How to Get Started Selling Advertising on Your Blog

I am frequently asked, “How can I begin to monetize my platform.” Of course, we deal with this at Platform University, but I thought I would tell you how I started.

How to Get Started Selling Advertising on Your Blog

Photo Courtesy of ©iStockphoto.com/TommL

In 2008, my friend John Saddington convinced me to convert my blog from TypePad to WordPress. It was one of the best decision I ever made.

As he was finishing up the project, he asked, “Have you ever thought about running advertising on your blog?” At the time, I was averaging about 20,000 unique visitors a month.

“No, I really haven’t,” I admitted.

“You should,” he said as though it should have been obvious to me.

Surprised, I pressed further, “You think I have enough traffic for that?”

“Absolutely.”

So with that I decided to give it a go. I was soon making a couple of thousand dollars a month. After eighteen months or so, I was averaging $3,500 to $5,000 a month—not bad for something that had started out as a hobby.

I stopped accepting advertising last fall, simply because I have too many of my own products and affiliate relationships to advertise. However, I still think it is one of the best ways for people to begin monetizing their platform.

And, no, I am not talking about Google AdSense. I tried this for about a week. I hated the ugly ads. Plus, they didn’t really produce for me compared to what I am about to share with you.

Here are five steps for getting started and maximizing your advertising revenue. This assumes that you have at least 10,000 unique visitors a month. This is a somewhat arbitrary number, but it takes about this many to get prospective advertisers interested.

  1. Launch a reader survey. When you are selling advertising, you are selling access to an audience—your tribe. The more you know about them, the easier it is to arouse the interest of prospective advertisers.

    I started with a reader survey. I asked basic demographic and psychographic questions. I used SurveyMonkey.com to collect the information. Here’s the last one I did. (Feel free to borrow or adapt.)

    I even published what I learned as another blog post. By the way, this information will not just help you sell advertisers, it will help you better focus your blog’s content and write more relevant posts.

  2. Setup an advertising page. I had a very simple advertising page that told people what to do if they were interested in advertising on my blog. This page is now obsolete since I don’t offer advertising, but I thought it would be helpful to show you a copy.

    As you can see, I had the contact name and e-mail address my Advertising Director, a part-time mom to whom I paid a commission. I also had a download link for my “Advertising Kit” (see below). I had a link to this page in my main navigation. It looked like this:

    My Advertising Page
    I wanted people to be able to find it, so I put it first, after my about page.

  3. Create an “Advertising Kit.” For years I worked in marketing, so I know how marketing directors think. They try to be as metric-driven as possible, so you need to provide the specifics. I included my site traffic, site rankings, reader profile (based on the survey I had done), audience details, advertising options and rates, examples, and how they could optimize their results.

    I created the kit in iWork Pages. I then saved it as a PDF:

    You can download a copy of the original Pages document here. (Sorry, I don’t have a version in Word.) Feel free to borrow or modify it. I delivered this as a PDF, because usually the marketing director would need to copy it for a meeting. However, you could also deliver it on a web page.

  4. Signup with an advertising service. I initially inserted the ads on my own using a plugin called WP125. However, I could only use 125 x 125 pixel ads. I also had to invoice the client and collect the money, which was a pain.

    Everything changed when I signed up with BuySellAds.com. They automated everything. I created the “advertising inventory” using almost any size I wanted, established the prices, and put it on auto-pilot. All I did was insert their code in my blog’s sidebar. (By the way, they have a faith-based division called BeaconAds.com)

    Best of all, they collected the money up front and gave me the opportunity to approve or reject each ad. If I wanted the design of an ad modified, I could even do that.

    Naturally, they take a commission (around 25%), but it was well worth it. The money they collect sits in your account until you “cash out,” which happens once a month.

  5. Pitch an irresistible offer. To get started, I pitched some friends I thought could benefit from access to my audience. Here was my script:

    Hi [name], I have decided to begin running a limited number of ads on my blog. I think your product would be a perfect fit.

    But, to be honest, I don’t know if it will be beneficial to you or not. So, here’s what I’m thinking. How about we run an ad for 30 days and then assess the results?

    If it generates traffic for you, you can decide if you want to continue on a paid basis. If not, no problem. We’ll pull the ad and still be friends. What do you think?”

