My 7 Biggest Platform-Building Blunders

Last week, I shared with you the first video in my new three-part video series, “Behind the Platform.” Today, I am releasing the second video—and, like the first one, it’s free.

Click here to watch “My 7 Biggest Platform-Building Blunders”

In this video I reveal the dumbest, most costly mistakes I made in building my platform, especially in the early years. If I had known then, what I know now, I would be so much further ahead today.

But, alas, that’s the nature of hindsight. It’s 20/20.

The good news is that you can learn from my mistakes. You may make different mistakes (in fact, you probably will), but you don’t have to make these mistakes.

This video alone could save you years of wasted effort, not to mention tens of thousands in lost dollars. Why wander around in circles, wondering why your platform is not growing, when the fixes are so easy?

If you’re serious about growing your platform in 2013, you have to watch this video. And, if you want to really get the most out of the video, download the free study guide that goes along with it (located on the same page as the video).

As I said, you can watch this video for free. (The other two are free too; you just have to opt-in.) Next week, I will share the details of Platform University and why it may be just what you need to turbo-charge your platform-building efforts this year.

By the way, I usually ask you to comment here—and you can if you want. But I’d be grateful if you would leave me a comment under the video when you click over to watch it. Thanks.

Want to launch your own blog or upgrade to self-hosted WordPress? Watch my free, twenty-minute screencast. I show you exactly how to do it. You don’t need any technical knowledge. Click here to get started.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • http://www.michaelnichols.org/about Michael Nichols

    Great job on the videos – the quality and content are amazing. I appreciate everything you are doing to help so many. 

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Michael. I really appreciate that!

  • http://michaeldmassie.com/ Michael Massie

    Michael, this post made me think about your dad (been wondering about his health since the bedbug post). Hope he’s doing okay. Great stuff by the way. :)

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for asking, Michael. He is much better and has completely recovered. It turns out it was his medication. Thanks again.

      • http://michaeldmassie.com/ Michael Massie

        Glad to hear it.

  • Doug

    Thanks for the great videos — fun to watch! I’m curious about your reference to monetizing your blog. How do you monetize your blog, and do you see it as an independent/self-contained revenue generator or more as a “platform” to lead to your audience to other products and services they can buy offline?

    • http://michaelhyatt.com/ Michael Hyatt

      You might enjoy this post, where I talk about it.

  • Kay Wilson

    Wow, Michael, love that you are changing and growing right before our eyes and thank you so much for sharing your heart and thoughts.  It is an exciting time for all of us.

  • http://goinswriter.com/ Jeff Goins

    Love this idea. Great way to launch a community.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Jeff. I am excited.

  • http://elisafreschi.blogspot.com/ elisa freschi

    Thank you, Michael. As for your last question (“What would you like to know about building a platform?”), I would like to understand better why some of my posts get 700+ readers and some others only 20. The first ones need to be good, but it seems to me that the decisive factor is that they have been spotted by someone and “passed on” through twitter, and so on. Is the next step trying to make these occasional visitors become loyal friends?

    (I tried to comment under the video but failed…perhaps because I do not have a facebook account.)

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Elisa. Great question.

      To be honest, it is a mystery to me as well. Regardless, this is why it’s so important to turn these people into subscribers when they visit.

  • Cherry Odelberg

    Liked this video even more than the first. I have seen the quality of videos increase in just the short time (under a year) I have followed Intentional Leadership. Thanks for the reminders and affirmation to “just do it (write)” and to “Never give up.”

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Cherry. I appreciate your encouragement.

  • http://kimanziconstable.com/ kimanzi constable

    I’m excited for this Michael, I’m also impressed by how you put this product together, wow! The video’s are great and packed with value, I’ve told everybody I know to watch them. 

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Kimanzi. I appreciate that!

  • http://www.CharlesSpecht.com/ Charles Specht

    Michael, this was an excellent video. Loved it! Tweeted it! Planning to implement what I’ve learned. Thanks for sharing.

  • Shelley Hess

    Hi Michael!  Just watched video #2 and would indeed comment under it, if that were possible, but either my computer tech deficiencies exceed abilities OR there is an issue at the other end today.  Either way, could not remove the pop-up that covered a portion of the video, from about your forehead up.  The pop-up began “COMING SOON” and appears to be from you.  REGARDLESS, I watched anyway, not wanting to delay for a second what proved to be another world-changing 20+ minutes from you!!  I balance what I know about how incredible the impact of your sharing in my life, with the facts you state, such as wanting to quit once a week, or so.  THAT is incomprehensible, yet lays it out in plain, English, so that we really get the foremost message “DON’T QUIT”.  I will add, quitting is exactly what Satan wants every Christian to do.  I will say, though it’s not remotely necessary, just reinforcement…. PLEASE DON”T QUIT NOW!!!  You’ve only just begun!!!!!  Can you imagine how powerfully the Bible, Platform, 20,000 Days and Counting, and 48 Days to the Work You Love are working together right this moment in my life, and the lives of my husband and adult (just) son?  Simply, THANK YOU!!!  HAVE AN AWESOME DAY!!!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Shelley. I’m sorry you had difficulty with the video. I appreciate your encouraging comment.

