Comments on: 7 Ways to Build Your Author Brand Online

By: So I’m Studying to be a Writer « sophie pie

So I’m Studying to be a Writer « sophie pie — Thu, 16 Feb 2012 03:47:49 +0000

[...] Seven Ways to Build Your Author Brand Online [...]

By: Michael Hyatt

Michael Hyatt — Wed, 01 Feb 2012 17:31:00 +0000

Thanks, Dave.

By: Dave Young

Dave Young — Wed, 01 Feb 2012 13:30:00 +0000

Michael…I just got a newsletter with a tribute to Keith Miller. They had a link with an online version. I think you’ll enjoy this.
http://bit.ly/zhzJXk

By: Dave Young

Dave Young — Sun, 29 Jan 2012 02:43:00 +0000

Our site is http://www.shortcutblogging.com
Thanks.

PS…Here’s more info on Keith…
http://www.keithmiller.com/uncategorized/keith-goes-home/

By: Michael Hyatt

Michael Hyatt — Sun, 29 Jan 2012 01:06:00 +0000

I’m sorry to hear about Keith. He was a friend of mine, but I had not seen him in a couple of years.
Can you provide a link to your site? Thanks.

By: Dave Young

Dave Young — Fri, 27 Jan 2012 14:09:00 +0000

Michael, we built a business around the concept. Just launched it a week ago. We do all the work (except for the talking). We provide a professional radio guy to be the sidekick, we transcribe, professionally rewrite the transcription and handle posting to the blog and setting up RSS/iTunes. We even have a super cool brainstorm/outline process that generates a year’s worth of topics in 37 minutes.

We provide the outline process for free (for an opti-in). It was taught to us by Keith Miller, author of The Taste of New Wine. We give him credit in the video. He passed away last week. We didn’t get to tell him about the terrific feedback we’ve been getting on his process. We adapted it to creating a blog editorial calendar, but he used to teach it to authors as a quick way to outline a book. The guy who taught it to Keith used it to plan new businesses.

BTW…we’re going to teach exactly how to do what we’re doing for free via our own blog/email. I mention this because we’ve had a few comments about being expensive for individual authors, small biz and sole proprietors. Our target clients are people who need to save time, not money. We actually operate pretty lean. Vetted professional interviewers and editors are not cheap. We don’t outsource to the freelance world.

I hope this doesn’t come off as too promotional. My business partner and I have been teaching this stuff for over 5 years and found that most people get started and just lose steam. We figured out how to provide the steam.

By: Michael Hyatt

Michael Hyatt — Fri, 27 Jan 2012 12:50:00 +0000

Yes, I am talking about a fan page. I still think you should set one up if you intend to write or build a following. I use my facebook profile exclusively for real friends.

By: Michael Hyatt

Michael Hyatt — Fri, 27 Jan 2012 12:49:00 +0000

This is invaluable advice. I am all about re-purposing content.

By: Michael Hyatt

Michael Hyatt — Fri, 27 Jan 2012 12:47:00 +0000

I actually wrote this article before Google+ was available. It is simply another way to connect with your tribe. If you like it and can build a following, use it!

By: Anonymous

Anonymous — Fri, 27 Jan 2012 03:53:00 +0000

Michael, concerning your comment about a Facebook page. I’m assuming your talking about a fan page… If so I’ve been a little hesitant to do that. I’m new to the blogosphere so I would think that starting a Facebook fan page would be a little presumptuous. I was thinking that would be something for down the road… You know when my readership has expanded beyond my mom and dad.

By: Dave Young

Dave Young — Fri, 27 Jan 2012 03:45:00 +0000

Throughout my career, I’ve met a lot of experts who had a lot to share. These are people who should be authors, who I wish were authors, who’s friends wish they were authors. Problem was that they just would not, could not find the time to write, or they didn’t have the confidence to write. We figured out that if they’d just buddy up with someone who could interview them for a podcast, they could produce about 80,000 words in a year doing a 10-minute weekly podcast. The magic comes in the repurposing of those spoken words. Transcribe them, then turn them into blog posts and articles. If you’re following a chapter by chapter outline, you’ll have your book in 52 weeks. Now, it’s just an editing job instead of a writing job. That seems a whole lot easier. I love finding shortcuts.

By: Doreen Pendgracs

Doreen Pendgracs — Fri, 27 Jan 2012 03:02:00 +0000

This is a great post, and I’m pleased to say I’m pretty much following all of the tips already. It sure is a lot of work, but it’s definitely paying off, as the posts on my blogs are beginning to develop a true community (particularly on my writer’s blog.)