    The big advantage for you is that you don’t have a bunch of blank ads on your page, which translates to advertisers as “no one wants to advertise on this blog.” By putting some ads up, even if they are not generating money yet, you create the impression that your space is valuable because others are adverting.

    I would always leave one blank advertising spot, so it looked like I had some inventory available. This would promote click-throughs and inquiries.

Obviously, you can adjust your prices as your demand increases. Don’t get greedy or too far ahead of the market. I found that I could adjust my prices upward about every six months. I let people know I was going to do this, so they had an incentive to lock in on a rate by purchasing multiple months.

Advertising is only one of many ways to monetize your platform, but, relatively speaking, it is one of the easiest, particularly if you have the traffic to make it attractive.

Question: Is advertising something you could see adding to your blog? You can leave a comment by clicking here.

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  • http://sumabeachlifestyle.com/ Elaine

    Wow, huge thank you for this! I am in the midst of creating my advertising kit, but wasn’t quite sure how to go about it. This article was a big help. Thank you, thank you, thank you.

    • http://www.jmlalonde.com Joe Lalonde

      We’re glad Michael was able to help you with ideas to create a advertising kit. I hope it pays off big time for you!

  • http://twitter.com/joannamuses joanna

    I might do paid advertising in the future if my traffic grows but realistically at the moment I don’t get enough visitors to be able to charge enough to make it worth the effort selling space to people. I’m not keen on using services like adwords that let people buy space on a lot of sites because not only are those ads often ugly, but I often see ads for companies or groups I don’t endorse on sites similar to mine that use such ad services.

    On the topic of point 5, another option there would be to temporarily put some ads for charities and causes you care about in the unsold spaces. That way you don’t have lots of awkward open spaces while you are waiting for more sales and a good cause gets some free help.

    • http://michaelhyatt.com/ Michael Hyatt

      The charity ads are a great idea. I did some of that at the beginning too.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Great idea, Joanna!

  • http://blog.cyberquill.com/ Cyberquill

    About three years ago, I added AdSense to my website. The total amount of my (unpaid) earnings so far stands at $6.99.

    Since payments are issued within 30 days after the end of the month in which one’s unpaid earnings reach $100.00—and assuming I’ll stay healthy and live a long life, and my ad revenue keeps growing at the current rate—I may actually live to collect my money. It’ll be the coolest 100 bucks I’ve ever made, for this is a completely passive stream of income. Albeit somewhat glacially, my earnings keep growing literally as I sleep.

    (Because the ads are ugly indeed, I’ve put them rather far down on my pages, where few visitors will ever see them. I suppose if I placed them more strategically, my unpaid earnings might soar into double digits by the end of the year.)

    • http://www.jmlalonde.com Joe Lalonde

      Have you tried AdSense’s picture ads? They tend to bit easier on the eyes and blend in as a standard ad. Check it out and let me know what you think.

      • http://blog.cyberquill.com/ Cyberquill

        Yes, the picture ones are the ugly ones I mean. The text ads at least one can style to match the color scheme of one’s website. But the picture ads are totally out of my control, so if AdSense picks one that’s pink with yellow dots, there’s nothing I can do from my end.

        • http://www.jmlalonde.com Joe Lalonde

          Really? So far I haven’t come across anything horribly ugly from AdSense in regards to the ads they’ve placed on my site. Then again, I don’t see every ad that comes across the site.

          • http://blog.cyberquill.com/ Cyberquill

            Well, maybe most ads are pretty in and of themselves. Just drives me crazy when I feel something doesn’t match the style and color scheme of my site, and I have no control over it. I guess that’s also what Michael means when he says he “hated the ugly [AdSense] ads.”

          • shan the caliph

            Adsense will still remain the best ad network. No matter what anyone thinks about it.

            Regards

          • http://michaelhyatt.com/ Michael Hyatt

            It underperformed for me, even after working with the the Adsense team directly.

          • shan the caliph

            I agree, but for those it works, it really pays off

  • http://www.jonathangaby.com/ Jonathan Gaby

    Monetizing a blog is always something I want to do and this is a very helpful post. My only concern is that knowing when is the right time to advertise. Michael, you said you started advertising around 20k unique hits a month. None of my platforms can match that right now so when is the right time to start advertising?

