This is the image I am now using in my slide deck when I speak on the topic of Platform: Get Noticed in a Noisy World. I have been giving this keynote speech to a wide variety of audiences: small business owners, mortgage bankers, realtors, comedians, pastors, and authors. As it turns out, almost everyone needs a platform. If you are interested in having me speak at your event, click here.
The quickest and surest way to get fired as an FBI agent is to lie. Proven lack of candor is automatic dismissal—truth is a precious commodity in an organization whose primary purpose is peeling back layers of deceit to expose cold, hard facts.
Many of us have a love/hate relationship with truth. We tell ourselves we want to know the truth, but we’re very selective about the kind of truth we seek. About others, yes—and usually about world events and situations that impact us directly, but we are less receptive to revelations about ourselves.
Over the course of my career, I have fired off my share of angry letters and e-mail. However, I cannot think of a single time when these communiques had a positive effect. Usually, they only served to escalate the conflict and alienate the recipient.
Several years ago, I wrote a fourteen-page diatribe to a business associate. I skewered him. I was right. He was wrong. And I had the proof.
In this episode, I talk about “The How of Wow.“ If you are going to be successful in getting the attention of the market, you will need to start with something remarkable. In this episode, I define wow and how you can create it by answering five questions.
If you have read my new book, Platform: Get Noticed in a Noisy World, you know that the first section of the book is called, “Start with Wow.” This is the first step in building a platform. Why? Because of something David Ogilvy said two generations ago: “Great marketing only makes a bad product fail faster.”
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When I talk about building a home base for your platform, people naturally assume I’m referencing a blog. But this is only one possibility. Your home base could just as easily be a podcast or vlog (i.e., a video blog).
As I explain in my book, Platform, the key attribute of a home base is that it is a place in cyberspace that you own and control. This is different than an “embassy” (e.g., Facebook, Twitter, LinkedIn, Google+, or Pinterest), which is place you don’t own but where you have a presence. On a home base you have 100 percent control of your messaging and brand.
Several weeks ago, I had lunch with a friend I hadn’t seen in years. He had just turned eighty years old. His mind was as sharp as ever—witty, inquisitive, and focused. He was also a great listener. When he did speak, wisdom dripped from his lips like honey.
In a point of genuine humility but uncertainty he asked me, “Michael, do you think I have anything left to contribute? Are my best days over?” Tears welled up in his eyes.
I’d like to invite you to join me for a free, LIVE Platform Teleseminar on Tuesday, June 19th at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific).
During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own platform or expand your existing one. I’ll share specific visibility-generating advice for authors, entrepreneurs, pastors, professional speakers, small business owners, corporate brand managers, and more.
Why do some of the sharpest leaders step up in the workplace but flake out when they walk into their home? Is it fatigue? Work overload? Or are they just out of their element?
With Father’s Day approaching, this blog is written from one dad to another. Mom’s, I encourage you to keep reading too because you’re our partner, and often our greatest supporter. Hopefully the single parents who read this will also be encouraged and challenged.
All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dream with open eyes to make it possible.
Seven Pillars of Wisdom: A Triumph (Wilder Publications, 1922)
Vision is the lifeblood of any organization. It is what keeps it moving forward. It provides meaning to the day-to-day challenges and setbacks that make up the rumble and tumble of real life.
In a down economy—particularly one that has lasted so long—things get very tactical. Most are just trying to survive. What worked yesterday does not necessarily work today. What works today may not necessarily work tomorrow. Decisions become pragmatic.
In this podcast episode, I talk about how leaders can create alignment in teams. This is a crucial leadership skill. Without it, your organization cannot achieve its full potential.
It doesn’t matter if the context of your leadership is your family, small business, a large corporation, a network of free-lancers or volunteers, or a church, the more aligned your team is, the more likely you will produce the outcomes you are after.