Why I Will Be Posting Less

You have to remain flexible with social media. What works six months ago, may not work today. What works today, may not work six months from now. I believe this principle even applies to blogging frequency.

Thumb and Index Finger Indicating Just a Little Bit - Photo courtesy of ©iStockphoto.com/Joe_Potato, Image #5620578

Photo courtesy of ©iStockphoto.com/Joe_Potato

In my book, Platform: Get Noticed in a Noisy World, I said “there is a direct correlation between frequency and traffic” (see p. 99). I then suggest that the more you post, the greater your traffic.

This is especially true when you are a new or relatively new blogger. I know it was true of me, and many other bloggers would agree. It was the single biggest factor in seeing my blog traffic grow dramatically in 2010.

However, I started questioning the relevance of this principle when I read a post entitled, “How Often Should You Blog? (Hint: The Answer Might Surprise You)” by Ali Luke. She says:

Over the past couple of years, there’s been a shift in the blogging world. More and more prominent bloggers-on-blogging are moving away from daily posting—and reassuring their readers that you don’t have to post every day in order to be successful.

She then goes on to quote Darren Rowse of Problogger who says,

I once surveyed readers here on ProBlogger about the reasons they unsubscribed from RSS feeds, and the number one answer was ‘posting too much.’ Respondents expressed that they developed ‘burnout’ and would unsubscribe if a blog became too ‘noisy.’

When I read this, I was reminded of a principle I first read about in The 4-Hour Body by Timothy Ferris. It’s called the minimum effective dose (MED). He defines it as

…the smallest dose that will produce the desired outcome. Any thing beyond the MED is wasteful. To boil water, the MED is 212°F (100°C) at standard air pressure. Boiled is boiled. Higher temperatures will not make it ‘more boiled.’ Higher temperatures just consume more resources that could be used for something more productive. (p. 17)

When I finished Luke’s article I thought, If I could get the same traffic with half the posts, I would gain back several hours each week that could be invested in other activities. Specifically, I could:

  • Research and write higher quality posts
  • Guest post on other blogs
  • Write new e-books and books
  • Develop new courses

To be clear, posting frequently is one of the best ways for new bloggers to build traffic. But for bloggers who are a little further along, with a deeper archive of content, I don’t think it is necessarily true.

I decided to ask my readers.

On Saturday, I posted a quick survey on my blog. I said, “I am thinking about reducing the number of times I post per week, in order to free up time to work on other types of content. Currently, I post five days a week. How often would you like to see me post?” I gave five options: one, two, three, four, or five times a week.

Blogging Frequency Chart

To my surprise 81 percent of my readers voted three times a week or less. (You can see the full panel of results here.) In other words, I am apparently creating more content than the majority of my audience wants to consume.

Here were some of the reasons they gave:

  • “I love your posts, but I just don’t have the time to keep up.”
  • “I need more time between posts to process what I have read and apply it.”
  • “I think it would enable you to bump the quality of your posts even higher.”
  • “If this would give you additional time to create other kinds of content, I am all for it.”
  • “This is a case where I think less is more.”

So, based on this feedback, I am changing my blogging strategy effective immediately. Here’s my plan:

  1. Post two original blog posts per week, one on Monday and one on Friday. (I am moving my guest posts to Saturday.)
  2. Post my podcast on Wednesday, along with the “show notes,” just as I am doing now.
  3. Fill in on Tuesdays and Thursdays with mini-posts: quotes, links, videos, photos, etc. These will be short and irregular.

My plan is to give this a one-month test and see how my readers like it and also monitor how it impacts my traffic. I wouldn’t be surprised if it actually goes up. We’ll see.

Questions: Is your blogging frequency something you need to re-visit? Are you posting too much? too little? You can leave a comment by clicking here.
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  • Lisa H.

    I was getting ready to unsubscribe to your blog for the very reasons listed above.  When your survey came out, I was glad to see you rethinking the every-day-post scenario.  My family and I gain so much insight from your posts, but as a mother/wife to a family of 10, there is too much to process in too short a time. 
    Thank you for your sensitivity to this issue.  May it prove a blessing to both you and your readers.

    • http://www.tnealtarver.wordpress.com TNeal


      I think you express my sentiment in your statement, “too much to process in too short a time.” I’m reading Platform right now and appreciate the time to absorb many of the things Michael has posted in the past. As an author, I find him so insightful and challenging that I wouldn’t unsubscribe but I’m grateful for his decision to change the pace of the material coming at his readers.

      Thanks for your description. It expresses my own sentiments very well.–Tom

    • http://www.timpeters.org/ Tim Peters

      Lisa, thanks for sticking around! 

    • http://www.MicheleCushatt.com/ Michele Cushatt

       10?! How do you have time to read at all? :) Grateful to have you a part of this community, Lisa.

  • http://www.ChristianFaithAtWork.com/ Chris Patton

    I did not see the survey on Saturday, but I would have to agree with the results. 

    As a reader of your blog, I cannot keep up with daily posts and would enjoy less frequent posts with more detailed thoughts.

    As a blogger, I started with three posts per week because I wanted to make sure I could maintain the pace.  Even then, there are weeks I have to push to get all three completed with the time I have…especially when work interferes.  Even with three posts per week, I get occasional comments from readers that they cannot keep up.

    I look forward to seeing your traffic results!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Chris. I am really interested to see the traffic results too!

    • http://www.tnealtarver.wordpress.com TNeal

       As a regular reader of you both, I find I don’t want to miss what you have to say but I also know I don’t want to spend my day reading snippets. I want to read more detailed material (like say a book; Platform perhaps).

      For me, I’ve posted once a week over the past month and know that’s too little. One subscriber asked if he’d missed some posts since he’d only gotten one in the past week.

      I’m revamping my posting schedule to increase to twice a week for now with plans to go no further than 3 times a week.

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        Thanks Tom!  I appreciate your support.

        I also look forward to your increased posting frequency!

  • http://garridon.wordpress.com/ Linda Adams

    I saw the same ProBlogger post and was thinking about the same thing.  I had started out at three posts a week because that’s what everyone has said is about what to get visibility.  But it was hard to keep up with, especially when comments completely disappeared after a couple of weeks of success — and I couldn’t figure out what I had changed.  Throwing out posts that aren’t attracting people is probably worse than posting better posts less.  So I cut back to two.  But then two things happened:  The first was a topic I did for another blog I write for twice a month.  It was on disability on writing, and a topic that had the potential for me to really goof up (I’m not disabled).  So I took a lot of time writing it and didn’t pay attention to the length.  I got more comments on that post than any of the other writers posting have gotten (which was 9 comments).  Then I saw the article, and I decided to change my post frequency to every Tuesday.  That’ll take the pressure off me to produce a lot of posts, and instead, I can produce better posts (I hope).

    I’ve also had to rethink doing post titles, for the same reason.  Everyone says to do certain things and you will get visitors just on the titles.  That’s not true now as far as I can tell — and it may be that the market is getting deluged with so many posts that unless you’re already established, no one will pay attention.  Plus, in the area I’m writing (I’m a writer), it invites topics on writing, which only draws writers.  So instead of “5 Time Management Tips for Writers” I’m trying for titles that convey a bit of Sci/Fi or reading and fun.

    • http://www.tnealtarver.wordpress.com TNeal

       Thanks, Linda, for sharing your blogging experience and angst in a public forum. I’m processing a lot of what you share in your comment (article titles, # of posts, what kind of posts, etc.). I know my recent posts have lacked the playful element that typically permeates my writing.

  • http://www.jmlalonde.com Joe Lalonde

    I didn’t see the survey either but I’m with a lot of others. While I really enjoy the posts, 5+ days a week can be overwhelming. 

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I’m with you. I need more time for processing and application, or I’ll end up someone who consumes volumes but changes little.

      • http://myhometableau.com/ Johanna Hanson

        “consumes volumes but changes little” — That is EXACTLY where I am at! Thanks for putting it into words for me!

        • http://www.MicheleCushatt.com/ Michele Cushatt

          Glad it was helpful, Johanna.

  • http://www.timemanagementninja.com/ Craig Jarrow


    Love to see this post. I have also been tweaking the frequency of my site. 

    There definitely is a correlation to the # of posts to traffic. However, I think that once you reach a critical mass you can throttle back a bit.

    For those just starting out, I would not take this an excuse to post only a few times a week. I think until you have built your platform that you need to post more frequently.

    I have reached a happy medium of about 4 posts a week currently. And my newsletter each weekend. This has given me more time to work on some side strategic projects.

    Best wishes,


    PS – Ali Luke is a SHE. ;) The irony of her post is that Ali is one of the most prolific writers I know. I joke with her that she has written half of the Internet. She is on Twitter at @Aliventures:twitter. 

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Craig. John Richardson point that out about Ali too. I should have known better. I have fixed it, unfortunately, not before I sent out my newsletter.

      • http://www.timemanagementninja.com/ Craig Jarrow

        Funny enough, something similar happened to me years ago.

        I was still writing my site anonymously and I attended my first blogger “Meetup.” 

        I was happy when someone actually recognized my site and said, “Oh, Time Management Ninja… I love your site.”

        I was flattered, and then they said, “Oh… I assumed you were a woman because you write so well…”

        I wasn’t sure how to respond. But, I was still flattered. :)

      • http://www.tnealtarver.wordpress.com TNeal

         When I read “he” I simply thought you were writing about another Ali (perhaps a pugilistic counterpart to the young woman who writes at Aliventures). ;-)

        • http://twitter.com/aliventures Ali Luke

          Thanks, Craig and John! I quite often get mistaken for a man online. (So far, never in real life…) My fault for not choosing to be an Ally or an Allie…!

  • Joseph Hughes

    I did not see the survey on Saturday, but I agree with you on this one – less is more.  This is one of the 5 or so blogs that I read and listen to everything that comes out.  It’s all great, but I need time to process and reflect on everything in between, like others have said.  And this is also congruent with your podcast about the Internet killing our brains :-)  

    • http://michaelhyatt.com/ Michael Hyatt

      I had a similar response from so many people. It totally makes sense. I’m going to change my consuming habits as well. I want to read fewer blogs and process more. Thanks.

