Seven Steps to Writing a Successful Guest Post

This is a guest post by Jeff Goins. He is a writer and missions mobilizer. He lives in Nashville with his wife and dog. You can read his blog and follow him on Twitter. If you want to guest post on this blog, check out the guidelines here.

Although I’ve been blogging since 2005, I still feel like a newbie, sometimes. For years, I’ve wondered, “Why is nobody reading what I’m writing?” Maybe you’ve asked the same question.

Multiple Megaphones on a Pole - Photo courtesy of ©iStockphoto.com/adventtr, Image #8233181

Photo courtesy of ©iStockphoto.com/adventtr

I’m beginning to discover the answer. It has to do with community.

I’ve stumbled upon a secret: Blogging is communal, and those who participate in the community win.

My blog readership and influence has grown more in the past six months than it has in the past six years. Why? Because I’ve been guest posting more in the past six months than I have in the past six years.

Most bloggers spin their wheels trying to increase traffic on their own blogs, while overlooking the essential discipline of writing guest posts for other blogs. Nothing can grow your platform quite like it.

Consider the following bloggers: Leo Babauta (of Zen Habits), Brian Clark (of Copyblogger), and Chris Brogan (of Chrisbrogan.com). All have used guest posting as a means of growing the reach of their blogs. And you can, too.

Guest posting is great for search engines, introduces you to new communities (and them to you), and allows your ideas to more freely spread. This is an essential marketing strategy for any blogger, but few know how to do it well.

Here are seven steps to successful guest posting:

  1. Check the guidelines. Many established blogs, including this one, have a list of guidelines that you can follow to make a guest post. Before submitting your post, read the guidelines and follow them.
  2. Study the blog. Do some research to understand the subject and voice of the blog and to see what topics haven’t been covered yet. If you know someone who has guest posted for the blog, ask him how he did it.
  3. Contact the blogger. Email is probably best. In the message, get right to the point. Either pitch an idea or send the whole article, but don’t waste time with unnecessary flattery or self-deprecation. Don’t say “sorry,” and don’t be arrogant. Just be yourself.
  4. Write the best post you can. (This may happen concurrently with #3). Once you’ve made contact with the blogger, you can begin writing. Fight the temptation to hold back your “A” content for your own blog. Guest posts are your best marketing collateral, so don’t submit something less than your best. Once finished, send the ready-to-publish post to the blogger with a byline and link to your website.
  5. Follow up. Depending on the guidelines, give the blogger some time (usually a week) before following up. When you do follow up, keep it positive and polite. You can follow up again a week or two later. If you don’t hear back in a month, tell the blogger that you’d like to take the article elsewhere.
  6. Engage and promote. If the blogger posts your article, first thank her. Then, treat it as you would one of your own posts, if not better. Tweet it, share it, email it, etc. Post an excerpt on your own blog and link to the whole article. Interact in the comments and engage readers who respond. This is a must.
  7. Repeat. Whether you succeed or not, start the whole process over again. If you get rejected, don’t get discouraged. And don’t let it be the last time you try to guest post. Sometimes, the topic is just wrong. Other times, it’s the wrong audience. Regardless, you need to guest post more than once for it to be an effective strategy. So, don’t give up.

One final thought: If the blogger is local (or a traveler), try meeting up with him for coffee. The best blogging relationships are birthed out of real-life relationship.

The most elite bloggers on the Internet have grown their blog readerships through this simple, but effective strategy of guest posting. And you can grow your blog by doing the same.

For more on guest posting, check out Chris Garrett’s program, Guest Posting for Quality Links and Targeted Traffic.

Questions: Do you guest post? What tips or suggestions do you have for more successful guest posting? You can leave a comment by clicking here.
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  • http://www.godsabsolutelove.com Patricia Zell

    Good post, Jeff. I’ve never guest posted before, so your suggestions have opened my eyes to another possibility of sharing my ideas. Thanks.

    • http://goinswriter.com/ Jeff Goins

      Thanks, Patricia. I’ve written on this topic a handful of times on my blog. It may help to read some of those. The keys, I’ve found, really are courage and persistence. Best of luck!

  • http://www.leahadams.org Leah Adams

    Thank you, Jeff. I have guest posted a couple of times, but with your encouragement, I plan to reach out and try to do it more often.

    • http://goinswriter.com/ Jeff Goins

      You’re welcome, Leah. I truly believe that the more you do it, the more exponential returns you’ll see, in terms of influence and traffic to your own site. Also, the more you guest post, the easier it gets. It has a natural momentum to it.

  • http://davidsantistevan.com David Santistevan

    Jeff, this is definitely something I need to do more of. I’ve actually struggled to find good blogs to guest post on in my niche. One that I asked about doesn’t accept them. I suppose I could look to broader niches?

    • http://goinswriter.com/ Jeff Goins

      Hey David! Good to connect with you on here. I love your blog and the niche you’re pursuing. My recommendation would be to go after related categories to your niche, so instead of pursuing other blogs on songwriting or worship leading, take it to the broader category of creativity. I, for one, would love to see you guest post on how the discipline of blogging teaches you about songwriting, for example. Something fun like that may be able to cross into a new genre.

      • http://davidsantistevan.com David Santistevan

        Good stuff. Thanks man. I’ll get on that :)

        • http://goinswriter.com/ Jeff Goins

          You’re welcome!

