Five Reasons Why Your Company Doesn’t Need a Social Media Policy

When I started blogging, Thomas Nelson was a public company. Our stock was traded on the New York Stock Exchange (Symbol: TNM). When I announced to the lawyers what I was going to do, they got very nervous. They were afraid I might say something that would get us in trouble with the Securities and Exchange Commission. When I told them that I also wanted to encourage our employees to blog, they about had a heart attack.

Thomas Nelson Corporate Blogging Guidelines

Several years ago, I wanted to encourage our employees to blog. As a traditional book publishing company, I felt that we needed to experience new media if we were going to transition successfully to it. I still feel this way.

computer keys that spell out the word blogging

Initially, some people expressed interest. Others were reluctant. So, in order to encourage blogging, we created a simple set of guidelines to help our bloggers know what we expected. However, I noticed this week that these never made the transition to my new blog, which I launched a few months ago. So I thought I wold re-post them here.

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