I read Michael Port’s original book, Book Yourself Solid, and loved it. The subtitle says it well, “The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.”
Now Michael has published the illustrated version. It’s a totally different experience. It makes the book more useful, more scannable, and more compelling. I literally couldn’t put it down. The bite-sized tips are pure gold, one after another.
If you need to attract more clients—the right kind of clients—and generate more business, this book is for you. I highly recommend it.
Some of the highest paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those magazines in the grocery store line? That’s the power of a great headline at work.
What’s the difference? WordPress.com is the hosted version of WordPress. In other words, the software lives on Automattic’s servers. They are the parent company of WordPress.
The MacSparky Markdown Field Guideby David Sparks and Eddie Smith (David Sparks, 2013)
One of the biggest problems writers face is distraction. It is especially frustrating when the very tools designed to help you become a distraction.
That’s why I am now writing eveything in a simple text editor, using a method called markdown. It enables me to remove the clutter of technology and just write.
If you have an interest in learning markdown, I recommend The MacSparky Markdown Field Guide by David Sparks and Eddie Smith. I read the whole thing last week in one sitting.
It is an iBook, so you will either need an iPad to read it, or if you don’t have an iPad, you can purchase the PDF version. The book includes 137 pages, 27 screencasts, and an additional hour of audio interviews.
Most of the people I have led through the years were totally committed, hard-working, and exceptionally bright. But that’s not how they usually saw themselves.
Maybe this is because of our educational system with its relentless focus on where students are weak or missing the mark. Or maybe it is the mass media with the emphasis on superstar athletes, actors, and musicians.
What if our job as leaders was, in part, to help our people see themselves for who they truly are. This starts by noticing and affirming their strengths, talents, and positive performance.
They’re better than they think. Our job is to help them see that and tap into it.
Question: What would changing their view of themselves make possible? You can leave a comment by clicking here.
Nobody wants to lead an average life—at least nobody I talk to. But it's easy to do. We get lulled into a coma of ease and familiarity. Then we medicate our boredom and futility with entertainment. Before we know it, half our life is spent and we've done practically nothing important.
Jon Acuff's new book, Start, is the perfect alarm to wake us up and help us pursue a truly meaningful calling. The subtitle says it all: Punch Fear in the Face, Escape Average, and Do Work that Matters.
This is a guest post by Ray Edwards. He is is a marketing strategist, copywriter, speaker, and author. You can read his blog and follow him on Twitter. (I recommend both!) If you want to guest post on this blog, check out the guidelines here.
If you’re a blogger who wants more traffic, more readers, and more engagement with your tribe, this post is for you. I’m sharing a simple five-part framework that will make your blog post titles (“headlines”) more compelling.