Turney Stevens is the dean of Lipscomb University’s College of Business in Nashville, Tennessee. Recently, he interviewed me on his program, “Conversations with the Dean.” We talked about the future of printed books, e-books, leadership, personal branding, and a few other topics.
More specifically, Dean Stevens asked me the following seventeen questions:
- Tell me about Thomas Nelson. When you say it is the largest Christian publisher in the world, what does that mean?
- With everything going digital, what is the future of books?
- Are your books at Thomas Nelson available on all the various devices?
- What do you think about enhanced e-books? Are you working on those kinds of projects?
- From your seat as a Christian publisher, what do you see as the state of Christianity in America today?
- We’ve seen a big shift from denominational churches to non-denominational churches. What is your perspective on that?
- Do you see it ever getting to the point where worship experiences are delivered electronically, as a shared experience, but without requiring physical presence?
- What are the advantages and disadvantages of your business being a public company previously as compared to being now owned by private equity.
- How does your personal branding strategy fit with the corporate branding strategy of Thomas Nelson?
- Your blog seems very broad in terms of its content. How do you decide what to focus on?
- What have you learned about leadership over the years?
- How are some of the leaders who have influenced you?
- When you look for new authors, what are you looking for?
- What is your best story of finding an unknown author and turning them into a bestselling author?
- What advice would you give to a person who says, “I think I have a book in me. How do I get it out?”
- What is your personal social media strategy and what advice would you give other executives about their strategy?
- In addition to being a CEO and being heavily involved in social media, you are also the father of five daughters. What advice do you have for dads?
I am very proud of the job Lipscomb is doing with their business school. We are fortunate to have a university of this caliber in Nashville.