      • http://sevensentences.com Geoff Talbot

        Hi David,

        Great Question Friend… I work with artists etc and creating blogging and social media strategies and I definitely agree with the other Geoff. I am working on a package for a very well known worship leader at the moment so your question is interesting to me…

        My personal preference is to find 4 to 6 topic categories that you would be interested in blogging about… Things that are authentically you… things that you care about and talk about… and tie those things into your core worship theme… Since I assume that worship is central to all you do it shouldn’t be hard…

        This way your niches will be authentic and not market driven etc

        Thanks
        Geoff

        • http://davidsantistevan.com David Santistevan

          Geoff, really appreciate the help. Yea, I think that’s a great idea to expand my “worship” perspective into some other genres. The best creativity is ahead! Thanks man.

          • http://goinswriter.com/ Jeff Goins

            Geoff has a really cool blog. Glad you two were able to connect!

        • http://stevencribbs.com Steven Cribbs

          Great ideas.  It is easy to get tunnel-vision and to just see things based on where we have been.  Taking the initiative to look at a bigger picture, or to look at things through a different perspective, can open up many potential avenues to connect with.

          • http://goinswriter.com/ Jeff Goins

            I agree, Steven.

    • http://www.bigb94.wordpress.com Brandon

      You can always guest post on my site…I have a lot of musicians/worship leaders in my church that read it!

      • http://goinswriter.com/ Jeff Goins

        Love when connections like this are made!

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    That was really an  innovative and  creative strategy to increase the visitors’ traffic to our blog.  I agree that guest posting helps in leveraging the customer base of a ‘blog tycoon, to our blog content with ease and little effort. Guest posting could be one smart way of reaching out at a great number of potential customers for our blog. I believe guest posting is  one good marketing tool for our blog.

    • http://goinswriter.com/ Jeff Goins

      Cool. I’m glad you liked it.

  • http://jasonfountain.blogspot.com Jason Fountain

    Great post, Jeff. I’ve started following several bloggers that have guest-posted on this blog. I guess it becomes a trust factor as well – if the owner of the website believes in you then maybe I should as well.

    This has really made me think how I can expand my reach. I’ve only been blogging for about a month and I’m still working to find my voice, but this has definitely shifted my thinking. Thanks!

    • http://goinswriter.com/ Jeff Goins

      Thanks, Jason! Finding your voice is essential and primary. Before guest posting, I’d recommend that you know how you want to communicate and have a good chunk of content (maybe 10 posts) on your site already. Regarding finding your voice, I just wrote a post on that. It might help: http://goinswriter.com/writing-voice/

      • http://twitter.com/B_Schebs B_Schebs

        What would you recommend for someone who wants to ONLY write guest posts?

        • http://goinswriter.com/ Jeff Goins

          Write them. ;)

    • http://stevencribbs.com Steven Cribbs

      It does bring a level of trust…I too have followed other blogs because of a guest post through this blog – with the thought that there must be something good, helpful, and trustworthy there in order for there to be a post here.

      • http://goinswriter.com/ Jeff Goins

        I follow several blogs for the same reasons.

  • Pingback: Seven Tips for Getting Your Guest Posts Published | Goins, Writer

  • http://www.paulbevans.com Paul B Evans

    Thanks Jeff!

    “The best blogging relationships are birthed out of relationship.”

    So true and so overlooked. We see this in business all the time. A person with a “great idea” just “wants a chance.” But there’s no relationship. 

    Blogging is the same, but on an even greater communal level. Most people do not realize they are not asking for a guest post, they are asking you to entrust your audience to them. They are asking for an endorsement. 

    • http://goinswriter.com/ Jeff Goins

      Exactly – THEY are doing YOU a favor. It’s important to treat that trust with a lot of care. Thanks for the comment, Paul!

  • http://www.philippknoll.com Philipp Knoll

    Hey Jeff,

    You are right that guest posting is often times neglected and underrated. I guess it has to do with authors putting a lot of heart into their work and then finding it hard to let go – letting go meaning to publish not on their own blog. But once you are ready to take that step it can take your blog to new heights.

    To grow my own new blog I haven’t taken that step yet. I will after the summer but I believe that timing plays an important part in this. A lot of bloggers starting to guest-blog are newbies. I believe and can tell from my own experience that it works much better if you attract people with a guest post at a time when you already have some quality content at your own blog. Otherwise you will fish for a new audience but will have nothing to feed them.

    Your article lists some great points and I’ll definitely use your input when guest-blogging.

    - Philipp

    • http://goinswriter.com/ Jeff Goins

      Hey Philipp – thanks for sharing this. I really hadn’t thought about it from that angle, but you’re right. I appreciate the perspective. The best of luck when you begin your guest posting journey. Let me know if I can be of any help!

      • http://www.philippknoll.com Philipp Knoll

        I appreciate your reply and I’ll definitely get back to you when in need of writing advice. Thanks for the post. It is a good reminder to keep speed up with my own blog so that I can eventually start guest-blogging to lead readers to my blog filled with content worth having a look at.

        • http://goinswriter.com/ Jeff Goins

          You’re welcome, Philipp.

      • http://stevencribbs.com Steven Cribbs

        I can see this perspective as well.  If you want to gain and keep traffic initiated from a guest post, then you will need to have something on your blog worth coming back to.  Otherwise, people may click over once, decide there is not much there (in terms of relatable content and overall quality – which also inflences the trust factor) and then never return.