And I agree. Twitter is amazing, and it’s only after you use it for awhile that you realize its true value.

By: Michael Mulligan

Michael Mulligan — Fri, 27 Jan 2012 01:55:00 +0000

You didn’t reference Google+. How does that fit into author brand building?

By: Tweet Are you up for the 30 day challenge? If so, Plug In! « Linda Joyce Contemplates

Thu, 01 Dec 2011 17:30:13 +0000

[...] My left-brain forced me at mental-gunpoint to do a checklist of the noted seven points. Here’s the link: http://michaelhyatt.com/seven-ways-to-build-your-author-brand-online.html [...]

By: Michael Hyatt

Michael Hyatt — Wed, 30 Nov 2011 22:54:00 +0000

Awesome. Congratulations!

By: Linda Joyce

Linda Joyce — Wed, 30 Nov 2011 22:36:00 +0000

Okay, I’m gonna take the plunge and try the 30 day Twitter challenge. Will start tomorrow, Dec. 1st.

By: Anonymous

Anonymous — Sat, 10 Sep 2011 13:23:00 +0000

Goodreads … it is an excellent source of readers and followers! And once you have an account, I would suggest doing one of their Giveaways for your books. It’s another way to build readers.

By: Social Media and Your Author Brand | Writers In The Storm Blog

Social Media and Your Author Brand | Writers In The Storm Blog — Fri, 02 Sep 2011 11:33:44 +0000

[...] An older post from leadership guru Michael Hyatt that still applies – 7 Ways to Build Your Author Brand Online [...]

By: Yes, dear writer, social media is a plus, although you probably could get away without it, but it depends on your goal « Far & Beyond: A Saga of Publishing

Tue, 16 Aug 2011 13:49:39 +0000

[...] to Michael Hyatt‘s site and take a look at some of his posts on publishing, but in particular Seven ways to build your author brand online. It’s basic, but trust us, most authors won’t even do the basics. Michael is the [...]

By: Michael Hyatt

Michael Hyatt — Tue, 16 Aug 2011 12:04:00 +0000

Yes, I do. Checkout RandyElrod.com for an example.

By: Tinsleyfineart

Tinsleyfineart — Tue, 16 Aug 2011 05:37:00 +0000

Do you think the same strategies would apply to artists? Like watercolor artists?

By: Jonathan Sigmon

Jonathan Sigmon — Tue, 16 Aug 2011 01:55:00 +0000

I feel like this could be summed up in 4 words:

“Be authentic. Be engaged.”

It’s pretty simple, it’s just the follow-through that is difficult…

By: Anonymous

Anonymous — Tue, 16 Aug 2011 01:34:00 +0000

Wow. I just finished a group coaching call w/ fellow She Speaks grads on this EXACT set of points… and here I find them again, all in one place. Just another reason I love your blog… you seem to post on what I’m thinking and wondering about more often than not! :)

By: W. Mark Thompson

W. Mark Thompson — Fri, 12 Aug 2011 14:29:00 +0000

Like that websitegrader.com tool.
I think testimonials are a great reinforcement of a strong brand.
The more people we help, the more we’ll be a buzz in the marketplace.

Zig Ziglar is on to something when he says, “You can have everything in life you want, if you just help enough other people get what they want.”

By: Are Writers Really A Company of One? | Jenny Hansen's Blog

Are Writers Really A Company of One? | Jenny Hansen's Blog — Mon, 27 Jun 2011 11:32:18 +0000

[...] An older post from leadership guru Michael Hyatt that still applies – 7 Ways to Build Your Author Brand Online [...]

By: Michael Hyatt

Michael Hyatt — Thu, 06 Jan 2011 05:43:00 +0000

Yes, I still let anyone follow me on Twitter. With regard to Facebook, I now have a fan page. Anyone can follow me there. I reserve my Facebook profile page for my family and close personal friends. I think Twitter is more valuable than ever and Facebook more valuable than I initially understood.

By: Gayla Grace

Gayla Grace — Wed, 05 Jan 2011 23:22:00 +0000

This is a helpful post for new authors. I noticed it was originally written 2 years ago. I’m curious if you still follow the policy of accepting all friends on Facebook and Twitter. I thought I read a blog post awhile back that discussed how your thinking on FB friends had changed. Do you do anything differently now? Also, do you still believe Twitter is as valuable now as it was previously?

Thank you for your informative posts and continued help for authors.

By: Roy Wallen

Roy Wallen — Wed, 05 Jan 2011 22:36:00 +0000

These 7 actions on building a brand are, once again, great advice. Although these points apply to an author’s business, appropriate coming from the perspective of your sector in publishing, they also apply to any brand development these days. In my field of medical technologies, too many companies are still missing the opportunity.

