Should You Keep Your Goals to Yourself?

I have always believed that you are more likely to accomplish big goals if you declare them publicly. My rationale has been that this creates the accountability you need to follow-through. But now I am not so sure.

If you can’t see this video in your RSS reader or email, then click here.

Derek Sivers makes a compelling case against going public with your goals in his short talk at the 2010 Ted Conference. (The talk is only a little over three minutes long.) His basic premise is this: telling someone your goals makes them less likely to happen.

If you are just getting started with Evernote, I suggest that you buy Brett Kelly’s remarkably practical e-book, Evernote Essentials, Second Edition. It is worth setting aside a couple hours to work through this brief, 95-page book. It will save you DAYS of learning Evernote on your own.

Why is this true? According to him, it is because you get the psychological satisfaction of accomplishing the goal without having to actually do the work. In other words, talking becomes a substitute for doing.

This goes against conventional goal-setting wisdom. However, Sivers cites the work of several psychologists, including Kurt Lewin, Wera Mahler, and Peter Gollwitzer. He then describes a fascinating study that Dr. Gollwitzer conducted in 2009.

In four separate tests, 163 people wrote down a personal goal. Half of them announced their commitment to their goal; half of them didn’t. Then they were given 45-minutes to work toward their goal but told that they could stop at any time.

Those who had kept their mouth shut, worked the entire 45 minutes. Afterward, they said they still had a lot of work to do in order to accomplish their goal. On the other hand, those who had gone public, stopped after 33 minutes (on average). They felt they were already close to accomplishing their goal and didn’t need to work the entire time.

I personally think Sivers’ premise makes sense for individuals. In fact, I am completely re-thinking this, since I took exactly the opposite point of view in an earlier post. I am going to experiment with a new goal I have created for myself but have not yet expressed publicly.

However, I wonder if Sivers’ philosophy makes sense for organizations. After all, as a leader, a big part of your job is to cast vision and create alignment around specific outcomes. How can you do this without going public?

Perhaps, the application is that you don’t share the goal with outsiders. Instead, you keep it between your teammates. As someone once said, “You can’t build a reputation on what you are going to do,” so why announce it until you have accomplished it?

Honestly, I am not sure what to think about the organizational application. I am still mulling it over.

Question: What do you think? Should you go public with your goals or not?
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Get Free Email Updates!

Exclusive bonus! Subscribe today and you’ll receive a link to download my brand new e-book, Creating a Personal Life Plan, FREE. This step-by-step guide will help you design the life you’ve always wanted.

WestBow Press

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • http://www.raitheoshow.com Matt Raithel

    Public announcement creates accountability for me. I hate to fail, but I hate even more to fail publicly in the eyes of people I admire. So I deliberately pass my goals out there to make sure I don’t disappoint.

    One vote for “make it public”.

    • http://www.michaelhyatt.com Michael Hyatt

      That’s what I have done in the past, too, and it has worked. But I wonder if I would have even more motivation if I had kept the goals private. Not sure.

  • http://www.momentsofgracelotr.com Anne Marie

    Very interesting post. I have heard that you shouldn’t talk about a book you are writing as you are writing it. But beside that, I have had great results in having an ‘accountability partner’ in which I tell her what I plan to do in the very short term (that evening or over the coming weekend) and then she comes up with a punishment that will happen if I don’t do what I told her I would. I’ve only been punished once. I am not disciplined enough to just tell myself I am going to do something, something else usually comes up to distract me. But if I tell her, then it’s more set in stone. I know I have to do it because I don’t want to be punished!

    God bless, Anne Marie :)

  • http://www.7sistershomeschool.com Sabrina Justison

    Aren’t there levels of “announcement”? I find tremendous accountability when I announce goals to the people I’ve learned to trust for teamwork, challenge, and support. They will hold my feet to the fire, and help me announce further when I’ve reached the goal and need to broadcast publicly. But I see the problem in folks who are all talk, who are quick to announce to the world what perhaps they should only announce to their teammates.

