Last week, I spoke at the Catalyst Conference in Irvine, California on the topic of my new book, Platform: Get Noticed in a Noisy World (Thomas Nelson, May 22). As part of my introduction, I shared how my audience has grown since I started blogging in April of 2004.

Note that these numbers reflect my average monthly unique visitors. I simply took the total number of unique visitors for the year and divided by twelve months (or in the case of 2004, eight months). With the exception of the first few years, this data came from my Google Analytics account.

I started blogging eight years ago. Since that time, I have written 1,115 posts. At an average of 750 words per post, that is 836,250 total words—the equivalent of about fourteen full-length books.

During that time, I have learned a great deal about blogging:

Welcome to my new podcast, This Is Your Life. Like my blog, it is dedicated to the theme of intentional leadership. My goal is to help you live with more passion, work with greater focus, and lead with extraordinary influence.

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I plan to talk about the same topics I discuss here on my blog, namely:

Whenever I speak on the topic of platform-building, someone always asks, “How can I generate more traffic for my blog?” Most are hoping I have a silver bullet, something that will instantly get them the recognition they deserve.

The bad news is that it’s not quite that simple. Rome wasn’t built in a day and neither is a platform. It takes doing several things right—and doing them over a long period of time.

I admit, when I hear someone suggest that you can take your blog posts and turn them into a book, I am skeptical. But when I really thought about it, for all my skepticism, and as much as it pains me to admit it, my first book, To Love Is Christ, came about just that way. Let me explain.

On August 1, 2002 I made a vow to God. He and I weren’t on the best of terms at the time, and when I finally got fed up hearing myself complain, or filling my journal with more whine, I decided to do something dramatic. My strategy was both simple and logical. That morning I decided since the Scripture tells me that God is love, I would write every day for one year on that one subject, love. That was it. That was my strategy.

This post is a 20-minute guide to Twitter for non-techies. If you don’t know what Twitter is, start with my first post on the topic, Twitter-dee, Twitter-dum. If you still aren’t convinced it’s worth your time, then read my 12 Reasons to Start Twittering.

Over the last few years, I have helped several friends and a few family members get setup on Twitter. I found myself explaining the basics over and over again, so I decided to write a simple, step-by-step guide.

In case you are new here, I am a big advocate of blogging. I don’t know of a better way to build a platform than starting with a blog as your “homebase” and building from there. This is especially true for authors.

Occasionally, when I speak on the topic of social media, I get push-back from novelists. “Yes, a blog maybe great for non-fiction authors, but what about novelists? What can we write about?”

Blogging is an important part of my life. It the primary way I have built and communicate with my tribe. However, it is not the only thing I do. I’ll bet it’s not for you, either.

If you are like most bloggers, you are trying to squeeze it in between your job, your family, and a thousand other activities. It can be really tough to be consistent.

Sometimes we need to stretch ourselves outside of our comfort zones in an effort to improve our writing. But it’s not natural to make yourself uncomfortable. No one willingly jumps out of box without a bit of helpful prodding or a direct challenge.

I’m here to help.

There is something about the word productivity that makes every blogger blush deeply.

You turn on your computer, check your email and Facebook, and forget why you logged on. Forty minutes later you walk away feeling guilty and unproductive. It happens to you every single day.

The Internet is inherently unproductive. Every aspect tries to consume your attention. Your friends want you to read their updates. Apple wants you to check out their latest gadget. Google wants you to click on as many search results as you can.