Visuals are becoming an increasingly important aspect of marketing, and with limited resources, you may need to create at least some of your own visual content. If you need to take the creation of various design elements of your marketing into your own hands, this slideshow by HubSpot will help you start off on the right foot.

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12 thoughts on “10 Commandments of DIY Design for Marketers

  1. Thanks for the link, I’m a big believer in DIY design, that’s a lot of what I try to teach on my blog. I can’t see the slide though, even on Hubspot’s website it is just a blank screen for me. Am I the only one having this issue?

    • Agreed Esther, I especially like the point about hooking the audience attention early. When I was a journalist, we were trained to incorporate all of the facts of the story (who, what, why, when, where, how) into the first sentence – also called “the lead” – so that the reader can get the gist of the story in that capsule. It’s interesting to see that same idea applied to visual elements.

  2. I strive to do as much as I can myself when it comes to content generation (e.g. infographics, blog visuals…etc.) – this was a great slideshow! I like the point about “white space” under the 5th command.

    Earlier this week I saw an “Antiques Roadshow” episode on PBS that compared a typical painting from a European artist in the 1700’s with a Japanese artist from the same period.

    The former painting filled every inch of canvas, but the latter had its beautiful mountainous image appearing to float in space.

    The Japanese painting had much stronger stopping power. Thanks for the great tool!

  3. I wouldn’t call myself a designer or anything by any means, but I do internalize a lot of the basics. It hurts to see people try to be “creative,” but they do it poorly like the wrong tone and color slide. I always stick with minimalism and an easy design tone to get the message across. After all, I want the design to emphasize what I say without being too crowded.

  4. Nothing is more important than design- for blogs, for business websites, for presentations. But it can take time to get it right and get good at it. I’m not there yet. Great slide show!

  5. Michael, we really appreciate the love you’ve given both this and our What Would Steve Jobs Do decks. Thank you very much. Wish I’d been at Merrimack with our esteemed leader Brian Halligan for that event you both spoke at. Perhaps our paths will cross some other time soon?

    Warmly,
    Laura

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