If you are a writer, musician or artist, you are facing huge challenges in today’s marketing environment. Even if you are signed by a marketing partner such as a publisher or recording label, this is no time to rest on your laurels. But the good news is that social media is increasingly becoming an effective marketing tool that is accessible to everyone.

In the past three weeks, I have received several email messages from individuals trying to get published. They are frustrated because they can’t get an agent to represent them. Yet, they know that most publishers, Thomas Nelson included, won’t consider proposals unless they come through an agent. If you find yourself in this situation, read on.

About ten days ago, I posted 12 Gift Ideas for Aspiring Speakers. Since I am the Chairman of a publishing company, several people wrote to say, “What about writers? What do you suggest for them?” So, I pulled together a list of my best gift recommendations.

Last week Amazon.com, Walmart.com, and Target.com embarked in an online price war over the pre-sale of new hardcover, bestselling books. While the retail price for these books is typically $25–35, all three of these retailers are selling them for between $8.98 and $9.00.

Allen Arnold of Thomas Nelson and and Karen Ball of B&H Publishing Group recently presented a morning track for multi-published authors at the American Christian Fiction Writers Conference. When Allen started talking about building a tribe and using Twitter and Facebook, I saw the color drain from quite a few faces.

For nearly as long as I have been in the publishing industry, the term “self-publishing” has carried with it a certain stigma. Publishers who specialized in it were branded “vanity presses.” We hope to change that perception with the announcement of WestBow Press, a division of Thomas Nelson. This imprint officially launches today.

The dreaded “writer’s block” afflicts us all from time to time. I struggle with it almost weekly. Occasionally, I have an easy run of several days, when the ideas seem to flow effortlessly. But that is rare. Most weeks, I get stuck at least once or twice.

Today, we live in a world of near-total transparency. Google, Wikipedia, and many other websites make it possible to check any fact almost instantaneously. As a leader, speaker, or author, you have to be particularly careful with your statistics. If you exaggerate the facts, you will be found out. And the results can be embarrassing—or worse.

For example, we occasionally get proposals from authors who claim to have a blog that draws thousands of visitors. In fact, about a week ago, I had an agent claim that his client was “the most popular Christian blogger on the internet.” Perhaps he was just taking the author’s word for it. Maybe he was using hyperbole. Unfortunately, for him—and his client—this kind of claim can be easily checked.

Today I announced a few changes in our leadership structure. These changes are designed to better leverage my strengths and also make our team more nimble and competitive in the current economy.