Price is what you pay. Value is what you get.
One of the most popular features at Platform University is our “Member Makeover.” Each month, Megan Miller, our dean, and I review the platform of one of our members, including their blog and social media presence. Then, in a screencast, we share our overall evaluation and specific recommendations.
After doing this now for several months, we find ourselves returning to the same basic framework. I thought it might be helpful to share this with you as you think about launching or taking your personal brand to the next level.
Regardless of your skill level, every platform builder can benefit from the six scientifically researched insights I’m about to share. I know my very good friend, Alisa, put these to great use.
Alisa is a vibrant, charming, whip-smart professional. However, when she’d stand in front of a group to share her brilliance, she would lock up and deliver a wooden presentation. It was extremely difficult to watch.
If you have ever been in a service-oriented business, you have, I am sure, dealt with the “high maintenance client.” This is someone who not only has unreasonable expectations of you, but, very often, they are not happy with the work you do no matter how well it is done.
I have learned that these are clients that you simply cannot afford to have, no matter how great the opportunity appears to be.
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Strive for excellence, not perfection.
In life we often get what we expect. If we expect something good, it has a way of showing up. If we expect something bad, it too has a way of showing up.
It reminds me of a story I heard about a wise clerk who worked at a convenience store in a small town out west.
Following Michael Hyatt’s lead, I guess you can say I have a significant platform. I’m mother of sixteen children. There’s “wow” for you. Needless to say, I get asked to speak for all sorts of occasions—women’s groups, conventions, and churches. I have a unique message on “Love in the House” that I enjoy sharing.
My problem is this: I hate public speaking. I love the message, but the actual public speaking part makes me sick. My knees lock up, I can’t keep my notes organized, my voice shakes and I sound like I’m about to cry—because I am! Not a good combination for an audience who just wants to hear what a mom of sixteen has to say.
One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform.
You basically have four options:
The right word may be effective, but no word was ever as effective as a rightly timed pause.
There seems to be no end to the wealth of material written on coaching employees. However, very little has been written on the subject of coaching your boss.
While many employees probably dream of this, precious few act on it for fear of being fired. But what if you there was a way to approach this without jeopardizing your job?