    • http://michaelhyatt.com/ Michael Hyatt

      As I mentioned in the post: “This assumes that you have at least 10,000 unique visitors a month. This is a somewhat arbitrary number, but it takes about this many to get prospective advertisers interested.”

      This is the paragraph right before item #1. Thanks.

  • Tony Lynch

    Michael
    I having been reading your material for the last 3 months, and I can tell you I think they are really helpful, they serve so many people. As a christian and one that is part of the John Maxwell Team, I love what you stand for. Keep going for it.
    Tony

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Tony. I appreciate that. (I also love John Maxwell!)

  • http://propreacher.com/ Brandon

    Thanks for the tips. I hope to implement these ideas once I get the traffic to justify it.

    I also tried Google Ads but made nothing, they were ugly, and the ads didn’t represent my brand.

    What I have done in the meantime is find a few affiliates that relate to my readers and place their ads in my sidebar. This has been a good placeholder and helps my blog not look empty.

    • http://michaelhyatt.com/ Michael Hyatt

      It’s too bad Google doesn’t fix Google Ads. So many more of us would run them if they weren’t so stinking ugly!

      • shan the caliph

        Text ads(custom) are somewhat good, and premium publisher can modify any ad code to make it look cool

  • http://www.facebook.com/lisa.l.hess Lisa Lawmaster Hess

    Thanks for the timely post! I have been considering this for six months or so, and am still On the fence. I’m nowhere near 10,000 unique visitors, so I still have some time to ponder, but I definitely want to check out Beacon Ads. Thanks for the alternatives to AdSense.

    • http://harrisonjonathan.wordpress.com/ Jonathan Harrison

      Lisa, you took the words right out of my mouth!

    • http://www.empoweringthe80percent.com/ Ellory Wells

      Lisa, make sure you also checkout Michael’s suggestion WP125. Essentially you create adds that are 125×125 pixels. You can determine how many to display and how many are “advertise here.” You can even create ads for yourself!

  • http://personalsuccesstoday.com/ John Richardson

    Great post, Michael. I just changed my blog over to a new domain and hosting. It will take a while for my previous traffic and Google to figure everything out, but so far my traffic seems to be aligning better to my site’s keywords. I love the idea of an advertising kit. I used Adsense for years, but you always had to take what it served up, which many times was not good. I think the main secret is to get enough traffic that the Ad services will take you on. Last time I checked, their threshold seems to be about 20,000 to 50,000 visitors a month. Time to start guest posting and building traffic.

    • http://www.jmlalonde.com Joe Lalonde

      Good luck as you continue to build your audience John. Keep at it and the numbers will come. If you’d like a place to guest post, feel free to hit me up.

  • http://twitter.com/halduauthor halduauthor

    Thanks Michael, I was totally lost on how people even started to monetize their blogs. Mine is just getting going so not nearly the kind of traffic needed yet, but I’ll be bookmarking this post for further reference.

    • http://www.jmlalonde.com Joe Lalonde

      Getting started with monetizing blogs can be a daunting process. While ad companies may not be willing to take you on with smaller numbers, be sure to check out affiliate programs you can enter. There are many out there that are focused on specific niches.

      • http://twitter.com/halduauthor halduauthor

        thanks Joe, I’ll check on that

  • Kristi Bothur

    Thank you for this post! It answers many questions I have had about how to monetize your blog. You mentioned that you did all this after switching from TypePad to WordPress. Is there something about WordPress that makes it better for advertising than TypePad or Blogger or other blogging platforms?

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, because you can customize everything. I am not even sure that TypePad or Blogger allow you to run ads. Thanks.

  • http://forthisisthetime.blogspot.com/ Esther Aspling

    I haven’t started with advertising, partly because I think it would discredit my blog this early in the game. For me as a reader, if I see a mac & cheese ad next to a devotional on an unheard of blog I typically write it off mentally. I feel as though I need to prove myself in writing before I can expect to make money through ads.
    Thanks for this post!

    http://forthisisthetime.blogspot.com/

    • http://michaelhyatt.com/ Michael Hyatt

      I agree with you—if you don’t have control over which ads show up on your site.
      But the system I am recommending gives you total control. The only ads that appear are the ones you believe are congruent with your brand and will be helpful to your tribe. Thanks.

