4 Reasons You Should Consider Launching Your Own Podcast

When I talk about building a home base for your platform, people naturally assume I’m referencing a blog. But this is only one possibility. Your home base could just as easily be a podcast or vlog (i.e., a video blog).

Two Businessmen Recording a Podcast - Photo courtesy of ©iStockphoto.com/eezsnow, Image #3868197

As I explain in my book, Platform, the key attribute of a home base is that it is a place in cyberspace that you own and control. This is different than an “embassy” (e.g., Facebook, Twitter, LinkedIn, Google+, or Pinterest), which is place you don’t own but where you have a presence. On a home base you have 100 percent control of your messaging and brand.

I never considered doing a podcast as part of my platform until my friend Dan Miller mentioned it. He said it was the single most important part of his home base, even more than his blog or newsletter.

That was back on January 6th of this year. Following that conversation with Dan, I launched my podcast, This Is Your Life, on February 14th and have released fifteen episodes so far. It has consistently been in the top ten in the iTunes Business category. I couldn’t be happier with the results.

Frankly, it’s been a lot of work—more than I anticipated. But I am starting to “find my voice” and get the workflow down. I am finally producing each episode now in about half the time it initially took me. I am hoping I can cut it in half again in the next few months.

You might want to consider podcasting too. It could be either your primary platform or a secondary one. Either way, I think a podcast offers several benefits, especially if you are already a blogger.

  1. A podcast provides an alternative media channel. There are some people who prefer reading blogs. Others prefer listening to podcasts. Often, these are very different audiences. This has been my experience. Certainly, there is overlap, but, based on the comments and e-mails I have received, it has brought in a whole new audience for my content.
  2. A podcast provides another way for people to discover you. A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes or at the recommendation of another podcaster.
  3. A podcast provides a more intimate way for your fans to engage with you. Most people listen to podcasts using headphones or earbuds. It doesn’t get more intimate than talking directly into someone’s ear! Moreover, you can communicate with greater nuance than print offers alone. People can experience your voice, your enthusiasm, and your warmth.
  4. A podcast provides another way to repurpose your content. I am not suggesting you can simply read your blog posts into a recorder and call it a podcast. But if you are a blogger, you probably have content that can serve as the foundation for your podcasts. This is precisely what I am doing. Podcasting gives me the opportunity to expand on posts I have written and answer questions from my readers and listeners.

Podcasting is certainly not for everyone. It requires a good deal of work. But as you build out your platform, it is one of the options you should consider. It may, in fact, be the best way for you to deliver your message to your intended market. (You might even consider doing a podcast with someone else.)

If you want to learn more about podcasting, I highly recommend my friend Cliff Ravenscraft’s course, “Podcasting A-Z.” It’s not cheap, but it will save you far more than it costs if you are serious about podcasting. I have bought several of Cliff’s courses and they were jam-packed with practical, step-by-step advice.

Believe me, this course covers EVERYTHING you need to know to create a successful audio podcast. It’s four weeks in length. In addition to all the course materials—which are considerable—you will have unlimited access to Cliff (via an online forum) during this time. In my opinion, this alone is worth the price of the course.

If you use the discount code “hyatt,” you will get $500.00 off the registration price. Check out the course description and see if it’s right for you.

Question: How do you think a podcast might fit into your platform goals? You can leave a comment by clicking here.
Want to launch your own blog or upgrade to self-hosted WordPress? Watch my free, twenty-minute screencast. I show you exactly how to do it. You don’t need any technical knowledge. Click here to get started.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Kevin Horn

    Michael,

    This is very timely for me.  I am starting to build my platform, and I picked up your book.  Love the bonuses!  I am going to start video podcasting from my homebase. 

    I prefer speaking to writing, but I know how important both are.  It is a great point that people have different preferences in the way they like to receive their content. 

    I have seen other marketers and publishers use video at the top of their blog, and the written content below. 

    I plan on using this approach to handle both audiences in one place. 

    Thanks for the great content on podcasting.  You are a great person to follow to see what is working with publishing your message to the world.

