#073: Advice to New CEOs (or Those Who Want to Be) [Podcast]

It’s hard to believe, but it’s been more than two years since I left Thomas Nelson Publishers. After fifteen years at the company and six years as the CEO, I stepped down to pursue my life-long dream of being a writer, speaker, and entrepreneur.

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image courtesy of shutterstock.com

Almost immediately, several of my readers asked, “Knowing what you know now, what advice would you give to a new CEO?”

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Everything takes more time than you thought, everything costs more money than you thought, and almost everything turns out not quite as cool as you expected.

Merlin Mann
Interview (The Great Discontent, October 18, 2013)

Why You Need an Elevator Pitch (and How to Create One)

Over the course of my career, I’ve listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians.

Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale. What they needed was a carefully-crafted “elevator pitch.”

A Peek Inside Max Lucado’s Writing Process

Writing is lonely but fascinating work. That’s why I love talking to other writers, especially accomplished ones like my good friend, Max Lucado. I had the privilege of being his publisher for many years.

As you probably know, Max is the author of almost 100 books with more than 80 million copies in print. There are probably less than five authors in the world who are that prolific—or that successful. It’s mind-boggling.

A while back I had the opportunity to sit down with Max and talk about his writing process. In this five-minute interview, he shares:

#072: 5 Strategies for Building New Habits [Podcast]

Good habits lead to good outcomes. Bad habits lead to bad ones. But if it’s his simple, why is it so hard to change?

Stone Pathway

image courtesy of istockphoto.com/ChristopherRiddle

Maybe it’s time to step back and deconstruct the whole process. In this episode I confess to a bad habit and what I learned in the process of trying to overcome it.

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Replay of the Platform-Building Teleseminar with Jeff Goins

Several months ago, I hosted a teleseminar with Jeff Goins. If you don’t know, Jeff is a full-time author, blogger, and speaker. I wanted to re-post it here as a way of introducing you to his Tribe Writers course (more about that in a minute).

Jeff Goins at the Platform Conference

We had some technical challenges in the call when we were both suddenly dropped by Skype—twice!—but we kept forging ahead. Regardless, Jeff shared some powerful content for anyone who is serious about building an online platform.

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Specifically, Jeff explained how he:

3 Simple (but Powerful) Website Design Tips for Any Business Owner

This is a guest post by Brian Casel. He is web designer and author of Design for Conversions, a book to help startups design a better marketing site. You can read his blog and follow him on Twitter.

Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty—converting visitors to customers? Let’s find out…

Website Design Tips For Any Business Owner

Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.