Do You Have a Personal Platform Plan for 2013?

A young man once asked a wise old woman, “When is the best time to plant an oak tree?” She answered: “Twenty years ago.” He then asked, “When is the second best time?” She answered, ”Today.”

Personal Platform Plan

Photo courtesy of ©

So it is with a platform.

It would have been great if you had started five or ten years ago. But if you haven’t, 2013 is the best time ever to launch yours or take it to the next level.Why? Four reasons:

  1. You don’t need anyone’s permission. You don’t need to audition, submit an application, or wait for approval. You are in control of your own success.
  2. The technology is easier to use than ever. Whether you want to write a blog, launch a podcast, or create your own video channel, the hardware and software make it simple to get started.
  3. The pioneers have mapped the trail. You don’t have to figure it out on your own. You can build on the experience of others. Start with my book or Chris Brogan and Julien Smith’s.
  4. The cost is minimal. In most cases, you can get started for free or for a few dollars a month. The biggest investment will be your time. But even then, you can maximize your efficiency with the current tools available.

What you need more than anything is a Personal Platform Plan. Here’s how you can go about creating one.

  1. Define your key platform components. In my book, Platform: Get Noticed in a Noisy World, I provide a social media framework that includes three major components:
    • Home Base: This is a place in the virtual world (or even the real one) that you own and control. It is where people can find you and connect with you and your content.

      This could include a blog, a podcast, or a video show. It could also include a retail store, a conference you host, or some other real-world location. In my case, my home base is comprised of my blog, my podcast, and my conferences.

      What is your home base? If you are just getting started, focus on one. Make it successful before you launch another. (Remember the old Chinese proverb: “Man who chases two rabbits catches neither.”)

    • Embassies: These are places you don’t own or control but where you have a consistent presence. These are places of outreach. The goal is to represent your home base(s) well and drive traffic back to it.

      These include places like Facebook, Twitter, LinkedIn, and other social media networks. They might also include a syndicated television or radio show. (If you own the show, it is a home base. If you don’t own it, it is an embassy.) In my case, Twitter and Facebook are my primary embassies.

      What are your embassies? You don’t have to be everywhere; instead, you need to be strategic. Start with a few embassies and serve the people well who give you permission to speak into their lives.

    • Outposts: These are places you don’t own or control and don’t have a consistent presence. You show up infrequently. These are also places of outreach but exploration too. Like embassies, the goal is to drive traffic back to your home base.

      These could include writing guest posts or being interviewed on someone else’s podcast. They might also include traditional media appearances or even your speaking engagements. In my case, my outposts include everything I have mentioned except writing guest posts.

      What are your go-to outposts? Again, you don’t have to be involved in everything. Pick a few frontiers to explore. Use them to build your home base.

  2. Determine what happened in 2012. Now that you have identified your platform components, take some time to assess what happened this past year. If you have a blog, I’d focus on collecting the following information:
    • Traffic: How many unique visitors did you attract for the whole year? How did this compare to 2011? What was your rate of growth? (You could do this with pageviews if you prefer.)
    • Subscribers: How many new subscribers did you add for the whole year? (I include both e-mail and RSS.) How did this compare with 2011? What was your rate of growth?
    • Engagement: What were the total number of comments you received for the whole year? How did this compare to 2011? What was the rate of growth?
    • Posts: How many new posts did you write for the whole year? How did this compare to 2011? Did you post more or less?
    • Popularity: What were your top ten most popular posts for the whole year? How did this compare to 2011? Did you see any shift in the kinds of posts that were popular?

    If you have a podcast, you can focus on total downloads rather than traffic. If you have some other kind of home base, determine the appropriate metrics then analyze them.

  3. Decide what you want to have happen in 2013. This is where it starts to get fun—but only if you have a plan and decide to make something different happen this next year.

    What you really need is a set of platform action plans. These are simply one-page summaries of what you intend to do with your platform components. Mine include four elements:

    • Goal: Informed by what happened this year, set your goal for next. Make sure you write it down. Make it S.M.A.R.T. For example, I have a new goal for e-mail subscribers:
      Increase my e-mail subscribers by 50 percent by 12/31/2013.
    • Strategy: Once you have the goal, determine your strategy. This is how you will accomplish your goal. For example, my strategy for the above goal is this:
      I will offer a new e-book as an incentive for those who sign-up.