  • http://www.danerickson.net/ Dan Erickson

    I prefer a non-comercial look for my blog and I only get a little more than 1000 visits per month, so it doesn’t seem like a logical move at this point. I have thought about it and have even done a reader survey awhile back. I had mixed response. As my traffic increases I’m not completely against the idea, but I would want to keep it subtle and choose ads that fit my blog’s look and feel.

    There’s a question about advertising I have you might be able to answer. When placing advertising on a blog, does one have the ability to pick and choose the ads? In other words there are only certain products and organizations I would want to advertise. And there are only certain looks and sizes of ads I’d want to run. How much say would I have in that?

    • http://michaelhyatt.com/ Michael Hyatt

      You have total control. See point #4 above. Thanks.

      • http://www.danerickson.net/ Dan Erickson

        Thanks, Michael. I see that you can control the size, placement, etc. I’m more concerned with who I choose, but it sounds like that wouldn’t be a problem either. Do you think there’s a magic number of visits for starting ads? I know you didn’t start until 20,000, which may have been late in the game, but I only get 1000 and that seems like too few to do much with… maybe 10,000?

        • http://michaelhyatt.com/ Michael Hyatt

          Yes, 10,000 is what I recommended in the post. (Again, see point 4 above.) Thanks.

  • http://twitter.com/ClintByars Clint Byars

    Thanks, this is helpful for me! I don’t have much traffic yet but these points are a good compass setting as I create content. I’m ready for your theme, I’ve taken the steps to stream line all my content to a homebase, now just need to refine a few areas and it sounds like your theme is what I’m looking for.

  • http://www.CreativityUntamed.com/ J. M. Tompkins

    Thank you! This is a great post, it can be hard to know where to turn in the great wide internet.

  • http://www.faughnfamily.com/ Adam Faughn

    This is a very helpful post. I used to run Google AdSense and made a little bit (very little) from it, but I hated the way they looked and that I had no control over them.

    I have looked into BeaconAds.com, but I find it confusing. Am I making it more difficult than it has to be? Any suggestions on newbies to that site?

    • http://michaelhyatt.com/ Michael Hyatt

      When you go to their site, you have to first remember you are a Publisher (as opposed to an Advertiser). Then just walk through it from there. You will signup, wait for approval, and then embed their code in your sidebar.

      • http://www.faughnfamily.com/ Adam Faughn

        Wow…I guess I am making it more complicated than it should be. Thanks!

  • TB at BlueCollarWorkman.com

    Well, I’ve done a couple of these things so that’s good news. I have had adsense, but it doesnt’ generate much money, and they just stopped my account because .. well, they don’t really make it clear why they cut you off. Google and their algorithms, right? I get a chance to ‘respond’ to them cutting me off and clear my name (ie, make it clear to them that I’m not doing anything wrong — which I’m not!), and then they’ll put my adsense ads back up, but I’m not even sure it’s worth my effort. AdSense doesnt’ generate much anyway.

  • http://www.workyouenjoy.com/ Adam Rico

    This is great Michael. I’m not even close to having 10,000 unique vistors per month…yet. However, when that days comes I’ll be right back to this post. Michael, I can’t tell you how many times I have searched your blog for a solution to a situational obstacle and found just the right idea. Thanks for being so generous with your experience and knowledge.

    • http://michaelhyatt.com/ Michael Hyatt

      You’re welcome, Adam.

      • Benjamin Robinson

        I can’t wait for your Get Noticed template to be released! I’m working with standard theme right now, but I’m having so many issues . . .

  • http://www.kevinrothermel.com/ Kevin Rothermel

    Thanks for writing this. Maybe something useful for down the road. My big question is whether or not you sacrifice some integrity or credibility when you start hosting advertising. It seems like it’s fine here at MH.com, but it might almost be garish at my blog. Though I can’t tell if that’s just me being a people pleaser or not.

    • http://michaelhyatt.com/ Michael Hyatt

      Honestly, I think it’s just you. ;-)

      Having said that, you have to find products that are relevant for your audience. Only advertise products you think are really useful.
      I was nervous about how my readers would react. I had one person object. That’s it. One!
      The problem for most of us is that we are locked into the paradigm of traditional advertising which has largely become spam—it is unanticipated, irrelevant, and impersonal. But it doesn’t have to be that way.
      You can select your advertisers based on their affinity for your audience. If you do that, you will be okay.
      Thanks for your comment.