        • http://goinswriter.com/ Jeff Goins

          Agreed! I wrote a complementary post to this one on my blog today. Interested to hear if you think I did that well.

          • http://stevencribbs.com Steven Cribbs

            You did!  The intro definitely gained my attention – trying to break a record by writing for others.  And then you brought some great tips.  I’ll be commenting over there as well :)

          • http://goinswriter.com/ Jeff Goins

            Thanks man!

          • http://www.facebook.com/people/Connie-Walsh-Brown/1224074283 Connie Walsh Brown

            I read your complimentary post. What you did and your timing impressed me.

            You offered more than a teaser and a link to this guest blog. You delivered new and relevant content to current readers and new ones (like me) that click through from the guest blog. Smart.

          • http://goinswriter.com/ Jeff Goins

            Thanks! I’ve seen others do this and agree that it’s more useful than just a “hey check out my guest post” note. I appreciate the feedback.

  • http://www.tillhecomes.org Jeremy Myers

    Great post Jeff! I have really enjoyed your blog. Thanks for letting me a be a guest blogger there. I tried to follow all of these suggestions! Too bad we are not local. I’d love to get together for coffee. 

    • http://goinswriter.com/ Jeff Goins

      Me, too, Jeremy! You’re a fantastic guest blogger. I love how you’re getting out there. You’re an inspiration to me!

  • http://www.robstill.com Rob Still

    Hey Jeff great strategy and so cool to see your guest post here. I’ve been at for about 10 weeks and think I’m in the same boat as Phillip,  I want to have more quality content on my blog before guesting.

    Your blog, and this post, has been helpful making progress to that goal. Thanks!

    • http://goinswriter.com/ Jeff Goins

      It’s a good idea. Just don’t let it hold you back indefinitely.

    • http://www.bigb94.wordpress.com Brandon

      I honestly don’t think it is ever too early to guest post…(unless you don’t have a blog). There are many blogs that would allow you to guest post.

      (Mine being one of them! :)…)

      • http://goinswriter.com/ Jeff Goins

        I agree, Brandon. 

        • http://www.bigb94.wordpress.com Brandon

          :)

  • http://www.flybluekite.com Laura Click

    Excellent tips, Jeff. This is a great list to follow for pitching a guest post. I think that it helps to have a solid pitch – that really gets you in the door. 

    But once you have the green light, #2 & #4 are the most important. I think you have to understand the readership of the blog you are posting on so you can be sure to write something that really speaks well to that audience. 

    I also try to consider the “voice” of the blogger. Although I want to stay true to my own writing style, I think trying to inject the host blogger’s voice into your post will make the readers feel more comfortable with you (and it makes it easier for the host to accept your host in the first place). Great tips, Jeff! And, congrats on scoring this guest post today!

    • http://goinswriter.com/ Jeff Goins

      Thanks, Laura. You’re a pro at this.

      • http://www.flybluekite.com Laura Click

        Thanks, Jeff. You’re too kind!

        • http://goinswriter.com/ Jeff Goins

          I’m just being honest.

    • http://successbeginstoday.org/wordpress John Richardson

      I agree with you, Laura, on finding the right voice. One way to do this is to be an active commenter on the blog you hope to write for. That way you will get to know other readers and find the prevailing attitude of the blog.

      • http://www.flybluekite.com Laura Click

        Absolutely! I think commenting on the blog you want to guest post for is a KEY component to getting your pitch noticed. It also helps if you regularly share the bloggers posts on Twitter and Facebook. If you’re an advocate for the blogger before you even make your pitch, it will be really hard for him/her to say no! 

        • http://goinswriter.com/ Jeff Goins

          I totally agree. You’re fantastic at this, Laura. You really have an intuition for this.

  • http://Busyness.com Dr. Brad Semp

    Hey Jeff – thanks for sharing!  I agree that it is easy for blog owners to get caught up in producing content for his/her own blog.  That focus makes it easy to forget that writing and distributing some additional content through other people’s blogs is a great way to supercharge your own blog.  The good ‘ole give first and receive second approach.  :)

    Blessings,
    Dr. Brad

    • http://goinswriter.com/ Jeff Goins

      Thanks, Dr. Brad! Yeah, generosity actually works! Who’d have thought it?

    • http://goinswriter.com/ Jeff Goins

      Exactly, Dr. Brad.

  • Jplynch04

    I don’t blog or guest post, unless of course responding to your blog is in and of itself a form of blogging.  I did however send this on to a friend who is blogging.  I really liked your 3rd sentence and will now go and read more of what you have written.

    • http://goinswriter.com/ Jeff Goins

      Thanks. Hope it helps your friend.

  • http://hopefulleigh.blogspot.com/ HopefulLeigh

    I enjoy guest posting!  So far I have not sought out those opportunities because bloggers I know have approached me to do so.  In fact, in the last couple of weeks, I just received 5 new opportunities out of nowhere, which blew me away.  I can’t really take the credit here though. It does come down to community.  A couple were born of conversations on Twitter, a couple were from people who regularly frequent my blog and vice versa. 

    Great post, Jeff!

    • http://goinswriter.com/ Jeff Goins

      Twitter is great for building new relationships, especially with bloggers. Excited for you!

