5 Steps to Building Your Platform [Infographic]

I thought it would be cool to create an infographic for my new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this for me. Click here to download the full-size PDF.

Feel free to share this graphic with others. There is code just below the image where you can easily embed it within your website or blog.

Five Steps to Building Your Platform Infographic

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Question: What do you think of this infographic? You can leave a comment by clicking here.
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  • http://www.facebook.com/profile.php?id=1664600391 Betty Thomason Owens

    It definitely has eye appeal. I was immediately drawn to the bright colors and the positive way the message is portrayed.

  • Dan Erickson

    Never heard the term info graphic.  It’s similar to a Power Point slideshow, except the slides are all visible as you scroll down.  As a public speaking instructor who often grades visuals, I’d give you a good grade on this one.  You keep each section simple, only a few points.  The visuals relate to the heading to each slide.  Honestly, the visuals are a tad-bit flashy for me, but… Also, you used color consistently.  

    • http://michaelhyatt.com Michael Hyatt

      Infographics are a whole art form to themselves. Google it!

      Thanks for your input.

      • Dan Erickson

        After looking at a variety of infographics, I think yours are not as flashy as I first said.  And I see why you said they were an “art form.”   Some are quite visually intriguing.

        I inherently understand the concept and use these types of visuals all the time as a teacher, just hadn’t heard the term.  Thanks!

  • FGHart

    I like it! I just printed it out as a visual aid and reminder. Time will tell how effectively I use this tool. :)

  • http://www.jinu7.com/ Jinu Varghese

    Amazing infographic, Good use of colours as well as great explanation..

  • http://www.kevingainey.com Kevin Gainey

    Thanks for sharing this Michael. I use infographics as reminders for most of my projects. Many companies and people are creating graphics that don’t make sense at all. Nice to see one that’s well done and matches your style: straight to the point and practical! 

  • http://twitter.com/Blair_Howell Blair Howell

    I love infographics and use them all the time at work. They are great visuals. I like the consistent color scheme in coordination with your book colors.  And a nice touch tying it in with your logo. It would be interesting to see it in a block format instead of linear. It almost looks like slides from a presentation. Great gob on this one.

  • Jan Noel-Smith

    Looks great! I’ll be printing it for reference as well.

    My Platform book arrived Thursday, with Love Does and One Thousand Gifts .. Three books I wouldn’t have come across without the social media network I tapped into after a quick Tweetup at Dallas Women of Faith a few years ago. There, you taught us how to tweet pictures .. So simple, but so new to all of us. We met your lovely and gracious Gayle, and a new world was opened.

    Since then, I’ve enjoyed glimpses of life in Franklin, enjoyed new (some free!) books, expanded that social media network to encompass new thought leaders and grown to realize the power of living intentionally. You and your network have done much for so many.

    Thank you, Michael Hyatt, for sharing your knowledge!

    • http://michaelhyatt.com Michael Hyatt

      You’ll love Love Does. I am posting an interview with Bob Goff, the author, in a few days.

      • http://twitter.com/thomasmason_ Thomas Mason

         I’m currently reading this book and so far it is so good. With all this good stuff I suppose I had better subscribe to the blog!

        • Ricardo

          I’ll second that!

  • http://www.authorcynthiaherron.com/ Cynthia Herron

    Engaging, colorful, and straightforward. Love it!

  • Karl Mealor

    So love it.  Very concise.  Gets the primary message of the book across quickly.

  • http://twitter.com/thomasmason_ Thomas Mason

    I finally relented and bought Platform yesterday. I am looking forward to reading it when it comes in the mail. This infographic is cool and summarizes all the key ideas of the book.

    • http://scribingthejourney.com/ Duane Scott

      Well worth your time, buddy. 

      • http://twitter.com/thomasmason_ Thomas Mason


  • http://heinleinpubservices.blogspot.com JAHeinlein

    Thanks Mike for this latest tool. Brilliant!

