3 Ways to Make Your Products Remarkable

At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard.

According to Lysa, the most important thing you can do in marketing is create powerful conversations around your product or service. In other words, make your products remark-able.

#044: How to Overcome the Resistance [Podcast]

In this episode, I talk about how to overcome the Resistance. Steven Pressfield coined this phrase to describe that invisible, destructive force that opposes you any time you try to start a new project or make an improvement in any area of your life.

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Photo courtesy of ©iStockphoto.com/mariusFM77

I spoke on this topic at the recent Platform Conference, and the response was tremendous. So I wanted to share some practical counter-measures for dealing with the Resistance in your own life and work.

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The Annual TMBA Convention is the largest and oldest mortgage banking event in the country. In addition to me, other keynote speakers include John C. Maxwell, Steve Harney, and Michael Maher.

Date: May 21, 2013
Time: 11:00 a.m.
Event: TMBA Annual Convention
Topic: Platform: Get Noticed in a Noisy World
Sponsor: Texas Mortgage Bankers Association
Venue: Hyatt Regency Lost Pines Resort
Location: 575 Hyatt Lost Pines Road
Cedar Creek, TX 78612
United States
Public: Private
Registration: Click here to register.
amazonbook-15918421581

The Ultimate Sales Machine (New York City: Portfolio Trade, 2006)

This is by far the best business book I have ever read. I know that is a big claim, but I found the book enormously compelling. It is full of real-world examples, brilliant strategies, and proven tactics. And make no mistake: this book is not just about sales. It is about life and an approach to running a business that is different than anything I have ever read. I can see why Tony Robbins partnered with him. (Sadly, Chet died of leukemia in 2012.)

#043: How to Delegate Even If You Don’t Have a Staff [Podcast]

Delegation truly is a fine art and a necessary skill. In this episode, I talk about how you can delegate even if you don’t have a staff.

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Photo courtesy of ©iStockphoto.com/elgol

Whenever I write or speak on the topic of delegation, I always get a question from someone who says, “But what if you don’t have a staff? How can you delegate?” As you increase your impact in the world, you will, inevitably, encounter situations where delegation is not only helpful but essential to growth.

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I’m thrilled to be the host of this year’s Chick-fil-A Leadercast. It is a one-day leadership event broadcast live from 
Atlanta, Georgia to hundreds of locations around the world.

Date: May 10, 2013
Time: 08:00-04:30 p.m.
Event: Chick-fil-A Leadercast 2013
Topic: Host
Sponsor: Chick-fil-A
Venue: The Arena at Gwinnett Center
Location: 6400 Sugarloaf Pkwy
Duluth, GA 30097
United States
Public: Public
Registration: Click here to register.
More Info: Click here for more information.
Audible 2.0 for iPhone

I love listening to audiobooks. This is how I do most of my “reading.” This past week, Audible released version 2.0 of it’s iphone app. It is gorgeous and a delight to use. Check it out.

By the way, I am re-reading EntreLeadership by Dave Ramsey. This is a must-read for anyone running a small business. Highly recommended.

#042: The Fine Art of Delegation [Podcast]

In this episode, I talk about the fine art of delegation. I also share the five levels of delegation. If you want to succeed as a leader, it is imperative that you learn to delegate and delegate well.

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Photo courtesy of ©iStockphoto.com/Qwasyx

My first year as marketing director, I vacillated between micro-managing everything and completely abdicating my role. It would be years before I would learn the art of delegation. However, the techniques I cover in this episode can help you go further, faster.

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I am looking forward to speaking to these junior high and high schoolers. They gather together at camp to prepare for the coming school year’s academic speech and debate competitions.

Date: July 31, 2013
Time: 05:30-06:30 p.m.
Event: Training Minds Camp
Topic: How to Create a Life Plan
Sponsor: Training Minds
Venue: Point Loma Nazarene University
Location: 3900 Lomaland Drive
San Diego, CA 92106
United States
Public: Private
Registration: Click here to register.
More Info: Click here for more information.