      This is the same strategy I used to go from 2,771 e-mail subscribers to more than 70,000.

    • Rationale: This is where you answer the question, Why? What is at stake in accomplishing this goal? Why is it important? For example, my rationale for the above goals is this:
      My e-mail newsletter list is the driving force of my entire platform. It allows me to connect with my biggest fans in the most intimate way possible.
    • Next Step: I don’t map our all the tasks that will be necessary to accomplish the goal. You can do this if you want; it just doesn’t work that well for me.

      Instead, I simply identify the first step necessary to move me toward my goal. (As I think of others, I will add them to the project in Nozbe, but for right now, I just focus on the next step I need to take.)

      For example, my next step with the above goal is this:

      Identify the topic I want to write about in the e-book.

      I have about five possibilities, and I need to narrow it down to the best one.

This exercise doesn’t have to take that long. You can do the whole thing in a couple of hours. Just make sure you avoid the temptation to get too complex or create too many plans.

Question: What are some of your platform goals for 2013? You can leave a comment by clicking here.

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Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Ben Lichtenwalner

    Great post, Michael. I liked the 30k foot overview of Platform combined with the framing of 2013 objectives.

    For me (and I’d recommend for others), I’m focusing on my writing schedule. 2012 saw some great growth in my blog (it hit the top 10 list under Leadership by visitor count, according to Compete). But my posting is still a bit erratic (1 to 3x / week). 

    To solve this, I’m recommitting to a formal schedule of writing. Key to this is aligning expectations with my spouse and children. 

    Many thanks for the continued, great content, Michael.

    • Michael Hyatt

      This is a good thing to focus on. Consistency is the key to growth when it comes to a blog. I used to say “frequency,” but I don’t think that’s true. You can blog once a week consistently and still build man audience.

  • ChadMillerBlog

    My goal for 2013 is to be more consistent writing valuable content to help build character, parent involvement, and family leadership. I will write daily and double my posts published to my site. I will also submit 2 guest posts a month that will provide mutually beneficial results for the host blogger and myself.
    Thanks, Michael, for your helpful content, inspiration, and encouragement. Happy New Year!

  • Steve Woodruff

    Your first point is the absolute key – permission. Validation is great however and whenever it comes, but it isn’t permission – that has to come from within. Very helpful reminder!

    • Joe Lalonde

      Amen Steve. We often hold out way too long waiting for permission before we take action. In truth, you have to grant yourself the permission to do whatever it is you need to do. How have you granted yourself permission?

  • Michael Nichols

    Great thoughts – putting these items in a practical format like this is helpful.

    I just completed my annual review – my blog traffic was 37 times higher in 2012 than 2011 (thanks mostly to you).

    Great reminders. Happy New Year!

    • Michael Hyatt

      Wow. That’s a great stat. Congratulations!

  • Drew Tewell

    My platform goal for 2013 is really audacious. My goal is to reach 25,000 email subscribers on my blog, 25,000 Twitter followers and 25,000 Facebook fans!

    My strategy to make this happen is to:

    1. Write a guest post every week for 2013 (I already have every week confirmed for January).

    2. Starting tomorrow and for all of 2013, I will be giving away my book, The Dream Job Program, which currently sells on Amazon, as an incentive for those who subscribe to email updates on my blog.

    I am doing all this to reach a personal goal of landing a publishing deal in 2013.

    Michael, thank you for all that you continue to do to equip, encourage and inspire myself and other aspiring authors everywhere. Have a great 2013!

    • Michael Hyatt

      Awesome goal, great strategy. Jeff Goins basically built his platform via guest posting. You can do it!

    • Todd Liles

      Drew – 25,000 email subscribers is huge.  How much growth is that over current numbers?  

  • Sundi Jo Graham

    I’ve written down the goal of growing my email subscribers to 2,000 by April. It’s a big goal, but it’s gonna happen. 

    Thanks for teaching me that a goal isn’t a goal until it’s written down; it’s more like an aspiration. 