  • http://successbeginstoday.org/wordpress John Richardson

    Great guest post on guest posting, Jeff! Thanks for giving us an overview of the process. When I started blogging over 6 years ago, I joined the Ho’ohana community, a loose knit group of bloggers, hosted by Rosa Say. At first we would post comments to each others blogs, and provide on-site links. Then Rosa started a collaboration blog called Joyful, Jubilant, Learning which we posted to on a monthly basis. This blog ran its course and ended in January of 2010. Over the course of 5 years with Rosa’s group, I met bloggers from all over the world, with many different viewpoints. The one thing we had in common was a love for learning.
    I think Michael’s blog has taken on a similar collaboration status. It is a daily meeting place for hundreds of people, all based around the topic of leadership. I have found many interesting blogs through comments off of this site, including yours.

    Guest posting can be very effective, but it does take preparation, along with finding the right voice for the new audience. Once your guest post goes live, you’ll get a big jump in traffic for a few days. It’s a good idea to have two or three powerful posts ready to go on your own blog as well as some type of subscription or newsletter to communicate with your new readers. Having a special landing page on your blog for your new visitors (like Michael does for his Twitter followers) can help direct people to specific posts or products and services that you provide. This is a great way for authors to get the word out on a new book or article. Just be aware of the time commitment involved to do it effectively.

    I’ve really noticed your presence online lately with your Twitter meet-ups and now with guest posts. Keep up the great work, Jeff!

    • http://goinswriter.com/ Jeff Goins

      Thanks John! Great tips here.

  • http://www.SammyA.com Kadebiyi

    Hey Jeff, 
    I have a question… writing guest posts helps boost your blog traffic but by what standard should we ‘judge’ how our traffic is doing? How do I know when I’m on track? Is it simply steady growth in numbers? Could you please throw some general specific target numbers out? 

    For instance, what kind of traffic should you strive for/expect after 6 months of consistent blogging? what about 1 year? e.t.c 

    Hope this makes sense. Thanks for this post. Looking forward to hearing back from you. 

    • http://goinswriter.com/ Jeff Goins

      Great question. I measure unique visitors, RSS/email subscribers, page views, comments, and social media shares.

    • http://goinswriter.com/ Jeff Goins

      The target you shoot for is less important than the fact that you’re continually growing.

  • Pingback: An Invitation to Write for My Blog

  • http://twitter.com/kimthebruce Kim Bruce

    Thanks for this Jeff!  I’m pretty new to blogging and I’ve always thought that I had to wait to be asked to guest post on someone’s blog.  I’ve been asked by 2 people who I met on the re:create cruise, which is great!  But because of your post, I’m realizing that I should put myself out there and ask for more guests posts.  Thanks for the great information!

    • http://michaelhyatt.com Michael Hyatt

      Absolutely, Kim. This would be a great strategy for you. Just a thought … you and Megan want to guest post on each other’s blogs.

    • http://goinswriter.com/ Jeff Goins

      Hey Kim – I thought the same thing, but I’ve found that when you are proactive and ask, you often get a positive response. I’ve asked several bloggers to guest post on their blogs, and they told me that they honestly never thought about it. I’ve been the first guest post on a few blogs, which is a fun claim to fame.

  • http://sevensentences.com Geoff Talbot

    Hey Jeff,

    This is really great article, very practical so thanks for writing. I especially love your final thought about “real relationship” and having coffee. So good.

    How do you discover which people will receive Guest Blogs is it just trial and error? Do you simply contact the bloggers whose blogs you also read?

    I have recently discovered the joy of Guest Blogging and I have found much of what you say to be true… make your blog less about you and more about your community of readers.

    If anyone is interested they can take up the “Seven Sentence Challenge” and Guest Blog on Seven Sentences by clicking here… http://sevensentences.com/guest-blogs/

    Thanks Again
    Geoff

    • http://goinswriter.com/ Jeff Goins

      Hey Geoff. I try to guest post for any of
      my blog readers (if they ask) and influential bloggers who work in the niche that I focus on.

  • http://felicitywhite.com Felicity White

    I appreciate your thoughts here, Jeff, and that fact that Michael has given your voice a voice in his space. I wonder if you think someone with a spiritual formation blog (with strong mommy blog tendencies) similar to mine would find it difficult to place a guest post on a leadership oriented blog such as this one? I think perhaps I could make a pretty good argument for mother-style leadership, what do you think? : )

    • http://michaelhyatt.com Michael Hyatt

      I don’t think it would be hard Felicity, especially since one of my core beliefs is that you must lead yourself before you can lead others. Leading yourself spiritually is at the core of that. Also, the spiritual development or formation of others is a key component of Christian leadership. In the old days we used to call this “disciple-making.”

      • http://felicitywhite.com Felicity White

        Ha ha! Yes, I am a by-product of those wonderful “old days” and proud of it! Thanks for the encouragement.

        • http://goinswriter.com/ Jeff Goins

          Very cool.

    • http://goinswriter.com/ Jeff Goins

      Heh, well that’s Mike’s call but you certainly wouldn’t have trouble finding
      places to post. My thought is this: it doesn’t hurt to ask. Typically, the guest blogger works out the topic with the host.

  • Ian

    Hey Michael, i really appreciate your content, i am finding my self ‘starring’ your stuff often and going back to it. I hope one day that I may be able to guest blog on your site! ;)

    • http://michaelhyatt.com Michael Hyatt

      Awesome, Ian. You can find my guidelines here.

  • http://movethemountains.blogspot.com Chad Jones

    This is tremendous! Have learned so much from you, Jeff! Thanks for sharing you accumulated wisdom. You’re good peoples.

