What If You Could Get Paid Doing What You Love?

Perhaps you think you can’t do work you love and get paid for it. That’s what I used to think, too. Until someone showed me how to do both.

I had always had a desire to have a great impact through speaking and writing. I just couldn’t figure out how to get paid for it—at least not enough to make a living.

Then, five years ago, I attended my very first Launch Conference. It is designed to help speakers (and other communicators) start or maximize their business.

Launch is the conference that helped me decide to “turn pro” and become a professional speaker. Sure, I had thought about it before. In fact, I had dreamed about it for years. But this four-day training event gave me the information, tools, and confidence I needed to get started.

I literally would not be where I am today had I not attended that first event. It changed everything.

The Launch Conference was originally created by my friend, Ken Davis, a popular speaker and comedian. After his career took off, he was inundated with pleas for help. Aspiring speakers, comedians, and other performers wanted to know how to do what he had done.

In response, Ken distilled everything he had learned over the course of his career into a simple but powerful four-part framework. (More about that in a minute.) It has helped hundreds of speakers launch their careers and maximize their income.

After attending Launch, I was so enthusiastic about the content—and the results it delivered—I became Ken’s business partner. (In addition to Launch, we also co-produce the SCORRE™ and Platform Conferences.) My goal was to help Ken take this training to a much wider audience.

If you have ever thought about pursuing a career in public speaking or if you are already a professional but know you are not earning what you should, this conference is for you. Here’s why:

  1. You will learn our proprietary, four-part framework. We teach you how to:
    • Discover your assets. You will take inventory of your talents and gifts. You’ll consider your status and platform. You’ll even learn how to convert your weaknesses into strengths. You’ll discover your unique expertise and voice.
    • Design your products. This is all about packaging and selling your assets. We ask, “What product are you really selling to your buyers?” It could be a live product like a speech, seminar, or webinar. It might be a physical or digital product like a book, audio, or video series. It could even be a service, like coaching or consulting.
    • Develop your market. You’ll learn the basics of marketing, including how to use social media to gain visibility with your target audience. You’ll discover what meeting planners are looking for, how to develop effective promotional materials to reach them, and the pluses and minuses of booking agents and speakers bureaus.
    • Determine your value. We discuss why you should charge for your services and why you are cheating your customers if you don’t. We explain how to establish your pricing and how to negotiate the best fees possible. We also share a strategy that will enable you to raise your fees over time without jeopardizing the number of requests you are getting.
  2. You will interact with top industry professionals. In addition to Ken and me, Danny de Armas, Ken’s former manager, will be joining us. He is a phenomenal instructor with more than thirty years of experience. New York Times bestselling author, Dan Miller, will also be teaching on “How to Develop Multiple Streams of Income.” (Honestly, the presentation is worth the price of the ticket!)

    This is a boutique conference. We limit the registration to less than one hundred attendees. This means you get plenty of time to talk to our instructors (including me) and learn from them throughout the week.

    In addition, our Master level attendees will get personal, one-on-one coaching from Ken and me throughout the week. Note: we only have a few of these spots left. They always go first!

  3. You will enjoy the camaraderie of fellow students. This is one of my favorite aspects of any conference, but it is especially true of the Launch Conference. The problem is that most of your family and friends don’t understand what you do—or want to do. They may try to encourage you, but—let’s be honest—they don’t really have much to contribute.

    But you don’t have to struggle alone. At the Launch Conference, you will meet fellow-travelers. These are people who are on the same journey, chasing the same dream, and facing the same challenges. You will have an instant bond that may well last a lifetime.

The Launch Conference isn’t theory. It’s not speculation. It is a proven system that provides the inspiration, training, and resources you need to succeed. It has worked for hundreds of others. It will work for you.

Whether you are just considering a career in public speaking, thinking about adding it as one of the services you offer, or taking your current career to the next level, this conference is for you.

