4 Stages for Creating Maximum Impact for Your Message

The Inside Scoop on My Content Strategy

I create a lot of content across my blog, podcast, online courses, books, and membership site. And sometimes readers and other content creators wonder about my strategy.


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The other day I heard from a reader who not only follows my blog and podcast, but is also a Platform University member and follows #VirtualMentor. When he heard about my new Influence and Impact Summit, he was shocked. “You produce so much great content that it’s becoming almost impossible to follow you fully,” he said. “What is your strategy?”

Well, I’ll tell you.

3 Winning Elements of Pope Francis’ Leadership Style

Understanding the Source of His Influence and Impact

During his recent trip to America, Pope Francis addressed the U.S. Congress and the United Nations. And the truth is leaders of all kinds have a lot to learn from him.


Courtesy of iStock/neneos

Francis is enormously popular. But whatever we personally think about this particular pope—pro or con—or the Catholic Church, it doesn’t change the fact that he has been a standout leader worth studying.

What makes his leadership style so effective? Based on what I’ve seen and heard, I’d say it comes down to three primary elements.

Season 5, Episode 8: Why It’s Time for You to Stop Trying [Podcast]

How to Achieve More in 3 Game-Changing Steps

Welcome to Season 5, Episode 8 of the This Is Your Life podcast. Stu McLaren is filling in for my regular cohost Michele Cushatt. In this episode, we discuss how to get past trying and finally start achieving.

Episode 8

Sometimes our language, indecision, and lack of commitment can keep us from reaching our goals. But what if we could change our thinking and finally accomplish what matters most?

Listen to the Audio

The Fastest Way to Increase Your Influence and Impact

Discover How the World’s Top Leaders Reach Millions in My FREE Online Summit

We all have unique insights and solutions to offer. But how can we have the influence and impact we desire?


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It seems like there are a million obstacles to overcome, right? Everything from technical and tactical knowhow to inner fears and doubts.

We know we could improve the world with our message, but how do we get it out? It can feel like a tough and daunting climb. I know exactly how you feel because I’ve scaled that hill as well.

If you’re looking to go to the top with your platform, my new Influence and Impact Summit offers the map you need. You’ll learn in just days what it took me years to discover. It’s the biggest online teaching event I’ve ever hosted, and attendance is totally free.

Click Here for More Information

Get a Self-Hosted WordPress Blog for Just $2.95 a Month

The easiest way to build a platform today is to start a blog. And the best time to get started is right now. Why? Because Bluehost—one of the top blog-hosting services and one I use for several of my projects—is offering an exclusive, limited-time offer.

Not only do you get their topflight 24/7 customer service, easy-to-use dashboard, and more, you also get it for just $2.95 a month if you act soon.

Need help setting up your blog? I have a free screencast that walks you through the process in just twenty minutes. It might be the easiest thing you do today. And now’s the time to move because Bluehost’s special pricing ends at midnight on September 30, 2015. Get it while you can!

Click Here for Special Offer

One Key Ingredient in a Team Worth Working For

And Here’s a Hint: It’s Not Talent, Skill, or Expertise

Is there anything more frustrating than trying to accomplish a big goal with someone who’s negative, unimaginative, and defensive?

Man jumping on a country road, rear view

Courtesy of iStock/ozgurdonmaz

Thankfully, it’s been a while since I’ve tried. But I’ve had my share in the past, and I can tell you that nothing will kill an organization’s productivity and vision like a can’t-do person.

But if this kind of cynicism brings a team down, what can lift it up?

"It always seems impossible until it's done." -Nelson Mandela

Click here for my complete collection of quote card images.

3 Powerful Habits Every Leader Needs to Excel

Plus 17 More That Will Give You a Significant Edge

When you think about leadership, what’s one word that matters more than almost any others? In his new book, H3 Leadership: Be Humble, Stay Hungry, Always Hustle, Brad Lomenick says “habit” is the key.


More than 40 percent of the things we do throughout the day aren’t the result of decisions, he says. They’re habits. “When you rise in the morning, nearly half of your day will be determined by the pattern you’ve either intentionally created or passively allowed.”

That’s critically important for leaders. Why? “The path to being a better leader is paved with the asphalt of the habits we develop,” Brad explains. And as the longtime president of Catalyst, he can validate the observation. I’ve certainly seen that in my own life and leadership.

How I Keep Doubling My Income Every Year

The Proven Formula I Use for Every New Product—Plus a Free Look at How I Do It

When people hear my business has doubled every year for the past three years, they want to know why. I can boil down my answer to just five words: Jeff Walker’s Product Launch Formula.

Space shuttle taking off on a mission

Forbes calls Jeff the “$400 million man” because PLF students have made literally hundreds of millions with his strategies and tactics.

I signed up for Jeff’s PLF course about three years ago. It was pricey—and also priceless. Why? Because it revolutionized my marketing and enabled me to put a rocket under my revenues.

Click Here to Get ‘Product Launch Formula’ for Yourself

Season 5, Episode 7: The Easy Way to Avoid a Hiring Fail [Podcast]

Save Time, Money, and Sanity with One Simple Principle

Welcome to Season 5, Episode 7 of the This Is Your Life podcast. Stu McLaren is filling in for my regular cohost Michele Cushatt. In this episode, we discuss how one simple principle can save you from a hiring fail.

Episode 7

A lot of bad things happen when you hire the wrong people. They drain your energy, alienate clients, customers, and coworkers, and make life miserable. And you can avoid it all if you remember just one thing: some people come with batteries and some don’t.

Listen to the Audio

Your Product Creation Blueprint [Free Webinar]

How to Build a High-Impact, High-Profit Product in 7 Days or Less

If you’ve ever thought about creating a product for your platform, I’d like to invite you to join me for a free, live webinar on Thursday, September 24, at 4:00 p.m. Eastern (3:00 p.m. Central, 1 p.m. Pacific).


Does this sound like you? You really want to launch your own online product. You know it would open up a new income stream for you and your family, while also allowing you to impact more people at a deeper level.

But it feels like there are too many obstacles in your path. What should you create? Will people want it? How will you get the time to create it? The whole process seems overwhelming, doesn’t it?

Register for My Free Webinar!