    • http://goinswriter.com/ Jeff Goins

      Thanks, Chad. You’re a good friend.

  • http://jamiewrightcr.blogspot.com/ Anonymous

    Guest posting makes my palms sweaty.  I HATE doing it!

    But, you are so right – I’ve found it to be an essential element to building my own little blog community. I like to think of it as visiting a friend at *their* house, rather than always meeting with them in my own space. It just adds a new vibe to the conversation. 

    Good stuff, Jeff!

    • http://goinswriter.com/ Jeff Goins

      Love that analogy, Jamie. You’re a pro at building community. I love your blog and voice.

  • Joe Lalonde

    Jeff, that’s some great insight into getting to do a guest post.

    I think a lot of bloggers skip steps 2 and 6. And step two is a major step to take. If you don’t know the blog, the audience, or the author it can lead to a very bad match-up. The blog-owner loses credibility and the guest blogger gains nothing.

    Thanks again for giving me something to think about.

    • http://goinswriter.com/ Jeff Goins

      I agree

  • Anonymous

    This was extremely helpful.  I’m hoping to launch a new blog in less than a month.  To be honest, I hadn’t really considered trying to guest post.  Thanks for sharing this info.

    • http://goinswriter.com/ Jeff Goins

      It’s essential in my opinion, especially if you’re just getting started!

    • http://twitter.com/plantedinchrist Brandon Weldy

      I had read other guest posts but, like you I had never thought of doing it myself. I love the idea and this is something that I want to try! 

      • http://goinswriter.com/ Jeff Goins

        Great. Thanks for reading, Brandon!

  • http://www.jeffrandleman.com Jeff Randleman

    Great article, Jeff!  Guest posting is something that has been in the back of my mind for a while now.   As I try to grow my own readership, I plan on implementing is.  But…..  Summer is almost here and I have the next 8 weeks extremely busy with my youth ministry.  This will have to wait for a bit.

    However, I added this article to Evernote.  That way I can come right back to it!  Thanks!

    • http://goinswriter.com/ Jeff Goins

      Thanks, Jeff! Have a great summer.

    • http://stevencribbs.com Steven Cribbs

      I am in a similar boat.  I have been thinking more about guest-posting; however, time for writing has been limited recently and will be for the next month (preparation for summer children’s ministry activities – e.g. VBS and neighborhood VBS’s).  After that, we should trade some posts.

      • http://goinswriter.com/ Jeff Goins

        I’d recommend trying to write just one guest post during that time, even if it means that you don’t post on your own blog that day.

      • http://www.jeffrandleman.com Jeff Randleman

        That sounds good!

        • Anonymous

          Jeff, I just tried to subscribe to your blog, and when I clicked on the button for the RSS feed, I was taken to a screen full of jibberish.  Any ideas to what I might have done wrong?

          • http://www.jeffrandleman.com Jeff Randleman

            Hmmm…  That’s really weird.  I just tried it from three different computers here in the office, and it seems to work just fine.  That was using IE and Safari.  When I tried Google Chrome, I got the same thing as you. 

            Try entering this link into your feed reader’s subscription box:  http://www.jeffrandleman.com/feed.  For example, In Google Reader, you can subscribe to a feed.  Try that link instead of the RSS button.  I’ll check into this issue in the meantime.  Let me know if you have the same problem again.

            Thanks!

          • http://www.jeffrandleman.com Jeff Randleman

            Update:  Somehow my feedburner link got garbled.  It should be good now.  Thanks for the heads up!

          • http://goinswriter.com/ Jeff Goins

            Oops – wrong Jeff! Sorry… (In other news the world doesn’t revolve around me.)

          • Anonymous

            My bad.  I should have been more clear as to which Jeff I was speaking to.  

          • http://goinswriter.com/ Jeff Goins

            No prob. I was responding via email so it was harder to follow the conversation. I’m glad that this post helped create some connections. Love the community that Mike has built here.

          • http://goinswriter.com/ Jeff Goins

            Me too. Looks good. Can you try again?

          • Anonymous

            I was using Chrome. Just successfully subscribed using IE. Thanks for the help.

          • Anonymous

            By the way, loved the article on Mondays. Badly needed that…

          • http://goinswriter.com/ Jeff Goins

            Weird! Let me check that.

      • Anonymous

        Great site, Steven.  I just subscribed.

        • http://stevencribbs.com Steven Cribbs

          Awesome!  Thanks Karl!

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    • Joe Lalonde

      Jeff, I’ve enjoyed reading your blog and think you have some great content. I can see you others being glad to have you guest blog.

      • http://goinswriter.com/ Jeff Goins

        Thanks, Joe.

  • Maureen

    Any guidelines for the blog owner to discern which guest blogs to allow, and how often? Any etiquette the blogging host should be aware of? That’s a blog I would read.

    • http://michaelhyatt.com Michael Hyatt

      Maureen, I think as the blog owner you have to decide what is right for your audience. I usually post about one guest post per week. Also, if you look at my guest posting guidelines, I try to set expectations.

      • http://goinswriter.com/ Jeff Goins

        I agree. If it’s a personally branded blog, I wouldn’t do more than one per week. People expect to read your stuff if it’s your blog. I wrote this for Mike a few weeks ago. He was wise to wait to publish it.