      • http://www.whiteboardbusiness.com/ Dallon Christensen

        Great point about consuming less as well. I have a nasty habit of trying to read everything I can. I overload myself and don’t take the time to process what I’ve actually read. Now that I’m building my own business, I need that time to actually implement things instead of just consuming content all of the time. I’m guessing I do this because I think I’m accomplishing something instead of just kicking the rock down the road, so to speak. :)

      • http://www.loisturley.com/ Lois Turley

         Michael, you can add another similar response.  I was traveling Saturday so also missed the survey.  Yours is one of my top 5 favorite blogs, and I scramble to catch up on any posts I miss.  But have been drowning in information overload from favorite blogs lately, struggling with how to cut back without giving them up altogether.  Your new schedule sounds perfect.

  • http://blog.cyberquill.com/ Cyberquill

    I’m debating whether to go Seth Godin and do daily mini-posts instead of publishing occasional indepth disquisitions on a subject. Perhaps I’ll post a survey to see how my two regular readers feel about this. 

  • http://twitter.com/SteveBorek Business Coach Steve

    I respect the fact you can post a blog a day. 

    I don’t have the time nor energy to post that often. 

    Good luck with your 3 day a week. 

  • http://www.reflectionsofhisgrace.com Joan

    Michael – I didn’t see the survey either, but I agree. I’ve also reduced the amont of time I’m spending on my own blog, and instead directing much of my writing for publication.

    I’ve noticed a trend this summer on many of the blogs I follow. Bloggers are taking time away and spending more time with their families.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Good point. Blogging can often take up all my time (and creative resources) leaving me little or nothing for other writing projects. Learning to balance the two and invest in both is important.

  • http://twitter.com/thensomore Brianna Wasson

    I think it’s funny that I’m currently working on the challenge to post more often and consistently on my blog to increase my traffic. I love the idea of having more time to digest the depth of the helpful stuff you give us here. Who knows? Someday perhaps I’ll have the same decision to make for my own blog. Thanks for the consistently challenging content here.

    • http://www.wevival.com/ Jason Stambaugh

      How long have you been blogging?

      • http://twitter.com/thensomore Brianna Wasson

         I’ve been blogging on my own personal blog for about three years, but have yet to be consistent. I also contribute regularlyto a daily devotional blog (turns out to be about 15 days/month), and I’m really trying to figure out how to be consistent with my own blog. Trying to gain more followers. I have a lot to learn.

  • http://profile.yahoo.com/MCPCV73SAM3KDQ4SQGUWU4D4VQ Kathy

    I write a daily blog that is a devotional called God’s Daily Influence. I write it as a response to my quiet time with God to share what I believe the Spirit is saying in hopes of encouraging the reader. I think I keep this short enough not to be too cumbersome to readers, in fact, I hear from them when I miss a day. 

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Perhaps that’s because of the unique product? Devotionals are assumed to be daily.

  • http://www.healnowandforever.net/ Jodi Lobozzo Aman

    I have been thinking the same think, I usually post twice a week, and still have people unsubscribe each week.  I am toying with going down to once, but I am not sure.  When I do skip a post, my traffic goes down, but also my unsubscribes go down also. When I post steadily, my subscribers increase, but I am not steadily moving up in overall traffic. 

    • http://michaelhyatt.com/ Michael Hyatt

      It’s challenging to make sense of all the statistics and find the “sweet spot.” The only thing I know to do is experiment.

  • Elizabeth

    I love it!!

  • http://kccupp.com/ KC

    Mike- I totally agree.  I just revisited this point myself. I cut back to posts a week just last week. It all flows better now being a husband, dad, pastor and blogger. Thanks for the stats. They reassured me that I was doing the right thing. Love your blog and podcast.

  • http://orgspring.com/ Craig Grella

    Hubspot released a survey showing that businesses which post more often get more leads, but i think that’s too general to be of use for everyone – especially smaller, niche sites.

    I also think that what you propose is really smart. Figuring out what YOUR reader prefer is most important to YOUR site, and not relying on some general survey to guide your posting frequency.

    Even the new blogger can do something similar, and if he doesn’t have a big readership to poll yet, go with what is comfortable to write good content and then re-adjust every few months when the readership grows and you can poll directly.

    • http://michaelhyatt.com/ Michael Hyatt

      I have been guilty of giving general advice too. But “one size doesn’t fit all.” I really think it depends on your audience—which is why it’s worth asking them.

    • http://www.clayproductions.com/aaron/ Aaron Johnson

        Craig, great insight. We’ve found that the posts we write based on our analytics (what our readers are looking for) are worth more than 100 posts. Of course, it takes a while to get enough content to get that kind of data, but it’s essential.

  • http://www.thindifference.com/ Jon M

    Completely agree. I have found that I get more comments and more interaction with less frequency. There is too much to read, so less is the new more! Thanks. Jon

  • TheGreatDanaJ

    I love reading your blog! However, when I tell people about your blog it’s hard to remember a single post because I haven’t been able to process the last post I read. I think it’s a great idea that you are posting better quality less often. 

  • http://www.threedimensionalvitality.com/ Ann Musico

    Wow interesting information!  Currently I post once a week to each of 3 blogs.  I belong to a blogging mastermind group and I’ve definitely seen activity increase since I started consistently blogging once a week.  I am glad to see what you share because any more than this and it would be very difficult to not only keep up but create new products and build my coaching business.  Great information.

  • Sharonjaynes

    What is a good rule of thumb for the number of subscribers you should have before cutting back to 2-3 blogs a week? Sharon

    • http://michaelhyatt.com/ Michael Hyatt

      Honestly, I have no idea. To be scientific, you’d have to survey a lot of blogs. I would just periodically poll your readers.

  • Tcorco7054

    This whole discussion reminds me of so many other discussions about intentonality vs Spirit led…I’m not sure I ever sensed that was clarified satisfactorily either.

  • http://www.love-laugh-learn.com/ Deanna

    I have a few go-to blogs (yours is one), and I’m doing really well if I am able to visit each one of them 3 times a week.  Can’t wait to hear about your results! 

    • http://www.MicheleCushatt.com/ Michele Cushatt

       So much great content out there, it’s hard to keep up, isn’t it?

  • http://www.thadthoughts.com/ Thad Puckett

    I was posting 5 times a week from January through May of this year, but when summer hit, and we had a couple of trips to take, I realized I couldn’t make 5 times a week.

    So I cut to 3 times a week, with something very simple on Saturdays (brief brief brief).

    Traffic hasn’t suffered significantly and I can still get the posts written.

    The only way I could see you posting more frequently over much longer would be to make your blog a collaborative effort, but that would be a gargantuan shift.

    3 times a week is perfect.

  • douglasandrews

    While I do anticipate your daily blog posts I do agree with the comment that I do not necessarily have time to apply the post to my business or life.  I think your new plan is outstanding.  Thank you for delivering such relevant content.  Somehow I think you know exactly what I need. 

  • http://www.clayproductions.com/aaron/ Aaron Johnson

    I was just listening to The Power of Full Engagement this morning (at
    your recommendation) and they make the comment that strength training
    workouts eventually hit their limit and need modified in order for us to
    keep creating muscle.

    For those just new to writing, having to write a post every day helps us get into a really powerful habit. Once that habit is in place, supplying it’s own momentum, we may find that it needs tweaked. Michael, at this stage, I doubt you need 5 days a week to reinforce habit, but I thought that it was really important that you were deciding to write less so that you could challenge yourself in new areas.

  • Guest

     Craig, great insight. We’ve found that the posts we write based on our analytics (what our readers are looking for) are worth more than 100 posts. Of course, it takes a while to get enough content to get that kind of data, but it’s essential.

  • http://successbeginstoday.org/wordpress John Richardson

    Michael, I was beginning to think you were Superman. I don’t know how you were able to keep up blogging (with a podcast) five days a week, write a book, and speak 50 times a year. I have begun to rethink my whole goal of being a writer, blogger, and speaker as the reality of time has come crushing down. Being on a couple of book launch teams has shown me how much time and effort a book “platform” actually takes.

    What I’ve come to see is that I need to focus on one major thing at a time. If I am writing a book, that needs to take precedence over other activities until it is done. I’ve looked at my time commitments and started working backwards, beginning, as Covey says, with the end in mind.

    I have found that blogging two to three times a week works well for me, especially if one of the posts is over the weekend. Now that I’m writing a book, that frequency may need to drop a little. If I can tie the blogging process in with building the platform, that may help.

    Since I am a frequent commenter on your blog, having you blog less frees up some of my time to focus on my own site. I think you’ll actually find that you get a better level of engagement in your comments with the new schedule.

    BTW, Alison Luke is a great editor and copywriter. I can’t recommend her enough for editing ebooks and writing sales page copy. Her work is superb and her turn around time is great.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, John. I always appreciate your thoughtful comments.

      Good to know about Ali. I had not heard of her until I read the ProBlogger article. Thanks.

      • http://twitter.com/aliventures Ali Luke

        John, thank you so much for the kind words! You made me blush. :-)

  • mike

    yep you’re right.   too much blogging = overkill.  i want the goods and i want out.  i dont care about anything else other than the most relevant information that pertains to me.

  • http://www.whiteboardbusiness.com/ Dallon Christensen

    I think this strategy will be a home run for two reasons. First, you’ll have higher-quality content. I know when I’m writing my own blogs that I scramble when I fall behind. Second, the multimedia content will be very helpful. This strategy is really similar to what I’m doing now. Written posts on Mondays and Wednesdays, a two-minute video on Tuesdays, a 20-minute podcast on Thursdays, a guest post or short personal observation on Friday, and a wrap-up of some links and applications (your post today will make that list) on Saturdays). So I’m also only writing two longer posts a week. This actually lets me work ahead as time permits.

    It’s refreshing to see someone of your experience and stature be willing to step back and change with the times. It shows the rest of us who haven’t achieved that level that we should never stop learning!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Dallon. It sounds like you have a great strategy going.

  • http://dyecasting.com/ Eric Dye

    As Editor of ChurchM.ag, I’ve ran into this same issue. In fact, a few months ago I noticed a decrease in pageviews per post average.

    My solution?

    Post less.

    The previous year, I found that pushing the number of posts up, increased my pageviews. However, over time, I believe I tired-out and overwhelmed my readers. Now that I’ve been on track with a lower number of posts per day, I’ve seen an increase in the number of pageviews per post.

    Finally, as you mentioned, quality is not something you can overlook in the equation!


    • http://www.MicheleCushatt.com/ Michele Cushatt

      Interesting. Thanks for sharing your experience, Eric. And I agree with you on quality.