As a reader of my blog, you can take $200 off the Early Bird discount by entering the code HYATT when you register. This offer is good through Friday, February 14, 2014. And, as usual, I personally guarantee the results:

If you attend the conference and at any time before it’s over determine that we haven’t delivered as promised, I will promptly refund your money. No problem. No questions asked. You have my word on it.

Think of your registration fee as an investment. It will pay for itself almost immediately. You will leave pumped about the possibilities, with concrete ideas you can put to work immediately.

This is the only time we will host this conference this year. Don’t miss it. I hope to see you there.

Question: Have you ever thought about a career as a professional speaker? If so, what appeals to you the most about it? You can leave a comment by clicking here.

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  • http://forthisisthetime.com/ Esther Aspling

    I hope to be able to go to this some year! I did a small amount of speaking several years ago, but I would really like to get back into it in this season of my life. I just like the intimacy of sharing things in person with people.


    • http://michaelhyatt.com/ Michael Hyatt

      We’d love to have you Esther!

      • http://forthisisthetime.com/ Esther Aspling

        I better start praying that 2014 looks better on paper than 2013 (or ’12, ’10, or ’09 for that matter! lol) :-)

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I’d love for you to come, Esther. I could finally meet you in person!

  • Scott Anderson

    I would absolutely LOVE to be a professional speaker. The power of the spoken word fascinates and captivates me. I love to write, and I have noticed that much of my writing has the flow of the spoken word. It’s just how I am wired. Also, people tell me that they just love to listen to me speak. They say I have a great radio voice. Delivering a TED talk is one of the items on my bucket list.

    • http://michaelhyatt.com/ Michael Hyatt

      It’s on my list, too!

      • Scott Anderson

        Wow! I just followed some links and got to the Platform Conference website. What a great lineup of speakers. Jeff’s book “Wrecked” was inspiring, and I have been working my way through his online Tribe Writers course (albeit slower than most people). And this conference is in Dallas — that’s driving distance for me. Sure is an exciting thought for November.

        • http://www.MicheleCushatt.com/ Michele Cushatt

          Would love to see you at Platform, Scott. Let us know if you can make it happen.

      • Dan Erickson

        You’ve never done a Ted talk? You should do one.

        • http://michaelhyatt.com/ Michael Hyatt

          I’d like to!

  • http://personalsuccesstoday.com/ John Richardson

    I’ve been a part of the speaking community for numerous years and have seen many people come through the ranks. While I’ve experienced scores of great speakers, I’ve only seen a few create successful speaking ventures.

    The speaking business is a tough one, and the economic downturn has affected the way that businesses and organizations plan and fund events.

    Having a conference dedicated to the “business” side of speaking, is what many professionals need to advance their careers.

    Having gone through a NSA program a few years back, I can tell you that there is a huge learning curve to the business side. You can spend a lot of money on products and services, but unless you are focused on results, you’ll get nowhere.

    Just seeing how you have advanced over the past few years is testimony enough. You have become one of the best speakers on the platform, while also building a successful enterprise around it.

    I would highly recommend the Launch Conference for anyone looking to launch a speaking career.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, John. I appreciate that very much.

  • http://marketpunch.com/ Jason Stum

    One of the goals I recently wrote down was to be invited to speak at one of the main conferences in my industry by January 2014 (great goal setting, right?). There’s only one obstacle in my way… Other than addressing a large group of co-workers, I don’t have any public speaking experience. Zero. Zilch. Nada.

    Now don’t get me wrong…I know I can be engaging, charming, amusing and if I try really hard, I know I can achieve mediocrity on my own. But I want to be better than that. I want to be the best (ok fine…I’ll settle for not the worst).

    Michael, in your opinion, would you recommend the Launch conference to someone like myself who’s a total novice when it comes to public speaking or is it geared more toward those who’ve already gotten a start along this path?

    Thanks in advance for your thoughts, I do appreciate it.

    • http://michaelhyatt.com/ Michael Hyatt

      Great questions. For you, I would recommend the SCORRE Conference. It’s the fastest way to learn how to prepare and deliver high-impact speeches.

