Catalyst West 2010
This page is specifically designed for the attendees of the Catalyst West Conference 2010 in Irvine, California on April 21–23, 2010. It is designed as a repository for my slides and other resources.
The slides I used in my Lab presentation on April 21 are embedded below. I use Apple Keynote rather than PowerPoint, so I thought a PDF would be the most accessible format.
If you are serious about building a platform, I would strongly urge you to read the following books:
- Tribes by Seth Godin
- Crush It! by Gary Vaynerchuk
- Trust Agents by Chris Brogan and Julien Smith
You can also sign-up for Google Reader here. It is free. This is the easiest way to read and keep up with blogs, so you don’t have to search for the content. Instead, it is “pushed” to you, every time the blogger posts something new.
To add a blog to the reader, go to the actual bog site. When you get to the blog, click on the RSS symbol. It is usually in the address bar or visible on the home page itself. It looks similar to this:
Here are the blogs I recommend to get you started:
- Michael Hyatt
- Seth Godin
- Gary Vaynerchuk
- Chris Brogan
- Mitch Joel
- Guy Kawasaki
- Social Times
- Mashable
- Socialnomics
You might also find these specific blog posts helpful in learning about Twitter:
- Twitter-dee, Twitter-dum
- 12 Reasons to Start Twittering
- The Beginner’s Guide to Twitter
- Answers to the Top 10 Twitter Objections
- How Much Time Does Twittering Really Take?
- Twitter as a Leadership Tool
- Where Is Your Organization in the Twitter Life Cycle?
- How to Convince Your Boss to Twitter
- How to Update Your Facebook Status with Twitter
- How to Attach Photos to Your Twitter Posts
- How to Better Manage Your Twitter Followers
You can also do a search on my blog for “blogging” and “social media.”
MICHELE CUSHATT is a communicator and storyteller whose speaking experience includes Women of Faith, Focus on the Family, and Compassion International. As emcee and communication coach, Michele is in her sixth year on staff at 
BARRY HILL, JR. is a storyteller, blogger, speaker, barista, and is in his fifteenth year of full-time ministry to teens and their families. He lives in Northern Virginia with his wife, Rachel, and their six children—“the circus.” You can usually find Barry where fresh coffee and good ideas are brewing. To join in the conversation, drop by his blog, 
JOE LALONDE is a husband, explorer, challenger, and an adrenaline junkie. He has served as a youth leader for E3 Ministries for over 10 years. He is usually found wandering the woods, enjoying the company of his wife, or running the trails. Joe enjoys helping others expand their influence and leadership skills. You can connect with Joe at his 
RACHEL LANCE is originally from Alaska but now lives in a Chicago suburb with her husband and daughter. She works in technology and communications for the 
JIM MARTIN is the minister of Crestview Church of Christ in Waco, Texas, where he has served since 1994. He also leads a mentoring group, primarily composed of younger Christian leaders, and serves as a Mentoring Partner for 
TIM PETERS is the Co-Founder of 
JASON STAMBAUGH is a husband, father, former fat kid, accidental techie, and founder of 
JEREMY STATTON is an orthopedic surgeon in Louisville, KY. Although he enjoys writing, reading, and running, his first love is his wife and four kids. His family is currently in the process of adopting a son from China. He is also the author of 
JOHN TILLER is an inspirational speaker and writer. He travels with his family to churches, conferences, and other events sharing 
JUSTIN WISE is the social strategist for 
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