By: LoriLamp

LoriLamp — Sat, 01 Jan 2011 23:18:00 +0000

Some time down the road, I may be an author. For now I’m a nonprofit director trying to build a “tribe” around the work we’re doing, and all of these suggestions sound right on to me. In fact, I’ve already started to do most of them. Thanks for the confirmation of the direction!!

By: Tweets that mention 7 Ways to Build Your Author Brand Online -- Topsy.com

Tweets that mention 7 Ways to Build Your Author Brand Online -- Topsy.com — Fri, 01 Oct 2010 01:08:59 +0000

[...] This post was mentioned on Twitter by Monica Romero, Kotori Media. Kotori Media said: Seven Ways to Build Your Author Brand Online: http://bit.ly/cpSofU (Thanks, @michaelhyatt) #publishing #marketing #writing [...]

By: Ifeanyi E. Onuoha

Ifeanyi E. Onuoha — Sun, 25 Jul 2010 17:24:09 +0000

I like this info is timely.Shalom.

By: Don Lafferty

Don Lafferty — Wed, 30 Dec 2009 18:11:00 +0000

Cyndy,

Facebook is the #2 method people use when sharing online content. Email is still #1. Consequently, it's impossible to ignore this important outpost in your web presence.

I'd suggest creating a Facebook Fan Page for your author brand or your book brand as a way to create YOUR community in the Facebook environment, then design your messaging and tactics to drive traffic back to your website.

Tell your kids that the fastest growing demographic on Facebook is the 40+ crowd, so they better get used to it. :-)
My recent post Who’s in an Author’s Community?

By: Don Lafferty

Don Lafferty — Wed, 30 Dec 2009 17:11:19 +0000

Cyndy,

Facebook is the #2 method people use when sharing online content. Email is still #1. Consequently, it's impossible to ignore this important outpost in your web presence.

Tell your kids that the fastest growing demographic on Facebook is the 40+ crowd, so they better get used to it. :-)
My recent post Who’s in an Author’s Community?

By: Alex Beattie

Alex Beattie — Tue, 29 Dec 2009 23:02:00 +0000

Out of all 7. I can tell you that reading Tribes is the most important. Absolutely. Hands down, without a doubt. Seth Godin is a brilliant author as well as very generous with his ideas.

Apparently he has a new book coming out called Linchpin that takes the Tribes concept a few steps further.
Nice post!
My recent post Are you “insanely passionate” about real estate?

By: Alex Beattie

Alex Beattie — Tue, 29 Dec 2009 22:02:08 +0000

Out of all 7. I can tell you that reading Tribes is the most important. Absolutely. Hands down, without a doubt. Seth Godin is a brilliant author as well as very generous with his ideas.

Apparently he has a new book coming out called Linchpin that takes the Tribes concept a few steps further.
Nice post!
My recent post Are you “insanely passionate” about real estate?

By: WordVixen

WordVixen — Tue, 29 Dec 2009 21:47:00 +0000

As a reader, i appreciate a resources page/s and other goodies that don't go away. Blogs are great for current events and discussions, but my favorite author websites offer much more.

Simon Haynes (http://www.spacejock.com.au/) has several blogs with identical posts on several platforms in order to be accessible to everyone, but his main website offers articles on how to write and the business of writing, and, being a programmer by day, custom built a useful writing program called YWriter and some other software that he offers as a free download. He's based in Australia and gives away several copies of his books every month, which helped create a high enough demand in the UK that the books have been picked up there, and now Powell's carries them in the US.

Mercedes Lackey (http://mercedeslackey.com) customizes dolls to resemble characters from her books, and designs jewelry that her characters wear. These are sometimes auctioned off for her favorite charity, and are always great eye candy. She's also got a great FAQ, recipes, and short stories.

I discovered Michael A Stackpole (http://stormwolf.com) through is podcast on writing (The Secrets). His site offers much the same as every other writer with a full website (bio, where to buy, FAQ, etc), but his The Secrets podcast is the reason that I ended up buying the first two books in his The Age of Discovery series (the third wasn't out yet).

None of the above have pretty websites. None have active blogs on the websites that I've listed (though Haynes does have an active blog elsewhere), but they all have something unique to offer that I go back to time and again and am able to tell other writers and readers about that they can find easily from the navigation menu.