    And, thank you especially for the way that you lead – that is by generously sharing your knowledge and experience.  If one will simply watch, learn, and emulate… you have certainly provided a very clear path to follow…

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Jay. I appreciate that.

  • http://scribingthejourney.com/ Duane Scott

    I’ve been reading this book, Michael… in fact was up until 3 last night simply immersed in its contents — keeping notes for myself on Evernote. 

    Then my wife said, “Turn off the light. Go to sleep!” 

    So I did, like the good guy I want to be, and I laid there, tossing ideas — ideas wild and wonderful — around in my head. 

    I have a completely different approach to my blogging than you do.  I do it for a personal journey, but as the blog continues to grow, I am starting to ask myself some of the questions only found in your book. 

    And it helps to have your opinions from your book to see how humanity is interacting with this thing called blogging — and although I’m not following your ideas hook, line, and sinker, the book IS causing me to find what I will excel at and where to focus my energy. 

    So… thank you, Mr. Hyatt, for bringing mention to many things I’d heard but forgotten about this wonderful thing called the world wide web and how it connects us. 

    • http://twitter.com/thomasmason_ Thomas Mason

       Good stuff, Duane!

  • Adrienne Poe

     Hi, I purchased the book before the deadline but can no longer find the email address to send the receipt to for the bonus offers. Can you please advise the email address? Thanks.

  • http://twitter.com/HauteMealz HauteMealz

    Loved it, blogged it, pinned it.

  • http://saieva.wordpress.com saieva

    Yes, definitely cool. It’s a great overlay for the structure and content of the book.


    Salvatore Saieva

  • http://www.facebook.com/profile.php?id=888490174 Elizabeth Joss

    Hi Michael, great infographic. Your book definitely sounds interesting. I’ll definitely get hold of it soon!

  • http://www.lifeatthebar.com/blog Julie Fleming

    Very helpful content in a visually appealing package.  And I’m excited to read Platform this weekend!

  • Klbell2

    I absolutely love it! It make my success appear that much more approachable, imaginable, and doable! And I don’t just say that because I am a bit of graphics geek either!

    Great book!! Great overview!!

  • http://twitter.com/CoachTheresaIF Theresa Ip Froehlich

    This infographics is very helpful. It provides a visual summary of what to do and focus on at each step. It’s still a learning experience, sifting out what’s important at a certain stage. Thank you for sharing this summary.

  • Kathi Frank

    The infographic was too small to read well and everything I clicked on took me to your sales page except the one promoting the graphic creator.

    Michael, I have been following your newsletter for what seems like forever.  I save many of them because they are so insightful and valuable.  But this email reflects a much more pushy method that does not resonate with the person I have learned to love.  Have you gone over to the “other side” and made book sales more important than relationships?

    • http://michaelhyatt.com Michael Hyatt

      I sure hope not.

      • http://twitter.com/rampbusinesses Scott Aughtmon

        I politely differ with Kathi (although it’s her opinion, so she can’t be wrong).  I thought your email was very tactful and not pushy.  I actually thought it was a great example of how to ask people to help spread the word without being “salesy.”

  • Joseph

    Too busy. It answers too many questions I haven’t even asked. I like the direction, but what if it was somehow more concise? Simple. The shape showing something being built, but the intrigue makes me want to click on it to find out more. Thats what drew me into buying your book and ordering the online resources. Intrigue. Most of us know how busy life can be, and were bombarded with ideas left and right. We all want them, but don’t have the time to read every single piece of idea-stuff that comes our way. This is why I suggest simpler, sharper, and drawing. 
    At the heart, I think people want to be adventurous. To hunt for an idea feel like they have come upon a treasure. We want a map that leads us there, not a movie that shows us the ending. Those are my two cents.

  • Cam Garven

    Love it sums up the book Ina visual way

  • TylerHess

    I just started reading last night, got through the introduction, stoked to learn some things

  • http://daddybydefault.com Craig Grella

    I just bought your book (kindle version) from Amazon.com and I’m psyched because I had a gift card. In the end, the book cost me $0.23.  But after reading your blog for a year now, something is telling me this book is going to be extremely valuable. Thanks.