    • http://www.joyjoyg.com/ Joy Groblebe

      Jason – I don’t think Michael’s thought got quite finished below, but here are my two cents. I think you could start with either the Launch Conference or the SCORRE Conference. The Launch Conference is great for beginners as it helps you set up a framework to actually put yourself out on the market to get speaking engagements. The SCORRE Conference is also great for beginners as it helps you with your actual speech – both the preparation and the delivery. Both are important….how’s that for an answer and no answer at the same time? :0) Please let me know if you have any other questions. I’d love to meet you this fall at one or both.

      • http://www.MicheleCushatt.com/ Michele Cushatt

        What Joy said. :)

  • http://www.danerickson.net/ Dan Erickson

    Sounds good, but I’m working of course, teaching public speaking.

    Although I’m sure I would learn a few things in the Launch course, there’s something to be said for the traditional education in communication I have, and learning by experience.

    I will do much more speaking someday, but as a single dad of an eight-year old, I need to stick around my community, so I’m starting where I am and have had several local speaking engagements in the last few months.

    It’s great you can offer so many helpful conferences. Maybe I’ll make it to one or another one of these years.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Dan. The thing that is different about the Launch Conference (as compared to SCORRE, for example) is that this is exclusively about the business of public speaking. We don’t teach people in this course how to prepare or deliver better speeches. Instead, we teach them how to get more bookings, how to monetize their opportunities, create products, and make a living from speaking. Thanks again.

      • http://www.danerickson.net/ Dan Erickson

        That’s what I thought, Michael. I figured that monetizing public speaking was the focus and that’s something I have not studied much, although I grasp the core concepts.

        Again it’s not something I could do now, but it might be valuable information for me in the future. One has to be able to get out there and do it. I’ll keep practicing on a local level. Thanks for all your support and advice. I couldn’t watch the Jeff Goins interview live, but I’m looking forward to the recording.

  • Heather C Button

    I have thought about this, but I think my brother should do it now.

  • Diane Markins

    So, when are you coming to Phoenix? I’m making about $400 per speech now, so I need to book 6 or 8 of those to bank the registration fee. :) Congrats on your success and blessings on continuing it.

    • http://www.joyjoyg.com/ Joy Groblebe

      Diane – Unfortunately, we don’t have any plans for Phoenix coming up. One of the focuses of the Launch conference is a system we use for pricing yourself. Often, when you institute our techniques, you will find that your price will go up. You never know….it might only take 2 or 3 bookings to bank the registration fee – maybe less.

  • Michael.Browning

    Mrs. Hyatt,
    I am currently the church administrator. Church of about 700 regular attendance. the most I do in form of public speaking is teaching ss class and a few times in other ministries. I know I am not a “platform speaker” but desire to be. Is this conference for someone like me or do I need some prior training or development?

    Michael Browning

    • http://www.joyjoyg.com/ Joy Groblebe

      Michael –
      If you’d like to take your speaking to the point where people are paying you to speak and make a business of it (part time or full time) this conference will teach you how to do that. If you are looking to improve your speaking – both preparation and delivery – I would recommend you check out our SCORRE Conference. http://www.scorreconference.tv

    • http://michaelhyatt.com/ Michael Hyatt

      I agree with Joy. Thanks.

  • http://JonDHarrison.com/ Jonathan Harrison

    Public speaking is currently a significant portion of what I do today, so I might look to attend this down the road. SCORRE is of more immedate relavence to me, and I would love to attend* after hearing first hand about the great experience Jared Easley had.

    *Completing Ramsey’s “Baby Step #2″ at the moment – another year & we’ll be free : )

    • http://michaelhyatt.com/ Michael Hyatt

      Good for you, Jonathan. Dave’s advice is so great!

      • http://JonDHarrison.com/ Jonathan Harrison

        Yes it is – and Freeing!

