When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed like a wise choice. It would give me the widest reach.
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But, man oh man, was I ever wrong. I should have considered narrowing my audience and writing for one specific person.
Writing is lonely but fascinating work. That’s why I love talking to other writers, especially accomplished ones like my good friend, Max Lucado. I had the privilege of being his publisher for many years.
As you probably know, Max is the author of almost 100 books with more than 80 million copies in print. There are probably less than five authors in the world who are that prolific—or that successful. It’s mind-boggling.
A while back I had the opportunity to sit down with Max and talk about his writing process. In this five-minute interview, he shares:
Several months ago, I hosted a teleseminar with Jeff Goins. If you don’t know, Jeff is a full-time author, blogger, and speaker. I wanted to re-post it here as a way of introducing you to his Tribe Writers course (more about that in a minute).
We had some technical challenges in the call when we were both suddenly dropped by Skype—twice!—but we kept forging ahead. Regardless, Jeff shared some powerful content for anyone who is serious about building an online platform.
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Specifically, Jeff explained how he:
Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty—converting visitors to customers? Let’s find out…
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.
One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform.
You basically have four options:
In this brief video, I talk with Andrew Buckman about three common mistakes platform-builders make with their blogs. This is an excerpt from this month’s Master Class at Platform University. Andrew is a WordPress genius, my web developer, and the co-founder of Get Noticed! Theme for WordPress.
In this ten-minute video, we discuss:
More than 6,000 people have used this simple tutorial to set up their own self-hosted WordPress site. And now, for a limited time, Bluehost is offering a special for my readers for only $3.95 a month
. Honestly, this is a steal. Get it while you can!
The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.
However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.
A little over two years ago, I jumped into an epic adventure while still in college. My friend, Joel, had just launched a small app to help him post better on Twitter. Joel had called it “Bfffr.” He quickly changed the name to “Buffer” a few weeks later, after he realized, that was much easier to spell.
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Fast forward two years into today. We were incredibly lucky to see Buffer thrive. Just this month, we crossed 650,000 users and $100,000 in monthly recurring revenues.
Haters only get loud when you do things that matter.
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People who don’t stand up never get rocks thrown at them.
In this short video, I tell you my four simple steps to starting a blog. It may sounds basic, but creating quality content and getting it into the hands of your readers is the foundation for building a successful platform. If you don’t have this, nothing else matters.
Whether you are starting your first blog, or have been at it for a while, here are four essential steps you can’t afford to miss:
No matter how bad (or good) your writing is today, it’s possible to improve it overnight.
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Here are seven quick “tricks” that can improve the very next piece you write.