  • http://www.therextras.com BarbaraBoucher PTPhD

    “Perhaps, the application is that you don’t share the goal with outsiders.”

    Perhaps you are correct. I am interested in where your ‘mull’ leads you.

  • http://twitter.com/marcosperez Marcos Perez

    HO-LY-COW. This topic hit me between the eyes. I can give you several personal examples of why Derek is spot on. The most applicable is, my goal of writing a book. I have had two specific ideas (good ones I might add) that I shared with various peers and friends. After talking about the ideas for a period of time, I had such a strong sense of fulfillment and satisfaction from talking and exploring the idea verbally–that I NEVER DID IT. The right approach? Shut up and write. The pleasure I got from the ego trip allowed me to experience a sense of pay-off, for a sacrifice I never made. My next example would be exercise…but I won’t go there. Bottom line is that on an individual basis, I could not agree more with Derek.

    Corporately, sharing goals outside of the building is risky simply because you are talking about potential–which is everything you haven’t done yet, and in this age–can change at any moment. But I do believe goals should be clearly communicated internally. Employees are not mind readers and need to know where the ship is going in order for everyone to move in the same direction.

    • http://www.kinderboost.com Michael Gray

      I’ve been there. People still ask me, “So, how’s that book coming along?” and I can only shrug my shoulders and wonder why I ever opened my big mouth to begin with.

      I like your phrase, “shut up and write”. We could use “shut up and ___________” for so many things in life.

      • Gaylene Carpenter

        I love what David says in 1 Chronicles 28:20a “Be strong and courageous and do the work.” (NLT) I, too have been there. I have an idea for a devotional book and talk about it, but have yet sat down and “did the work”.

        In some aspect, I don’t mind telling others my goals, but I do not like sharing my dreams. Is there a difference? Yes, in my mind- goal are dreams with feet.. work has begun on the goals, where dreams are yet to be moved upon. Possible in the business world? That is questionable.

      • http://twitter.com/marcosperez Marcos Perez

        I agree. That phrase could work in many aspects of life. :-)

  • Jonathan Jones

    Thanks for posting this. Somehow I’ve missed this one on ted.com.

    While his point is compelling and worth consideration, I think what impressed me the most was the presentation was under 3 and a half minutes! A good lesson for those of us who present.

  • http://www.kinderboost.com Michael Gray

    For my own part, I tend to get that bizarre “psychological satisfaction of accomplishing the goal without having to actually do the work” thing, and it’s devastating. I need much less talking/planning/dreaming and much more doing.

  • @lindseygilstrap

    I actually watched that TED video last month and used it as an excuse on my Fitness Forum for not going to the gym. I had posted to all the members on the Forum that I had joined a gym and how proud I was. Ten days later I still had not went back to work out. I posted a link to that video as a comment on my original post about joining. I thought it was pretty great research, but my Eval8 Coach didn’t think it applied to well to exercise goals. I must still think that it does because I still have not gone back to the gym! :)

  • melliott

    Apple has put $51 billion USD in the bank by not publicly sharing their goals, or even privately with anyone not directly involved with accomplishing them. That seems to speak volumes to the idea of keeping them private.

  • @johnnydye

    I just listen to a recent podcast by Rick Warren that said quite the opposite. his point was concerning faith. it takes more faith to acknowledge it publicly. because of the risk involved… risk of failure, risk of criticism, risk of being judged, risk of being humiliated if you don’t reach the goal. So you really must believe that God is going to come through even if it looks impossible. He also mentioned that it honored God when we make big goals. He said that secret faith is shallow faith. so maybe when it comes to ministry or spiritual Kingdom aspects faith is more important than psychological aspect.