  • http://www.CFinancialFreedom.com Dr. Jason Cabler

    I’m not a big fan of Adsense either. The ads are unattractive and I really have made very little from them. I don’t quite have enough traffic to sell ad space and make much money, but I hope to by the end of the year. Thanks for sharing your experience Michael.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      My husband used Adsense in his business, and it was a complete waste.

      • http://www.CFinancialFreedom.com Dr. Jason Cabler

        I think it can work well in some cases, but the campaign has to be well thought out and targeted in the right way. I just don’t think it works for everyone.

  • http://twitter.com/joemartino Joe Martino

    Do you have any posts on why you feel WordPress is the better fit from Typepad? I’ve been with Typepad for years and have been part of many WordPress blogs and I am not sure I see a functional difference.

    • http://michaelhyatt.com/ Michael Hyatt

      I have not written on that. The real issue for me is hosted (e.g., TypePad, WordPress.com, Blogger, etc.) vs. self-hosted (WordPress.org). Hosted sites only allow minimal customization. There aren’t as many themes or plugins available. This is why nearly all professional bloggers use self-hosted WordPress. Seth Godin is the only pro blogger I know who is still on TypePad.

      • http://twitter.com/joemartino Joe Martino

        All right. Thanks. It’s something to continue to chew on for me.

  • http://www.jmlalonde.com Joe Lalonde

    Thanks for sharing this Michael. It’s an eye-opener and helps us see what you did to build up your advertising.

    Currently, I do a limited number of advertisements on my blog. Most are from affiliate links but I also have started to use BeaconAds and GoogleAds. One thing I’ve noticed is Google has started to create better looking ads for those looking to go that route.

    So far, I haven’t made a lot of money but the little trickle is nice. And trickles can turn into streams. It just takes time.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      What’s your traffic like, Joe? Would you agree that 10,000 is a good benchmark?

      • http://www.jmlalonde.com Joe Lalonde

        It’s well below 10,000 per month, but steadily climbing. There’s been slight interest from a couple of advertisers at BeaconAds and my GoogleAds made a decent amount the first month. Overall I’m happy with it but looking forward to the day I reach a decent traffic level to interest advertisers.

  • http://www.MicheleCushatt.com/ Michele Cushatt

    Thinking about it … Not quite ready yet, but it’s definitely on my radar. Great post, Michael. Especially liked your reader survey. That’s something I can do right now to improve the content.

  • http://twitter.com/kylemusser1 Kyle Musser

    Thanks again Michael for sharing! This is incredibly valuable knowledge. I’ve been reading about various ways to do this & this is most concise, simple & actionable list that I’ve see. Have a great weekend my friend!

    • http://michaelhyatt.com/ Michael Hyatt

      Wow. Thanks, Kyle. I really appreciate your encouragement.

      • http://twitter.com/kylemusser1 Kyle Musser

        Anytime!

  • http://kimanziconstable.com/ kimanzi constable

    This is great Michael and incredible informative. I personally don’t run ads either for the very same reasons. Thanks for sharing, I know this will help many.

  • http://danblackonleadership.com/ Dan Black

    Michael,

    I think even if someone does not have 10,000 unique visitors a month like you suggested it can still be beneficial to sell ads space. Thought the money might not be as much it still could be enough to pay for the costs of a self hosted blog. I currently use Google Adsense and make enough to cover the cost of my blog(Every year) and have some left over.

    However, once my traffic does increase I plan on using more of the tips you mentioned. I’m getting closer to the number you suggested each month. I think it would also provide the blogger with small wins which can keep them be encouraged and motivated to keep persevering through the many different seasons of blogging.

    Does anyone agree or disagree with my thoughts? I’d love to hear your thoughts.

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, I agree with you. If you can get started with less traffic, by all means, do it. Also, consider affiliate links and commissions, too. (Just make sure they are products that would actually serve your audience.)

      • http://danblackonleadership.com/ Dan Black

        Great idea about “considering affiliate links.” I’m looking into several affiliate links I can advertise on my blog. Thank you for all that you do.

