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eBook: Writing a Winning Book Proposal

Now available for immediate download!

Trust me: neither publishers nor agents want to see your book manuscript. Instead, they want to see a carefully-crafted book proposal that follows a specific format. In this eBook, I share what I have discovered in more than 25 years in the publishing industry. I show you what it takes to secure a book publishing contract.

Writing a Winning Book Proposal eBook

Specifically, I reveal how to:

  • Get the publisher’s attention in the first paragraph.
  • Answer the three questions every publisher asks next.
  • Write a killer premise that identifies the prospective reader’s need and your proposed solution.
  • Create a unique selling proposition that explains what the reader will gain by reading the book and how the book will deliver it.
  • Distinguish between benefits and features—and why it is essential that you do so.
  • Identify your target market in such a way that the publisher can visualize the exact opportunity your proposal represents.
  • Understand the difference between demographics and psychographics and why both are important.
  • Identify specific affinity groups that will help you—and the ultimate publisher—maximize the sales potential of your book.
  • Assess your competition and explain how your book will be different.
  • Explain why you are qualified to write this book—even if you are a first-time author.
  • Demonstrate what you are prepared to do to help market your book.

In addition, I explain how to write a chapter-by-chapter synopsis of your book and six elements that should be part of any sample chapter you include.

I wrote the first version of this eBook several years ago. It has become the de facto standard in the publishing industry. However, I have now revised it, based on the feedback I have received from hundreds of readers.

Some colleagues suggested that I should charge $30–50 for this eBook—not based on the page count (afterall, it’s only 30 pages), but on the specialized information it contains and the results it has produced for so many authors. “It’s a minuscule investment,” they argued, ”compared to the results it produces.”

However, I decided to offer the eBook for just $19.97. I may raise the price later, but for right now, I would rather make the eBook available to as many people as possible at an affordable price.

My Money-Back Guarantee: If you don’t find this eBook helpful and worth every penny you paid for it, I will promptly refund your money. No questions asked. So far, I have sold hundreds. I have not had a single request. Nonetheless, the offer still stands.

Yes, you could probably find similar information for free on the Internet. You could likely distill it from two or three books on the topic. But why wade through all of that? What’s your time worth? I have already done the heavy lifting for you. Your time is better spent crafting your actual proposal!

I have personally read through thousands of book proposals in my career as a publisher and agent. I know what these professionals are looking for—and what they are not looking for. If my experience is worth $19.97 to you, then click on the buy button below and let’s get started!

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41 Responses to eBook: Writing a Winning Book Proposal

karpo

October 4th, 2009 at 12:33 am

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just ordered it – can't wait to use it!

SLamb

October 4th, 2009 at 12:41 am

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I have used the shorter PDF again and again — exceptionally helpful — so I expect that this will be of great assistance too, and will recommend it to others.

Stephanie

October 4th, 2009 at 12:43 am

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I used the former document (before it was an ebook) to write a proposal for my book, Leader of the Pack: The Legacy of Legendary Coach Kay Yow. As a result, I received compliments from publishers/agents that I had an excellent proposal and eventually landed a publisher.

I recommend it to anyone who is writing a book–whether you want to go the self-publishing route or are trying to secure a publisher. It helped me think through many aspects of producing a book (marketing ideas, competition, etc.) that I may not have otherwise realized I needed to address.

Thank you, Michael!

Jeff Meyers

October 4th, 2009 at 1:23 am

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Just ordered it. Sounds excellent. Thanks!

Rhett Smith

October 3rd, 2009 at 8:38 pm

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Michael,

Just purchased it….So looking forward to this….

I got the chance to sit down with Anne Jackson at the last conference we spoke at and she shared with me many of her thoughts on book proposals…many of which probably came from you. So now I was even more stoked to have this resource.

Thanks

Rhett Smith

fogbound

October 4th, 2009 at 1:39 am

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I haven't read this ebook yet, but I did read your article on a winning book proposal several years ago and have been following it in all my proposals. I've got lots of rejections but I have also received positive comments on a well written proposal. So I'm still in the process with three completed manuscripts and I'm looking for positive response. Your advice was great, even in the free article Michael!