    • Michael Hyatt

      Good for you, Sundi Jo. What’s your strategy for this particular goal?

      • Sundi Jo Graham

        Well – I’ve got an ebook I give away free on my blog when others subscribe on how I lost 145 lbs. without dieting. 

        One of my goals for this quarter is to guest post with as many influential bloggers as possible. 

        Anything in particular you recommend? 

        • Michael Hyatt

          I think this is a great strategy. Go for it!

  • Jim Hamlett

    Encouraging, Michael. You make it sound entirely possible. As someone who’s still in the workforce, finding the time is the most difficult component. 

    I also tend to think of my writing as something “for me.” Consequently, I feel guilty if I’m writing when there are other things around the house that my wife would like to see done. 

    So I do them, and by the time I sit down to write, it’s late at night. I’m exhausted. Very little gets done. I go to bed discouraged, thinking I’ll never finish what I’d like to do.
    It doesn’t help that I’m 61, and concerned about the clock. However, I’m a firm believer in the sovereignty of God. I know he will accomplish his purpose. What I need to is persevere. So–here’s my goals.

    In 2013, I’ll launch a second website which will be my home base ( It’s under construction now. I’m aiming for 2,000 subscribers by the end of 2013. Might sound low, but I think it’s achievable. And I’ll feel better if I exceed it.

    I want to guest post at least once a month at a large site (leadership principles learned from 30 years in the cockpit, making your Christian life “soar” using the same experience, and writing, especially fiction.

    If successful, I will find someone who is in the same boat I am, and do my best to help him/her. There’s something to be said for the old practice in the arts of patronage. I need a wealthy duke or earl. :)

    Many thanks for your post.

    • Michael Hyatt

      Thanks, Jim. You can do it. During the first six years of my platform-building, I had a full-time job too. Like you, I had to find time here and there to write. Tough but doable. Hang in there!

  • Dan Erickson


    1. Release the 8-song soundtrack from my book “A Train Called Forgiveness” in February on my blog:

    2. Publish my second book “At the Crossing of Justice and Mercy” in April.

    3. Publish a book of poetry in October.

    4. Write the first draft my third book “The Track to Redemption” by the end of the year,

    5.  Continue to grow my blog.  I’ve tripled traffic in the past two months.   Multiplying traffic by ten times is my goal for 2013.  I’ll be adding new photos soon and continuing to learn new technical aspects of blogging.

    6.  Get my books into more retail sources, both brick & mortar and ebooks.

    7.  Write more songs.

    8.  Continue two new book starts “Shep and Annie” and “Gabriel’s Mirror.”

    9. Write a short ebook to giveaway on my blog.

    10.  Don’t insist on reaching every goal, but put God and others first and do my best.

    • Todd Liles

      Dan – you are going to need a break at the end of the year ;-)  Go make it happen!

      • Dan Erickson

        Maybe I’ll take 2014 off.  Nah. 

    • Fenicia Redman

      ” A Train Called Forgiveness” deserves music. 

      • Dan Erickson

        I’ve been a songwriter much longer than a writer or blogger.  The songs from the book were written long before the book.  

  • Eric Langley

    Michael was one of the first people that I found earlier this year when I first got the idea for Abeo, a platform with two purposes; 
    1) helping people generate awareness and understanding of themselves and others and 2) teaching how to adapt communication and management to improve effectiveness and reduce stress. 

    I was searching the Internet for writings on purpose and found Michael’s Life Plan e-book.

    This little book changed my life and made me think about what I really wanted and what legacy I would leave behind, spending a whole month thinking and writing down my thoughts. I even gave a Toastmasters speech based on Michael’s Life Plan, Begin at the End, that won our Area Speech competition.  

    Thank you for writing this Michael. I will be forever grateful.After soaking up Michael’s posts on leadership and social media (and from several other thought leaders) the Abeo platform is the result, although it is still a work in progress. Abeo leverages two proven personality profiles, the DISC Index (which we call Social Style) and the Values Index (which we call Hidden Motivators).  We offer the profiles for free to individuals and small organizations.