Jenny B Jones's blog is fantastic for interaction and never fails to crack me up. Brandilyn Collin's blog has a wealth of information and publishing news. I honestly believe that if you can do any one thing really, really well, anything else is just a bonus. But believe me, blogging and social networking aren't the only way to succeed online.
My recent post Win Thicker Than Blood

By: WordVixen

WordVixen — Tue, 29 Dec 2009 20:47:30 +0000

As a reader, i appreciate a resources page/s and other goodies that don't go away. Blogs are great for current events and discussions, but my favorite author websites offer much more.

By: Lexie

Lexie — Tue, 29 Dec 2009 19:56:00 +0000

That was a great post. :) Thanks for the awesome advise!

By: Lexie

Lexie — Tue, 29 Dec 2009 18:56:00 +0000

That was a great post. :) Thanks for the awesome advise!

By: СВИТОК » 7 способов построения вашего авторского бренда в сети

СВИТОК » 7 способов построения вашего авторского бренда в сети — Mon, 05 Oct 2009 22:11:52 +0000

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By: КНИЖНИКЪ » 7 способов построения вашего авторского бренда в сети

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By: Wendy

Wendy — Sat, 03 Oct 2009 07:13:07 +0000

If anyone needs tech help with their websites and social networking aspects of their business, please contact me. I could really use the work and I am very active online and would love to help you navigate the web. I have a technology degree and a Bachelors in business admin/e-marketing, just so you know.
:0)
Take care!

By: Wendy

Wendy — Sat, 03 Oct 2009 07:13:00 +0000

By: Lucy Ann Moll

Lucy Ann Moll — Tue, 29 Sep 2009 17:13:00 +0000

Nice. By the way, I know I've spent too much time tweeting when I develop "mouse hand" and need to pull out the winter right glove. : )

By: Lucy Ann Moll

Lucy Ann Moll — Tue, 29 Sep 2009 17:13:00 +0000

Nice. By the way, I know I've spent too much time tweeting when I develop "mouse hand" and need to pull out the winter right glove. : )

By: shyju

shyju — Tue, 29 Sep 2009 07:11:05 +0000

that was an amazing article, i feel more confident that i’m somewhere right on the track, more to go… thanks mic.. u rock..

By: shyju

shyju — Tue, 29 Sep 2009 07:11:00 +0000

that was an amazing article, i feel more confident that i'm somewhere right on the track, more to go… thanks mic.. u rock..

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By: @AngBreidenbach

@AngBreidenbach — Sun, 26 Jul 2009 05:42:00 +0000

I've been blogging now for almost 3 years. I am on facebook, twitter, my space, shoutlife, LinkedIn, and I'm sure a few others :-) Building a platform is a constant time issue, but a newer necessity. I will keep building because I am placing the foundation for my future. And I love having reconnected with old friends and made so many new ones with the social networks.

Comments on: 7 Ways to Build Your Author Brand Online

By: So I’m Studying to be a Writer « sophie pie

By: Michael Hyatt

By: Dave Young

By: Dave Young

By: Michael Hyatt

By: Dave Young

By: Michael Hyatt

By: Michael Hyatt

By: Michael Hyatt

By: Anonymous

By: Dave Young

By: Doreen Pendgracs

By: Michael Mulligan

By: *Tweet* Are you up for the 30 day challenge? If so, Plug In! « Linda Joyce Contemplates

By: Michael Hyatt

By: Linda Joyce

By: Anonymous

By: Social Media and Your Author Brand | Writers In The Storm Blog

By: Yes, dear writer, social media is a plus, although you probably could get away without it, but it depends on your goal « Far & Beyond: A Saga of Publishing

By: Michael Hyatt

By: Tinsleyfineart

By: Jonathan Sigmon

By: Anonymous

By: W. Mark Thompson

By: Are Writers Really A Company of One? | Jenny Hansen's Blog

By: Michael Hyatt

By: Gayla Grace

By: Roy Wallen

By: LoriLamp

By: Tweets that mention 7 Ways to Build Your Author Brand Online -- Topsy.com

By: Ifeanyi E. Onuoha

By: Don Lafferty

By: Don Lafferty

By: Alex Beattie

By: Alex Beattie

By: WordVixen

By: WordVixen

By: Lexie

By: Lexie

By: СВИТОК » 7 способов построения вашего авторского бренда в сети

By: КНИЖНИКЪ » 7 способов построения вашего авторского бренда в сети

By: Wendy

By: Wendy

By: Lucy Ann Moll

By: Lucy Ann Moll

By: shyju

By: shyju

By: choveactela

By: choveactela

By: @AngBreidenbach

By: Tweet Are you up for the 30 day challenge? If so, Plug In! « Linda Joyce Contemplates