        I have to give a lot of credit (pun not intended) to my wife – we both took FPU together, and she has been great support in keeping me accountable.
        Our Church offered the class over 13 weeks via DVD. This made for a rewarding date night!

  • http://www.seannisil.com/ Sean Nisil

    I do a lot public speaking vocationally in the financial world as well as from the pulpit as a pastor. And I LOVE it.

    What appeals to me most is having the opportunity, in a real sense, to create hinge-points in people’s lives. Where they look back and say, “That idea changed my life…my approach…my perspective,” etc.

    It is incredibly rewarding to experience those moments. Right now I’m speaking on a local community level. I am eager to learn and grow. My main motivation for building a thriving platform is so that I may help as many people as possible.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      It’s such a privilege, isn’t it? To have those few moments to speak into someone’s life. Powerful.

  • http://standandinspire.com/ Brent Peterson

    Sounds like a great program! Thanks for the blog post reminder. The Launch Conference has been on my short wish list as a career stepping stone. Three quick questions.. 1. How often is the event held? 2. Are there other locations planned? 3. Is there a meal-only spouse companion option? Or just the $600 spouse shared-access option? (My wife loves to travel with me to nice locations but she’s not a fan of workshop sessions like I am :).

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Hi, Brent. The event is typically held only once per year. And for the last couple years, it’s been in Colorado. Trust me when I say there’s nothing quite like Colorado in the fall. ;) Joy would better be able to answer your spouse meal-only question. I’ll make sure she sees this and responds. If you have other questions, you can access the FAQ page here: http://www.launchconference.tv/launch/faq.html

      Hope to see you at Launch, Brent!

      • http://standandinspire.com/ Brent Peterson

        Thanks Michele! Yes, indeed Colorado is spectacular in the fall especially if the aspen trees are in bloom (We’re in Virginia (also very nice in the fall :), but I have relatives near Boulder and in Golden Gate Canyon). I’ll wait for Joy’s response as well on the spouse fee.

        • http://www.joyjoyg.com/ Joy Groblebe

          Brent, the spouse option of $599 is the only one we have. Truth be told, the majority of it is the cost of meals. Eating in Vail isn’t the most frugal way to go. :) I hope you can both join us. The hotel is fabulous!

          • http://standandinspire.com/ Brent Peterson

            Thank you Joy for the cost confirmation. I will check my schedule tomorrow and consult further with my better half :).

  • Ilesha Coco Graham

    Sounds incredible! Trying to work out the time off. Wish it could happen during the summer months. I’m speaking about 1/month at women’s conferences, retreats & churches. And I conduct trainings at my job. I’m ready to “turn pro” with speaking and writing. Being a part of PlatU has been phenomenal. Just might talk myself into signing up ASAP!

    • http://michaelhyatt.com/ Michael Hyatt

      I hope you get to come. I look forward to meeting you!

    • http://www.joyjoyg.com/ Joy Groblebe

      Ilesha – if you’re getting ready to turn pro, Launch is a great place to start.

  • lucy

    what is that meaning

    • http://michaelhyatt.com/ Michael Hyatt

      I am not sure what you are asking. Can you elaborate? Thanks.

  • http://goinswriter.com/ Jeff Goins

    I went through the teaching CDs on this last year, and it was life-changing!

  • http://www.kendavis.com/ Ken Davis

    Thanks for this great post Mike. I never cease to be amazed at the number of people who have had the thrill of achieving their dream using the principles taught at launch. So grateful to partner with you to help others do the same. Ken

  • Don Schroeder

    Several years ago we attended a Ken Davis public speaking seminar in Colorado Springs (Navigator’s facility) – we enjoyed and learned a lot from it. Now we are wondering if the SCORRE seminar is the same or similar to one that we have already attended, or is it a good follow-up to seminar.

