3 Great Blog Post Structures You Can Use Today

This is a guest post by Ali Luke. She is a writer and blogger from the UK, and author of Publishing E-Books for Dummies. In partnership with Joe Williams of SEO Training, she runs day-long training courses on blogging and social media in London. You can read their blog and follow them on Twitter.

When I started out in blogging, I didn’t know how to put a blog post together. I started by simply typing out my thoughts. But it quickly became clear that, if I wanted readers, I needed a better plan.

Detail of an Engineering Blueprint - Photo courtesy of ©iStockphoto.com/AK2, Image #7206299

Photo courtesy of ©iStockphoto.com/AK2

However great a writer you are, your posts will only get read if they’re well structured. That doesn’t just mean having a gripping introduction (though that’s an important part of it). It also means getting the main body of your post right.

Introducing the Get Noticed! Theme for WordPress

We shipped 150 copies of our Limited Release Preview on July 15th. We will be making more copies available in the next few weeks. If you wanted to be notified, make sure you signup at the bottom of this post.

I am about to launch my own premium WordPress theme. It is called GetNoticed! and is based on the principles I share in my New York Times bestseller, Platform: Get Noticed in a Noisy World.

GetNoticed! Screenshot

Andrew Buckman, my web developer, and I built this theme from the ground up. Our goal was to create a theme for anyone wanting to build a personal brand. This includes authors, comedians, speakers, pastors, and corporate executives.

Why I Will Be Posting Less

You have to remain flexible with social media. What works six months ago, may not work today. What works today, may not work six months from now. I believe this principle even applies to blogging frequency.

Thumb and Index Finger Indicating Just a Little Bit - Photo courtesy of ©iStockphoto.com/Joe_Potato, Image #5620578

Photo courtesy of ©iStockphoto.com/Joe_Potato

In my book, Platform: Get Noticed in a Noisy World, I said “there is a direct correlation between frequency and traffic” (see p. 99). I then suggest that the more you post, the greater your traffic.

My Favorite WordPress Plugins: Updated

Since posting my screencast on How to Install WordPress in 20 Minutes or Less, numerous people have written to ask, “What WordPress plugins should I install?”

A Plug Being Inserted into a Glowing Socket - Photo courtesy of ©iStockphoto.com/gwmullis, Image #10093536

Photo courtesy of ©iStockphoto.com/gwmullis

That depends on what you are trying to accomplish. However, I thought I would post my current list in order to stimulate your thinking plus getting a few ideas from you.

15 Resources for Pro Bloggers (or Those Who Want to Be)

I get asked every week about the various resources I am using. Last week, a blogger asked about my podcast equipment. Another asked about the productivity apps I am using on my Mac. Still another, asked if I could recommend some leadership resources.

Some Well-Used Tools - Photo courtesy of ©iStockphoto.com/jfmdesign, Image #10304861

Photo courtesy of ©iStockphoto.com/jfmdesign

So, I thought I’d write a series of posts on these resources, devoting one post to each category. When I get done, I plan to collect these into a permanent page on my blog. In this post, I want to share my blogging tools.

Here are my fifteen go-to resources:

#017: 7 Keys to Writing a Killer Blog Post [Podcast]

In this episode, I talk about how to write killer blog posts. I define what constitutes a killer blog post and then share seven keys for writing one.

This Is Your Life Podcast, Episode #017

In Episode 13, I shared how my blog traffic has grown from a few hundred unique visitors a month when I first started in 2004 to about 300,000 unique visitors a month now.

Click to Listen

3 Metrics Every Blogger Should Be Tracking

Bloggers often ask me what metrics they should be tracking. Google Analytics and other tools provide an enormous amount of data. However, you can quickly get overwhelmed if you aren’t careful.

Google Analytics Inside a Browser - Photo courtesy of ©iStockphoto.com/gmutlu, Image #16132814

Photo courtesy of ©iStockphoto.com/gmutlu

In reaction, some bloggers overreact and get too focused on one metric. This is the other extreme.

4 Insights I Gleaned from Building My Own Platform

Last week, I spoke at the Catalyst Conference in Irvine, California on the topic of my new book, Platform: Get Noticed in a Noisy World (Thomas Nelson, May 22). As part of my introduction, I shared how my audience has grown since I started blogging in April of 2004.

Eight years of blog traffic

Note that these numbers reflect my average monthly unique visitors. I simply took the total number of unique visitors for the year and divided by twelve months (or in the case of 2004, eight months). With the exception of the first few years, this data came from my Google Analytics account.

How to Generate More Blog Traffic

10 Proven Strategies for Getting More Readers

Whenever I speak on the topic of platform-building, someone always asks, “How can I generate more traffic for my blog?” Most are hoping I have a silver bullet, something that will instantly get them the recognition they deserve.

10 Ways to Generate More Blog Traffic

The bad news is that it’s not quite that simple. Rome wasn’t built in a day and neither is a platform. It takes doing several things right—and doing them over a long period of time.