Michael Hyatt

October 4th, 2009 at 1:42 am

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Thanks for your kind remarks. If it's any encouragement, Andy Andrews received 52 rejections before we (Thomas Nelson) finally agreed to publish it. Even we had previously rejected it twice. However, the last time, Andy did follow my advice in the article that eventually became this eBook.

Michael Hyatt

October 4th, 2009 at 1:43 am

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I am so excited that we are publishing Anne's next book. Her book proposal was killer. She even included a video, which was very compelling.

Marvin Nelson

October 4th, 2009 at 2:03 am

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I must say that out of all the things I have found as a new (aspiring) author, this ebook was the most helpful tool I have ever used. Warren Bird (author of several Church growth books) a mentor of mine read my book proposal and said how amazing it was. I told him all I did was pattern it off of this document by Michael Hyatt. I know that what I learned from this ebook will help me in my way to getting published! Thanks Michael!

Marvin Nelson

October 4th, 2009 at 2:04 am

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I can't wait to read it! Mad Church Disease was GREAT!

brettaljets

October 4th, 2009 at 2:25 am

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Just purchased. Looking forward to the read and writing!

Michael Hyatt

October 4th, 2009 at 2:33 am

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Wow! I am honored. This is awesome!

wisdomcalls

October 4th, 2009 at 5:06 am

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Purchased it tonight. I am 2/3 through and it has been well worth it! This is helping me clarify my purpose and my content. I am very excited about how this process is going to affect not only my book proposal but also the entire book. The format is EASY to understand and apply. Thank you Mike for putting in the example along with your descriptions. Picturing my audience (in the specific ways outlined) has reenergized me to focus on meeting their need with my book. Many thanks for your generous tips for finding success in this industry. Well worth the money!

Michael Hyatt

October 4th, 2009 at 12:41 am

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If you have found this eBook helpful, please leave a comment.

Also, if you order this and don't receive the download link, check your spam folder. If it is not there, you are welcome to email me directly at michael dot hyatt at gmail dot com.

Thanks!

Rhett Smith

October 4th, 2009 at 6:52 pm

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Yes. She was telling me about that and seems so excited to be with you guys. She sent me a copy of her PDF proposal….like nothing I had seen as far as proposals. Not that I'm around a lot of proposals :-)

Rhett

Justin Wise

October 4th, 2009 at 8:20 pm

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Just ordered. Cannot WAIT to rip into this. Well done … And thanks for leading the next generation well, Michael!

Daniel Decker

October 5th, 2009 at 8:16 pm

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I just bought it… 1) to see what updates there are 2) to check out the new layout 2) to support your test. :) The previous version was extremely useful and quickly became my default resource to share with new authors looking to draft a proposal or just learn more about the process. No doubt this revised / updated version will be even better. I consider the $9.95 investment also a small “thank you” for the amount of time and information you share with us all. It's a worthy exchange.

Couple questions:
1) Do you have plans to create any sort of affiliate program with this e-book?
2) Was there a specific program you used for layout of it? Looks great, love the formatting and ability to make the pages advance via arrows at bottom. Almost looks like a “Change This” PDF.
3) Is there any way to include a few actual proposals that sold as a further example? Maybe a few different genres? Obviously the author(s) would have to agree to share. That might be helpful to others to also see some real world examples.

SLamb

October 6th, 2009 at 2:25 am

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Downloaded the eBook — very useful and easy-to-follow. Folks, if you want to know how it is done, buy this Ebook.

human3rror

October 6th, 2009 at 2:07 pm

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freaking best ebook ever.

Michael Hyatt

October 11th, 2009 at 2:18 am

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John, you are WAY too kind. But thanks!

Michael Hyatt

October 11th, 2009 at 2:21 am

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Daniel, sorry for the delay in responding. I was attending the Catalyst conference and am just now catching up.

1. Yes. However, I have to figure out the software component on this. I plan to do this next week, while I am on vacation and have a little extra time.

2. My designer used Adobe In-Design. I gave him the “Change This” PDF as an example. ;-)

3. I think including some sample proposals is a GREAT idea. I can tell you that Andy Andrews used this format for The Traveler’s Gift, which became a New York Times bestseller. I will check on this. It is a wonderful idea.