    • http://www.joyjoyg.com/ Joy Groblebe

      Don, if the event you attended was a 3 or 4 day event, it would have been The SCORRE Conference (used to be called Dynamic Communicators Workshop). If it was just a one-day event, you would definitely want to attend SCORRE. One day is just enough to get you interested. :)

  • Andres Valdes

    My goal this year has been to better understand my passions, strengths, and aspirations. Public speaking (maybe motivational/inspirational) really hits my life’s sweet spot. I’ve never spoken professionally, but on the few occasions that I spoke I felt completely in the zone. But my problem is that I’m not sure what my message should be or how to start in this field. Which conference would you recommend for someone in my position?

  • Brian Wyant

    Hi Michael,
    I am considering the Launch conference however I have a quick question.

    What if I don’t know what I want to speak, write about or present? Would it be important to know this before attending the conference.

    Thank you
    Brian Wyant

    • http://michaelhyatt.com/ Michael Hyatt

      No, we will help you figure that out. It is the first part of the framework. Thanks.

    • http://www.ricktheule.com/ Rick Theule

      Brian – Thanks for asking this question! I was thinking the same thing.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Great question, Brian. And Michael is absolutely correct. That’s part of the fun of the Launch Conference!

  • http://www.waynestiles.com/ Wayne Stiles

    Michael, any idea yet about where/when the conference will be in 2015? I’m still interested in it, even though you tried to talk me out of it. :-) Thanks.

    • http://michaelhyatt.com/ Michael Hyatt

      Ha! We usually don’t schedule them that far in advance. We will likely schedule it after this next Launch Conference.

  • http://kimanziconstable.com/ kimanzi constable

    Since I started speaking in 2012 I have accrued over 300,000 frequent flyer miles traveling to speak at conferences worldwide. The first time was nerve-racking but after talking for 10 minutes, it was a rush. I’ve loved seeing cool and different places, the highlight being speaking in Jerusalem, as a Christian, it was amazing to see the Bible come alive! I love to get paid to do something that I love but more than anything, it’s so cool to help people do and believe in something they didn’t think was possible. I did a six-hour talk in Kenya in October and people that heard that talk have started business online and actually made money, it brings me to tears to think I helped them in anyway :)

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Your heart and enthusiasm are contagious, Kimanzi. Love it!

      • http://kimanziconstable.com/ kimanzi constable


  • http://www.ricktheule.com/ Rick Theule

    I’m looking forward to attending a Launch Conference soon. I’m at the beginning stages of creating a speaking platform and I believe this conference would be a huge boost for me. I’d love to attend this April, but it coincides with Spring Break for my boys. I’ll look for a future conference. Thanks for all you do Michael.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I look forward to meeting you in person at Launch one day, Rick!

  • Liane

    Launch, SCORRE, and Platform Conferences all sound great. Is there a preferred order of attendance?

    • http://michaelhyatt.com/ Michael Hyatt

      There really isn’t. They don’t build on one another, but they do compliment one another. I attended Launch twice before I ever attended SCORRE.

    • http://TillerFamily.org/ John Tiller

      Liane, Like Michael said, they are all complimentary.
      Are you just getting started or do you have an established platform?
      Do you see speaking as a primary component of getting your message out?

  • jeffcalloway

    Trying to figure out how to do this. Attended the Dynamic Communicators Workshop with Ken about ten years ago. The SCORRE method was worth every dollar.

    • http://michaelhyatt.com/ Michael Hyatt

      We’d love to have you with us, Jeff.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Love hearing that, Jeff!

  • Dan Erickson

    I teach, speak, and write as my career in higher ed. Perhaps in the future I’ll make a living outside of higher ed., but as a single dad a stable, local job suits me well.

  • Dani Clay

    I never really considered a career in public speaking. It does sound interesting though. I might give it more thought in the coming weeks to see if I really want to pursue a career in public speaking.

  • http://ayearinthespirituallife.blogspot.com/ Dayna Renee Hackett Bickham

    If only… Perhaps one day.

  • Daniel Burgess

    When and where will this conference be held in 2015? Also, when will registration start?

    • http://michaelhyatt.com/ Michael Hyatt

      You can find all the details here. Thanks.