  • http://dustinstout.com Dustin W. Stout

    Beautiful infographic! I love infographics, and have even created a few. This one is done exceptionally well. My compliments to the artist, and to you @mhyatt:disqus for the great content!

  • Carla B

    convinced me I need to get the book and get to work creating my platform and restarting my blog, etc. etc.!!! thanks for always sharing and being relevant.

  • ReasonDisciple

    I like this!

  • Kharrington1010

    Where is the platform? With that wonderful title, I would capitalize on the iconic visual you have alresdy set the stage for in our minds. Platforms are built from the ground up. The first step would logically be seen at the bottom, & built up from there. Consider arranging them as stair steps and letting the rocket hold the last block of info?
    Most of ust will first veiw this on a computer screen or pda. A landscape orientation would allow the full graphic to be seen with maximum utilization of screen space, so that the print is actually large enough to read. I was confused looking at it at first. So much coming at me at once. Lots of energy and pow… but too much at once feels like a hard sell. I so love your wriing… especially the way you simplify concepts and build one idea on the next. I would reduce or remove the bullet points initially and let each graphic speak for itself… intriquing the viewer to click for more info. Its more fun to discover a treasure of a single perfect pitch (idea) than try to catch it when all the pitches are thrown simultaneously. In a nutshell… it just doesn’t fit with the “you” I have come to know through your writing. Be true to yourself.

  • http://www.evermoreservices.com/ Cynthia J Stewart

    The infographic is well done – grabs the attention, gives the message visually and draws you in to read more.   Provides a mental map and/or a mental tick list for building your platform – thus getting the key messages about what the book covers in less than 15 second scan.  Nice!  

  • Annie

    what did I think of it – well, I’ve pinned it, – that should say it all!!  Awesome!

  • http://www.facebook.com/profile.php?id=1349439689 Janet Birkey

    Pinning this to my Pinterest account and will print it out for my office. I also will use this idea to “mini-launch” ideas of my own (as in steps in a project, etc.)

  • http://www.facebook.com/people/Sue-Kemnitz/1395514240 Sue Kemnitz

    Being a designer myself, yet unaware of info graphics, I had to scope out what they were first. Now, after educating myself a bit, I like it. I’ve listened to about 2/3rds of the book, and I think the info graphic gives me, a visual person, hope. The book feels pretty overwhelming to me. (Even tho I know in my heart, I Must do this!) Once I got over the fact that there are several bullet points to five points, the info graphic makes me think, “I can do this…”  Thanks for the simplicity it brings. And, of course, the hope.

  • http://twitter.com/JoshuaWRivers Joshua Rivers

    I just ordered the book yesterday and have enjoyed going through some of the bonus materials. I’ve listened to the two audio sessions about preparing a proposal and then listened to the first 7-8 chapters of the audio book. Can’t wait for the book to come in!

    As far as the infographic, I think it is great. It is crisp and clean. It gives a great and simple overview of the books contents. I think it is perfect for whetting someone’s appetite enough to cause them to click through to find out more.

  • http://twitter.com/JoshuaWRivers Joshua Rivers

    I really like this infographic and just included it in my blog!

  • Cssoup

    could not download

  • Ecocabins

    Looks like a good book marker.

    • ReasonDisciple

      That was my first thought!

  • Edwina Cowgill

    Fantastic!  Very appealing yet succinct!

  • http://www.crazyaboutchurch.com/ Charles Specht

    Love it, Michael. I’m taking notes. So much to learn, remember, and put to practice!

  • http://www.personal-success-factors.com/ steveborgman

    I’m intrigued by the importance of protecting our intellectual property.  And listening to our audience, researching their needs, and blogging/speaking to those needs is a freeing and challenging way to go about our business of bringing our message to our audience.