  • http://www.bigb94.wordpress.com Brandon

    I totally agree with you…and nice way to introducee guest posting by guest posting! :)

    I guest posted for Joshua Hood a few weeks back, and it really helped my site! I continue to try to guest post for anyone who will let me…

    • http://goinswriter.com/ Jeff Goins

      I know! Almost feels redundant but it’s not…

  • http://thoughtsaboutnothing.com @kylereed

    I have in the past, but usually it is people asking me. 
    I have not been very intentional about it. 

    Love the tips here though. Probably need to be more proactive

    • http://goinswriter.com/ Jeff Goins

      Hey man. I think that’s a good idea.

  • Anonymous

    And don’t forget to trust other people to guest post on your blog.  I’m not a big blog reader, but every morning I check to see what bit of wisdom Jon Acuff has in store for me at Stuff Christians Like.  Recently Jon did a guest post here, so I came over to read it.  And while I was here I realized that I liked the content of this blog, so I signed up and get daily emails now. 

    So Michael, thanks for inviting Jon over, I never would have found this gem without his post.  And Jeff, thanks for sharing this wisdom, I certainly will apply it!

    • http://michaelhyatt.com Michael Hyatt

      This is a good reminder to bloggers why they should invite and welcome guest posts. Thanks, Kate!

    • http://goinswriter.com/ Jeff Goins

      You’re welcome!

  • Anonymous

    Great post. A lot of insight. I have just recently began to step out and do guest posting. I am just learning that I need to reach out to others, not wait for them to reach out to me. Loving your posts! Thanks..

    • http://goinswriter.com/ Jeff Goins

      Thanks! You definitely need to be proactive.

  • Anonymous

    Great thoughts. This was the catalyst to beginning a new blog.
    http://darensirbough.tumblr.com

    • http://goinswriter.com/ Jeff Goins

      Very cool, Darren!

    • http://goinswriter.com/ Jeff Goins

      Just read that post – great one, Daren!

  • http://twitter.com/RobertTalbert Robert Talbert

    I get requests frequently from people who want to guest post on my blog — but they actually do not have blogs of their own. They are either aspiring freelance writers who want some exposure (= business) or people who want some initial guaranteed (?) traffic before taking the plunge and starting their own blog. I can appreciate the reasoning, but somehow this feels like freeloading. So I’d say, if you’re going to ask to guest post on somebody else’s blog, make sure you’ve done your best to generate your own traffic first with a blog that you’ve kept faithfully. 

    • http://michaelhyatt.com Michael Hyatt

      Yes, I agree. I rarely have people guest post who have more traffic than I do, so I am happy to help. But they need to bring something to the table.

      • http://goinswriter.com/ Jeff Goins

        Agreed. They have to add value and just not take.

    • http://goinswriter.com/ Jeff Goins

      Interesting. Good point.

  • http://gregoryherman.net Gregory R Herman

    Wow this is providence. I have been reworking my approach to branding my blog. I’ve been attracting a lot of spammers but not really making any real connections with people. Guest blogging is one of the things I already planned on doing. Thanks for the confirmation.

    • http://michaelhyatt.com Michael Hyatt

      I don’t know what system you are on, but if you are on WordPress, make sure you have the Askimet plugin installed. I have almost zero problem with spammers. Askimet catches 99% of them.

      • http://goinswriter.com/ Jeff Goins

        Ditto

    • http://michaelhyatt.com Michael Hyatt

      I don’t know what system you are on, but if you are on WordPress, make sure you have the Askimet plugin installed. I have almost zero problem with spammers. Askimet catches 99% of them.

    • http://goinswriter.com/ Jeff Goins

      You’re welcome!

  • http://www.facebook.com/people/Connie-Walsh-Brown/1224074283 Connie Walsh Brown

    Jeff, thank you for sharing this information about guest posting. That is not something I’d thought seriously of doing until I read this post.

    • http://goinswriter.com/ Jeff Goins

      I’m honored!

  • http://www.audreyhebbert.com Audrey4j

    The best post I’ve read on this subject. Thanx. You’ve included complete instructions, something I can do without spending a lot of time. I’m starting a blog to support the ebook I’m writing about bullying, and my motocross ms.  I’ll give away items teens like,  and focus on their interests. It’s hard to get  teens involved in a blog, I hear, esp. boys. Check the blog at http://www.audreyhebbert.com. Give me an hour to post for today–It’s crazy around here.

    • http://goinswriter.com/ Jeff Goins

      Wow, thanks! Would love to read that ebook. I think bullying is a real problem in our culture; it doesn’t end after high school!

  • http://bible.mythoughtspot.com David Peach

    Great information. I have one website where I have solicited readers to guest post and have had success getting content. However, in all three cases, so far, none of them have been bloggers. I am glad to run their content, but they could be building an audience of their own.

    • http://goinswriter.com/ Jeff Goins

      Interesting David. What do you think get out of the experience?

      • http://bible.mythoughtspot.com David Peach

        I got good content out of it. They didn’t get anything for their efforts. In each case they either left a comment or sent me an email about a tool they enjoyed using. I encouraged them to write a review about the tool and I would post it on my blog.

        I realize that part of the experience of guest posting is that I would also be exposed to their audience (if they had one). While I wouldn’t mind that, I was happy for the content which talked about tools that I wasn’t even aware of.

        • http://goinswriter.com/ Jeff Goins

          Right. The content itself is valuable. Thanks for sharing.