Thanks so much for your questions.

DuongSheahan

October 11th, 2009 at 2:28 am

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I just downloaded this e-book to have for when the time is right for that book project! Thank you!

jennifervdavis

October 11th, 2009 at 3:48 am

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Thank you for taking the time to help aspiring authors! You are right–my time is valuable, as I have three children three and under. I've recently had a renewed passion (and need) for writing, and this e-book will definitely help me as I progress. I just purchased it a few minutes ago, but from what I skimmed, I can tell this layout is clear and easy to understand. Just what I need–thank you!

Jack Robinson

October 12th, 2009 at 5:11 pm

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Excited to obtain this guide. Extremely easy and fast through PayPal.
Jack

http://www.jackrobinsonbooks.com

Lynn McCallum

October 12th, 2009 at 5:53 pm

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Does this address fiction and non-fiction?

Michael Hyatt

October 12th, 2009 at 5:59 pm

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Honestly, it doesn't address fiction very well. I am planning to write another eBook specific to that. Thanks.

Jason Young

October 13th, 2009 at 3:57 am

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I just downloaded the ebook. I look forward to learning.

Jason

October 13th, 2009 at 4:34 am

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Is it possible for you to blog on some of the major differences which apply to fiction? Or perhaps have someone from your company do it as a guest blogger? I only ask because "I am planning to write another eBook…" sounds like it might take a while.

Michael Hyatt

October 13th, 2009 at 9:46 am

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I don't think it will take that long. I am planning to start next week. Thanks.

Phillip Coxwell

October 13th, 2009 at 4:54 pm

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I have just gotten into writing myself, and have just started on my first novel… I'm not so sure it's going to be the best, most original novel every, but the most important thing I think is to actually do it.

I just ordered this ebook too, because even if it's not good enough to get my book published, I would love to get feedback from professionals, and it seems like following this pdf will be the best way to get publishers to at least take a look at my idea.

Thanks for this great resource!

Diane

October 17th, 2009 at 12:19 am

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I want to be like Mike! :)

Thanks. I read the older version, ready to read the update!

Mike Myatt

October 31st, 2009 at 12:38 pm

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Hi Michael:

For what it’s worth, I think it’s a great move to raise the price on your eBook. While price is always “a” consideration, it is rarely “the” consideration. In my experience it’s not the price, but the perception of whether or not real value will be received for the price paid.

In the case of your eBook, potential authors should easily be willing to invest a few dollars more for advice from a subject matter expert whose counsel can potentially generate a huge return on investment.

@jameswoosley

November 5th, 2009 at 11:20 pm

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Michael,

Just wanted to let you know that this is the first ebook I've ever purchased and my expectations are very high if I ever get one again. Within the first week I was able to put together the majority of my book proposal, outlining my entire book in just a few hours.

Even if I never send it to a publisher and decide to self-publish, your ebook provided me with the most tangible means I've seen to narrow my focus and outline my approach. I've had several book ideas that never got beyond a few pages. I think they're going to get the ebook treatment now thanks to you!

Anyone who is serious about writing their first book needs to buy this ebook!

James Woosley
WoosleyCoaching.com

Michael Hyatt

November 6th, 2009 at 3:27 am

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Wow. Thanks for your kind words! You made my day.

Smacs

November 14th, 2009 at 12:49 am

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Hi Michael,

Is there a difference between the shorter version of this, and the longer one?

Cheers,

Shawna

@josephmcole

November 14th, 2009 at 4:54 pm

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I purchased your ebook about a month ago when you offered the revised edition. I read your FB status today that you are working on a Fiction edition. I am more interested in the Fiction edition. Are they separate books (meaning I would buy the fiction edition) or do I simply have to "upgrade" my current edition? Either way I am a happy customer.

Michael Hyatt

November 14th, 2009 at 5:02 pm

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It is a separate eBook. However, I will be emailing all the people who bought the first one with an offer to buy the second one at a discount. Thanks.

Shannon C.

November 16th, 2009 at 3:23 pm

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Hi! I am very interested in your eBook. Does it address children's books?
Thanks.

Michael Hyatt

November 16th, 2009 at 3:46 pm

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It does not address children's book specifically. I’m sorry.

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