  • http://www.facebook.com/stephenie.hovland Stephenie Hovland

    I’ve been reading the platform book and have watched all the free extras. Tonight I went to the movie Avengers with my family. There was a scene where I thought, “He’s got to establish himself as an authority before people will accept his platform.” I thought you should know that I saw Captain America and thought (instantly) about Michael Hyatt. It was a great moment.
    The scene, by the way, is where Captain America instructs the police to cordon off the area and evacuate everyone. The police look at him and question why they should listen to him. Then he dramatically and handily fends off alien monsters. The police immediately follow his commands. 
    Funny that the cool superhero costume and pose didn’t do the trick. He had to show he was an authority.

  • Joespu

    Good, but in my opinion before that, It is better the book in spanish.
    I was surprise that the launch was only in English.
    Great book

  • http://johnschb.com David Johns

    Homebase question: would a .me domain be okay? I am thinking of registering davidjohns.me, but was just wondering if about the .me extension, davidjohns.com is currently going for 1800 buck on godaddy… not sure I want it that bad…

    • http://michaelhyatt.com Michael Hyatt

      There’s no doubt that .com is the best. But you might want to start with .me, get some traction, then decide if it’s worth buying .com. You can still keep the .me for the people you have trained to use it. Both domains can point to the same website.
      Hope that helps.

  • Danny

    I love the graphic.  I like simple material like this, it typically reminds me of all the bullets from the book.  

  • Keiths


  • http://dalemelchin.wordpress.com/ Dale Melchin

    I like it.  It’s like your book, but with pictures.

  • http://www.webvideochefs.com Chip Dizard

    I am huge fan of infographics and this one summarizes the big picture of the book.  I just finished the book this morning and one of the main things I got was to just start.  I have started my site last year and I am on the right track this book helps me stay in correct lane.  Kudos! 

  • http://www.facebook.com/gregjgordon Greg Gordon

    I wrote this morning on my blog:

    How To Build Your Platform Without God

    I hope it is possibly constructive for some who get the book and also lead a few people to get the book that would have not otherwise.

  • http://dalemelchin.wordpress.com/ Dale Melchin

    I prefer nuking trolls… as in deleting and blocking. ;-)

  • http://www.allthingspondered.com/5001/how-i-failed-with-my-first-rental-property-and-turned-it-into-a-loser/ AllThingsPondered

    I like what the infographic says about getting more blog comments and monetizing your blog.  These are both difficult for beginning bloggers.  

  • Jordi

    Good, there is amy plan to public the book in spanish?


    • http://michaelhyatt.com Michael Hyatt

      I am not sure. I haven’t heard of any. Typically, Spanish publishers will wait until the book proves itself in English before they are willing license it and translate it.

  • Tim Maudlin

    I like it a lot!

  • http://jonathanfosteronline.com/ Jonathan Foster

    I love it! Reading and listening to “Platform” now. Downloaded this to keep me on track with where I am in the platorm-building journey…

    Thanks for ALL the amazing content Michael.

  • http://www.struggletovictory.com/ Kari Scare

    Looks like it would be the focus and outline for a good seminar/class to me

  • http://www.chaplainmike.com/ Mike Hansen

    Had a conversation with a friend today, the leader and founder of Step Seven a Christian-based addiction recovery ministry here in Parker, CO. He’s Michael’s age, but fully admitted once again his ignorance of how to build a platform, especially the use of social media. I love Tom and he’s a huge inspiration in my life. Therefore, I became Platform Evangelist. I told him in our short ride to run an errand this morning, “This book is perfect for you! You want to grow the ministry, this is the way to do it.”

    As soon as we returned to his office I brought up this page and left it for him to check out. It’s perfect, because it offers pretty much all the information he needs at a glance as a follow up post my “evangelism”.  I like it.

    • http://michaelhyatt.com Michael Hyatt

      Thanks so much, Mike. I appreciate your “evangelism” on my behalf!

  • http://twitter.com/phtechdev Paul Harris

    Infographic is great!

  • AmyCotta

    I LOVE it… It makes me want to read the book even more. What a fantastic idea to promote a book. Well done! 

