Social Media and the Future of Book Publishing

When I attended Digital Book World back in January, they interviewed me about my take on social media, bundling, sharing, and the success of our BookSneeze.com program. One of the things people requested on my recent reader survey was more video, particularly excerpts from my speeches and interviews. Enjoy!

In this short, three-minute video I answer five questions:

  1. Why did you, as the CEO of a major publishing company, personally get involved in social media?
  2. How is social media changing the way that you market books?
  3. Why did you start BookSneeze.com, your book review program for bloggers?
  4. Why do you think the “bundling” of different product formats (e-book, print, audio, etc.) will become more common-place?
  5. What are some aspects of traditional publishing that publishers, authors, and agents must abandon in order for digital publishing to go to the next level?

By the way, here are several other interviews with publishing executives at Digital Book World that you might want to check out:

Question: Do you agree with my comments? Disagree? What do you wish they had asked me? You can leave a comment by clicking here.

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