself? 

        • http://michaelhyatt.com/ Michael Hyatt

          I really do. Except I do have one guy who works with me on programming. Having said that, I write, edit, format, and post everything myself. Same with the podcast.

    • Podcastcoach

       At blogworld they spoke about how podcasters are getting into the car easier with services like stitcher.com Its getting easier to consume pdocasts

  • http://StarkVenture.com/ Craig Desmarais

    Hey Michael,

    I am currently reading Platform and I am loving it.  I have also subscribed to your blog and podcast.  We have very similar interests, new media, leadership, and living life in a more focused and intentional way.  Just wanted to say how much I appreciate what you do.  I will be starting my own blog soon from your inspiration.

    • Jim Martin

      Craig, please let us know when your blog is available.

      • http://StarkVenture.com/ Craig Desmarais

        Will do! Just trying to figure out which theme I am going to go with. I like a simple theme like Michael’s. If anyone has any recommendations let me know.

      • http://StarkVenture.com/ Craig Desmarais

        Will do Jim.  Hope to have it up before next weekend.  

  • http://billhutchison.org/ billhutchison

    I am currently reading your book Platform and it is one of the reasons that I have finally launched my own personal podcast, The Accidental Missionary, http://billhutchison.org/001-tam-why-am-i-doing-the-accidental-missionary-podcast/. Your book, and listening to your podcast, is one of the things that finally caused me to “pull the trigger” on launching my own podcast after producing podcasts for the last 5-years for the ministry I work for.

    Thanks again.

    • http://michaelhyatt.com/ Michael Hyatt

      Love the title of your podcast. Very cool.

      • http://billhutchison.org/ billhutchison

        Thank you Michael. I know that for God it wasn’t an “accident” I ended up where I am, but it is certainly not where I expected to be …

  • http://talesofwork.com/ kimanzi constable

    I’m amazed with as busy as your schedule is that you have time for the podcast. That being said, I’ve really enjoyed it so far!

    • http://theordainedbarista.com/ Barry Hill

      Kimanzi,
      Personally, I think Michael has discovered a way to duplicate himself 4 or 5 times.

      • Jim Martin

        I agree with you Barry.  This is a completely different dimension to this blog and seems to have great potential.

      • http://talesofwork.com/ kimanzi constable

        That’s too funny!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks. I just saw it as important. It has been worth the investment.

  • http://www.danapittman.com Dana Pittman

    At one time I had a podcast and grew it to over 3k subscribers. I had to stop podcasting due to some life changes. However, I intend to start again. Thanks for this post. It was the spark I need to keep this goal in my immediate plans.

    • http://theordainedbarista.com/ Barry Hill

       Dana,
      What was the focus of your podcast? Hoe long did it take you to hit 3k?

      • http://www.danapittman.com Dana Pittman

         Barry,

        My focus was African American literature. It took about two years. I had 3k subscribers but about triple that in listeners/downloads.

    • http://michaelhyatt.com/ Michael Hyatt

      Good for you, Dana! I look forward to seeing what you create.

      • http://www.danapittman.com Dana Pittman

         Thanks.

  • http://bluecollarliving.com James Dibben

    Recorded 54 episodes of the Blue Collar Business Podcast and had more fun than I ever imagined.

    I was a nobody who found himself on the “New and Noteworthy” iTunes list right out of the gate.

    Cliff Ravenscraft helped me get started and I produced a very high quality show.

    It has been a year since recording an episode and I still get around 5,000 downloads a month from the shows.

    I am currently working on launching a new brand and will add podcasting to the mix.

    It is not as complicated or expensive as you think.

    • http://TillerFamily.org/ John Tiller

      Very cool, James.  Inspiring.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I’m impressed. Had no idea podcasts could generate that kind of traffic. Why did you stop recording? Because of the brand change?

      • http://bluecollarliving.com James Dibben

        Sort of.

        I decided to quit being a business coach and go back to college and complete my nursing degree. It was a tough decision because I loved podcasting so much. I was recording the show live and broadcasting via ustream with an active chat room and everything.

        Ultimately I did not have the time to record a show and go to school full time and still be a decent father and husband.

        Still, the desire to record an audio show will never leave my blood. I have dreamed of having my own radio show my whole life. Podcasting gave me the ability to do that, and I was good at it.