    • http://www.jmlalonde.com Joe Lalonde

      Well, go get a copy! (-; 

      You won’t be disappointed in the book. Probably the best book I’ve read all year.

  • http://www.brandongilliland.com/ Brandon Gilliland

    Thanks for putting this out!

  • LarryBloomquist

    I really like infographics.  Visuals are powerful and memorable.

  • http://www.jasonmbrooks.com/ Jason M. Brooks

    Wow! That grabbed my attention. I love it. It is bullet points on steroids!

  • Jessica

    Super!!! I just finished reading the book, great! I already put some ideas to work on my blog… I posted a note on the book also. It’s in spanish…. 

  • Brian Ives32

    Looks great, great motivational tool for us!! Waiting for my book to get here, excited!!!

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  • http://www.facebook.com/deb.kalmbach Deb Kalmbach

    Thanks, Michael! I really like the infographic and I’m very excited about reading your book. I do have a question–I didn’t receive the special offer downloads after I submitted my receipt. I did get the email verification which I thought I completed…but maybe it didn’t go through? Thanks so much for looking into this! 


    • http://michaelhyatt.com Michael Hyatt

      You can contact my assistant, tricia at michaelhyatt dot com. She can help you. Thanks.

  • http://christopherbattles.net/ Christopher Battles

    Good and clear overview of the book/message.  I went through the “bonus” videos and will be getting to the book after my current one(s) are done.  Looking forward to it. 
    Dave did an excellent job on this. 
    Thank you Michael.

    K, bye

  • http://www.fieldofdebt.com/ Jen McDonough

    Excited as your new book arrived this afternoon.

    Okay, I know you Mr. Awesome when it comes to building platforms and you probably receive thousands of compliments, but I just wanted to add to it by saying, you are the bomb Michael Hyatt! I am having a hard time putting your book down, my highlighter has run out of ink, and I accidentally shushed my husband (it was a knee jerk reaction before I realized how disrespectful that was) on the way home from church tonight. My time for reading your newest book was limited   as I needed to intentionally focus back in on my family when we arrived home after spending a wonderful afternoon together. I am setting the alarm early to devour some more nuggets of knowledge and wisdom as I am shooting for the stars.

    Thanks for helping me help others to also Live Beyond Awesome!

  • http://www.seeincolors.com/ Lisa Nelson

    I don’t have hard stats but they say 80% or more of us are visual learners. I am one of them!

    I loved the visual summary because it showed me the key points and the major steps and sections of the platform. I am looking forward to reading it.

  • Dwwelton

    Great infographic and even better book…I am reading it and also “The $100 Startup” right now…”The $100 Startup” is excellent…but “Platform” is even BETTER.  Read them both!

  • Rachel Duhon

    The info-graphic is highly engaging! I’ve read past Chapter 8 and it is so fabulous! Can’t wait to dive into the rest. I’m taking so many notes along the way. Thanks Michael Hyatt!

  • Frank Bennett

    I am currently reading with excitement the book after the seminar in WPB Fla. last week. I am so new to internet “communication”, and I do desire to know this in order to build my platform. I have done so much research into “internet Marketing”, etc. that I have been so confused more than ever. However, once I started reading, studying, following Platform it has made things clearer, and has given me direction which I believe I can now do this.

    I think the inforgraphic is great. It goes along very well with what I’m learning through your book.

    Thank you,
    Frank Bennett. Port S. Lucie, Florida

  • http://twitter.com/mattheinricy Matt Heinricy

    Good stuff – information overload on your site for me (good though).  Thanks for all your doing and giving.  I have a problem with choosing which platform I’m most excited and interested in building.  I will keep learning and growing from your info thanks!

  • http://soulofatlas.com/ Mark David Henderson

    You could do better. Yes, it’s colorful. But where are the numbers? I may be the only one who thinks this, but when I think of infographics, I think of what ESPN and SI magazine does with facts and figures, like this http://atl.as/inf0graph1c