  • Nvanderstelt

     A year from now when you ask “what are 10 of the most significant decsions I made that improved ‘how I do what I do?'”, your decision to down-shift in the number of posts will probabably be seen as one of your top ten.  Always good stuff coming from you. I’m challenged often by what God puts before you in heart and mind.  Looking forward to less of the same! : )    

    • http://michaelhyatt.com/ Michael Hyatt

      I think you are probably right about this being one of the most significant decisions. I like referring to this as “down-shifting” as well. Thanks!

  • http://www.kelliwommack.com/ Kelliwommack

    You are such a leader in social media… thank you for taking this step! It frees many of us from the pressure of “having” to post five days a week. I have been blogging for a little over a year and the most I have ever posted has been 3 days a week. I find 2 – 3 posts a week is just right for my readers — and I think that is the key.
     If you have something to write about, you most likely have a life outside of blogging. And I want readers who have a life outside of reading blogs as well.

  • http://exciramedia.com/ Shannon Steffen

    Spot on, Michael! There is just way too much information out there to consume and people feel overloaded by the enormity of it all.

    Your posts always leave food for thought but, just like real food, binging is never a good thing. A body (or mind) needs time to process what it has consumed in a timely fashion. Too much and you become unhealthy. Too little and you starve.

    I’m looking forward to your new schedule.

  • http://www.joyinthisjourney.com Joy in this Journey

    This is something I’ve revisited several times on my blog. I posted daily (excluding weekends) for a year or two. But I realized that I unsubscribed from blogs that posted that often, so why did I think people would read mine so frequently? In fact, I’m cautious about subscribing to blogs that update daily. I dropped back to three times a week, and saw no dip in traffic. In fact, if I shared Monday’s post a couple of times on Tuesday, I’d get the same number of page views both days. That was stunning to me.

    This summer I experimented with five times a week again, and found it was double the work for less return, plus I think many readers missed posts because I had more out there.

    I’m very interested to see what your experiment reveals and how you like the new schedule personally. I found it very liberating to give myself more time.

    • http://jeremystatton.com/ Jeremy Statton

      “Double the work for less return.” When you state it that way, it seems to be a no-brainer.

  • FlybyRV

    Oh, thank you.  (I was so close to unsubbing) Now, if everyone would just tweet less, too.

  • Perry0373

    Is it subscribers or traffic you’re looking for? I don’t subscribe to any blog. I do read the ones I like when I have time, and I know others who do the same. What I noticed is that many bloggers who blog alot repeat alot.

  • Kevin M.

    I think that posting with regularity is more important than daily. I look forward to your posts and if I know that they are Monday and Friday I can look forward to them. There are other blogs I follow, and the ones that have no regularity and post 5-8 times per month frustrate me.  I never know when. 

    Love your blog and the incredible resource it is.

    • http://jeremystatton.com/ Jeremy Statton

      I agree Kevin. Predictability may be more important than frequency.

  • Kristinkaufman

    I love your content and look forward to reading your insights. However, it is hard to ‘keep up’ so this ‘reduction in supply’ hopefuly will increase your ‘demand’. I reduced mine from ‘daily’ posts a few years ago primarily due to ‘time constraints’. The feedback was strong and decision endorsed. Thank you for your openness and for guiding so many in this new ‘online’ world.

  • http://www.wevival.com/ Jason Stambaugh

    I think this is a fantastic idea. 

  • http://www.growing4life.net/ Leslie A

    Very glad to read this! If I am honest, daily blog-posting has always been one thing  of which I wasn’t sure I agreed with you. I know how I feel getting daily blog posts in my email. I tend to end up sorting and sifting through the ones that look important a few times each week and ignore the rest. Unfortunately, I know that means I could possibly be missing some really good stuff.  I just don’t have the time to focus on and apply a daily blog post.  Thanks so much for your humility in admitting that it might not be as good an idea as you first thought :)

  • LeoWid

    Hi Michael, great idea it is amazing to see you taking this stop, it is the same thing that happened to us on the Buffer blog. 

    When we descreased posts to 1-2 per week, amazing things started to happen. The articles are very well researched pieces, that frequently got picked up by huge sites like Lifehacker or Mashable (http://lifehacker.com/5933568/how-much-sleep-do-you-really-need-to-work-productively? for example of our recent sleep post).

    They also have a much longer lifespan, reach more people, then circulating within the core of your already existing network – and most importantly, they are a lot more fun and challenging to write! 

  • Annie Kate

    Great point!  I have been thinking of cutting back on my own posting as well.  There are only 24 hours a day, and it’s so easy to forget that fact.

    I do read most of your posts, but it will be good to have time to process them. 

    The only reason I’d unsubsribe from you is if you put in any more podcasts; I delete all of them immediately. :)  But I know some people love them.

    • http://michaelhyatt.com/ Michael Hyatt

      Don’t worry. It’s all I can do to keep up with one podcast!

  • Dastrick

    Great idea. I don’t think some bloggers realize that people read more than one blog. I recently unsubscribed from a very popular blog cause they would actually post multiple times a day. I think its important when starting out to post every day to draw traffic but eventually you need to slow down cause new readers will be reading your old post. 

  • http://jeremystatton.com/ Jeremy Statton

    Another interesting idea is whether or not posting less creates more anticipation. Sort of like the release of a new iPhone. There will be intense demand and interest since it’s been over 2 years since the last update.

  • http://brettcohrs.com Brett

    Zen Habits was the first blog I subscribed to. And I’ve appreciated Leo’s relaxed 2-3 times a week posts. I don’t know if he used to post more often, but his traffic speaks for itself.  I always get so much out of yours as well and agree that this would make me feel a little less frantic in keeping up. Plus, it’s a great example in leadership of continual reevaluation of priorities.

  • http://www.sociallysorted.com.au Donna Moritz

    I am pleased to say that yours is one of three blogs where I actually read 90% or more of the daily posts as I can take something from every one that I read.  That being said, I think 3 posts per week is great.  I agree with other comments below – in that I will have more time to process and take action.  Great post, showing the power of talking to your community!  

  • http://lesdossey.com/ Les Dossey

    You’ve earned it Michael. 

    I often read each days post and welcomed the next both by you and your guests.

    I’m inspired by your willingness to break from this and break into that, whatever that ends up being. I’m betting it will be even greater.

  • Gina

    I have just started a website of my own since my near death auto accident in January of this year.  I did not do this to to make money ( although I would never be upset if that happened) but I post about 3x a day on there because it is new and trying to get a variety of content on there.  My problem is I am also on FB and Twitter and I need to set up my fb & twitter on my site so I dont need to visit all 3 sites so often.  I have a variety of content so I do not have an accurate view on when enough is enough since it is so new.  So many people have shown an interest in “my story” but it is not just that.  It is to bring hope, joy and inspiration to all.  It is to encourage others to get involved in movements that basically make our world a little more ‘tolerant” of others and help enable and motivate them in the process. So, I have a hard time knowing when enough is enough because this is not a package or a book I am trying to sell it is a need our society as a whole could use. It is motivation we all could use and that makes it hard for me to monitor.  I would welcome you thoughts on this.  My website is: http://www.ginaquarles.com
    Thank you,
    Gina Quarles  

  • http://www.WisdomInWatercolor.com/ Debbie Hannah Skinner

    I’m so glad you are doing this. Yours is one of only a few blogs to which I subscribe, but lately Ive been skipping many posts because there were just too many coming in each week. I had reached a point where, before I’d even open your email, just seeing your blog title was becoming like a whispered, “Debbie, you’re not doing enough!”  My plate is already full and I just don’t need the additional pressure.
    Your content is amazing, Michael. Keep it up. Also, please know I would not be offended in the least if you skipped #3 in your new plan. Less is more. Blessings!

  • http://www.tnealtarver.wordpress.com TNeal

    First of all, I read your posts (often days later) because you put out material that scratches where I itch (even when I didn’t realize I itched in that spot).

    Second, I’m glad you’re cutting back. Five posts a week at times overwhelms me. I don’t want to skip your posts and I do want to absorb your wisdom (as well as that of your guest bloggers).

    Third, I find listening to your podcasts covering the same material I’ve already read a good investment of my time. I often have those a-hah moments when what’s seen/read and what’s heard coalesce into an “Oh, that makes sense now” moment.

    Appreciate the many gifts you’ve brought into my life over the years and am thankful to have witnessed your much-deserved growth.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Tom. I appreciate that.

  • mildredtalabi

    Hi Michael, this post couldn’t have come at a better time. As someone who’s been blogging consistently for just under a year on a once a week basis (juggling lots of other things too), I’ve been looking at increasing the regularity of my postings but I wasn’t entirely convinced that every day was the way to go, especially as I don’t have the time for that! 

    From reading your post, (and the ProBlogger one which I actually started off the questioning process before I read yours), I now know that every day isn’t necessarily the ideal pinnacle to aim for so that’s a whole lot of pressure I no longer need to take on! Thanks for the transparency – I’m a new reader of your blogs but already a fan :-)

  • melly mel

    I’m relieved that you’ll be posting less – I just can’t keep up, but I really enjoy reading your posts.  I comprehend that trying to build a following may require more frequent posts.  But, beyond that, perhaps quality should win out over quantity, and posts should be decided based on content rather than frequency.  Thanks for blogging!

  • http://www.lincolnparks.com Lincoln Parks

    I myself used to post everyday but I cut it down to 3 days per week. On Mondays is my video posts, then Wednesday and Friday. It was becoming overwhelming for me to continue to post so I cut back. Its helped me out allot with time management and I have gained more readers to my blog because of it.

  • http://twitter.com/CharlieCarroll Charlie Carroll

    I think 3 times is perfect. It will make it easier to keep up with the heart beat of the blog. Thanks!

  • http://chasinggoodness.com/ Robyn

    Michael while I certainly understand – I have to tell you I will miss the daily posts. Your posts are the only ones I subscribe to daily and candidly I look forward to them. I appreciate your commitment to content and the audience. 

  • http://www.waynestiles.com/ Wayne Stiles

    Michael, since we’re talking effectiveness in posting, I’m curious to know if you intent to still try for SEO in your “mini-posts”– or just in your two originals each week. 

    • http://michaelhyatt.com/ Michael Hyatt

      Not so much. I will focus on the two originals.

  • http://www.jeffrandleman.com Jeff Randleman

    Like so many others, I find your content to be excellent, but at times it can be like drinking from a firehose.  Looking forward to seeing how the quality continues to grow, even though the quantity decreases.  Thanks!

  • Debbie

    My first reaction was “thank you!” Although I find your writing very informative and often challenging I also have found that I have struggled to keep up with the volume of posts. Thanks so much for practicing what you preach and for being a shining light.

