How to Get More Media Coverage for Your Product, Service, or Cause

What could happen to your product, service, brand, or cause, if you could more media coverage—the right kind of coverage?

In this brief video, my friend Stu McLaren interviews me about how platform-builders can get more media coverage for their business or cause. This is an excerpt from this month’s Master Class at Platform University.

I have done more than 1,600 radio, television, newspaper, and podcast interviews. In the Master Class, I share what I have learned—the good, the bad, and the ugly.

In this six-minute excerpt we discuss:

  • Why chasing television shows is largely a waste of time.
  • The kind of media coverage that delivers much better results—at a fraction of the cost.
  • My strategic media priorities—what I pursue first, second, and third.
  • Why podcast interviews are particularly valuable.
  • How you can begin building media relationships now—before you need them.

At the end of the video, Megan Hyatt Miller (yes, my daughter!) provides an overview of the content we’ll be sharing this month with our Platform University members.

  1. In our Master Class, Stu interviews me in-depth about how to get more media, how to do interviews like a pro, and the mistakes you must avoid to succeed. (The above video is an excerpt from the class.)
  2. In our Backstage Pass, I share how I prepare for speaking engagements. I talk about everything from how I prepare my slides and notes, to the information I gather from the event sponsor.
  3. In our Member Makeover, Megan and I review the platform of one of our members. We share with him ten recommendations to take his platform to the next level.

In addition to this, I will be hosting our members-only Live Q&A Conference Call at the end of the month. This is an opportunity for our members to ask me any question they want about platform-building.

If you’re not a member, check us out. I created Platform University to help you build your platform bigger and faster than you could on your own. Don’t miss this opportunity to get the inspiration, training, and resources you need to succeed.

Question: What have you done to try and get more media coverage for your business or cause? What have the results been? You can leave a comment by clicking here.

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  • http://www.WesleyWiley.com/ Wesley Wiley

    I’m just launching my coaching business, so my efforts so far have been focused on building community among other bloggers/coaches. For too long I was trying to go-it-alone, but knew I needed to reach out to others within my niche. But what I never realized was just how much fun it is to build the relationships with others who are pushing to make a difference. I love it! Podcasting is soon to come for me. I so appreciate all the wisdom you share – especially in Platform University – highly recommend it to anyone considering it!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Wesley.

  • http://www.livebeyondawesome.com/ Jen McDonough “The Iron Jen”

    Michael and Team, THANK YOU for creating Platform University. It is interesting not only to learn from you and your team, but also to learn from other members. Sometimes I think they are going to run out of stuff to teach us and then the next month is jam packed with relevant topics that are priceless when it comes to saving time, efforts, and frustration in platform building.
    Keep up the awesome work!
    Jen

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Jen. I appreciate your teachability and fabulous support!

  • http://sukofamily.org/ Caleb

    Thanks for this video Michael, I think it affirmed the direction I’ve been going for a year or so now. I appreciate your content, it’s helped me so much.

    • http://www.jmlalonde.com Joe Lalonde

      Awesome Caleb. Keep doing great work!

  • David Sanford

    Thanks! Two more professional power tips:

    6. Break down complicated questions. President Clinton did a terrific job of this with his press briefings. Let the reporter know that he has asked you two or three separate questions, then answer them one by one.

    7. Offer multiple answers to important questions. Internationally renowned communications superstar Luis Palau does a masterful job of this. If a reporter asks a question he’s just been waiting to answer, Luis will say, “That’s a great question. There are three things I’d like to say
    about that. First….” It’s not that Luis has memorized his answers. But if the topic is something he’s passionate about, Luis will just say he has three – or four – or even five things to say about that subject. And every time, he instantly comes up with three – or four – or five points on that topic.

    How does Luis do it? Easy. Remember, the mind is an amazing machine. If you tell a reporter you have four points on a subject, SNAP! Almost instantly your mind will formulate four points for you to talk about. As long as the topic is something you’re passionate about, this works every time. Try it later today with a family member or friend. Yes, it takes a little practice, but it really works!

  • http://www.jmlalonde.com Joe Lalonde

    You’ve given me something to think about MIchael. I haven’t really done anything to get more exposure for what I’m doing outside of the blog world. Time to step up my game.

  • http://www.lisabmarshall.com Lisa B. Marshall

    Couldn’t agree more about the value of podcast interviews.

    On tip I’d add is to be as broad-minded as you can when you are considering which podcasts you might approach. There may be a link between your topic and the podcast theme that may not be so obvious. For example, although I’m a communication expert, a few months back a very successful health and wellness show asked me to be a guest on their podcast. I wrote back, “Yes, but are you sure you want a communication expert?” The producer wrote back, “Oh yes, our audience understands the link between the stress of important communication and our health.” I was impressed by that and then I thought, “Why haven’t I approached more health and wellness shows?”

    I also wanted to mention that I found a resource (I am not affiliated with them in anyway) called RadioGuestList that promotes both podcasters looking for guests and guests looking for podcasts. Although some of the podcasts they promote are just starting up, I believe that If you are willing to help a start-up show by giving them an interview, they will likely remember you a year later (after they have grown a much larger and dedicated audience) and you are ready to start promoting your next project.

    In addition, I figure it can only help by delivering as many real interviews as I can to further develop my media interview skills. I also like that I can use the interview links for social media fodder and eventually to build out my PR page (that I never seem to get around to).

  • http://sheridanvoysey.com/ Sheridan Voysey

    Excellent insights, Mike and Stu. The best case scenario is getting on a live talk radio show that also podcasts its key interviews. The show I hosted in Australia before moving to the UK had 100k listeners live but was also consistently in iTune’s top 10 for Religion and Spirituality with its podcast – two significant audiences covered.

  • http://www.danerickson.net/ Dan Erickson

    I’ve mostly done social marketing, local radio interviews, and a few book signings.

  • Ron Greenfield

    Just finished watching the short video about Podcasting. Extremely useful and worthwhile. Especially as one goes about targeting the people in their niche and making the most impact. Thank you Michael.

  • http://covenantoflove.net/ Derek Ouellette

    Michael, one thing I’ve not heard you mention too often is YouTube. YouTube has over 1 billion unique visitors and over 6 billion hours of videos being watched every month. And here’s the clincher: that is 50% more than last year. YouTube is a rapidly growing platform.

    I’ve recently made YouTube a part of my platform (I’ve normally blogged) and I’ve already made more money on YouTube in 6 weeks then I’ve made on my blog in a year. And when YouTubers partner, the potential for getting their “product” noticed by a larger audience increases exponentially.

    In fact, YouTube has replaced TV for a lot of people. What are your thoughts on utilizing YouTube as a media source for your product, services or cause?

    • http://michaelhyatt.com/ Michael Hyatt

      Derek, I agree with you. I am using it more and more, but I have so much to learn. Are you familiar with James Wedmore? He’s a wonderful resource for all things YouTube.

      • http://covenantoflove.net/ Derek Ouellette

        No I haven’t. Thanks for directing me to him. Looks like a fantastic resource!

  • http://www.michaelnichols.org/about Michael Nichols

    Great job with the video. Your team is doing a great job!