Join the Platform Launch Team and Receive 5 Exclusive Benefits

I need your help. Part of building your PLATFORM is recognizing you need others to help you along the way. That’s true for you. It’s true for me.

Group of People Sharing a Passion - Photo courtesy of ©, Image #19661855

Photo courtesy of ©

As we’re approaching the launch of my new book, I’ve decided to try something different. I am inviting 100 of my readers to join me in creating a special “Platform Launch Team.” It’s a peer group of people who are willing to roll up their sleeves and help get the word out about the book.

Team Member Benefits

As a Platform Launch Team member you will get:

  1. A free, electronic review copy of the book in advance of the publication date (Kindle, Nook, iPad, or PDF).
  2. Exclusive access to me and the other team members in a Private Facebook Group
  3. A special 30-minute group phone session with me prior to the launch of the book
  4. A special THANK YOU with link to your blog or website on my blog
  5. A 25% off discount on my soon-to-be-released Get Published product. This 21-session audio program contains nearly everything I’ve learned about publishing in my thirty-year career.

Team Member Requirements

As a member of the Platform Launch Team you:

  • Write a brief book review on Amazon or some other e-tailer site.
  • Help spread the word about the book in any way you can, to your existing platform and beyond, during the week of May 21st.
  • Share ideas and brainstorm additional ways we might further expose the message to an even greater audience. All ideas are welcome.

That’s it!

Team Member Sign-Up

Thank you for your interest in the Platform Launch Team but the application process is now over. We picked 100 people out of the 764 who applied.

You can still help though! Here are a few ways:

  1. During the week of May 22, order a copy (or copies) of Platform. I will give you eight FREE BONUSES worth $375.98 for doing so. You can signup here to be notified.
  2. Encourage others on Twitter, Facebook, etc. to take advantage of the launch week offer.
  3. Read the book and post a review on Amazon, Barnes & Noble, etc.
  4. Build your platform!

The last one is most important to me. You have something to say or sell and my sincere desire is that you will use what I have shared to get your message noticed!

Question: What do you think of this idea? You can leave a comment by clicking here.
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Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Paul Steinbrueck

    Great idea, Mike!  If Platform is the culmination of what you’ve learned over the last several years of blogging and social media use, then perhaps the sequel could be Launch - best practices for launching a new book as learned from this experience and the numerous book launches you led & observed while with Thomas Nelson. :) 

    • Michael Hyatt

      That’s a great title! Thanks.

      • Erica McNeal

        There is already a Launch, by Michael Stelzner! =)

  • Post guest

    Hi Michael,

    Did you already notify to the few?

    • Michael Hyatt

      No, we will be notifying them in the morning (Tuesday morning, U.S. time).

  • ThatGuyKC

    I think this is a great idea! I was part of a few “street teams” in high school and college and being able to participate as an active fan in promoting quality content is fun and engaging for readers who can be an evangelist for your platform.

  • Heather

    Hi, I just got a Kobo e-reader, will your books work on that format as well?

    • Joe Lalonde

      Heather, I’m unsure what versions Michael will be releasing the book in. But here’s the formats that Kobo eReaders support -

      EPUB, PDF and MOBI 

      If you’re able to get the book in one of these formats, you will be able to read it on your eReader. 

      • Michael Hyatt

        Yes, it will be available in MODI (Kindle), ePUB, and PDF.

  • Dwayne Morris

    This is why I’m in the “Hyatt Tribe.” You leverage who you are to help others and in return you gain a wealth of buy-in. I fear I may be past the cut-off, but if not, I will do all that I can!!!

    GREAT idea!

    • Michael Hyatt

      Thanks, Dwayne. Unfortunately, you are past the cutoff. I am so sorry. But I would be grateful if you do what you can to get the word out. Thanks so much!

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  • Philippa

    What a truly fantabulous idea.  Do you mind if I use your concept in my book proposal?  Especially love the two way benefits for author and reader.

    • Michael Hyatt

      Not at all. Have at it!

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  • Mastery4u

    Great, Great idea this pre-launch team, thank you!  Also, I want to use this process for my upcoming launch of a “non-profit” association that is unique and will be huge.  It’s also not something I can do alone and my tiny team is  in overwhelm already.  Here is my question. 
    Can you or have you laid out how you interacted and organized the team and their input once they were selected.  I think many would love to know that.Thanks Michael!  

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  • Angie Tolpin

    I am so glad you have been writing on this as I am currently working on developing a launch team for my very first book. Thank you for your sincere desire to help others in their efforts to make their highest and best contributions to the world.

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  • Celine Gabrielle

    So glad I found this post. I’m pumped! I’m going to tweak this and give it a try for my own book launch. Thank you!