If you can’t see this video in your RSS reader or email, then click here.
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Fascinating video, and there is absolutely no doubt about social media being of huge benefit to companies with tech savvy (and even not so savvy) target audiences. I would like to point out, however, that popularity in social media has nothing or next to nothing to do with Google search engine rankings (it was mentioned on the page after MoonFruit's stats- check the time 2:49 for it). SEO (Search Engine Optimization) and SMO (Social Media Optimization) are not the same thing, though they are complimentary and one can lead to the other.
While new businesses can use social media to gain new eyeballs, the best reason for established companies to get involved is customer loyalty. When a company is quick to respond (well) to my question, comment, or issue via Twitter or FaceBook, I'm much more likely to use them again in the future. It was the deciding factor between two equally priced hotels when I had to go to jury duty, and is the reason I intend to try certain products when I can afford it.
I've also noticed that while I don't usually buy more books from authors I know via social media, I do buy the books much more quickly, and am more apt to buy them new (to support their royalty statements or help them earn out advances) than I am to borrow them or buy used. I also tend to promote socially active authors more often, though that may be because it's easier to promote them.
This is encouraging to me. I know I've found readers thanks to social media. Perhaps the better question is how can you maximize social media without taking too much time on it?
And yet for some reason, this still is not enough for people to see the value or for that matter realize twitter is way more about telling people you are eating food or going to bed.
http://dannyjbixby.blogspot.com Danny Bixby
But what if you’re doing both? Surely that’s worth informing people….right?!?
These are the amazing people who help moderate my comments and provide leadership to our growing community.
MICHELE CUSHATT is a communicator and storyteller whose speaking experience includes Women of Faith, Focus on the Family, and Compassion International. As emcee and communication coach, Michele is in her sixth year on staff at Dynamic Communicators International. She lives in Colorado with her husband Troy and three teenage sons. You can connect with Michele on her blog, Facebook, or Twitter.
BARRY HILL, JR. is a storyteller, blogger, speaker, barista, and is in his fifteenth year of full-time ministry to teens and their families. He lives in Northern Virginia with his wife, Rachel, and their six children—“the circus.” You can usually find Barry where fresh coffee and good ideas are brewing. To join in the conversation, drop by his blog, The Ordained Barista, visit him on Facebook, or follow him on Twitter.
JOE LALONDE is a husband, explorer, challenger, and an adrenaline junkie. He has served as a youth leader for E3 Ministries for over 10 years. He is usually found wandering the woods, enjoying the company of his wife, or running the trails. Joe enjoys helping others expand their influence and leadership skills. You can connect with Joe at his blog or Twitter.
RACHEL LANCE is originally from Alaska but now lives in a Chicago suburb with her husband and daughter. She works in technology and communications for the Willow Creek Association. She holds a degree in information management and is working on her Master’s in Library Science. Given the gift of time, top on her list would be a long bike ride, a great novel, and a farmer’s market dinner. Follow her on Twitter.
JIM MARTIN is the minister of Crestview Church of Christ in Waco, Texas, where he has served since 1994. He also leads a mentoring group, primarily composed of younger Christian leaders, and serves as a Mentoring Partner for MentorNetwork Ministry. He and his wife, Charlotte, have been married for 33 years. Read his blog, A Place for the God-Hungry, and follow him on Twitter.
TIM PETERS is the Co-Founder of Resolute Creative, a digital marketing group. He loves seeing organizations of all sizes come alive when they identify the best digital solutions to advance their cause. Tim enjoys working out, running marathons, playing golf and spending time with his wife and three kids. Connect with him on his blog, follow him Twitter or connect with him via LinkedIn.
JASON STAMBAUGH is a husband, father, former fat kid, accidental techie, and founder of Wevival and Shop My Church. Jason also blogs at Heart Your Church about church ministry in the social media era. When he’s not helping customers, or working on his latest project, you will find him hanging with his family, reading, learning to code, cooking, hobby farming, and exercising. Connect with him on Twitter and Google +.
JEREMY STATTON is an orthopedic surgeon in Louisville, KY. Although he enjoys writing, reading, and running, his first love is his wife and four kids. His family is currently in the process of adopting a son from China. He is also the author of Grace Is: A Practical Guide to God’s Love. He is an avid blogger at JeremyStatton.com focusing on helping others live a better story. Follow him on Twitter.
JOHN TILLER is an inspirational speaker and writer. He travels with his family to churches, conferences, and other events sharing their remarkable survival story. He enjoys real estate investing, serving at his home church, watching NFL and NASCAR, improving his 10K time, and hanging out with his family at their Powhatan, Virginia home. Connect with John via blog, Facebook, or Twitter.
JUSTIN WISE is the social strategist for Monk Development, builders of Ekklesia 360. A proud husband and dad, Justin and his family live in Des Moines, Iowa. When not running, reading, or cooking, find him blogging at JustinWise.net, online at Justin.am, or on Twitter.
Pingback: Tweets that mention Social Media ROI: Socialnomics -- Topsy.com
Pingback: Veille technologique du 7 mars au 8 mars