  • http://stevencribbs.com Steven Cribbs

    Jeff – great set of steps.  And, a great prod.  I have been thinking more of doing guest-posting since you wrote about it on your blog.  This is just another reminder to make that a priority – at least after the busyness of Children’s Ministry summer activities slows down a bit :-)

    • http://goinswriter.com/ Jeff Goins

      Thanks. If I may prod more, remember to ship. I’ll bet you could do at least one guest post during that time. Feel free to send me ideas.

      • http://stevencribbs.com Steven Cribbs

        I like the ‘Poke the Box’ reference :)  I’ll take the prodding.  Thanks.

        • http://goinswriter.com/ Jeff Goins

          Hah! (Actually that was Linchpin.)

          • http://stevencribbs.com Steven Cribbs

            Ah….  Well, I haven’t yet read Linchpin.  I guess it must be a general Seth-Godin-ism!

          • http://goinswriter.com/ Jeff Goins

            Indeed

  • http://www.forward-living.com W. Mark Thompson

    Great points Jeff. Like your article. Also diggin’ your blog.  :)
    Blessings!

    • http://goinswriter.com/ Jeff Goins

      Thanks, Mark! I’m honored to be a guest here. Appreciate your encouragement.

  • http://www.tnealtarver.wordpress.com TNeal

    Some of your advice, Jeff, sounds very similar to what someone recently wrote about being a freelance writer. The willingness to make contacts and face rejection seems to go with the writing life. Persistence is an oft-groomed characteristic of those who succeed in publishing, whether on the book shelf or the Internet.

    • http://goinswriter.com/ Jeff Goins

      Great observation! I hadn’t thought of that parallel, but you’re absolutely right.

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  • http://www.christopherneiger.com/blog Chris Neiger

    Jeff, I’ve been enjoying your posts over at your blog (and putting your tips into practice). Glad to see you guest-posting on Hyatt’s blog! 

    Quick question: How “established” do you think a blog should be before you approach others to guest-post on their blog? 

    • http://goinswriter.com/ Jeff Goins

      Thanks, Chris. My rule is 10 posts. Once you have that many on your blog you should start guest posting. Essentially, you should start as soon as you can.

      • http://www.christopherneiger.com/blog Chris Neiger

        Great, will do. Thanks for the help!

        • http://goinswriter.com/ Jeff Goins

          My pleasure.

    • bethanyplanton

      That was a great question! Glad to hear it really isn’t too many posts. 

      • http://goinswriter.com/ Jeff Goins

        Yeah, just get started.

  • Anonymous

    Jeff, I just had a chance to check out your site.  Love the content, and I’m now a subscriber.  (As a Georginian, I particularly loved the article “Why I Love the South”.)

    Just out of curiosity, how much of a bump do you get by guest posting?  Care to share some stats?

    • http://goinswriter.com/ Jeff Goins

      Thanks. It depends on the guest post but it’s more of a long tail with the incoming links. It builds worth over time. My traffic has doubled since I started doing this.

    • http://michaelhyatt.com Michael Hyatt

      I’d like to know the answer to the stats question, too.

      • http://goinswriter.com/ Jeff Goins

        I’ll do a post on that soon, with some screenshots. Basically, I’m counting inbound links and page rank, but I’m seeing traffic go up incrementally over time, as I write more guest posts.

  • http://www.jeffdolan.com Jeff Dolan

    Great post Jeff, and thanks for reaching out to me to guest post. Loved the opportunity.

    • http://goinswriter.com/ Jeff Goins

      You’re welcome.

  • http://somewiseguy.com ThatGuyKC

    Excellent advice, Jeff!
    Michael, thank you for featuring Jeff on your blog. I started following him a few weeks ago and he is excellent.

    • http://goinswriter.com/ Jeff Goins

      Thanks, KC.

  • Rich Langton

    Great thoughts Jeff. I’ve guest posted a few times but the thing I’ve neglected is to respond to the comments. Naturally I do this on my own blog but have (for no apparent reason) not replied to comments when I’ve guest posted. Needless to say this is going to change. Thanks for the heads up.

    • http://goinswriter.com/ Jeff Goins

      Glad to hear it, Rich. It can really make a difference.

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  • Dawn

    Great post, I’ve always wondered how people got the traffic and built such strong communities. Thanks for sharing, all really good tips. Hope to be successful in blogging like this myself.

    • http://goinswriter.com/ Jeff Goins

      Thanks, Dawn!

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  • Melissa – Mel’s World

    Absolutely!!! I try to guest post a couple times a month and every week I have a guest post in my Godly Gals ~ Real Women, Real Life, Real Faith series. I love sharing these women and their stories with my friends and love how we continue to connect for months after. I count it high praise when asked to guest post at another blog and love asking others to as well.

    I totally appreciate your point on #4…bring your “A” game, all the time…thanks for that, any time we have a chance to share our voice it needs to be our best!

    I didn’t always do this…but I am so thankful that I do now…and even though I have been blogging since 2006, I too, still feel like a new kid on the block! 

    Thanks for taking the time to share these great tips with us today!

    • http://goinswriter.com/ Jeff Goins

      Thanks Melissa. Would love to hear what prompted you to get started.

  • bethanyplanton

    Love this advice. In starting my own blog, I had never thought to actually contact others to try to guest post. Thanks for the ideas!

    • http://goinswriter.com/ Jeff Goins

      Hope it helps, Bethany. Good luck!