  • http://www.passionaustralia.org/blog Dave Quinn

    I have actually noticed that with some people in the past. Once they tell others it seems to dilute the efforts for the next stage. One in particular wanted to lose 20 kilograms in weight(40 pounds). They lost 5 kilograms and everyone really praised them. Then suddenly the extra 15 didn’t seem as important.
    PS. Loved the geek advertisement at the end of the video. Brilliant!

  • cicero

    Interesting…I trust that I have the fortitude to work toward a goal regardless of whether others know about it or not….and I hope that accomplishing that goal provides a better and a longer lasting satisfaction than simply talking about it.

  • http://kbhyde.wordpress.com/2010/03/19/what-to-do-whe…now-what-to-do/ Katherine Hyde

    My usual practice is to tell only those people who (a) need to know, because pursuing the goal will change my life in ways that will affect them; (b) share the same or a similar goal and can provide mutual support; or (c) are in a position to help me achieve the goal. Sometimes that means I don’t tell anyone; sometimes it means I tell half a dozen people. And I generally tell them all in the “kick my butt” way Sivers refers to.

    I think you’re right about the organizational application: keep it in the family.

  • http://www.bigb94.webs.com Brandon

    This is a very good post… I like stuff that causes one to think.

    Personally, I am with you… I think that goals should be publicized because of accountablility. You are definitely more likely to achieve it when you have a bunch of people pushing you towards it.

  • http://larryhehn.com Larry Hehn

    Looking back at my own experiences and observation of others, I agree with Mr. Sivers’ assessment. I like the way he clarified how to state your goals without tricking yourself into believing that you have already achieved them. I also like the little commercial at the end of the video! Thanks, Michael.

  • Brad

    I traditionally don’t announce my goals to anyone but if they are important to me they will get done. In the past new years resolutions never came to fruition.

  • http://www.karlprosser.com/coder Karl Prosser

    i wonder if you can keep it to yourself but have accountibility with people by saying “i’m committed to finishing my project X by this date” and have them check up on you. Getting the best of both worlds. I think however for certian things keeping it to yourself reduces the advantage that you have from synergizing with others, or even getting inspired

  • http://daughtersheart.wordpress.com AymieJoi

    I know that I have yet to achieve any of the goals I’ve ever talked about out loud. In fact, I’ve often thought that I really need to keep my mouth shut about things I want to do until I actually do them. Now I have the psychology to back that up. (Perhaps if, like Sabrina, I (and the “talkers” in the study) had people to hold me accountable to my goals, I might actually see them accomplished. Hmm…)

    And I definitely think the application for organizations is that they ought to keep the goals internal until enough has been done toward achieving them that they are no longer just goals, they’re reality. If for no other reason, it keeps potential competition from getting the jump on an idea.

  • http://www.brianhinkley.com Brian Hinkley

    I think there are many different factors that go into play with goal setting. Different people are motivated in different ways. For some having a secret that no one else knows about could be a motivator. I know that I sometimes work harder when no one knows what it is that I am doing. Being accountable to others could act as a distraction too with everyone checking in on you. When stating your goal publicly everyone knows when you fail. If you don’t tell anyone you’re the only one who knows. Maybe the reason people fail after announcing a goal is because that is what everyone expects. I think I will have to do some experimenting too.

  • http://www.takechargesolutions.org Marcia Francois

    I think it depends on the type of person you are.

    I am highly motivated by accountability so I tell my goals to all and sundry SO THAT I’m motivated to get moving on them.

  • Lucy

    I thought of your post previously on accountability and surrounding yourself with the best people when I saw this video. The argument is compelling, however short lived. Yes there is positive responses received but only up to a point. If you tell your mind you will accomplish ‘x’ then announce to your circle of influence that you will accomplish it, how could they not be happy for you?! But if you are telling them again and again that you are ‘going to’ then your mind will surely remind you that you are becoming a broken record and action is required to follow the words…

  • http://www.sharing-skills.blogspot.com/ Taleb

    I believe that keeping your goals as secrets till the achievements themselves tell the story of success is a good idea.

