Recently, while speaking on the topic of “Platform: Get Noticed in a Noisy World,” I said, “If you don’t have a website, you don’t exist.” But if you are a leader, I feel even more strongly.
If you don’t have a blog—or if you do, but you aren’t blogging on a consistent basis—then you are missing out on one of the greatest leadership tools ever invented.
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I’ve had thousands of people ask me what theme I use here on my blog. If you were one of them, I have great news.
I’m about to make the WordPress theme I use here at MichaelHyatt.com available to everyone. It’s called the Get Noticed! Theme. It’s been a long time coming, but it has been worth the wait.
I’d like to invite you to join me for a free, LIVE Webinar on Tuesday, April 1st at 9:00 pm Eastern Time (8:00 pm Central, 7:00 pm Mountain, 6:00 pm Pacific). This is something I usually only do for our Platform University members, but I am opening this one to the public.
Me Presenting a Live Webinar
In this webinar, I will share a “Recipe for a Killer Blog Post: 7 Steps to Creating Content That Gets Read and Shared.” My goal is to help you go further, faster and save you the years it took me to get to where I am now.
Register for My Free, Live Webinar!
A little over a year ago, we launched Platform University. Since that time, it has been fascinating to watch how the world of platform-building has changed.
Working at the Desk in My Library
If you want the short version, it is this: platform building is getting easier every year. For the first time in history, ordinary people can build a real business or take their existing business to a new level.
When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed like a wise choice. It would give me the widest reach.
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But, man oh man, was I ever wrong. I should have considered narrowing my audience and writing for one specific person.
Writing is lonely but fascinating work. That’s why I love talking to other writers, especially accomplished ones like my good friend, Max Lucado. I had the privilege of being his publisher for many years.
As you probably know, Max is the author of almost 100 books with more than 80 million copies in print. There are probably less than five authors in the world who are that prolific—or that successful. It’s mind-boggling.
A while back I had the opportunity to sit down with Max and talk about his writing process. In this five-minute interview, he shares:
Several months ago, I hosted a teleseminar with Jeff Goins. If you don’t know, Jeff is a full-time author, blogger, and speaker. I wanted to re-post it here as a way of introducing you to his Tribe Writers course (more about that in a minute).
We had some technical challenges in the call when we were both suddenly dropped by Skype—twice!—but we kept forging ahead. Regardless, Jeff shared some powerful content for anyone who is serious about building an online platform.
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Specifically, Jeff explained how he:
Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty—converting visitors to customers? Let’s find out…
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.
One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform.
You basically have four options:
In this brief video, I talk with Andrew Buckman about three common mistakes platform-builders make with their blogs. This is an excerpt from this month’s Master Class at Platform University. Andrew is a WordPress genius, my web developer, and the co-founder of Get Noticed! Theme for WordPress.
In this ten-minute video, we discuss:
More than 6,000 people have used this simple tutorial to set up their own self-hosted WordPress site. And now, for a limited time, Bluehost is offering a special for my readers for only $3.95 a month
. Honestly, this is a steal. Get it while you can!
The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.
However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.