  • Ferly Tangonan

    This post has come at the perfect time for me. I am just beginning to set up advertising on my blog and want to thank you for sharing your examples. I like how you were honest in pitching to your friends and giving them the option of a 30 day trial period. I need to implement that. What I liked best was that you didn’t use AdSense. That has tripped me up for too long and I’m glad to see an alternative. Thank you for this valuable post!

    ~ Ferly
    Gifts We Use {to grow, love and serve}

  • http://twitter.com/CarterMayberry1 Carter Mayberry, MD

    Thanks for the post, Michael! Question: I’m sure this source of revenue is on IRS’s radar — so that income can be taxed. As a newbie to this concept, how do you report income? Are you sent a 1099?

    • http://michaelhyatt.com/ Michael Hyatt

      You have to give the service your tax number. They report it, and you get a 1099 as well.

  • http://joyfulmothering.net Christin

    I’ve done some advertising, but honestly, I grow weary of it a bit. I’m working on selling my own products as well. I have one eBook out and am writing my second that will be free for subscribers.

    Then I plan to write a blogging course based on questions posed in a mastermind group made up of my own readers. The vision is great, I just need to keep moving to get it delivered!

  • AdiM

    Brilliant article!

  • Benjamin Robinson

    Michael, I can’t believe how generous you are with information! Man, you have totally revolutionized my thinking! Thanks so much, once again! This post is extremely helpful. When I’m on your blog, I feel like a kid in a candy store! lol Blessings!

    • http://michaelhyatt.com/ Michael Hyatt

      Awesome, Benjamin!

  • Jim Martin

    This is a helpful post Michael. It is particularly helpful to walk through the five steps. For the first time, I feel like I now understand how this works.

    • http://michaelhyatt.com/ Michael Hyatt

      Great, Jim. I’m so glad.

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  • atsad141

    Nice article. But do you have any nice advertiser’s lists, from where we can get links for our blogs?

  • explo

    Hey thanks a million for these blogs! Lots of encouraging ressources here and will definatly keep coming for inspiration. Thanks a gain!
    ~John at http://www.explo-media.com Web Designer in Ottawa, Ontario

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  • Mike Bodayle

    Thanks for the tips. Any pizza advertisers out there?
    http://www.thepizzasnob.net

  • http://www.phildrysdale.com Phil Drysdale

    Hi Michael,

    This has been in the back of my head for quite a while now, I’m just waging an internal war as to whether or not I want ad’s on my website or not.

    I just crossed over 20,000 unique views a month on my website and aside from the occasional donation it doesn’t make any money so perhaps this is something I need to consider.

    Now at least I feel equipped if I do head in that direction. Perhaps I will do 3 months of a trial basis and see how it goes.

    • http://michaelhyatt.com/ Michael Hyatt

      Absolutely. Give it a shot. I was making a few thousand dollars a month at that level. I saw it as an opportunity to bring relevant (and that’s the key) products and services to the attention of my audience and make money doing so.

      • http://www.phildrysdale.com Phil Drysdale

        Thanks for replying you’ve hit the nail on the head for what I need to look into… finding relevant products and services! I’m not sure how easy this will be in my field – I write about theology and the Christian life.

        Anyway, I wanted to say, I came across your blog via Ray Edwards a few weeks ago and have been so blessed by it. Thanks so much for consistently posting so much great stuff and being so willing to help!

        • http://michaelhyatt.com/ Michael Hyatt

          You’re welcome, Phil.

          By the way, books, courses, universities, and self-study courses might be possible products for your niche.

          • http://www.phildrysdale.com Phil Drysdale

            Those are some great starting places! Thanks so much Michael!

  • Jaryd Krause

    Incredibly informative, Thank you. I am just wondering, is it worth waiting to have 10,000+ viewers to monetize with advertisements? I really appreciate all you help, thanks

  • kierra

    I’m a little confused, if you put an ad on your blog and say you charge them $20 a month, how do you make $3,000 dollars a month? This is the only thing that gets me. I’m a blogger and plan on working with advertisers but not sure how to go about it, yes this helped me a lot but I’m still some what confused. Do you get paid for every click when going to an advertiser you asked orrrr?

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for your comment, Kierra.