    For me 2012 was a year of thinking about my personal purpose, vision and mission and setting concrete goals to reach them. Catalyst was a special time this year (again thanks to Michael and his post and special offer about the event) with my daughter and I attending together.I did some writing on goal setting which you may find interesting, especially the Harvard Goals study.

    2013 looks very promising for me or anyone interested in building a platform. I would highly recommend any of Michael’s writing to help achieve that goal.


    • Michael Hyatt

      Thanks for your kind words, Eric. All the best to you in 2013!

  • Johanna Hanson

    I loved this. I had no blog or anything in 2011 so I have nothing ot compare. My blog is tiny, but I am planning on writing an ebook for subscribers as a goal to increase them. I also would love to hit 500 across the board for social media (likes, followers). I’m a teeny tiny little blog ;)

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  • Chris Carrillo

    My goal is to keep finding wise men and women to teach me how to be wiser (is that a word?). This forum is one. I have a stickey note pinned to my desktop that reads, in part, 5:30 AM – Devotions6:30 AM – Login address immediate email or voicemail issues6:45 AM – Read Michael Hyatt article on leadership7:00 AM – Review/Update list of things to doI improve everyday because of this forum.One question for this forum. How do I know what the right level of a goal should be? 2,000 more subscribers, 10,000 more subscribers, 50%….etcSetting reasonable yet aggresive goals is something I struggle with. If 2,000 is good, whay not 3,000 or 4….where does it end?

    • Michael Hyatt

      You get better at goal-setting the more practice. My first test is that the goal can’t be safe. It has to lay somewhere outside my comfort zone.

    • jbledsoejr

      Great question.  I have been struggling with this as well.  Michael’s answer is very helpful.  I’ve been a little cautious about setting my goals outside of my comfort zones lately.

  • IncomeForMinistry

    Just wanted to write to say thank you for your posts. Your are a great communicator and know how to simplify the complicated. My goal this year is to start a self hosted blog, launch a monthly pocast and write my first ebook in order to build my platform and create traffic. I have been preparing to do this way to long and I realized I have to start somewhere even if its not perfect. Your podcasts and blog post have helped me to decide to move forward. Please keep doing what your doing and thanks again for investing into our lives.

  • Aaron Johnson

    We saw a 250% growth in our traffic this year on our Colorado hiking site.  Because of a product launch and my graduate project, I’m not able to post much during the first part of the year. However, come June 1, I’m excited to reassess  and set some new goals. What I’ve found is that I can use analytics to choose new hikes that get bring in a ton of traffic; so it’s not a matter of a ton of posts as much as choosing the right ones.

    • Jason Stambaugh

      That is something that is often lost in the process…knowing your audience (i.e. what people want) is critical. I know I’ve wasted too much time taking stabs in the dark…

      • Aaron Johnson

         I hear you. I does take some of those stabs in the dark at first, but once you get even 50 posts out there, you start to get some great direction from analytics.

  • JennyRain

    Question on Embassies vs. Home Base – what if your FB garners more traffic than your Homebase? Does that make the FB page a home-base and your site an embassy? How do you determine which is which? 

    • Michael Hyatt

      Nope. The key is “own and control.” You don’t own Facebook. If Mark Zuckerberg makes a change to the system, your following could disappear overnight.
      You’re in a borrowed space. That’s fine. Use it. Optimize it. Make it work for you. But be prepared if the landlord changes the rules or throws you out.

  • Jonathan Gaby

    Hey Michael, great post as always.  I’m considering a similar strategy in growing my email list employing an e-book of some sort in my industry. What system do you use to automate that process of signing up for the email list and then getting the e-book?

    • Michael Hyatt

      I use MailChimp.

      • Jonathan Gaby

        I’ve been using mailchimp for years, but never knew they had a way to deliver something to the new subscriber. Am I missing something?

        • Michael Hyatt

          You have to use the auto-responder feature. Unfortunately, I hired someone to set it up, so I can’t tell you how.

          • Jonathan Gaby

             Well, that gives me a start. I’ll contact them with my question. I’m confident that I can figure it out. Thanks for the idea of an e-book Michael!

          • Drew Tewell

            You can put a link to your book in the confirmation page that goes out to your new subscribers.