    But I see that we can tell few people if they have specific characteristic, so they will be a good supporter for us (but if they don’t have these characteristics keep it as secret better).
    Suggested characteristics:

    1- Tell the people who support you (Not who loves you), sometimes you find that your mother, for example, although she loves & worry about you, she frustrates you because she wants you to take rest & not to be overloaded or to see you more beside her…etc.
    2- Tell people who like challenges.
    3- Tell people who aren’t feeling jealousy towards you.
    4- Tell wise people who are wise so when you are frustrated, they will take your hand & support.
    5- Tell people who are honest, they will not take your ideas & show off…etc.
    6- Tell who will share you the goal in future steps, then he can support more.

    The goals of the organizations could be a secret between the team better, as many competitors are ready to take the other goals to do, or to harm you when you want to achieve.

    Note:
    Mr. Micheal
    I really appreciate that you declare that you changing your idea about this issue, & I believe this (listening to others) is a very important characteristic you have so you are a successful leader.

    Sorry for long comment
    Thank you

  • http://www.sharing-skills.blogspot.com Taleb

    I believe that keeping your goals as secrets till the achievements themselves tell the story of success is a good idea.

    But I see that we can tell few people if they have specific characteristic, so they will be a good supporter for us (but if they don’t have these characteristics keep it as secret better).

    Suggested characteristics:
    1- Tell the people who support you (Not who loves you), sometimes you find that your mother, for example, although she loves & worry about you, she frustrates you because she wants you to take rest & not to be overloaded or to see you more beside her…etc.
    2- Tell people who like challenges.
    3- Tell people who aren’t feeling jealousy towards you.
    4- Tell wise people who are wise so when you are frustrated, they will take your hand & support.
    5- Tell people who are honest, they will not take your ideas & show off…etc.
    6- Tell who will share you the goal in future steps, then he can support more.

    The goals of the organizations could be a secret between the team better, as many competitors are ready to take the other goals to do, or to harm you when you want to achieve.

    Note:
    Mr. Micheal
    I really appreciate that you declare that you changing your idea about this issue, & I believe this (listening to others) is a very important characteristic you have so you are a successful leader.

    Sorry for long comment
    Sorry if I duplicate because I could not see my comment
    Thank you

  • http://fghart.wordpress.com FGHart

    One significant point of caution comes to mind as I consider this “lesson” for individuals – Derek Sivers is only addressing one step in the process. In your argument FOR publicly announcing your goal (step 4) this is only one step in a process. If Dr. Gollwitzer’s study included small team accountability, it might have had a significant impact on the outcome.

    One takeaway that I really like is the idea of announcing the action plan rather than the goal. In the example he gives (something like “I need to train by running 5 times a week and kick my @$$ if I don’t”)there’s an action plan and accountability implied. It seems like focusing on the action plan might even apply to the process of managing corporate goals.

  • http://www.rowentree.com April Rowen

    I found this post very interesting. Husband and I are on the Dave Ramsey plan. We are busting through Baby Step 2 – get out of debt. With a lot of work and determination, we’ve almost paid half in a year and a half. Unfortunately, it’s easy to tell people are goal of being debt free by Christmas 2011. It seems more possible and probably with every person we tell. It often even feels like we are ALREADY debt free.

    But then we have a budget meeting and– whoa! What’s this? We are still in debt?! And still more than halfway with only a little over a year to get er done! (gulp) I’d like to show our goal with our actions than talk any more about it.

  • http://ottoastorga.blogspot.com/ Otto

    Like all studies (generalization), somethings apply to some part of the population and others don’t.

    What needs to happen is that each one of us needs to find out which type of person we are. Some may thrive by announcing their goals others not at all.

    Applying the results to 100% of individuals is what makes things not work. Most of the time I’ve never told people what I’m attempting to achieve, in other occasions it seems like I needed to.

    Find your mix!

