Results of My 2010 Reader Survey

Last week, I conducted my 2010 Reader Survey. This was my second year to do it. As of this writing, more than 1,700 people have completed the survey. In my original post, I promised to summarize the results.

Pen filling out a survey - Photo courtesy of ©, Image #903735

Photo courtesy of ©

If I boiled the survey results down into a “reader profile,” it would look like this. My typical reader is a male (60%) between the ages of 31–50 (57%). He has at least a college degree (76%) and household income of $70,000 or more (54%). He lives in the U.S. (86%), most likely in the southeastern part of the country (36%). He is an active Christian (94%), attending church at least once a week (84%), and his faith is very important to him (90%).

He is extremely committed to personal growth and reads two or more books a month (73%). He reads most of my blog posts (83%) and is especially interested in those related to the topic of leadership (75%)—probably because he serves in a leadership capacity in his local church (93%). He also avails himself of other forms of learning, such as conferences (74%) and webinars (71%), and intends to pursue additional formal education (51%).

He is very active in social media, including Facebook (85%) and Twitter (72%). He has a need for self-expression, as evidenced by the fact that he has a blog (66%) and posts to it at least once a week. He also has a book idea (59%) that he hopes to write and get published.

If you are a survey geek and want to see the specific responses to each question, including the reader comments, you may do so by clicking here. All the responses are anonymous; I can’t tell how any one person voted.

I also received more than 600 open-ended reader comments about how I could improve my blog. These were the most helpful part of the survey. As a result of reading these, I have come to four conclusions:

  1. I need to create a separate publishing blog. Those who are interested in leadership (the majority) aren’t necessarily interested in publishing—and vice versa.
  2. My posts should be shorter. I am going to shoot for a 500-word limit. (I usually write 800 to 1,000 words.) If it becomes longer than that, I will break into multiple posts.
  3. I need to include more video content. Some readers indicated an interest in seeing my workflow or interviews with some of the leaders I get to meet because of my business.
  4. I’ll never please everyone. It was amazing how many contrary opinions there were. For example, some think I post too much; others, too little.

I intend to continue my Reader Survey on an annual basis. It is a huge help in making sure that I provide better, more relevant content. Thanks to each of you who participated.

Question: What questions should I have asked but didn’t? What additional insights do you see in the data?

Want to Launch Your Own Blog

or upgrade to a self-hosted WordPress blog? It’s easier than you think! Watch my free, twenty-minute screencast. I show you exactly how to do it, step-by-step. You don’t need any technical knowledge. Click here to get started. Watch My Free Screencast
I’m no longer running comments on my blog. For more information regarding this decision, please read this post.