I have read several books on blogging and subscribe to several blogs for bloggers. I have even attended a few blogging seminars. They seem to all talk about similar things.

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If you have been following my blog for more than a week, you know that I am a big proponent of social media. We have used it at Thomas Nelson to achieve some dramatic results, particularly for a few of our authors who don’t otherwise have a media platform. As a result, I am convinced that social media marketing works. Except when it doesn’t.

Yesterday, I was reading a blog post by Tim Ferriss, author of The 4-Hour Work Week. I am a fan of his, so when I discovered that he had worked with StumbleUpon to develop a new blog traffic builder called Su.pr (pronounced “Super”), I got very excited. Continue Reading