  • Justin Buck

    I’ve made resolutions in the past, but have never come close to fulfilling them. This year, I’m employing three ‘C’s: Conviction (I need to change), Commitment (I will dedicate significant energy to change), and Community (I have the support I need to change). 

    Thanks to you and Jeff Goins, I am dedicated to improving the quality and frequency of my blogging this year. I will seek to improve the look and functionality of my blog, seek to guest post on other blogs to increase exposure, and build an audience by attracting subscribers.

    I do have one hang-up: I have found Google’s Blogger service much easier to edit and generally more user-friendly than my experience with WordPress. Can anyone highlight the advantages of WordPress over Blogger?

  • Tracey L. Moore

    Thank you for this. You always give me something to help. I have your book and it is excellent. I need to just implement the plan. I am just starting to build my platform. I guess the main thing is just to get started, be consistent and faithful to the strategies that I have decided to implement, and trust God for the increase.
    Tracey L. Moore
    Author of the upcoming book, Oasis For My Soul

  • Robert Jacobs

    My primary platform goal is to build my subscribers by 10% each month over 12 months. I started blogging in July of 2012 and have enjoyed it tremendously. I understand that it takes time, but it has been slow going (I am not very patient.) However, I have seen my posts begin to circulate via Twitter mentions and mentions on other websites.

    • Joe Lalonde

      I can relate to your frustration Robert. Building that base of subscribers is excruciating when you want to see results. But know that it will happen over time. Little by little you’ll see improvement, as long as you’re offering quality.

  • John Richardson

    Great way to end the year, Michael, by offering a very helpful post. For me, I want to explore the world of low cost Kindle books. This looks like a great market and I think it is the equivalent of writing a long article and posting it on the web. Back in 2005, when I first started blogging, the strategy was to put together about a dozen stellar articles in your particular niche and focus them around keywords to attract traffic to your site. 

    While articles and blog posts are still a viable way to build a platform, low cost e-books in the 10,000 to 15,000 word range seem like a triple win. First you can honestly say you are a published author, you can feature them on your home base and outposts, and you can reach the millions of people that have a Kindle, iPad or Nook.

    I think the secret to ebooks will be to solve problems in a focused niche. Look for sales in the hundreds rather than the thousands. For example, I think an ebook on publishing from Scrivener to the Kindle would be a great book. But you could easily expand this to write a book about publishing from Scrivener to the iPad and another for the Nook. If you price these from $2.99 to $5.99, most people who are trying to publish in these markets would be apt to buy your book. At 70% royalties from Amazon, this can easily be a car payment a month. If you write 10 or more, you’ve got a rather nice income.

    It will be interesting to see how the year goes…

    My three words for the year (a-la Chris Brogan) are priority, people, and poetry.

    How about you?

    • Michael Hyatt

      I want to try this in 2013 too. By the way, thanks to you, I am reading Steve Scott’s Kindle book and really enjoying it.

      • John Richardson

        What I like about eBooks like Steve Scott talks about is that they are focused and can be read in a short period of time. When you have a particular problem, you just want an answer. After looking at your post on your blog traffic, an eBook on Mac wireless problems should be high on your list and certainly a few on doing specific tasks with Evernote. :-)

        • Michael Hyatt

          Evernote is definitely on the list. I want something that would augment Brett Kelly’s excellent work.

  • Shane Raynor

    Michael, you mentioned that embassies are places you don’t control, like social networks. But increasingly, you can have your own spaces on social networks that you do control to a significant degree (e.g. a YouTube channel, a Tumblr blog, a Google+ or Facebook page). Should your goal always be to steer people to what you “own” (your personal website being one example) over other spaces you’ve “leased” elsewhere?

    • Michael Hyatt

      Yes, I think so. If they have control, you can lose all your hard work overnight.

  • Michael Hyatt

    You can’t spam people and hope to succeed. You don’t have any credibility with that audience. Nor do you have permission to speak to them.
    I suggest you start by reading Seth Godin’s classic book, Permission Marketing: Turning Strangers Into Friends and Friends Into Customers. This will help you understand online marketing.

  • Julie Ann Kaye

    On target as always. I have two clients already that I will be helping them develop their platforms for 2013!