  • http://www.liveyourwhy.net/ Terry Hadaway

    I have discovered that the length of each post is almost as significant as the frequency. My readers prefer 250-300 words. When posts approach 500 words, the mere length is daunting. I choose to post shorter and more often. Of course, I’m also establishing my platform and building my follower base.

  • Reba J. Hoffman

    Michael, given the place I am today in my journey, I have to admit I will find it disappointing to only get your posts twice a week. I have learned so much from you and place reading your blog at the top of my daily “must read” list. I certainly understand the reasoning behind it and will have to adjust and wait for all the great books and products you’ll be creating.

    That being said, I must tell you that I have learned more from your daily blog posts than from any single information source. I wish you well in this change. I know you will keep tabs on how the change is affecting your readers.

  • Jack

    Thanks for all your giving.  What I have read sounds like good, Godly advice.   I can not afford a mentor yet and the information you provide helps as a mentor would.

  • Bryan

    I think you are wise to post less frequently. I have followed you through the summer after reading your book, and I find that there is too much coming at me. I think it is far better to have less traffic and original posts than mediocre posts everyday. Same with your tweets. From a marketing standpoint, you are very visible. But the content is what I’ll stick around to read.

  • http://www.danapittman.com/ Dana Pittman

    I revisited my posting frequency due to time. My current schedule and the length of my normal posts. Thus, weekly I post two content rich posts, one graphic/quote, one short Friday fun post and a Saturday linkup for encouragement.

    I believe your survey is correct. I’m a regular reader and you’re one of only five subscriptions I receive in my inbox. I send the others to my reader. I look forward to the change and reading about your results after the month of testing.

    Good luck!

  • http://www.drmarisfaithstop.com/ Dr Mari

    I was about to unsubscribe because the daily content keeps filling up my feed, so other blogs I follow were getting drowned out. I like this new plan; I’d like to continue learning from your posts. Thanks!

  • http://www.stuckinnewyorkcity.com/about Ramon B. Nuez Jr.


    I really appreciate your stewardship and the fact that you are listening to the community.

    And as, I said on Saturday’s post and as you just mentioned above — posting less allows you to shift resources. Allowing you to improve another product or start a new project.

    And I love Tim Ferris’ quote:

    “…the smallest dose that will produce the desired outcome. Any thing beyond the MED is wasteful. To boil water, the MED is 212°F (100°C) at standard air pressure. Boiled is boiled. Higher temperatures will not make it ‘more boiled.’ Higher temperatures just consume more resources that could be used for something more productive. (p. 17) ”

    Thanks for that share and good luck.

  • http://www.robsorbo.com/p/welcome-from-disqus.html Rob Sorbo

    I’ll be completely honest with you–I haven’t really read you blog much since you started pushing your book and podcast. I kind of feel like there’s been a slip in quality as well as the difficulty in keeping up with so many posts. 

    I truly think that less frequent, but higher quality posts, could actually lead to gains for you. Better posts = more shares = more exposure.

  • http://www.vannettachapman.com/ Vannettachapman

    I’ve had a blog since my first book in 2010 … and I’ve posted 4 days a week consistently. Six months ago, I decided I needed to cut back somewhere b/c I had too many booklines. I combined the Tues/Wed post. Tuesday was a contest post and Wednesday was a fiction focus. Now I alternate weeks between the two. It DOES help to re-assess what you’re doing. Thanks for the blog!

  • http://www.the-white-stone.blogspot.com Brian Owen

    Smart move Michael.  I love your blog (and even guest posted!) but rarely read it every day.  Too much good stuff to process.

  • http://donbrobst.com/ Donald Brobst

    For those of us who are bloggers as well as being your faithful followers, this is a welcomed change. I certainly hope that does not offend you; it shouldn’t. It’s not possible to miss your posts, but to absorb all of the content is difficult at times, especially with the schedule I keep.

    I appreciate this change. More of your leadership and guidance will be assimilated, and I can’t wait to see what you accomplish with a few more hours each week!

  • http://www.irunurun.com/blog/ Travis Dommert

    No doubt the message in the data was clear, but curious if your weekend reader has a different pov from your weekday reader (i.e. perhaps more likely to be suffering from overwhelm…hence reading blogs on the weekend!).

    • http://michaelhyatt.com/ Michael Hyatt

      Could be, but I think the weekend reader has more time to really read rather than scan.

  • Steve Andeson

    Mike, Karen and I were talking about your survey results and wondered if “critical mass” is an important factor. When someone is starting, creating valuable content is critical to being visible online. You have shown the best way to create good content is to consistently add helpful posts to the website. But, once that person (or site) reaches critical mass the frequency may need to be cut back, as you are doing. So the principal when starting is to post as often as you are able to do so consistently, but at some point you may need to cut back. It will be interesting to watch the impact of this change on your numbers. 

    Steve (www.SteveAnderson.com)

    • http://michaelhyatt.com/ Michael Hyatt

      I think this is totally right, Steve. Only about 20% of my daily traffic comes from a new post. In other words, 80% of my daily traffic comes from my archives. The fact that I have 1,200 published posts provides a lot of content, which in turn drives a lot of traffic. Thanks for commenting!

  • JulieSanders@comehaveapeace

    Yes, absolutely, and I’ve been contemplating this for a while. I’ve been blogging for several years and have been consistent and frequent, but I feel like I’ve hit a plateau. Transferring some time to feed my own thoughts and spirit would produce better content, keep me from feeling like a slave to the blog, and allow me to work on those “other projects” I can’t seem to finish. I’m not sure how it will impact traffic, but I appreciate you leading the way (and giving me permission I shouldn’t have needed) to try a new pattern. 

  • Chance Nix

    Just one guy’s opinion, but I don’t think you need to fill in on Tuesday, Thursday or Saturday.  For the subscriber, it still amounts to the same thing – another email in my inbox to deal with… and another email from Michael Hyatt.  The greatest benefit of posting less is making people hungry and excited to see your name pop up in their mailbox, which is impossible when we can’t keep up with all of the emails we receive from you.  I’d seriously consider posting 3 times total, including guest posts and your podcast.  

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for your input. I am actually going to be phasing out the guest posts, at least for a time. (However, I do have a backlog I have to work through.)

    • http://michaelhyatt.com/ Michael Hyatt

      One other note: The mini-posts (#3 above) aren’t sent out as stand-alone e-mails. They only go out with regular posts (at the bottom), so it wouldn’t add anything additional to your inbox.

  • http://twitter.com/russhess Russ Hess

    Personally I appreciate all you do. I really think you are making a remarkable impact for so many. I voted 3 times a week because I learn so much from you but wanted to be fair to you in a sense of your other projects. I am also wondering about a good way to bank blog posts so your question hits me at a good time.

  • http://www.toodarnhappy.com/ Kim Hall

    I, too, have a tough time digesting all the content, and feel too much slips through my fingers. Will be good to see just three per week. 

    At the advice of a mentor, I dropped from 3 posts a week to 1 per week a little over 2 months ago, even though I am not an established blogger. My posts are higher quality and I am getting more feedback than before. I will probably go back to 3 at some point, but for now this allows time for other growing my blog/business/writing.

  • Jon Kidwell

    Great things come in Threes. Great idea scaling back on the posts. I love the idea of short posts or quotes on the “off” days. Excited to see how it works and can hopefully learn from your trials. 

  • Becky

    I agree, the perceived value is higher when the posts are less frequent. I get too many e-mails now. When your blog pops up, I just say to myself “Delete. There will be another one tomorrow” and it happens again and again. I think twice a week is max.

    Becky from http://www.stagehappy.com 

  • Candace

    I too am glad you will be posting less… i get behind in reading you posts and the content is consistently helpful…. i usually skip the guest post… because i dont want to miss your content, so this approach is helpful for me as a reader and follower

  • http://www.bogardpress.org/ Larry Clements

    When I first began following you I was new to Twitter and blogs and stopped to read every tweet and blog.  I follow about 300 on Twitter and have come to the conclusion that I need to thin out whom I follow because some post useless tweets; some tweets are obviously sales pitches of things of little interest; and I do not want to spend valuable time that could be invested in better things.  I almost unfollowed you because of tweets every few hours every day.  I really think less is more when it comes to tweets and blogs. I am not sure what I am going to do about it, but as it is now, I end up ignoring, or not reading tweets that come too frequently. You are on the right track to re-think blogging frequency.  

    • http://michaelhyatt.com/ Michael Hyatt

      I am rethinking my tweeting frequency too. ;-)

  • http://twitter.com/garyhumble garyhumble

    I love that as successful of a blogger that you are, you are willing to change and still investigate how you could be better.  Even to the point to supplementing ideas you’ve just released in your new book based on newer research.  That’s the mark of a true leader and learner.  Thanks Michael for continually inspiring us to reach higher.

  • http://www.myrkothum.com/ Myrko Thum

    I think the main reason for posting less frequently is to produce higher quality. I know that high quality wins over high quantity, eventually. It is more essential and more rememberable.

    I would love to spend 20 minutes on a really thought-out post here. Much more than spending 4×5 minutes over one week.

  • AjntSly

    as a Fairly new blogger, I only post once a week. I m still working on delivery, but my traffic has improved a bit. I tend to agree with others, its too much good information and so little time to soak in.

  • http://www.nosuperheroes.com Chris Lautsbaugh

    This is a very interesting discussion. I would love to hear some opinions on when you reach that tipping point to less becoming more. Needing to post often as a new blogger makes sense. But, when do you cease to become new?

    Is it time? Traffic? I know there is no magic formula, but a few insights would be fun to hear.

  • http://goinswriter.com/ Jeff Goins

    Fascinating results of the survey. I’m hearing some similar stuff. This is helpful. Now you’ve got ME thinking!

    • http://michaelhyatt.com/ Michael Hyatt

      Just when I thought I had it figured out!

  • Cindy

    Love your new plan — I too am a processor, and I felt stressed trying to keep up!  I’ll be total surprised if this doesn’t make a difference to the majority of your subscribers.  Keep the good stuff coming…but in more manageable doses!

  • http://Thefieldgeneral.com/ Chris Coussens

    Your posts are kind of daily reading for me. So I will miss the volume… But it won’t stop me from enjoying them when they are here. You generously provide the content, and we will take what you can give.

    I have personally been posting about 1ce per week, and occasionally find that challenging.

    Thanks for all you do.

    Love your blog!

  • http://pauladavispeace.com/ Paula Davis

    This is something I struggle with as someone relatively new to the blogging world and looking at releasing my first book in November. It is very difficult to find time to post 3 times a week, and every day is nearly impossible as I work another full-time job.