        • http://bluecollarliving.com James Dibben

          Here is my episode page.

          http://bluecollarliving.com/podcast-episode-index

          The first 5 or so shows were produced for about $100.00 worth of equipment. Ultimately I only had about $300.00 in my setup.

          • Jim Martin

            James, I’m glad to hear about your experience with this.  Thanks for these details.  This is encouraging.

  • http://www.thedailyretort.com/ TorConstantino

    I started my journalism career and radio and really miss it – this might be just the thing to “scratch the itch.” Thanks for the resource recommendation of Cliff Ravenscraft and for the $100 discount!

    • http://TillerFamily.org/ John Tiller

      Tor, radio seems to be a perfect background.   Be sure to let us know if you do a podcast!

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Tor, If you have any questions at all about the course or anything else, please feel free to reach out to me.  Cliff@PodcastAnswerMan.com

  • http://www.andytraub.com/ Andy Traub

    Amen

  • http://www.alvarezcoaching.com Carlos Alvarez

    Hey Michael, 

    This is an excellent post. I agree 100% with you about the benefits of the podcast. They do have a big draw back thou. Sometimes you get behind listening to them and then you hear about something amazing, that happened about a month ago. I got behind on the entreleadership podcast and I just listen to your interview with Chris LoCurto. It was amazing, and I’m really grateful cause I got to hear about you and now I can follow you, but I just heard about the offer you made with your book and I’ve been pulling my hair out cause I did not hear about it on time. Unfortunately is not the first time something like that happened to me for listening to a podcast not on its original release day, but I guess is just a small price to pay for all the other benefits that the podcasts bring. Keep up the good work. Now you have another follower and all just because a podcast. 

  • http://danblackonleadership.com/ Dan Black

    I have a strategic plan in place when building my platform. I first plan on finishing and releasing the eBook I’m writing then start video posts or a podcast. Thank you for all of your pointers and wisdom. 

  • http://twitter.com/learntopodcast Dave Jackson

    I did a newsletter for Musicians  for about 5 years and got a little bit of feedback. When I took that same content and changed it to audio, I got my first voicemail from Germany after two episodes. The Power of Podcasting is undeniable

  • http://www.themakegoodchoicesproject.org/ Michael Hawkins

    Thanks for the tips!

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  • http://justin.am/ Justin Wise

    I’ve always wanted to do this. I used to be a DJ in high school (our school had a radio station in it). Podcasting is much different than a radio station, but the idea of being in front of an audience is always appealing ;)

    Thanks for the prompt!

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Justin, Check out http://LearnHowToPodcast.com.  You could have a podcast up this weekend!  At little cost to you at all.

  • http://BrentFielder.com Brent Fielder

    I have honestly thought about it, but have always stopped short of trying because I feel it is more of an intimating tool than a blog or written text.  

    How have you overcome the venerability of a podcast or was this a non issue for you?

    What tools are you using to record?

    • http://michaelhyatt.com/ Michael Hyatt

      It was a challenge, but, like everything else, it just takes practice. You get better over time.

  • Ira Webbe

    I needed to hear this…thanks for the post. very inspirational for me

  • http://getmotivatedwithgwin.com/ Gwin Minter

    Hi Michael-
    This was great information, what a blessing! Thanks for sharing your experiences with us. I truly want to start a podcast but had not researched the info I needed to get started. Thanks to you I am now Hyped about all of my possibilities! Please KEEP it coming.

    Blessings
    Gwin Minter

  • http://www.caminomyway.com/ Randall St Germain

    Thanks for another wonderful post, Michael. I know I need to take myself to the next level in terms of PR. I had never considered a podcast, at least seriously, until I read your post. You have got me thinking…

  • http://mdwebpro.com/ Erick Kinuthia

    Interesting tips. A podcast can be a better way for doctors to pass their message to patients. It can create a bond between patients and doctors as patients get to learn more about healthcare.

    Erick Kinuthia
    Team MDwebpro

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Erick… Imagine if your dentist could share 34 minutes of information related to the need to have a toot extracted.  Chances of getting your dentist to spend that much time, in the office, to talk about this is pretty slim.  Buck check out this podcast episode: http://blog.whitewolfdental.com/?p=539

      Dr. Joe Valenzi sends his patients to these podcast episodes. ;)

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  • Kevin Horn

    Michael,

    This is very timely for me.  I am starting to build my platform, and I picked up your book.  Love the bonuses!  I am going to start video podcasting from my homebase. 

