#017: 7 Keys to Writing a Killer Blog Post [Podcast]

In this episode, I talk about how to write killer blog posts. I define what constitutes a killer blog post and then share seven keys for writing one.

This Is Your Life Podcast, Episode #017

In Episode 13, I shared how my blog traffic has grown from a few hundred unique visitors a month when I first started in 2004 to about 300,000 unique visitors a month now.

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3 Metrics Every Blogger Should Be Tracking

Bloggers often ask me what metrics they should be tracking. Google Analytics and other tools provide an enormous amount of data. However, you can quickly get overwhelmed if you aren’t careful.

Google Analytics Inside a Browser - Photo courtesy of ©iStockphoto.com/gmutlu, Image #16132814

Photo courtesy of ©iStockphoto.com/gmutlu

In reaction, some bloggers overreact and get too focused on one metric. This is the other extreme.

Embrace Permanent Beta and Launch

A while back, I met with a friend who is a blogger. She has been blogging for a few years, but her blog is in desperate need of a facelift. It has grown a little “long in the tooth,” as they say. I have been meaning to speak to her about his, but she brought it up herself.

The Last Flight of the Space Shuttle Atlantis - Photo courtesy of ©iStockphoto.com/Neutronman, Image #19528606

Photo courtesy of ©iStockphoto.com/Neutronman

“I am redesigning my blog,” she mentioned. She then showed me a prototype. I was flabbergasted. It looked … great! It was a hundred times better than what she currently has.

3 Ways To Find the Truth—About Yourself

This is a guest post by LaRae Quy. She was an FBI agent, both as a counterintelligence and undercover agent, for 25 years. She exposed foreign spies and recruited them to work for the U.S. Government. Now she uses the skills she learned as an FBI agent to help others develop personal leadership strengths via her blog, Empower the Leader In You. You can also follow her on Twitter.

The quickest and surest way to get fired as an FBI agent is to lie. Proven lack of candor is automatic dismissal—truth is a precious commodity in an organization whose primary purpose is peeling back layers of deceit to expose cold, hard facts.

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Photo courtesy of ©iStockphoto.com/petrograd99

Many of us have a love/hate relationship with truth. We tell ourselves we want to know the truth, but we’re very selective about the kind of truth we seek. About others, yes—and usually about world events and situations that impact us directly, but we are less receptive to revelations about ourselves.

Before You Send That Angry E-mail

Over the course of my career, I have fired off my share of angry letters and e-mail. However, I cannot think of a single time when these communiques had a positive effect. Usually, they only served to escalate the conflict and alienate the recipient.

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Photo courtesy of ©iStockphoto.com/clintspencer

Several years ago, I wrote a fourteen-page diatribe to a business associate. I skewered him. I was right. He was wrong. And I had the proof.

#016: The How of Wow [Podcast]

In this episode, I talk about “The How of Wow.“ If you are going to be successful in getting the attention of the market, you will need to start with something remarkable. In this episode, I define wow and how you can create it by answering five questions.

This Is Your Life Podcast, Episode #016

If you have read my new book, Platform: Get Noticed in a Noisy World, you know that the first section of the book is called, “Start with Wow.” This is the first step in building a platform. Why? Because of something David Ogilvy said two generations ago: “Great marketing only makes a bad product fail faster.”

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4 Reasons You Should Consider Launching Your Own Podcast

When I talk about building a home base for your platform, people naturally assume I’m referencing a blog. But this is only one possibility. Your home base could just as easily be a podcast or vlog (i.e., a video blog).

Two Businessmen Recording a Podcast - Photo courtesy of ©iStockphoto.com/eezsnow, Image #3868197

As I explain in my book, Platform, the key attribute of a home base is that it is a place in cyberspace that you own and control. This is different than an “embassy” (e.g., Facebook, Twitter, LinkedIn, Google+, or Pinterest), which is place you don’t own but where you have a presence. On a home base you have 100 percent control of your messaging and brand.

Why You Aren’t Dead Yet

Several weeks ago, I had lunch with a friend I hadn’t seen in years. He had just turned eighty years old. His mind was as sharp as ever—witty, inquisitive, and focused. He was also a great listener. When he did speak, wisdom dripped from his lips like honey.

After reading this blog post, Greg Surrant, Senior Pastor of Seacoast Church, decided to preach a sermon series on the topic. His creative team produced the video above to promote the series.

In a point of genuine humility but uncertainty he asked me, “Michael, do you think I have anything left to contribute? Are my best days over?” Tears welled up in his eyes.

Join Me for a FREE Platform Teleseminar

I’d like to invite you to join me for a free, LIVE Platform Teleseminar on Tuesday, June 19th at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific).

Michael Hyatt Broadcasting from His Home Studio

During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own platform or expand your existing one. I’ll share specific visibility-generating advice for authors, entrepreneurs, pastors, professional speakers, small business owners, corporate brand managers, and more.

Leadership Begins at Home

This is a guest post by Dave Stone. He is the Pastor at one of America’s largest churches, Southeast Christian Church in Louisville, Kentucky, and is the author of the recently released Building Family Ties with Faith, Love, and Laughter. At the end of this post, I’ll tell you how to get a free copy. You can read Dave’s blog and follow him on Twitter. If you want to guest post on this blog, check out the guidelines here.

Why do some of the sharpest leaders step up in the workplace but flake out when they walk into their home? Is it fatigue? Work overload? Or are they just out of their element?

A Distracted Husband - Photo courtesy of ©iStockphoto.com/DoxaDigital, Image #13166567

Photo courtesy of ©iStockphoto.com/DoxaDigital

With Father’s Day approaching, this blog is written from one dad to another. Mom’s, I encourage you to keep reading too because you’re our partner, and often our greatest supporter. Hopefully the single parents who read this will also be encouraged and challenged.