    Do you feel that it is detrimental to a new author posting less frequently than every day? Is consistancy just as important as frequency?

    Thanks for all the wisdom you post!

    Paula Davis

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, consistency is more important than frequency. Don’t post more than you can maintain on a consistent basis.

  • http://www.tammyhelfrich.com/ Tammy Helfrich

    Thank you for this. I think somewhere along the line, bloggers that were successful were saying you had to do it five days a week. Not only is that hard for new bloggers to do (typically when they already have a full time job), it is also so much to keep up with when following so many different blogs. I had set my schedule for two times per week in order to be able to keep my commitment to myself. If I post more, that is progress for me.

    I love your content, and look forward to seeing how this strategy will work for you.

  • http://www.nosuperheroes.com Chris Lautsbaugh

    This is a very interesting discussion. I would love to hear some opinions on when you reach that tipping point to less becoming more. Needing to post often as a new blogger makes sense. But, when do you cease to become new?
    Is it time? Traffic? I know there is no magic formula, but a few insights would be fun to hear.

    • http://michaelhyatt.com/ Michael Hyatt

      I think part of the consideration is the depth of your archive. Eighty percent of my daily traffic comes from old posts. I have almost 1,200 in my archive.

  • Tony Matos

    Michael, agree with the majority of your readers. You consistently have quality content, need time to let it sink in. in your case due to quality less is more. believe this will drive even further quality. also very courageous to ask and not take the *less* as a negative. keep up the good work. 

  • http://www.hope101.net Lori Tracy Boruff

    Great affirmation! I relaunched Hope01.net last week with the plan of Monday – Social Media, Wed.  – blog ,  Friday – guest interview.  Tweeting in between! Thanks Michael.

    Feel like I’m on the right track- thanks!

  • Tim

    Thanks Michael, this is helpful. I am currently posting twice per week on http://www.irrefutablesuccess.com and was thinking about bumping that number up. If I do, I will only bump it up to 3 per week. As always, thanks for the wise counsel!

  • http://www.timpeters.org/ Tim Peters

    Michael – I am curious to know why you are doing new original posts on M and F and not M and W? Just a thought of curiosity. Great move!   

    • http://michaelhyatt.com/ Michael Hyatt

      Good question. I was doing that because I post my podcast on Wednesday, but perhaps I should move that to Friday, so people can listen over the weekend. Hmmm.

      • http://www.timpeters.org/ Tim Peters

        Michael – 
        That was my thinking, exactly. 

  • http://ClayWrites.com/ Clay Morgan

    I’ve been watching with interest since you tweeted the link to Ali Luke. I had a previous blog for over 3 years and often changed formats trying to settle on the right frequency of posts. Now with a new site this month, I’ve decided to post more frequently to build up some archives. But I’m also in the boat that Ali describes about how it also depends on whether or not you post short blurbs about an image or a video. For example, two 1500 word posts a week are more involved than 5 shortish ones. I think your new format looks great. Glad you’re keeping Tuesdays and Thursdays for fun extras too. 

  • Steve K.

    I say “bravo” to this. Less is more. On a related note, when you wrote how you use tools to automatically tweet every hour of the day, I decided not to subscribe to you on Twitter. Reading that many Twitter posts becomes a job in itself, and I’ve already got a job — at least as long as I don’t spend my whole day reading Twitter posts.

  • http://michaelhyatt.com/ Michael Hyatt

    Thanks, Marcus. You might be right on #3. I will be watching it closely.

  • http://twitter.com/ModernReject Nicole Cottrell

    I’m excited for you to post less often so that you might pursue other ventures, as well.

    When I began blogging, I committed to posting 5 times a week, come rain or shine. It proved helpful, in that it forced me to be dedicated, committed, and more organized. It grew my content quickly and as a result helped me build an audience quickly.

    Now, however, I post 2-3 times a week and my traffic is still growing. My community is  dedicated and invested, just like yours…and this makes all the difference.

  • http://www.jeffhoots.net/ Jeff Hoots

    Hi!  I’m new in town (about 2/3 done with Platform) and I answered “2x a week” on the survey.  With so much archived material for me to study, it will be easier for me to catch up!

  • http://MacedoniaFilms.com/ Dan Baker

    Wow…that’s really validating. We just dropped our blogging frequency to three times a week over at MacedoniaFilms.com, for the same reasons too. Curious to see how it pans out in the long run. Thanks for this! Less is more.

  • Cmance

    I agree with Lisa.  I can’t imagine the quality getting better, but   I look forward to your new approach and the creativity that comes from the change.

  • Bavirtue

    I agree, 3 times a week is plenty. Your posts are long, so takes more time to read. Mine are short and still building an audience and with your suggestions, just starting to interact with my audience, so still posting almost every day.  
    Brenda Virtue and Good News for a Weary World at http://gnfaww.blogspot.ca/

  • http://www.kellycombs.com/ Kelly Combs

    The content here has always been so rich, I enjoyed 5 days a week, but I think you will have more breathing room with the new format, and that will be good for you.

    I recently unsubscribed from a very popular blogger with a new book out, because of the extreme high volume of emails/blog posts/newsletters.  I am still a fan of this person, but it was definitely a case of too much of a good thing.

    It is a fine line to walk discovering what your tribe wants. As attention spans grow shorter with FB and twitter, less is the new more. 

    • http://michaelhyatt.com/ Michael Hyatt

      “Less is the new more” … I like that.

  • Troybristow8

    I too have enjoyed reading the posts.  However, overtime I realized that I am reading the blog less and less because it is too much for me.  For me a reduction is better. 

    If I am reading this correctly you will reduce your original post yet still will be sending out communications 6 days a week?  (original posts to twice a week, a guest post once a week, your web cast once a week and two mini posts twice a week)  This saves you time however, I am still receiving emails 6 days a week.  It may seem like a reduction on your end, however I won’t see a change in my inbox.  Are you breaking it up so that I can receive your original posts but opt out of the other posts and receive your email 3 days a week?

    • http://michaelhyatt.com/ Michael Hyatt

      The smaller posts aren’t sent out separately. They get “attached” to the next regular post. You will only get three e-mails a week from me, though it may take a week or two to settle out.

      • Troybristow8

        Michael, thank you for clarifying your intentions.  I do look forward to the changes in the frequency and know I will continue to enjoy the content. Have a great day!

  • http://www.faughnfamily.com/ Adam Faughn

    I have nowhere near the traffic that you do, but I have found that, on weeks where I could not post as often, my traffic did not go down significantly. Several older posts often got more “play” than usual, because people actually had time to look into the archives or “related posts.”

  • Alan G.

    I wonder if the “quick survey” would have had the same results if it wasn’t held on the weekend.

  • GordonMarcy

    Totally understand your evaluation of time vs performance. I’ve blogged 2-3 times per week for a couple of years and recently began testing an every Monday format. The change hasn’t affected overall readership levels at all, and I’m a lot less stressed about production. Signed,  thankful you didn’t go to “no” times per week.

  • Lizaroonie

    Mike, I’m glad you made this decision. 2x week is MORE than enough for me in any blog I subscribe to. For yours, because the content is generally rich and worth examining, I always think “…I’ll read that later, when I get time” but time never comes and so I miss out on most of them and they sit, unread, in the “in” box. Tighter posts that are more nugget-like (aka Seth Godin) are better for me. One takeaway piece I can chew on in my mind without wading through a lot of peripheral material.

  • http://UnlimitedBookshelves.com/ Tami @ UnlimitedBookshelves.co

    I’ve decided to post less.  You can read about it here:

  • http://twitter.com/aliventures Ali Luke

    Wow, Michael, I’m very flattered (and a little stunned!) to have inspired a change of direction for you. I really enjoyed your *Platform* session at BlogWorld NY — I have a ton of handwritten notes from that. I’m glad I had the opportunity to offer you some food for thought in return. :-)

    Thanks for reading the post … and I’d love to hear how your traffic levels change, in due course.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Ali. It’s all your fault! Seriously, you did a great job getting me to think.

  • Karen Fenz

    I welcome the wisdom of this – hope others follow your lead.

  • Laura

    Yes, I too was getting ready to unsubscribe because of the frequency. I started blogging in Nov 2011, so I’m relatively new.  I blog ONCE a week and have another “inspirational short post” once a week.  I didn’t survey people, but when I had 2 people tell me that my “postings” (I believe they count the blog and the other post), were getting to be too frequent.  My inspirations get lots of kudos, and so I will keep those weekly and do the blog every other week.  

    So, be careful that your other short posts might still make it too much for your readers, such that you are still seen as “blogging” 5 times a week.

  • Mike Cowles

    Hi Michael,

    Thanks for sharing this post. It’s a great reminder to keep asking your readers what ‘they’ want to ensure that you’re giving the most value without wasting time or pushing them away.

    Take care,

  • http://drhambrick.com/ Paul F. Hambrick III

    Popular newspaper columnists traditionally publish one to three times per week, and I think that’s a healthy frequency once you’re firmly established. Always leave’em wanting more.

  • http://www.facebook.com/profile.php?id=219704232 Steven Severson

    I’ve been considering post frequency in relation to my Facebook page. I’ve tried to provide daily doses of insight and inspiration but wonder if less is better. It’s too easy to ignore the noise (literally, with the click of a button.) Less posts might entice people to engage more rather than to simply click the Like button. There’s too much noise, I don’t want to be just another rattling can…

  • Dr. A Telesha

    Since I’m new to blogging, I would still like the old but the new schedule would fit into my schedule better. This allows more time to study and create blogs. Thanks for your insight and I shall attempt to utilize your new schedule for my site.
    Dr. A Telsha

  • Kai A. Pineda

    I am about to blog and was led to blog three times a week and do one 1 podcast a week. As a new blogger, do you think this can work?in your book you share with the reader to be realistic about what you can and will do, to make sure you you remain consistent. Any thoughts?

    Love your blog and the book. Amazing content and information!
    Thank you

    • http://michaelhyatt.com/ Michael Hyatt

      I would do one blog per week, until you can do it for six weeks. Then I would add one day per week. I would not announce the frequency; I would just do it. You want to make sure you can handle the load. It’s easy to over-commit when you are enthusiastic, only to run out of steam down the road.

  • http://SourcesOfInsight.com/ JD Meier

    It sounds like a great mixup.  

