Made to Stick

Made to Stick: Why Some Ideas Survive and Others DieBy Chip Heath and Dan Heath. This is a “must read” for anyone involved in communication. It provides the tools to make ideas “sticky,” i.e., unforgettable. It is extremely insightful and practical. I have read it through twice!

A 5-Star Rating

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I’m no longer running comments on my blog. For more information regarding this decision, please read this post.