      I was not charging $20 a month. See the Advertising Kit that is embedded in the post above. I did not charge on a pay-per-click basis, though you can do that if you wish. (You will need to install an ad plugin that tracks clicks.) I simply charged per month per ad.
      Again, I think the Advertising Kit will help you better understand the concept.

  • chasing the donkey

    I’d love to try this, but don’t yet have the courage to try to sell the space. Soon, one day… maybe :)

  • Eddie Keyton

    This gives me hope on making some possible money on my blog in the future. I just started my blog about a month ago. I still have a while to go, but I will get there. Would you be interested in trading links? My blog address is http://www.eddiekeyton.com

    You can email me at eddie@eddiekeyton.com if you’re interested in trading links and helping a fellow blogger out. Have a great day.

  • Lekkein

    great post, i would have never thought
    about the ad kit, WOW. i think i can also add something, woodaas dot com helps
    you find advertisers for your social network blogs eg. facebook page, twitter
    ect. which is great for bloggers who are social-network-blog based waiting to
    build their way to a website platform.

  • dino

    Would thoughts.com allow me to host ads on my posts? I wonder. I hate wordpress and blogger. I don’t have the patience to use them.

  • http://www.newengland-style.com/ Michelle Jamieson

    Michael:
    It’s already been said in past comments here but I have to say it again… your article is SO HELPFUL to me in what I’m looking to do with my blog (which is my website) going forward. I am looking forward to reading your blog top to bottom and absorbing every bit of it. I had no idea how much possible $$ there was to be made, yours is probably the only article that has FACTS… actual dollar amounts and real numbers that people like us need to know in order to fathom where we might want to be someday. I spent the past week concentrating on bringing my blog back up to speed (I have been ignoring it for some time now). I am now quickly approaching that 10,000 monthly views benchmark you wrote about so I’m very excited (increased my monthly readers by 1,000 in less than a week already). At this rate I should be up to that “10,000 monthly views” benchmark in a matter of only 2-3 more weeks quite possibly. Therefore, I feel like I can start looking into some of the outside advertising companies you recommended so that I have things in place when I do reach that number.

    My blog (almost 4 years old?) is through Blogger… and I have come to the conclusion that those of us with Blogger “can” advertise and have control over those ads. I just did not know how and where to look. I will be looking into it further through the companies you mentioned in this article.

    Thank you so much for your blog. I can’t wait to read more and hopefully watch my own blog flourish and start paying for some of the bills.
    Sincerely,
    Michelle Jamieson / newengland-style.com

  • shyam

    thanks for your article, but i would like to know one thing. I am planning a telugu language blog, in which i will be writing business and economy and personal finance. Can I get Ads for my telugu blog..? Please clarify.

    • http://michaelhyatt.com/ Michael Hyatt

      I’m sorry, I don’t now the answer to that question. You will just need to search for a service. Thanks.

  • http://tropicalnomad.com/ Adam Finan

    I’ve signed up for a few sites to sell ads and hope it creates some revenue in the future!

  • Rusty Junque & Whatnot Shop

    Best, compact, get to the point article I have read to date. I’ve had many friends tell me I need to blog and I’ve toyed with it for the past year…I’m finally seriously considering it thanks to this article.

  • Mervin

    My partner and I offer courses online. She takes care of the blogging side. We use tumblr and has over 47,000 followers. We have not generated much income off of adsense. Is tumblr a good platform to use for blogging and any suggestions on what we can do to generate more income with advertising? Thanks for your help.

  • abiola paul

    am a Nigerian and am a bit confused here…..i love blogging and am a student who need some financial support and cant afford buying ads but a blog i just created yesterday and i have 213 visits as at now, what do you think i should do?

    • http://michaelhyatt.com/ Michael Hyatt

      You need to build your audience by providing great content and that answers your readers questions and adds value. Monetization comes later.

  • Holly McIlwain

    Awesome tips and love, love, love the advertising page and the advertising kit. I’m gong to have to check out your book. Thank you.

  • Patrico Ovacomaz Tyrell

    Well done. I just applied to buysellads.com…But I am concern that I may not be approved since I only have a little over 2500 unique visitors and my blog is a month old http://patricotyrell.blogspot.com/

  • http://debbieannecastro.blogspot.com/ Debbie

    tHIS IS NICE.