  • John

    Sometimes we just need a good catalyst to take our platform to the next level. This is a great diving board. Thank you for providing it. I also plan to implement your BLOG Platform template as soon as it is available. It will become my ‘Home.’ 
    Thanks for the great post and Happy New Year to you, your family, and your extended family of raving fans like me.

  • Ricardo Butler

    Here are some of mine, but there are many more:


    I have scheduled 240 Blog posts (Monday thru Friday). 20 Per month.

    4 For
    whatever the theme is for the month (Ex: Worship, Fellowship, Discipleship,
    4 to add extra content to whatever the course is for the month.
    4 to add
    extra content in promotion of book release of the month.
    And 4 for marketing
    and promotional use.


    I have scheduled 4 digital media messages in the form of Videos or Podcast
    (or both). One per four weeks. The subjects determined by either the course,
    theme, or book of the month.

  • Dan Black

    Great post and thoughts. I plan on using my blogging platform to start coaching and speaking in 2013. 

  • Wathikaj

    I am trying to write a farewell speech to fellow members of an organization. Does anyone have any tips to making the speech memorable. Thnx

  • Tom Heitz

    Michael, I have re-read your book and listened to the audio cd’s.  So much to do but I’m looking forward to implementing one step at a time beginning with my WordPress Blog.  I am going to use a standard theme until your new theme comes available.  Thanks for your dedication to your mission.

    • Joe Lalonde

      There is a lot to do in building the platform Tom. The key is taking it one step at a time. Choose one thing and do it well. Master it. Then move on to the next thing to do.

  • Adam Faughn

    I took the time to review 2012 and set out some ’13 goals on my site today. Your book was a major help in getting ideas to help the blog move forward.

    Here is today’s post:

  • Elise Daly Parker

    Excellent. Helpful. Applicable. Thanks! I’ll be using this Platform Plan at our 2013 Planning Meeting as we look for ways to guide our new website to the next level building our subscribership. I really appreciate the way you focus on the next step. I can get way ahead and overwhelm myself with too many steps. Focusing on just taking the next step will require discipline. Happy New Year!

  • Carlon L Scott

    Another awesome post! I’m in the middle of completing my platform – after reading your book – after getting some old leadercast cd’s… My blog is at Thanks for all the help Michael. I’m staying tuned!!!

    • Joe Lalonde

       Carlon, that’s awesome! Are you excited?

      As you’re building your platform, you may want to think about including your blog’s URL as the link in your Disqus profile. Currently it points to your Twitter account.

  • Kerry Stith

    I started blogging consistently once a week this past year.  I will increase the frequency to twice weekly.   I will also self publish an ebook and give away to subscribers as a means to fulfill at dream to write a book as well as to build traffic for my site.   Additionally I will also form my own mastermind group,  to help me with my commitment and inspiration as well as to offer the same to others.  My audacious goal for 2013 is to lauch a twice monthly podcast about ordinary people doing extraordinary things. 

    • Joe Lalonde

      Go for it Kerry! You can do it.

      One thing I noticed though. You have your Twitter profile linked to your Disqus account. Have you thought about making that link your blog?

  • Anne Marie Gazzolo

    Tomorrow I will spend to start to seriously work on my second book. Tonight I will spend organizing my time as to how I will do this. My first book was published this year by WestBow Press. Thank you, Michael, for that part of Thomas Nelson! Happy New Year!

    God bless, Anne Marie :)

  • Michael Hyatt

    Thanks for your kind words. I appreciate it!

  • Joe Lalonde

    My goals are:

    1. See an average of 10% monthly gross
    2. Complete eBook for publication and one as a giveaway to new subscribers
    3. Team up with a friend to create a new website to use as an embassy (I know, I’ll technically own it but it won’t be home base)
    4.  Use my platform to get 2 speaking engagements

  • kimanzi constable

    My first published book launches in May, I want to make it a best-seller! I want to create two killer products. I want to speak more and all over the world (again). I want to help 10,ooo people change their lives, help them stop existing and truly live the abundant life the Lord wants for all of us! 

    Thank you for letting me guest post this past year, thank you for letting me be apart of your launch team. Thank you for the amazing content and inspiration! 

