By Chip Heath and Dan Heath. This is a “must read” for anyone involved in communication. It provides the tools to make ideas “sticky,” i.e., unforgettable. It is extremely insightful and practical. I have read it through twice!
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Want to become a published author? My new audio course provides step-by-step instructions. Click here!