  • http://ipickred.blogspot.com kristin

    I believe as humans we can use our awareness, intelligence, and free will to counteract instinct.

    One of my wise instructors said once that we must get away from wanting. Why? Because we pour all of our energy into the wanting leaving no energy for action to move us toward the manifestation of the goal.

    It doesn’t mean not wanting or setting goals, it means not getting caught up in the wanting and daydreaming and talking up of the want/goal and instead focusing on creating the want/goal.

    It’s an easy trap to fall into, but I believe we are blessed with intelligence and the ability to decide; so, we can choose to both announce a goal and focus our energies to achieve the goal.

  • http://timemanagementninja.com Craig (@TMNinja)

    Michael,

    Mixed on this one. I do see how some people use the “announcement” of their goals as progress…and then stop. I have seen people who take announcing something as “completing it.”

    However, I would like more details on the classroom study that was referenced.

    The thing that hits me right off is that a simple classroom task assignment… that has no direct meaning to the participant… is not the same as a personal goal that will take much effort… life changes… and months to complete. Does not seem to be a relative comparison.

    But a good debate, nonetheless.

  • http://www.simplicitypost.com Jørgen Sundgot

    I believe it may not be a case of either/or – rather, it could be both, depending on personality types. One possible perspective is introvert/extrovert; another is confident/inconfident.

    In my experience, however, progress is generally stimulated either through genuine passion or by pressure, the latter of which can be positive or negative – think reward and punishment, or bonuses and deadlines if you will.

    On an organizational level, external pressure is the preferred method since just about anyone is capable of setting a deadline, which also comes with two other benefits: measurability, and the subsequent production of positively pitiful PowerPoint presentations (sorry about the alliteration, sometimes I can’t help myself).

    Here’s a challenge: try graphing the passion level within your organization and present it in PowerPoint format. I dare you.

    Genuine passion is HARD to come by, and doesn’t fit into square boxes. That’s why it’s not widely used in organizations.

    On a personal level, it’s far easier to exploit passion – but all of us could use a little nudge every now and then, which is why, regardless of your personality type, openly announced goals should come with a deadline attached.

    Failing all else, I’ve seen more than enough cases where pending public humiliation has served as a sufficient motivational factor to get to done.

  • http://www.l-dwag.blogspot.com Larissa Vogelaar

    It’s really interesting thought. I used to think that by voicing my opinion I was creating accountability, but I have noticed how that had not in fact helped at all. Working on my goals, and being very select about the few people I voice my new goals to. We will see.

  • http://curtismarshall.tumblr.com Curtis Marshall

    I think that the revealing of goals is a matter of timing. As Derek describes, telling someone a goal before you have accomplished it has the potential of causing more harm than good. However, I think that sometimes we need to reveal our goals while IN THE MIDDLE of a project in order to jumpstart our creativity or even just because we need some encouragement.

  • Pingback: Links for October 31 2010 | Eric D. Brown

  • http://thatguykc.wordpress.com ThatGuyKC

    At first I was skeptical of what Sivers was proposing, but as the brief talk progressed it made a lot of sense.

    I can remember a few instances in my life where I have shared a goal, enjoyed the praise for making the commitment to try, and then failed to follow through.

    Like you I’m not sure how this applies to an organization, but as an individual contributor maybe this concept of keeping my goals to myself plays out in the performance review process.

  • Pingback: Tweets that mention Should You Keep Your Goals to Yourself? -- Topsy.com

  • Glenn Smith

    Goal sharing in business is a must. If you don’t know what your managers yearly Performance Management goals are, how do you know you’re effectively working to help them reach them and not in the other direction.

    My experience is though that most managers don’t share them and you have to guess what they are, which never works. I have found being transparent with my directs works well. They know what goals are exclusive to them and which are shared ones. This ultimately the shared ones across the entire team and me get more due care and attention; which in my opinion is the right thing to do.

