On Expanding Your Market

To reach people no one else is reaching, we must do things no one else is doing.”

— Craig Groeschel
As quoted by Andy Stanley
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  • http://www.facebook.com/profile.php?id=552882712 Sherrie Snyder Lord

    Amen!

  • http://www.StrategicIncubator.com Matthew Ray Scott

    Michael,

    Big fan!

    In ref: to Craig's quote about doing what others are not doing to expand a market, I just watched a bizzare, yet fascinating documentary on a musical family group called The Danielson Family.

    Led by older brother Daniel, this alternative Christian family band truly does what others are not doing in the Christian market. First, they wear nurses uniforms (representing God as healer) and play in bars and senior citizen centers.

    Oh yeah, Daniel will go solo from time to time by wearing a tree with 9 fruits (yes, you probably get this symbolism).

    Bizzare, but different and unique. They have quite a (cult-bad humor, I know) following.

    Check them out on this YouTube link talking about their documentary.

    http://www.youtube.com/watch?v=X5r8-qk30DM

    Just thought they represented what Craig talked about.

    Matthew Ray Scott

  • http://repairerofthebreach.wordpress.com/ Michael Holmes

    Thanks for the reminder Mike:)

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    That’s what makes one extraordinary!