  • Kyle Garvan

    Hi Micheal, I run a website and the Unique views are at around 20,000 (90k total impressions) per month. What kind of companies should I contact for advertising? And what is a reasonable price range?

    Please Email me back, Kyle_Garvan@student.uml.edu

  • Ray Hintz

    Hi Michael, I love the post and the many insights you are constantly sharing! I am looking to convert a wordpress.com blog to a wordpress.org so I can customize the ad w/o losing my audience. I have been running the blog for just over a year and have about 25,000 visitors & 125,000 views a month at this point (though it’s been climbing). I know your advertising packet is a few years old, but I’m interested to see what you think is a fair price to charge for advertising (it’s a game blog geared towards youth ministries)? I would appreciate any insight you could give me. Thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Ray. I don’t really believe there is such a concept as “fair price.” What is fair is what a willing buyer is willing to pay. The only way to know that is to experiment. I wold start out low and then raise the prices, based on demand. Thanks.

  • Ashraf Saharudin

    Hey thanks a lot man, now i get a much clearer idea on how to go about this with less complicated way and much more in control. Yup, the article was a big big help, awesome stuffs. Thank you from Malaysia. Keep up the great work!

  • Anna

    Okay so we are very new to the idea of launching a website or blog, but my question is, if there are certain companies that relate to your blog do you contact those companies themselves and ask if they would be interested in advertising? If so, how do you make money from those advertisements? Is it if someone is directed from your blog to there website and purchases something you get a certain percentage? Sorry if this is a dumb question but this is a whole new concept for me:/

    • http://michaelhyatt.com/ Michael Hyatt

      You can do it a couple of different ways. You could charge a set fee (which is what I did), an affiliate commission (they pay you for every sale), or pay-per-click (they pay you for every click on a link).

  • Ana Cristina Baias
  • http://www.withwingslikeeagles.net/ Mark Romero

    Incredible wealth of information. Thank you for doing this Michael and God Bless you.

  • Lorenzo DizRenzo Hill

    #4 It stopped short of who you used for your automated advertisement. Who did you use?

    • http://michaelhyatt.com/ Michael Hyatt

      Maybe I don’t understand your question … I used Buy/Sell Ads.

  • Chris Lawson

    This is great information. I don’t have the needed level of traffic yet, but as soon as I do I will refer back to this post.

    Thank you so much!

  • Harper

    This looks interesting, want to try it myself!

  • http://michaelhyatt.com/ Michael Hyatt

    I’m sorry, I can’t help you there. I don’t have any experience with video ads.

  • Jeanne Rian

    Thank you for so much great info Michael! Question – (I’m new to blogging)…my blog is http://www.thepracticalfanatic.com – how did you track your unique visitors, and what are some good ways can I gain unique visitors? Thank you in advance! Jeanne

  • lalit kumar

    Best idea and very creative..

    see more : http://www.adnners.com/

  • Rebecca Kennedy

    I’s like to keep this article for future use. Wish you had a Pinterest pin button.

  • Veer Singh

    Hi Michael
    Your post is really informative and motivating. I will like to ask you that can we go for advertising open even we have a low traffic of below 1000 visitiors per month?
    Thanks!
    http://www.smileitsolutions.com

  • osmanfaruk

    Advertizing due to website is now famous media , there are several advertising system , some are paid advertising and some are free . You can get more and more information about website advertising method . For this reason please go to http://www.linkcollider.com if they want to boost their Facebook likes, SEO, and sales.

  • http://www.realinternetmarketingtips.com/ George

    Paid advertising is really helpful specially to the newbie in this industry. The advantage of having a targeted audience in a reasonable cost. I’m currently running a ppc management services and I’m helping several small business specially to those who don’t have any experience in running a ppc campaign. Here’s my site: http://www.ppc4smallbusiness.com

  • Daddyshangout

    Great information that I’ll definitely use.

  • techs

    several questions: how do you make sure or proof that the data you are giving is actually real..that you are getting 30k new visitors to your site everyday? Secondly, how does advertiser measure if the advertisement has worked…how does he know what caused increased in traffic if any…using links to track?…third is did you research other options beside beaconads.com and why didnt you chose them.