    The true tests for success will be:
    1. Outcomes in terms of experience and impact (for you and your readers)
    2. Whether you actually gain back time that you thought you would, and can invest in the areas you really want to (Parkinson’s law — Work expands to fill the time available.)

    Timeboxing will be your ultimate friend.

    In the long run, I think it’s ultimately about impact (both the blogger and the tribe of raving fans.)

    I like how Clayton Christenson put how he measures his life:

    “the people whose lives I’ve touched.”

    Blogging is a way to amplify this — a mega-phone of meaningful impact.

    In any risk management area, we measure impact based on:
    1. quantity
    2. value (1-10)

    One thingy with a value of 10, could be equated to 10 thingys at a value of 1.  So less frequency, can be more impactful, *if* we up the value.

    I like the formulas Steve Pavlina uses to illustrate blogging impact:
    – Value = Impact x Endurance x Essence x Volume
    – Productivity = Impact x Endurance x Essence x Volume / Time

    It surfaces the value of timeless and essential knowledge and information, beyond the fly-by-night news, or latest he-said, she-said, or simple commentary.  It’s the value of adding to the pool of our collective wisdom over time and space. 

    Of course, there is also the absorptions side of the equation, and your audiences preferences around consumption patterns — great move asking and checking on these ;)

    All in all, I think it’s also about choosing the right channel for the job:
    – Twitter – quick quotes, ideas, alerts, etc.
    – Blog – Insights and actions beyond the micro-one-liners, meaningful lists, stories, opinions, conversational writing, etc.
    – Books – Nail a topic with depth.
    – Magazines – Articles, peer-reviewed, more formal, nail a sliver of a topic with depth.

    Sometimes I just have to roundup what could be 1,000s of little posts, and instead choose the path of writing a well-framed, well-organized, book.

    As my one blogger-extraordinaire friend put it to me, he can do all the best posts in the world, but in the end, people hold up his book.  It’s a packaged-thing, and people like things they can get their heads or hands around, even if its just virtual.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, JD. I think your friend is right: in the end people hold up a book. It’s amazing how much power it still has.

  • http://www.waynestiles.com/ Wayne Stiles

    Michael, what made you choose Mondays and Fridays as your “big” post days? A gut feeling or something more substantial? 

    • http://michaelhyatt.com/ Michael Hyatt

      Gut. I wouldn’t to allow time for people to process between posts.

  • http://twitter.com/ThomasEMcGee Thomas McGee

    These are quite surprising numbers. I find it interesting that individuals would choose to unsubscribe because of “too much” posting. I personally, would just skip over the posts I didn’t have time to read rather than disregard a blog altogether.

    Either way, cutting back on frequency to improve the quality of content is a great idea and one that any blog should consider.

  • http://www.jackiebledsoe.com/ jbledsoejr

    I admit I was one of the few voters who chose 5 times per week, but after thinking about it and reading some of the reasons why others thought “less was more” I like the idea of you posting less.  
    Especially the plan you have laid out. 

    With 5 new posts per week I am unable to consume all of your content let alone contribute something worthwhile via the comment section.  But with 2 new posts and filler content such as the short Tue & Thur posts I will now be able to…even if it takes me a week.  I don’t listen to the podcast, but now I may be able to.  And the weekend added value/platform for a guest blogger adds to the overall value.This is one of the many reasons I love reading your content! I am a new blogger, but as I become more established this may be something I refer to if blog frequency changes seem better.  Right now I am posting 7 original posts per week…it’s fun too! However, 6 or 12 months from now, things may change and there may be better ways to serve my readers.Michael, thanks for sharing this and for having the wisdom to even consider it!

  • Dr. A. Telesha

    Hi, I forgot to mentioned that your book, Platform is not only great for a writer but is essential to build up a practice or church or a TRIBE.

  • http://www.MicheleCushatt.com/ Michele Cushatt

    I currently post 1-2x per week (Tues/Thurs). I’m considering moving to 3x per week (M-W-F), using the Friday slot for videos, quotes, book reviews, etc. That’s the most I can realistically do at this point. Right now I’m just trying to focus on quality and consistency.

    • http://michaelhyatt.com/ Michael Hyatt

      That seems like a good strategy to me.

  • http://makemoneycleaningoffices.com/ R. J Rogers

    Great idea! Even I, who loves your posts, had quit reading. Just to much stuff from too many bloggers to keep up with it all.

  • http://www.danerickson.net/ Dan Erickson

    Wow.  I think there’s something in the air, Michael.  I have recently posted a similar idea on my blog. I think all of your reasons are strong.  Mine are more personal.  If we spend too much time blogging we can slide regarding more important things in life like our relationship with God, family, and our better health.  I’ve decided to post two to three times per week instead of daily.  I’ll still have occasional guest posts, and as a creative writer, I’ll fill with short pieces of poetry or prose.  My recent post about the topic is called “balancing life and blog” at http://www.danerickson.net

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Dan. I’m at a stage in life where I have the margin I need for God, family, health. It’s a good place to be. However, I have so much other content I want to create.
      Thanks again for your comments.

      • http://www.danerickson.net/ Dan Erickson

        You’re welcome.  I know the feeling so much reading and writing to do and so little time.

  • http://thedailywallet.com/ Donnie Lawson

    Kudos to you for listening to your readers.  Personally, I like 5 days a week.  I subscribe to less blogs but follow the ones I do faithfully.  I guess if someone subscribes to 100+ then 3 posts per week would be desirable.

  • http://Aaronmchugh.com/ Aaron McHugh

    Michael I think this is a brilliant move. Now that the Platform is built, it seems prudent to now focus on bigger projects-books, speaking, teaching others. Good work. Congrats. 

  • Carrie

    Hi Miachel;
    . As a online marketing specialist, I agree with your thinking behind this. I think you will find your blog traffic goes up!:) I love your blog, but I’ll be honest, I have several of your blog post that I won’t delete in my email box because the subject lines interest me to much! :) So I just keep collecting them hoping for a moment of time where I can catch up a few at a time. I just don’t have enough time to keep up with 5 blog post a week… BTW, I love your book Platform! I am using all your strategies right now as I get ready to lauch a new online marketing blog! Thank you for your dedication to your blog & for being such a great leader.:)
    Carrie Hudson

  • http://www.oikosliving.com/ cherylsmith

    This is so timely Mike! Once again, you lead well with significant forethought. I’m certain the results of your new posting schedule will mean greater yield for you and that will be multiplied as others follow. Well done!

  • http://www.philippknoll.com/ Philipp Knoll

    I, too, voted for 3 times a week. The reason for me was not that you are currently creating more content than I’d like to consume. I wanted to set that straight. BUT I know how much times creating these kinds of content is and that at the level you were operating at you were doomed to stall in other areas. I truly respect you time and desire to be active in other areas as well and will therefore be more than happy with any output you can create.

    Thanks! Looking forward to your new routine…

  • http://intentionaltoday.com/ Ngina Otiende

    I like this move – I always enjoy your posts. Nonetheless you have this great content that needs more ‘digesting time’ – time to process and apply it.  Spacing the posts is a great idea. 

    just a thought though – haven’t you gone from posting five times a week to six times? or the idea is not to post less, just change the content of the posts.

    I post twice a week, just recently bumped it from once a week. I know many bloggers do the five-a-week circuit. For me I feel that such a schedule would affect the the quality of my writing.

    I am inspired by your idea though – i see how i can sprinkle in other ideas and angles.

  • Desiree Mondesir

    This is very interesting.  I maintain 3 blogs right now: 1) a daily (week-days) wedding blog “DA Weddings” and two weekly blogs: 2) DA Inspires for writers/entrepreneurs and 3) Desiree M. Mondesir, my “authoress” site.  This is  A LOT of blogging.  

    When I first started DA Weddings, I was posting everyday of the week–twice a day to make my internet presence known.  After the first month or two, I cut down to one post a day.  Around April of this year, I stopped blogging on Saturdays and Sundays and I’m at my highest viewers per day now.  I wonder if it wouldn’t do me–and my loyal readers, some good to cut back to only 3 posts a week.  It would certainly free up some time to complete and begin some other worthy pursuits.  

    Thanks for inspiration Michael!  I think this is, personally, the second/third most influential post you’ve written (along with the Sitting is Killing You and Blog-to-Book posts). :)  

  • http://mikevardy.com/ Mike Vardy

    Thanks for this post, Michael.

    I’ve been thinking about doing this as well, and 3 times per week seems ot be the sweet spot most of us regular bloggers are falling into these days. Starting this week, I’m going to do just that so that I can spend more time developing other projects (like my book, for example) and improve the overall quality of my posts.

    Again, much gratitude for furthering my resolve on this with this piece. Much obliged.

  • Gordon Yowell

    I think 3 posts per week will work ideally for the great content you have.  I agree with the quote of “I don’t have time to process and apply what I’ve read” and my main concern was missing something great!  I didn’t see the survey either, and I wasn’t planning on unsubscribing, but I do think that this will work well for your readership. I think it’s great you polled your readers like that. I’m totally new to blogging and your book and this site have helped me tremendously! Thanks!

  • coachbyron

    Micheal, I appreciate how you involve your readers in this process.  Thanks for wanting to hear and even listen to our collective voice.  This is a mini-casestudy on change management and buy-in.  I appreciate the lesson.  Thanks!

  • http://www.thedailyretort.com/ TorConstantino

    For me, there are only 3 blogs that I read every single day – michaelhyatt.com is one of them. While I’m glad that you’ll recover more hours for the projects you listed above Michael, I have to be honest to the fact that the prospect of this change makes me a little sad…but I completely understand the reasoning behind and hope it’s wildly successful.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for your support, Tor. I appreciate it!

  • http://talesofwork.com/ kimanzi constable

    I think you’ll grow even bigger Michael. By posting this way your great content won’t get buried with other great content :) People will be able to study and digest the content more! I blog three times a week myself and have been wondering about going to two times. Excited to see how much more content you’ll create with the extra time.

  • Barry okorney

    Good Idea to reduce and improve the quality, I agree. However, Monday and Friday are, basically, the same day for me – I take the weekends off (an old habit0. So, I suggest blogging on Monday and Wednesday. Monday thru Thursday is the meat of the week. That means I can catch up with your blog on Tuesday and Thursday.

  • Mary M. Hooker

    Michael, thank you for your blog on ‘overblogging’ and thank you for not completly going away from the premise. I look forward to your new plan. I think you have made a wise decision.

