This is a guest post by Bryan Kelly. He lives in Chicago and interviews experts like Michael Hyatt, Chris Brogan, and Jeff Goins about presentation skills. You can watch his web show and follow him on Twitter.
Regardless of your skill level, every platform builder can benefit from the six scientifically researched insights I’m about to share. I know my very good friend, Alisa, put these to great use.
Alisa is a vibrant, charming, whip-smart professional. However, when she’d stand in front of a group to share her brilliance, she would lock up and deliver a wooden presentation. It was extremely difficult to watch.
If you have ever been in a service-oriented business, you have, I am sure, dealt with the “high maintenance client.” This is someone who not only has unreasonable expectations of you, but, very often, they are not happy with the work you do no matter how well it is done.
I was invited to speak at Training Minds Camp in San Diego last week by Chris Jeub, father of sixteen children (seriously). The real story with Chris is his wife, Wendy, who used to be totally afraid of public speaking. Chris brought Wendy to The SCORRE Conference in 2012, and it has transformed her life. She has a powerful platform, and this is a guest post of how SCORRE helped her. You can follow Wendy and her husband, Chris, on their website.
Following Michael Hyatt’s lead, I guess you can say I have a significant platform. I’m mother of sixteen children. There’s “wow” for you. Needless to say, I get asked to speak for all sorts of occasions—women’s groups, conventions, and churches. I have a unique message on “Love in the House” that I enjoy sharing.
My problem is this: I hate public speaking. I love the message, but the actual public speaking part makes me sick. My knees lock up, I can’t keep my notes organized, my voice shakes and I sound like I’m about to cry—because I am! Not a good combination for an audience who just wants to hear what a mom of sixteen has to say.
One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform.
You basically have four options:
The right word may be effective, but no word was ever as effective as a rightly timed pause.
In this brief video, I talk with Andrew Buckman about three common mistakes platform-builders make with their blogs. This is an excerpt from this month’s Master Class at Platform University. Andrew is a WordPress genius, my web developer, and the co-founder of Get Noticed! Theme for WordPress.
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