This is by far the best business book I have ever read. I know that is a big claim, but I found the book enormously compelling. It is full of real-world examples, brilliant strategies, and proven tactics. And make no mistake: this book is not just about sales. It is about life and an approach to running a business that is different than anything I have ever read. I can see why Tony Robbins partnered with him. (Sadly, Chet died of leukemia in 2012.)
I am an Evernote junkie. I use it everyday. It is a major part of my workflow. In fact, I have written twelve blog posts about it.
But often people are overwhelmed by it. They aren’t quite sure where to begin. I always recommend that they read a copy of Brett Kelly’s awesome e-book,Evernote Essentials.
The first section in my book, Platform: Get Noticed in a Noisy World, is called “Start with Wow.” I am always looking for examples I can use in my writing and speaking. Last week, I stumbled on this awesome ad about the Dodge Dart. I don’t know anything about the car itself, but the ad is certainly wow.
Whenever I write or speak on the topic of delegation, I always get a question from someone who says, “But what if you don’t have a staff? How can you delegate?” As you increase your impact in the world, you will, inevitably, encounter situations where delegation is not only helpful but essential to growth.
My first year as marketing director, I vacillated between micro-managing everything and completely abdicating my role. It would be years before I would learn the art of delegation. However, the techniques I cover in this episode can help you go further, faster.
My dad was injured in the Korean War, a few years before I was born. As a result of that injury, he walks with a limp. As a young boy, I unconsciously emulated him. I just thought that was the way grown men walked.
When I was about three or four, I remember my Mom saying to me, “Michael, you don’t need to walk with a limp. Dad walks that way because he was hurt in the war.” Regardless, I still walked with a limp for another year or so, simply because I wanted to be like my dad.