  • http://www.danerickson.net/ Dan Erickson

    I appreciate the videos, Michael.  I see that you’re sincere about helping others build their platform.   Watching these videos however takes time that is hard to make for many of us.  I did watch parts of #2, but now have another appointment.  I need to work on mistake #1 and not checking my stats so often.  Thanks for your advice.

  • Debra

     Thanks for sharing your blogging experience in 7 aspects, Michael.
    What impressed me most is #3, on blog template. A wonderful and smart idea to write efficiently. I will follow you in my future practice.

  • Choquemj

    Hi Michael,
    For the last few weeks, I’ve been reading your blog and watching you videos and I have to say that you have become a very important tool and inspiration in my life. At this point in my life, I’m calling it, ‘writing a new chapter in my life’.

    Your suggests and ideas has help me to get off my butt and get on track for what I would like to accomplish in my life.

    Thank you,
    Your friend,
    Michael Choque

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Michael. I appreciate your encouragement!

  • Rose Chandler Johnson

    Great information.  This is so good for me to hear.  I am amazed and relieved to hear you say some days you feel all used up, all done with blogging, like maybe the gift is gone.  I feel the same way so often, and then I’m amazed at what I accomplish and I don’t know how I did it.  Most people quit–I’m going to remember that, and keep taking the step forward.  Thanks again.

  • http://www.faithbreezes.blogspot.com/ Sus Holbrook

    Michael, Thanks so much for this video and for being open and honest enough to tell us you sometimes doubt yourself and have times when you think you should just quit.  Keeping on keeping on is often the hardest part of this task.  It’s sometimes hard to believe that others might actually want to read what I write.   I appreciate your encouragement!

  • Mark Noldy

    Great tips! You seem to know the exact thing to say for readers and aspiring writers.

    Platform is a great read, and I can’t wait to try Get Noticed! Theme.

    Thank you for the remarkable value that you provide.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Mark. I appreciate you stopping by to comment.

  • http://pulse.yahoo.com/_X4FFVYBT2UHVGGQGUAIACXYNLI LauraB

    Thanks for sharing your insight, I appreciate it

  • Rlsprewell

    Hey Michael! Love all you do! God Bless you! I was wondering if there are platform areas that you should steer clear from?

  • Gina

    Hi Michael,
    I heard you speak at ACFW last September and appreciate your insights…I keep learning!  My question is this:  Would you avoid controversial topics on a blog? 

    Here’s why I ask: “Doorway to History” is my blog (though not really off the ground yet).  I want to connect real issues and events in history with what our generation faces today.  I tie in aspects of history such as divorce in Viking times, class struggle, self-governance, and women’s issues in the stories I write, though not necessarily as a focal point.

    I’m a history nerd, so I have plenty of benign ideas in my folder to blog about as well.  My purpose is not to be controversial, but this is all new to me. 

    By the way, I write historical romance, and am convinced I need to read your “Platform” book now.

    Thanks for your help-
    Gina

    • http://michaelhyatt.com/ Michael Hyatt

      No, I wouldn’t avoid controversial topics. It can be a big traffic builder. Just make sure you understand the potential fall-out. If you can live with it, great.

  • Lifeontheverge

    Michael,
    If you were trying to launch a blog/website for the purpose of building your own personal brand/platform today and you couldn’t get miichaelhyatt.com would you have used your middle name in the domain? If not, what would your plan B be?

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, I would have likely done that. I could also use .tv or .me. Or I could precede my name with THE or REAL.

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  • Rocco DeLeo

    Wow michael, I am inspired and assured. Thanks for the advice. I especially think about being intentional. That’s what makes me accountable to myself.

  • John Partridge

    I love reading your stuff and have always found it helpful. Since I am hard of hearing however, I have trouble watching your videos. I know there’s only so much you can do but… Any chance that you might close caption them or provide transcripts for those of us who can’t hear?

    • http://michaelhyatt.com/ Michael Hyatt

      We do provide complete transcripts inside Platform University, but I’m afraid I can’t for my free material. Thanks.

      • John Partridge

        I suspected as much. It never hurts to ask. Thank you for your kind reply and for all that you do give away.