  • http://www.facebook.com/transformationalcoach Doug Holt

    I’m considering the podcasting course as I’ve seen it recommended on SPI and a few other blogs I respect, such as this one. I do not use WordPress and the tutorials seem heavily focused on that platform. I’ve done podcasts in the past, but not with the greatest quality. Would this course be applicable to someone who doesn’t use the WordPress platform and is looking at increasing the quality of their podcasts and/or getting into video blogging? 

    Thanks for all the great posts Michael! 

    • http://michaelhyatt.com/ Michael Hyatt

      I am not sure, Doug. I am copying Cliff Ravenscraft on my response, so that I can comment further.

      • http://PodcastAnswerMan.com/ Cliff Ravenscraft

        Just wanted to pop in and share that Doug emailed me directly and I’ve responded to him there.  Thank you so much Michael for promoting the Podcasting A to Z course.    

        I’m still about two days away from being completely caught up after coming home my trip to NYC.  It’s actually on my schedule for either this Friday or Saturday to come and fully read this post and run through and check out all this AMAZING conversation happening around the topic of podcasting.

        Many Blessings!
        Cliff

  • http://www.fieldofdebt.com/ Jen McDonough

    Michael, 
    I’m going to go for it! Thank you for your post! 
    First naps (okay, so I have only done it 4 times in last month, but 400% more than before your nap blog post) and now podcasting – keep up the great work of motivating people!
    Live Beyond Awesome!
    Jen

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Jen.  Congrats on your decision to get into podcasting.  I encourage you to start with http://LearnHowToPodcast.com.  It’s 100% free and it doesn’t ask for your email address.   No annoying followups. :)

      • http://www.fieldofdebt.com/ Jen McDonough

        THANKS Cliff. Being that you are THE PODCAST MAN to go to, I definitely will be checking out your free info at http://LearnHowToPodcast.com.
        Thank you!
        Jen

  • http://www.lincolnparks.com Lincoln Parks

    I am currently doing a Vlog every Monday via my blog and its my new segment. Its been fun and refreshing. I even had some readers of my blog name the segment and I will send out a Book. Thanks for posting this as I wanted to find out a way to engage people and allow them to connect with me.

  • Matt Heinricy

    Michael (or everyone else),

    What would be your top 3 podcasts for me (or someone new to this) to subscribe to, that is doing a great job and would be helpful in getting started? 

    Thanks,
    Matt

    • http://PodcastAnswerMan.com/ Cliff Ravenscraft

      Matt,  If I may be so bold as to promote myself, I’d love to first point you to a 100% free resource at http://LearnHowToPodcast.com.  No request of email address and no followups.  Just start there.

      As for podcasts to listen to…

      #1) I do recommend my show at http://PodcastAnswerMan.com.

      #2) I recommend you listen Dan Miller’s show at http://48Days.com/listen

      #3) I encourage you to listen to the episodes found at http://ConnieAndSheilaTalk.com

      You are obviously already aware of Michael’s podcast, otherwise I would have listed him first. ;) 

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  • http://www.livebeyondawesome.com/ Jen McDonough “The Iron Jen”

    Michael, 
    I am going to take the plunge and start a women’s leadership podcast in 2013. Is it best to name the podcast something other than your brand website name (i.e. This is Your Life, Entreleadersihp) or keeping it the same as your website (i.e. 48 Days to the Work You Love). My website is “The Iron Jen” – any suggestions or advice? I will be putting the podcast in as you do as a blog to my site.
    MANY thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      Honestly, I don’t know. I just think you have to weigh the pros and cons. I admit, I wasn’t that intentional about mine. I just liked the song and built the podcast around that.

      • http://www.livebeyondawesome.com/ Jen McDonough “The Iron Jen”

        Thanks for your honesty Michael. I must admit, I smiled at this as I figured you spent quite a bit of time mulling over this. FUN to see you pick the name this way. Thank you!

      • http://www.mattmcwilliams.com/ Matt McWilliams

        And to think we all assumed there was a story behind it :)

        I’m sure Jen wasn’t the only one who thought you spent many a sleepless night thinking it over!

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