In our direct-access economy, there are few assets more valuable than a good email list. But what qualifies a list as good?
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The first answer is usually size. We base our value judgment on how many people are on the list. It’s the same for social media metrics. The more the merrier.
But not so fast. Reach is not the same as influence.
Our words can be powerful tools to accomplish our goals. But sometimes the things we say can sabotage our success.
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I have led, counseled, and mentored people for decades now. One thing I’ve noticed time and again is how much power our words possess.
Whether we’re speaking, blogging, selling, or debating, we rely on our words to pave the way to success. But they can also block our path if we’re not careful.
Welcome to Season 3, Episode 5 of the This Is Your Life podcast. In this fifth episode, Michele Cushatt and I discuss the top-10 characteristics of lousy leaders.
Follow the major news stories on crises in business, politics, diplomacy, whatever, and it’s impossible to miss that most are crises of leadership. Unsurprisingly, we see the same failures and mistakes over and over. Here are the ten I most often notice.
When I first started blogging social media was practically nonexistent. Now it’s a major driver of traffic.
Unfortunately, with all the new platforms and strategies, it’s more complicated and time-consuming than ever. Or, at least, it was until I found CoSchedule.
Donald Miller’s newest book, Scary Close: Dropping the Act and Finding True Intimacy, is out and off to a great start. I can see why. It’s his best book so far.
I’ve known Don for over a decade. He was one of our bestselling authors at Thomas Nelson, during the time I was publisher, president, and later CEO. But more than an author, over time he also became a friend—and a teacher.
Don told us about his relationship with God in Blue Like Jazz, which went on to become a huge success. Now, Don tells us about his relationship with relationships. And I hope it becomes a huge success too.
I want to ensure my platform does the best possible job of answering your needs and interests. And that means I need to know more about you. To do that, I’ve created my 2015 Reader Survey.
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Would you please take a few minutes to fill out the survey? By doing so, you will ultimately be helping yourself. Why? Because you will be helping me create content even more interesting and relevant to you.
Welcome to Season 3, Episode 4 of the This Is Your Life podcast. In this fourth episode, Michele Cushatt and I discuss why we should play full out, especially when we feel like giving up.
Anyone can start something. But after we begin a new project, goal, or relationship, a million things come up and it’s easy to drop out. Here are three truths to keep in mind when you’re not sure you can finish.
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Some people are uneasy or even defensive about making money—as if doing so is an imposition on others, or worse. Because of that many are hesitant to monetize their platforms.
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When I first started blogging, monetization didn’t even occur to me. But I had expenses that began growing as my reach expanded. I joined the Amazon affiliate program to offset my costs, and eventually started selling space for select advertisers.
I felt odd about it at first, like I was somehow taking advantage.
This is a guest post by Jeff Goins
, an award-winning blogger, entrepreneur, and author. His latest book, The Art of Work
, is about finding your calling. And for a limited time, you can get a copy of it practically for free here
We often look at successful people, hearing their stories of failure, and think they succeeded in spite of the fact that they failed. But that’s not true.
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Successful people and organizations don’t succeed despite failure. They succeed because of it.
The recent recession taught us all an important lesson: Employment is not forever. Companies change. Jobs vanish. It might have already happened to you.
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Some don’t mind the churn. I don’t know one single person, Gen X or younger, who thinks employment is forever. In fact, they wouldn’t even want it. It’s too constricting.
Others take a job loss as an opportunity to change gears. They find more satisfaction in another company or industry, or even in starting their own business. They might be reluctant at first, but they move on with gusto. But not everyone.
Welcome to Season 3, Episode 3 of the This Is Your Life podcast. In this third episode, Michele Cushatt and I discuss the best way to handle the firing and layoff process.
Letting someone go from your organization is hard. In fact, it should be. But sometimes it’s necessary, and it’s there a simple, six-step process for creating the best possible outcome.
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