    Now personally where you don’t have your own manager who will kick you to get things completed I could see how this could work. I’d like to think I’m quite motivated but can still see examples where this has followed true. Although there are times when not, as sometimes once I set my mind to something, don’t try to stop me as I’m like a speeding train.

  • Pingback: Should you keep your goals to yourself? « Writing Is The Easy Part

  • Anonymous

    I will be interested to hear your further thoughts on this concept. Since you posted this, I have been paying attention to it. I have found that just talking about a goal, whether personal or organizational, gives you a feeling of accomplishment. It may affect different personality types in different, but I do think we might sometimes short-circuit our goals by talking about them.

  • Pingback: Chris Morton » Blog Archive » No Goals in 2011?

  • Pingback: John Weldon » Blog Archive » Happy 2011

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    It all depends. To whom you tell and what you tell. Going public has different implication under different context. In case of your personal goals, there can be no harm in sharing your goals with dear and near ones. But, when it comes to your office peers and superiors, you need to be careful. When you declare something, you become transparent and vulnerable. Therefore, when someone is keen on pulling your legs, it is better to keep your goals to yourself and tell them after you achieve the same. For it is said in Proverbs 12:23 that “a prudent man keeps his knowledge to himself, but the heart of fools blurts out folly.” Therefore, use your discretion and tell your goals to someone only when that person is trustworthy and it will benefit you in the end. Otherwise, going public will bring more obstacles in our journey rather than assistance or comfort.

  • Nancy

    This one I am mulling over too. I am leaning towards sharing with the team. Yet at the same time I am thinking of a church, where the leadership allowed the entire congregation to be involved in vision casting and goal setting. I was extended the opportunity to review the outcome of this when it was in its final stages. Although I am an outsider looking in as I wrote my review I noted as I followed this church that it seems the majority of the body of Christ within this church is on board with the goals. My belief is this happened, because they feel ownership for the goals. As I write this I am thinking this through. I am arriving at the conclusion that each case is different.

    • http://michaelhyatt.com Michael Hyatt

      After thinking about this for a few months (since I wrote this post). I have concluded that I keep my private goals private and my team ones public.

  • Pingback: Should your goals be public or private? | The Simplicity Post

  • Elizabeth York

    This is a really interesting topic, and I love to read people’s perspectives on whether to vocalize your goals or not. To see what I think check out http://elizabethyork.com/should-you-tell-people-your-goals

  • Josephjohnson2000wattz

    do not broadcast your  goals its as simple as that,if you go around telling people hey i’m gonna do this in a months time,i’m gonna buy a new car,i’m gonna be  expecting  $300,000  in a month, all you are doing is jinxing your self and when time comes turns out your deal did int fall through ,you didn’t end up buying the car and now you look stupid in front of all those people . my own method is to  surprise people ,always be unpredictable in your success, seeing is believing ,action speaks louder than words . accomplish your goals and people will see it for themselves ,talk is cheap,action speaks louder than words, this method has worked for me every time and it can for you too. never expose your goals just keep it simple stupid ,act like a fool now and reap the rewards later, power comes after humility.

  • Pingback: Talking versus Doing « authortianajohnson

  • Ray Tadros

    More evidence - http://www.spring.org.uk/2011/10/why-you-should-keep-your-goals-secret.php

  • Pingback: 2012: The Shape of Things to Come « Benjamin Cheah

  • Pingback: #004: Seven Steps to Thinking Bigger [Podcast] | Michael Hyatt

  • http://www.facebook.com/profile.php?id=1398138107 Dale William Melchin

    I have long term anecdotal evidence of this being true in my own life as well as true in the lives of members of my family.  If you have a goal, only discuss it with those with whom you need to help you achieve it, and like the speaker said be careful with how you word it to those in your circle.

©2010 Michael Hyatt, Powered by Standard Theme

Want to know how to get published? Check out this step-by-step guide. Click here!