    • Michael Hyatt

      You’re welcome, Kimanzi. You have grown so much this year. It has been awesome to watch you! Happy 2013.

  • Glen @ Monster Piggy Bank

    My goal for next year is to continue having fun blogging. If it isn’t fun you probably aren’t going to stick with it for very long.

    • Michael Hyatt

      Excellent point. I agree.

  • PatGarcia

    Thank you for this article. Even though I have a platform, I could see that mine was not as detailed as I wanted it to be for the new year. 
    Happy New Year, also. I wish you continued success in 2013.  Even though I do not comment often, I read everyone of your blogs because they are helpful to me as a writer.

    • Michael Hyatt

      Thanks, Patricia. I appreciate you taking time to leave a comment.

  • Jenni Ho-Huan

    Thank you Michael. Very timely as I seriously need to work on my book! 

  • jenni ho-huan

    O! Question. How can i get to guest post more?

    • Michael Hyatt

      I would start by reading Jeff Goins excellent post on this very topic.

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  • Brad Andres

    My chief platform goal in 2013 is to secure a publishing contract. This of course falls into smaller chunks such as:
    -> Finish the sample chapters in my proposal
    -> Secure a working relationship with the right literary agent
    -> Build awareness by guest posting
    -> Compose an eBook to give away in order to grow my eMail subscriber list
    (Thanks for the resources to guide my way!)

    Another piece of the pie is to re-visit your book Platform (for the third time) and make sure I have gleaned all I can from it. I started blogging in 2012 thanks to your book. The past eight months served as a year of living my dream instead of wishing to see it appear. I personally grew exponentially from your book and blog. ** I discovered as your platform increases, some ideas and strategies must change.** This is why I look forward to reviewing Platform again mid-year 2013.

    Have you thought about a follow up book to Platform drilling down specifics on increasing reach for those whom already have an established platform?

    • Michael Hyatt

      I will actually have an announcement soon about something for helping people go deeper. Stay tuned.

      • Brad Andres

        Excellent! Looking forward to hearing more about it.

  • Shannon Steffen

    Brilliant, Michael!

    I’ve gotten a late start on the 2013 goal planning as my husband was diagnosed with lymphoma the beginning of December and just started chemotherapy. (He is doing awesome. Thank God!)

    Today is the first day I’ve had the chance to sit down and create a strategy for myself, and my business, in 2013. Needless to say, your post’s timing is perfect. (I’m going to take the next few moments and fully digest it.)

    There are no words to describe my heartfelt thank for all the knowledge you have shared with us in 2012. Your words are not only inspiring, but they help so many find the strength within to go after their dreams. Thank you!

    • Michael Hyatt

      Thanks, Shannon. I appreciate your encouragement.

  • Equila Miller

    Excellent article. I was inspired and it gave me some confirmation!

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  • Dave Young

    As you said, “The biggest cost will be your time.” This is the biggie. For some people, writing is a monster of a challenge. Here’s how we solved it: Use the podcast model as the source of your posts. Transcribe the podcasts and have the transcript re-written as blog content (and ebook content and real book content). Rather than a DIY podcast with an endless stream of guests, find a partner and be the host/sidekick of each other’s podcast. It’s very hard to turn on a recorder and just speak your content into existence. However, it’s quite easy to have someone ask you a question and have a 5-10 minute conversation about a topic. Keep your episodes short and your transcription costs won’t be too high. (we routinely get good transcriptions through Amazon Mechanical Turk for around 50-cents per minute). When you get the transcription back, either edit it yourself or find a capable editor on any of the outsource services. Your goal is to turn spoken word transcripts into written word blog posts. Transcriptions are simply not easy to read. You must do this. If you want to use both the podcast and the written post, you’ve created 2 unique pieces of content in a single session. Nice. You have a third piece of content if you want to post the PDF of the transcript along with the podcast. Google loves this and it doesn’t count as duplicated content since all 3 are different forms.
    If you want all of the above outsourced, we built a business around it called Shortcut Blogging.Remember, the key is to find a podcast buddy, a sidekick who will become your own Ed McMahon. Back when I was in the radio business, I got this idea from the Focus On The Family Broadcasts. James Dobson always had a sidekick who served as the “host” of the show, interviewing Dobson about the topics that Dobson wanted to talk about. It kept the focus on the expert. If all you’re doing is interviewing other people on a podcast, the spotlight is never shined on you. As I said, two blogger/podcasters could do this for each other. 

