At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard.
According to Lysa, the most important thing you can do in marketing is create powerful conversations around your product or service. In other words, make your products remark-able.
In this episode, I talk about how to overcome the Resistance. Steven Pressfield coined this phrase to describe that invisible, destructive force that opposes you any time you try to start a new project or make an improvement in any area of your life.
I spoke on this topic at the recent Platform Conference, and the response was tremendous. So I wanted to share some practical counter-measures for dealing with the Resistance in your own life and work.
This is by far the best business book I have ever read. I know that is a big claim, but I found the book enormously compelling. It is full of real-world examples, brilliant strategies, and proven tactics. And make no mistake: this book is not just about sales. It is about life and an approach to running a business that is different than anything I have ever read. I can see why Tony Robbins partnered with him. (Sadly, Chet died of leukemia in 2012.)
I am an Evernote junkie. I use it everyday. It is a major part of my workflow. In fact, I have written twelve blog posts about it.
But often people are overwhelmed by it. They aren’t quite sure where to begin. I always recommend that they read a copy of Brett Kelly’s awesome e-book,Evernote Essentials.
The first section in my book, Platform: Get Noticed in a Noisy World, is called “Start with Wow.” I am always looking for examples I can use in my writing and speaking. Last week, I stumbled on this awesome ad about the Dodge Dart. I don’t know anything about the car itself, but the ad is certainly wow.
Whenever I write or speak on the topic of delegation, I always get a question from someone who says, “But what if you don’t have a staff? How can you delegate?” As you increase your impact in the world, you will, inevitably, encounter situations where delegation is not only helpful but essential to growth.
My first year as marketing director, I vacillated between micro-managing everything and completely abdicating my role. It would be years before I would learn the art of delegation. However, the techniques I cover in this episode can help you go further, faster.
As a busy blogger, podcaster, author, speaker and consultant, I get asked all the time about the tools I use to get it all done.
So I decided to let you peek inside my toolbox and wrote a simple ebook with ALL of them.
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