  • Laura Bennet

    I love your blog and many others, but within a day my mailbox is far beyond what I can read. I have to pick and choose which blogs I read in order to avoid spending my entire day reading blogs! Obviously, that leaves me no time to write. I tend to check the title and whatever grabs me gets read right away. The others wait. If I haven’t read something within the week, I delete it. Wish I could read them all, but it’s just not possible. If I get more than one post during a few days or week, I have to delete simply to stay sane.

    I started my blog a year ago and was advised to post as much as I could until I got to 100 posts. I’m not there yet, but I’ve noticed a trend. I address two different topics. When I post one blog about each on the same day every week, my numbers are consistently higher than if I post more or less or on only one subject. I’ve received comments that people anticipate my blog coming out…if I posted every day or even three days, they wouldn’t have something to look forward to. They want to read more, but waiting keeps the anticipation high.

    I’m new at this, so I don’t claim to have any great insight into social media. All I know is what I see on my blog and what my readers tell me.

  • http://jenniferdawnmclucas.com Jennifer Dawn McLucas

    I didn’t unsubscribe but stopped reading because it was too much. I rarely read blogs that post every day. I’m looking forward to having time to read more of your content!

  • http://www.toddliles.com/ Todd Liles

    I appreciate the thoughtfulness of your decision. I like the idea of a M, W, F post. You wouldn’t need a T, TH filler in my opinion.

  • Jim Martin

    I like your decision Michael!  I appreciate your willingness to make a change like this.  The idea of a M, W, F, post makes sense.

  • Bird Hodges

    I think once or twice a week for me is enough. I work full time and tying to read, digest and remember everything is hard to do. Would love to read your comments and suggestions once a week.

  • http://twitter.com/Justtexin24 Justin Johnson

    I am happy to see you embracing change and the willingness to move forward with it.

  • http://twitter.com/Justtexin24 Justin Johnson

    I am happy to see you embracing change and the willingness to move forward with it.


  • http://twitter.com/Justtexin24 Justin Johnson

    I am happy to see you continue to be active and open to your readers.  Thank you for embracing change and using the trial and error method. I love it.

  • http://about.me/anthonyakin Anthony Akin

    I think focusing on high quality content is the best route.  It give us time to reflect, ponder, and apply the best ideas and suggestions. I hope this catches on across many of the popular blogs! Thanks for leading the charge! 

  • Nerida P

    I really love your blog posts – but find it hard to keep up in the reading – or apply .. so … a few less would be doubly great! 

  • http://lifecarechiropractic.com/blog/?p=rantings James Bogash, DC

    It’s difficult for me personally.  I post mostly 6 times per week and it’s not enough to keep up with the content I need to add.  Mine is a medical blog that relates to current medical research on health related topics.  Right now I’ve got 28 articles I need to convert to a blog post; anything less than 6 times / week and I’ll never catch up!  Is frequency different for different goals?  Mine is about 99.9% educational…

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, frequency is different, depending on your goals, the depth of your archive, and the needs—especially the needs—of your audience.

  • http://www.tonyjalicea.com Tony J. Alicea

    Right now I’m at too little. I believe 3 times a week is the sweet spot. Short informational posts or links to other projects you’re working on is good in between.

    I’m in the process of writing a book so I’m trying to figure out how to write for my book and my blog. It’s a daunting task.

    • http://michaelhyatt.com/ Michael Hyatt

      You might consider killing two birds with one stone: How to Blog a Book.

  • http://youthnativity.org Christopher Wesley

    Great post, I dropped from 5 days to 4 back in January and at first saw a significant drop in traffic, panicked and then slowly but surely saw it rise up and now it’s better than before I dropped.  I’m looking to get down to 3 days; however, haven’t picked out when to post.  
    I like how you pointed out using the “off days” to build traffic through guest posting.  Never thought of it that way.

    • http://michaelhyatt.com/ Michael Hyatt

      This is a good reminder to me not to panic if I see an initial drop. Thanks.

  • Aj Anderson

    I think Pareto would approve.  (80/20) in more than one place here.  Good effective planning and implementation.

  • http://www.themakegoodchoicesproject.org/ Michael Hawkins

    Michael – I think your plan to cut back to three posts per week is a good one.  I love all the content you crank out.  But, like others have mentioned, it’s hard to keep up with you!

    Keep us posted on the analytics.  I really don’t think fewer posts will have a negative impact on your traffic or subscription rate.

    All the best,

  • http://twitter.com/ClaraRoseChat Clara Rose

    I like it Michael, I voted for 3x per week understanding that moderation in all things applies to every area of our lives and work.  Please share your results with us as this unfolds!

  • http://trudymetzger.com/ Trudy Metzger

    You write ”
    To be clear, posting frequently is one of the best ways for new bloggers to build traffic. But for bloggers who are a little further along, with a deeper archive of content, I don’t think it is necessarily true.”  

    I assume the once-a-day rule is still ideal. At what point–either in a time frame, or number of average blog followers/visitors (daily) should a person relax on that and cut back? Currently I post daily. I’ve done that for almost 3 months, generating anywhere from 150 to over 1000 hits a day. (For several years I posted between 2 and 6 times a month generating average around 300 hits a month.) Is there a ‘magic number’, an ideal goal,  or is best to do a survey? 

    • http://michaelhyatt.com/ Michael Hyatt

      If there is a magic number, I don’t know what it is. I would just pay attention to your audience and experiment. Until this week, I posted five days a week for three years.

      • http://trudymetzger.com/ Trudy Metzger

        Thank you Michael. I appreciate it. If ever I catch up to you, I’ll know it’s time. lol! 

        I always appreciate your blogs. Every author should follow you! I’ve used Writing a Winning Proposal (even though I now want to self-publish and e-publish) and found it to be an easy to use guide. Thank you for all the great stuff you put out.

  • Mary Riesberg

    This is my first time reading Michael Hyatt’s blog.  Thank you so much for sharing this article today.  I have been holding myself back from starting a blog because of the perceived time commitment to daily blogging.  This gives me reassurance and confidence to finally start my blog without the daily pressure.  I love it see the Law of Timing in action!     

  • http://www.joyceglass.org/ Joyce Glass

    Thank You Michael!  I was thinking the same thing!  Becuase of time constraints I cannot post more than once or twice a week on my blog.  I think that is enough to keep you in mind, but not overwhelm people! 

    I agree with others!  You have great content that needs time to be absorbed sometimes.  Listened to Podcast 21 last night!  Awesome content there!  Some I am doing, and some I need to do. 

    Thanks for sharing!  I have learned so much from you over the past two years.  You have given me confidence to do things well by implementing your great ideas!

    O, I am the go to Evernote & Dropbox girl now!  It is kind of funny.  My husband said I should be on the payroll for them! LoL!  I tell people all the time to come check out your Evernote post, because that is how I learned what an awesome and valuable tool it is for me!!!!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Joyce. I appreciate your support!

  • jacobsr73

    As a brand new blogger, I am on the fence about my frequency of posts. I have not experienced a lot of traffic (3 full weeks of blogging). I know In Platform, Michael encourages frequency to get more traffic, but I concerned about content first, so that I can create a buzz.

    Robert Jacobs

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, frequency should never exceed your ability to deliver a quality post.

  • http://annebingham.wordpress.com/ Anne Bingham

    I missed the survey, but I would have weighed in at twice a week. Much as I’ve learned from you over the years, especially about blogging, being a leader, the publishing business, blogging and twitter, I appreciate you cutting back. Lately there has been too little from Michael Hyatt the person and too much from Michael Hyatt the brand. I think you’d do well to reconsider your Twitter output as well. Try cutting back by half and see if anybody complains.

  • http://www.changevolunteers.org/ Change Volunteer

    This is a welcome move Michael. I am pretty relaxed now. I had missed out on yesterday’s post. I was thinking I wish I had more hours to read! Then I see an email with your new post! I am glad about the move. Also, reading long posts is time-consuming. Your post are engrossing however, I’d prefer shorter and crisper ones. Thanks again for understanding.

  • TroyD

    I just read that page in your book while on vacation over the weekend.  My thought as I read it was, “This can’t be true, he post too much great stuff, I can’t keep up”!  Like your previous post says, saying “yes” to one thing is saying “no” to another.  In this case I will be able to say “yes” to your blog more often.  Your podcast have always been a yes!  Thanks for what you do.

  • http://sevensentences.com/ Geoff Talbot


    What if your blog posts are very short (only seven sentences) is there still the same potential for overload? What if it is visual or video?

    How you can tell if people want you to blog less because your content is becoming stale or simply because they don’t have enough time?

    I worry about surveying readers because there is always a pretty high turn over of subscribers they come and they go. Some people are here for a short time, some for a good time and some for a long time.

    Maybe your new subscribers will desire regular updates? Has anyone done any work on offering different types of subscription services… i.e. offering subscriptions to different category feeds that may update only once or twice a week?


    Geoff Talbot

    • http://michaelhyatt.com/ Michael Hyatt

      That’s a totally valid writing style, but it’s not me.

      With regard to your other questions, I think the amount of engagement I get makes me confident that the content is not stale (generally speaking). I really think it’s the frequency.
      I can over-analyze this to death if I am not careful. In the end, it’s a judgment call. If I’m wrong, I will recalibrate and do something else. No biggie.
      Thanks for your input, Geoff.

      • http://sevensentences.com/ Geoff Talbot

        I totally get it… I think in your situation it’s totally the right call! Congrats on remaining in motion and continually asking questions! It’s inspirational.

  • Katie

    This is very exciting news to me, personally, because I feel I’ll better be able to keep up with your posts. I am not able to read a daily blog from all of the encouraging writers (such as yourself) that I would like to, and I think posting less will be much more powerful! One of those ‘less is more’ cases, I suppose. Looking forward to it!

  • Ed Wise

    Great thought.  I believe that 3 times a weeks works well for you and most others.  I believe the same thing applies to twitter & other forms of social media once you’ve built your audience.  It’s hard to keep up with it and most of it appears to be repeated items so it becomes meaningless and I tend to ignore it.  Great stand!

  • http://www.inhisseason.com/ Teresita Glasgow

    I need to post more frequently.

  • http://twitter.com/Eva_Smith Eva Smith™

    Love your blog!  I may not swing by the blog and comment often but definitely look forward to my morning reading with your great leadership tips and insight. It has been a great way for me to start the day. 

  • Ken Shaddox

    Just want to say thank you for your regular post. I read you daily and find great help and insights from your content. I certainly understand the wisdom in posting 3 times a week.  I’ve never met you in person but you are serving as a mentor in my life and ministry. May the Lord continue to bless and use you in many circles to make lasting differences in the lives of people and organizations.

