Since Google introduced its Book Search program, we have been fielding questions from authors and agents. They are concerned that Google has scanned their books and the results are showing up in Google search. The primary concern is that consumers will not buy books because. Why? Two reasons:

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If you are a writer, musician or artist, you are facing huge challenges in today’s marketing environment. Even if you are signed by a marketing partner such as a publisher or recording label, this is no time to rest on your laurels. But the good news is that social media is increasingly becoming an effective marketing tool that is accessible to everyone.

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In the past three weeks, I have received several email messages from individuals trying to get published. They are frustrated because they can’t get an agent to represent them. Yet, they know that most publishers, Thomas Nelson included, won’t consider proposals unless they come through an agent. If you find yourself in this situation, read on.

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Last Friday, I spoke at the Music City Media Mixer, a luncheon sponsored by George Uribe and Ebie McFarland. I spoke on the topic of “The Importance of Building an Author Platform.” While my talk focused primarily on authors, the principles I shared apply to anyone trying to sell anything in today’s environment.

Building an author platform has never been more important. This is because of three realities author’s face today:

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I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According to her, their main objection was that she didn’t have a platform. “How can I get a platform,” she wrote, “if no one will publish me?”

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