Yesterday was hard. A business deal stalled. I didn’t make much progress on several key projects. I was discouraged. And toward the end of the day, I learned that a friend had died. I just wanted to go home, put on my pajamas, and go to bed.

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If you are a writer, musician or artist, you are facing huge challenges in today’s marketing environment. Even if you are signed by a marketing partner such as a publisher or recording label, this is no time to rest on your laurels. But the good news is that social media is increasingly becoming an effective marketing tool that is accessible to everyone.

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