  • Anonymous

     This is great information to consider, especially if you want to grow your blog. As a novice blogger myself, I am still trying to get into the grove of writing and posting often.  I hope that I get a chance to feel good enough about my writing that I can contribute as well.

    • http://goinswriter.com/ Jeff Goins

      Thanks for the comment. I also find that guest posting helps you greatly improve the quality of your writing. Because you’re writing for someone else, there’s pressure to make it really excellent. I would encourage you to start guest posting sooner rather than later. Best of luck!

  • http://paulwilkinson.wordpress.com/ Paul Wilkinson

    It’s easy to miss the full impact of your fourth point, because the natural tendency is to want to promote your own blog first and foremost.  I don’t do a lot of guest posting, but I have often told my readers that I do some of my best work in the comments sections of other blogs; this being partly because the interaction is more stimulating than just typing in a vacuum, and partly because the limited space forces concision.   I think we should all just do our best work, period.  I’d hate to post something profound here on Michael’s blog and then have readers drop by mine only to be utterly disappointed.

    • http://goinswriter.com/ Jeff Goins

      I like that, Paul. Let’s just always do our best work period.

  • Anonymous

    Great advice!

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  • Matthew Kuehlhorn

    This is perfect for my newest strategy!  Guest posting does have huge potential in every aspect to develop a community and establish credibility.

    By the way Michael–would you consider guest posting at middleschoolcounselor.com?  This site is for people ages 12-17 and my focus is on “teaching the rules of the road, business, finance, life.”  In other words, teaching leadership to this age group.  Would you want to speak to a younger crowd?

    • http://goinswriter.com/ Jeff Goins

      Glad you liked the post, Matthew.

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  • http://www.bretmavrich.com Bret Mavrich

    Great post, Jeff.

    • http://goinswriter.com/ Jeff Goins

      thanks, bret.

  • moni kumar

    Good information, good content, I like the way of writing. You have described point to point information!
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  • Doris Plaster

    Great post, especially since I am getting ready to guest-post in a couple of weeks–for first time!

    I have another two invitations to guest-post, and I just now realized that it is such important strategy to  blog growth. I never thought about offering to guest-post. Hm! Interesting.

    Thank you, Jeff, for the tips.  I’d like for you to be my blog guest–and tell my readers more about what you said on another post:  “I firmly believe that writing comes from the heart.” :-))

    Doris
    http://www.doris-socialw0rker.blogspot.com

    • http://goinswriter.com/ Jeff Goins

      you’re welcome. i’d love to guest post for you.

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    Thanks . yes replying to comments increase the reader’s interest in your blog and this becomes a conversation which will benefit yourself as well as your readers. because conversation and discussions always give something new to learn.

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  • http://www.beforethecross.com Before The Cross

    Great post Jeff!  Definitely has me thinking of reaching out to more sites and request to guest post.  Thanks for helping!  -Mike

    • http://goinswriter.com/ Jeff Goins

       you’re welcome, Mike. Thanks for reading.

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  • Prepper Website

    Writing a guest post has done more for me than anything else I have done to promote my own site.  Good info.

    Peace,
    Todd
    http://www.prepperwebsite.com

  • nancysv

    i have seen some site lists which allows guest blog author in it and you can choose here http://guestpostblog.weebly.com/. You will get a fast response.

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  • http://www.facebook.com/profile.php?id=100003611302350 Nancy Sv

    I have seen the awesome site lists from this http://guestpostblog.weebly.com/ which allows guest author. There are lot of benefits like quick response, fast approval and so on. You really enjoy it.

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  • Kelly Stilwell

    I knew I ended up here for a reason! Thanks for sharing this great information, Jeff.  I even learned from the comments! 

  • Kelly Stilwell

    I knew I ended up here for a reason! Thanks for this great post, Jeff. I even learned from the comments!

    http://www.kellystilwell.com

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  • http://www.protranet.de/ Yasmin Weber

    Thank you very much for giving the advices how to write a guest post.
    I will start writing now and hope I can handle it.

    • http://TillerFamily.org/ John Tiller

      Congrats on getting started, Yasmin! If you have questions, be sure to post them here. The community is really great!

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  • http://michaelhyatt.com/ Michael Hyatt

    Usually, the best place if your current readers.

    • http://goinswriter.com/ Jeff Goins

      Agreed.

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  • Jfield

    Thanks for the information. This is unchartered territory for us & your advice is valuable

  • http://www.gigawatch.com/ Kuba Grecki

    This is a great deal of useful information, Jeff. I’ll most likely look for an opportunity to guest post.

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  • Thisrookiewife

    great post. I have actually chosen to limit my blogging on my own site and take more time to guest blog. I didn’t have time before when I was trying to keep up with having a family and having my own blog, but now that I’ve reduced my time spent on my own blog significantly, I have more time to guest blog. 

    Also, when you guest blog you can talk about things you wouldn’t normally talk about on your own blog…

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  • http://www.applicationtalk.com/ Jason

    Great article Jeff. I have a question. I am working on a new project that will include multiple contributors on my blog. I would like to allow them to post images with there articles. How do I do that and make sure they have the rights to publish that image?

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  • Cierra Seay

    Mr. Hyatt do you recommend that someone attempts to write a guest post for someone Else’s blog if they’ve haven’t launched they’re own blog/platform yet ?

  • Tabitha Ford

    Tip #4 is golden. I was a little embarrassed to have this question. Thanks for addressing it! Great post!

  • Cindy O’Brien McCrory

    You are great!