A young man once asked a wise old woman, “When is the best time to plant an oak tree?” She answered: “Twenty years ago.” He then asked, “When is the second best time?” She answered, ”Today.”
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So it is with a platform.
It would have been great if you had started five or ten years ago. But if you haven’t, 2013 is the best time ever to launch yours or take it to the next level.
Now is a good time to review your previous year’s blogging results and see what you can learn. I just went through this exercise today and thought I’d share what I learned. Hopefully, it will encourage you to do a similar assessment.
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Here are my top 10 posts for the year, along with the number of page views they generated:
I’m pleased to announce that we are now moving into private beta for my new Get Noticed! Theme for WordPress. When I announced this theme back in September, I never dreamed so many people would be interested.
So far, 2,474 people have signed up to receive news and updates about the theme. Unfortunately, I have been woefully remiss in providing those updates. I am embarrassed to admit this is the first update since that original post.
When I started out in blogging, I didn’t know how to put a blog post together. I started by simply typing out my thoughts. But it quickly became clear that, if I wanted readers, I needed a better plan.
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However great a writer you are, your posts will only get read if they’re well structured. That doesn’t just mean having a gripping introduction (though that’s an important part of it). It also means getting the main body of your post right.
I am about to launch my own premium WordPress theme. It is called GetNoticed! and is based on the principles I share in my New York Times bestseller, Platform: Get Noticed in a Noisy World.
Andrew Buckman, my web developer, and I built this theme from the ground up. Our goal was to create a theme for anyone wanting to build a personal brand. This includes authors, comedians, speakers, pastors, and corporate executives.
You have to remain flexible with social media. What works six months ago, may not work today. What works today, may not work six months from now. I believe this principle even applies to blogging frequency.
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In my book, Platform: Get Noticed in a Noisy World, I said “there is a direct correlation between frequency and traffic” (see p. 99). I then suggest that the more you post, the greater your traffic.
Since posting my screencast on How to Install WordPress in 20 Minutes or Less, numerous people have written to ask, “What WordPress plugins should I install?”
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That depends on what you are trying to accomplish. However, I thought I would post my current list in order to stimulate your thinking plus getting a few ideas from you.
I get asked every week about the various resources I am using. Last week, a blogger asked about my podcast equipment. Another asked about the productivity apps I am using on my Mac. Still another, asked if I could recommend some leadership resources.
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So, I thought I’d write a series of posts on these resources, devoting one post to each category. When I get done, I plan to collect these into a permanent page on my blog. In this post, I want to share my blogging tools.
Here are my fifteen go-to resources:
In this episode, I talk about how to write killer blog posts. I define what constitutes a killer blog post and then share seven keys for writing one.
In Episode 13, I shared how my blog traffic has grown from a few hundred unique visitors a month when I first started in 2004 to about 300,000 unique visitors a month now.
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Bloggers often ask me what metrics they should be tracking. Google Analytics and other tools provide an enormous amount of data. However, you can quickly get overwhelmed if you aren’t careful.
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In reaction, some bloggers overreact and get too focused on one metric. This is the other extreme.
Last week, I spoke at the Catalyst Conference in Irvine, California on the topic of my new book, Platform: Get Noticed in a Noisy World (Thomas Nelson, May 22). As part of my introduction, I shared how my audience has grown since I started blogging in April of 2004.
Note that these numbers reflect my average monthly unique visitors. I simply took the total number of unique visitors for the year and divided by twelve months (or in the case of 2004, eight months). With the exception of the first few years, this data came from my Google Analytics account.