  • http://www.facebook.com/sunliz7037 Liz Kyrk Corson

    I think this is a GREAT idea!  I think the increased number of bloggers out there is another reason for this.  It’s hard to keep up with all the great bloggers that I follow!

  • http://twitter.com/joewickman Joe Wickman

    What a great problem to solve! I am still at the infant stage, and carving out time to post consistently is a stretch. I look forward to building up to the point where I can choose to optimize as you are. For now, I’ll look forward to applying enough heat to bring that water to a rolling boil.

  • Brent

    I have never felt any pressure to keep up, so post all you want. I always pick and choose with any blog I visit. If fewer posts increases your quality of life, the quality of the articles, etc. then I say “go for it.” 

    What prompted me to add a comment is just how impressed I am with your flexibility and drive to continue growing!

    I, for one, really appreciate (and need) the kind of clear focus that you model, whether it’s throttling back on the frequency of your posts or the many other ways you tell us about your willingness to do anything to grow (you really took ballroom dancing lessons?? ;-) 

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks. Yes, I really did take ballroom dancing lessons. But I am SOOOOO out of practice. I need a refresher.

  • Bill Kraski

    I usually post three times a week.  I deal in spiritual/Biblical topics.  I sometimes post less often if a subject requires more prayer, meditation and study.  For example, a lot went into a series I did on our relationship with God as shown in the events of “Holy Week”.  So much that what started as an intended three part series became nine parts.  And each section was like peeling layers off an onion — always more underneath — taking a week each to put together.

    Besides the blog, I help out at our church with counseling, jail ministry, new visitor contact, etc.  And I’m job hunting.  Which leads me toward thinking of temporarily cutting my new posts to twice a week, and making guest posts a regular weekly thing. Also having my twitter, Facebook, and G+ streams highlight older posts as the “fourth post” for the week.

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  • http://justtryingtobeablessing.com/ Lori Kempton

    I love the fact that as accomplished as you are, you are still listening to your audience!  It is especially impressive that not only are you listening, but reacting as well!  Way to go, Michael.  You are truly a great leader!

  • http://twitter.com/WitnessPath Todd Marsha

    Kinda ironic this post – since I’m a new blogger. I recently went through a period where the ideas weren’t coming so I simply couldn’t write my traditional 4-5 posts per week. 

    Just last night, after a wonderful evening of formation at my weekly Christ Renews His Parish meeting, several ideas came to me that can easily spawn multiple new posts. The next thought I had was, “Now do I really want to machine-gun post these day after day?”

    No – I’d rather post a few that can be done quickly then take my time to develop some others.  So for now, it’s still a minimum of 4 posts a week to build my content but I’ll be slowing down soon.

    Thanks for the inspiration Michael!

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  • http://twitter.com/WealthyFamilies Hilary Martin, CFP®

    I blog for my business, and I’m just really proud that I’ve kept it up at one post/week all year! 

  • http://lifelessonshopefaithlove.blogspot.com/ Vanessa Tachenko

    Perfect timing! I was about to unsubscribe because of too many posts. I’m sure God will continue to bless you! 

  • Kelly @ No Sugar Sweet Life

    So interesting!  I currently post 5 days a week (every weekday), but would love to post a bit less to have more time for other content development as you mentioned. I just put the question/survey out to my Blog Facebook Page…we’ll see what they say!

  • http://asmithblog.com/ asmithblog

    I too am interested to see what this move does to your traffic. I made the move to 3 times from 5 last year because I became a dad. Takes some adjustment and I’d say that’s pretty important. :) Can’t wait to see what you do with all that extra time. I get tons out of your blog every time Mike. Thank you. 

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks. I am eager to see what happens too. Someone warned me that I might see an initial fall off but to hang in there.

  • http://twitter.com/CampClem Gina Cleminson

    Do you have any thoughts on how to determine when to cut back? I am a reasonably new blogger (started late January this year), and post 5 days/wk, M-F. Some days are very brief–a few words, a thought, an image–and others are much more involved (like a full-on craft tutorial). I see 5000+ views a day, and I thoroughly enjoy blogging (so the pace does not feel strenuous… yet), but I do wonder if I should offer three [possibly better, more fleshed out?] posts MWF rather than five posts M-F. Any magic formula on this?

    I do not visit your blog daily, but when I do, I generally scroll down to see if anything piques my interest in the last few posts… I wonder if my readers view my site in a comparable way, since my posts’ content and focus vary: scrolling the top few / most recent posts to see if there’s anything there for them? So in my case, the five posts might be the most effective… Would love to know the community’s thoughts.
    g i n a

    • http://michaelhyatt.com/ Michael Hyatt

      I would ask your community. I wrote five days a week for more than three years. I think the issue is really the size of your archive. (I have 1,200 posts so far.)
      I don’t think there is a formula. It all depends on how interesting your posts are and what your community wants.

      • http://twitter.com/CampClem Gina Cleminson

         Thank you for taking the time to offer feedback!

  • Bobbie Cole

    Timothy Ferris has a great philosophy I think. Through the Platform Launch Team, I was able to see him interviewed (thank you, Michael) and he very much goes his own way and doesn’t just accept received wisdom. I am so new to social media and have been on a crash, catch-up course for which I’m very grateful to you, Michael Hyatt.. But I also want to keep in mind Timothy’s ‘I do what works for me and only if I like to do it’ philosophy. Life is too short to make square pegs in round holes of ourselves.

    And, for the record, less posting works for me or I get swamped and read none.

  • http://www.jeubfamily.com/ Chris Jeub

    Tread carefully; this would be a radical change to how you’ve trained 1/4 million subscribers. Judging from the comments, it looks like most agree with you. Allow me to disagree. Stick with your daily posts. Two reasons:

    1. Daily keeps readers on their toes. I admit, I read you 1-2 times per week, but I always am conscious that I’m missing most posts. You don’t even know it, Michael, but you tease me every morning to take a few minutes to read your post. Most days I’m too busy and I turn you down, but it’s that daily reminder that keeps me plugged into your platform.

    2. Daily keeps you on your toes. I’d hate to see you pull back on the great content you provide. PLATFORM was a great book that close readers know was a conglomeration of a couple years of daily blogging. Really, do you think you could pull that off if you let up on the daily discipline?

    Here are some alternative ideas: Increase guest posts, shorten or segment your content, have a “republish day” once a week, feature a video once a week, excerpt from your book once a week. Come up with creative solutions to free up your time, but still provide that 5am email every morning.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Chris. I appreciate your input.

      By the way, I am not letting up on the creative output. It’s just not all going to the blog. I am writing as much as ever.

  • http://dannymullen.net/ Danny

    I like this idea very much.   I switched to your Saturday email months ago because daily was too much.  I will most likely stay on the Saturday Summary email for various reasons, but it will be less data to have to review at once. 

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  • Sue Ryan

    I find great value from everything you have been producing.  You are truly transformational.  That being said, the comment about time to process really resonates with me.  You provide so much of value it really is better to absorb it and internalize it and change my habit.  Thanks for your transparency.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Sue. I appreciate that.

  • Timothy Lynn Burchfield

    Less is more.  Make me look forward to your thoughts.

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  • Cathee3137

    Yes! Yes! Yes! I don’t want to miss anything you post, Michael, but I can’t keep up with the volume. This is great news!!!

  • jimjessbaker

    awesome, i think 3 is a great number! thanks for your blog!  

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  • Dale Lavely

    I want to start reading your blog and the new plan sounds great.

  • http://twitter.com/swmaynes Scott Maynes

    Okay, now I am ready to subscribe Michael.  There is so much good
    content out there that I am compelled to discriminate between good, better, best. 
    For me, less is more.   Since this entry is 2 months old, I will have to catch up to see how your experiment went.  I hope I find it went well.

  • http://rise365.com/ Michael Good

    So it’s been a few months now, how has it impacted your traffic? 

    • http://michaelhyatt.com/ Michael Hyatt

      There was an initial fall off (about 10%), but after about two weeks, it picked right back up. It has no negative impact on my traffic. Thanks.

      • http://rise365.com/ Michael Good

        Good to know. I too will be reducing my posting frequency. My wife and I both write and presently we’re posting seven days a week. It’s actually been one full year of not missing a day. Now, we’re looking to go down to 2 or 3 days a week.

  • urunmania

    thank you for posting

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    http://worldbloglog.blogspot.com/ pls visit my blogsite & read my blogs

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  • http://pulse.yahoo.com/_BSMTAFW2WNXQSTB3KVMCT2OTJI Cynthia Leighton

    I agree! Sometimes the world feels too noisy;)

    Tough to keep up means easier to skip entirely.


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  • http://www.beforethecross.com/ Mike Mobley

    Michael, do you have any suggestions for a multi-author blog? We have 3 authors now at beforethecross.com and might be adding a 4th this year.

    I don’t want to spam people but if we are all writing, we will have more than 3-5 per week (which is where I’ve been trying to keep it).

    What are your thoughts on this? Would we be spamming people? Is a post per day ok since it’s multi-author? What if there was more than one post in a day?

    Would love to get your thoughts. Thanks so much for reading these comments and responding, appreciate it!

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  • http://josuemolina.com/ Josue Molina

    Hi Michael, do you alternate with the topics (categories) for the posts you do 2X a week? I currently have four. Don’t know if posting two times a week, for all 4 is a good idea. lol. Plus my fear is that I lose audience that are not interested in a specific category because they find no relation with it. Like Filmmaking and Leadership…two different topics. Any advice? Yeah, its under the same domain. Can that be the issue?

    • http://michaelhyatt.com/ Michael Hyatt

      Unfortunately, I am not very strategic about it. I pretty much let whatever I am interested in guide me. I do try them all together under the umbrella of intentional leadership. You might try finding something unifies them. Thanks.

      • http://josuemolina.com/ Josue Molina

        aha! oh ok. thank you. lets try that out.

  • http://the52weekchallenge.com/ Casey

    Hey Michael, I’ve noticed that it’s been a while since you made this change and posted this. How has it affected your traffic? I imagine it must have at least been break even because this seems to be the same posting schedule you currently use.

    • http://michaelhyatt.com/ Michael Hyatt

      My traffic decreased by about 20% for the first two weeks. Then it picked up and resume it’s normal growth. It really hasn’t negatively impacted it at all. Thanks.

      • http://the52weekchallenge.com/ Casey

        Thanks for responding Michael! I thought such an old post might be a long shot, but I appreciate you taking the time.