    I prefer speaking to writing, but I know how important both are.  It is a great point that people have different preferences in the way they like to receive their content. 

    I have seen other marketers and publishers use video at the top of their blog, and the written content below. 

    I plan on using this approach to handle both audiences in one place. 

    Thanks for the great content on podcasting.  You are a great person to follow to see what is working with publishing your message to the world.

  • http://www.facebook.com/transformationalcoach Doug Holt

    I’m considering the podcasting course as I’ve seen it recommended on SPI and a few other blogs I respect, such as this one. I do not use WordPress and the tutorials seem heavily focused on that platform. I’ve done podcasts in the past, but not with the greatest quality. Would this course be applicable to someone who doesn’t use the WordPress platform and is looking at increasing the quality of their podcasts and/or getting into video blogging? 

    Thanks for all the great posts Michael! 

    • http://michaelhyatt.com/ Michael Hyatt

      I am not sure, Doug. I am copying Cliff Ravenscraft on my response, so that I can comment further.

      • http://PodcastAnswerMan.com/ Cliff Ravenscraft

        Just wanted to pop in and share that Doug emailed me directly and I’ve responded to him there.  Thank you so much Michael for promoting the Podcasting A to Z course.    

        I’m still about two days away from being completely caught up after coming home my trip to NYC.  It’s actually on my schedule for either this Friday or Saturday to come and fully read this post and run through and check out all this AMAZING conversation happening around the topic of podcasting.

        Many Blessings!
        Cliff

  • http://www.fieldofdebt.com/ Jen McDonough

    Michael, 
    I’m going to go for it! Thank you for your post! 
    First naps (okay, so I have only done it 4 times in last month, but 400% more than before your nap blog post) and now podcasting – keep up the great work of motivating people!
    Live Beyond Awesome!
    Jen

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Jen.  Congrats on your decision to get into podcasting.  I encourage you to start with http://LearnHowToPodcast.com.  It’s 100% free and it doesn’t ask for your email address.   No annoying followups. :)

      • http://www.fieldofdebt.com/ Jen McDonough

        THANKS Cliff. Being that you are THE PODCAST MAN to go to, I definitely will be checking out your free info at http://LearnHowToPodcast.com.
        Thank you!
        Jen

  • http://www.lincolnparks.com Lincoln Parks

    I am currently doing a Vlog every Monday via my blog and its my new segment. Its been fun and refreshing. I even had some readers of my blog name the segment and I will send out a Book. Thanks for posting this as I wanted to find out a way to engage people and allow them to connect with me.

  • Matt Heinricy

    Michael (or everyone else),

    What would be your top 3 podcasts for me (or someone new to this) to subscribe to, that is doing a great job and would be helpful in getting started? 

    Thanks,
    Matt

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Matt,  If I may be so bold as to promote myself, I’d love to first point you to a 100% free resource at http://LearnHowToPodcast.com.  No request of email address and no followups.  Just start there.

      As for podcasts to listen to…

      #1) I do recommend my show at http://PodcastAnswerMan.com.

      #2) I recommend you listen Dan Miller’s show at http://48Days.com/listen

      #3) I encourage you to listen to the episodes found at http://ConnieAndSheilaTalk.com

      You are obviously already aware of Michael’s podcast, otherwise I would have listed him first. ;) 

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  • http://www.livebeyondawesome.com/ Jen McDonough “The Iron Jen”

    Michael, 
    I am going to take the plunge and start a women’s leadership podcast in 2013. Is it best to name the podcast something other than your brand website name (i.e. This is Your Life, Entreleadersihp) or keeping it the same as your website (i.e. 48 Days to the Work You Love). My website is “The Iron Jen” – any suggestions or advice? I will be putting the podcast in as you do as a blog to my site.
    MANY thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      Honestly, I don’t know. I just think you have to weigh the pros and cons. I admit, I wasn’t that intentional about mine. I just liked the song and built the podcast around that.

      • http://www.livebeyondawesome.com/ Jen McDonough “The Iron Jen”

        Thanks for your honesty Michael. I must admit, I smiled at this as I figured you spent quite a bit of time mulling over this. FUN to see you pick the name this way. Thank you!

      • http://www.mattmcwilliams.com/ Matt McWilliams

        And to think we all assumed there was a story behind it :)

        I’m sure Jen wasn’t the only one who thought you spent many a sleepless night thinking it over!

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