  • Adam Smith

    Thanks for the post Michael. I know that I need to become more consistent in my writing and I want to read your book and see what else you have to say about platform. Hope you had a great holiday.

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  • Heather C Button

    I love the rabbit observation. I have been feeling torn lately about my platforms as I have 2 focuses in my life: Healthy Architecture and Fiction. I have been working on both (working and writing) but it leaves little time for actual platform building, where I set up 2 (one for each) and neither is getting done. I think I need to pick a rabbit and hunt them each one at a time.

    What are your thoughts about having multiple platforms? I’ve seen people suggest having only one, and I’ve seen people suggesting having one for each. Thoughts?

  • Doug Smith

    “You don’t need anyone’s permission.”

     This point has helped me so much. As a young leader, it’s easy to think that I need to accomplish more before I have a right to build my platform. Thank you for helping give me the courage to build a platform without anyone’s permission!

  • Kay Wilson

    Thank you Michael for your incredible post to help guide us.  I write a blog, not professional, but passable.  however; I feel like I am “chasing 2 rabbits”.  Probably, best advice is work at perfecting one thing at a time.  I never want to be left behind, so I quickly jump into everything.  I write about health and am a distributor of incredible Wellness Products.   So Educational Health Articles are priority and increasing my retail volume are uppermost importance for me.

    Most of newsletters I read are big distraction, do not help my growth.  Your info most always helps me gather my scattered thoughts. 

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  • Jonopierce

    Hi Michael,
    I emailed before Christmas speaking of the difficulty of ordering platform in the Uk. Its now 6 weeks and counting for me. Any idea why this may be ?
    Jonathan Pierce, Belfast Northern Ireland

    • Michael Hyatt

      I’m sorry, I don’t know, Jonathan. I have emailed the published, asking for information. When I hear back from them, I will let you know. Have you checked Amazon? They point to several booksellers in the UK who have the book.

  • Erika Macarntey

    I’m just starting my blog, so my goals aren’t huge, but they are foundational. My goals are to keep my writing/research schedule consistent. I also have set aside Sunday nights to schedule my Tweets and blog posts on HootSuite. I’m committing to three blog posts a week and I would like to have some advertising in the next 6-12 months. I’ve gotten extremely organized because of all you’re helpful posts here Thanks!

  • Michael Hyatt

    Personally, I’d see if .tv or .me is available. I think it’s more memorable.

    • Benjamin Robinson

      great! Thanks so much!

    • Benjamin Robinson

      Bluehost won’t allow me to use a .me or a .tv :-( lol

      • Michael Hyatt

        Really? Have you called tech support? I’d bet they can make it work.

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  • Brenda Way-Walters

    Surely my goal in the year of 2013 is to get a real grip and improve my knowledge on social media.  I have a email address, I have a facebook account, I’ve joined Linken, I was retired but went back to work to fund my book, this took time from my writing, now I’m going to take one step at a time, concentrate of building a platform with facebook. I would also like a few speaking engagements at libraries and local churches in the Orlando, St. Petersburg, FL areas.  I’d like to spend more time at my local library one of my favorite places to be, other than sitting at my desk in my kitchen at home.

  • Delaine T.

    Wow! This is both terrifying and exhilarating! My husband and I are trying to develop a platform. We want to serve the dalit (untouchables), ragpicker, and female communities in India, while raising awareness here- but want to get more focused. Long story short, we’re having a hard time  pinpointing one thing to stand on. But we won’t give up! Thanks for the encouragement! 

  • Janice

    Hi Michael,

    My SMART goal to build my list is to add 100 “ideal” client names to my list each month through offering a free  opt-in offer that is attractive and valuable to my ideal client. Second, my goal is to be consistent in my blog posts this year and post every Tuesday. I also have added a weekly one minute “tip” video.

    Thank you for the leadership, encouragement and rich content that you share with us!


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