How to Launch a Bestselling Book

Ever since my book, Platform: Get Noticed in a Noisy World, hit the bestseller lists, I have been asked how I did it. Aspiring authors want to know what they can do to enhance their chances of success.

A Rocket Launches from Cape Canavera - Photo courtesy of ©, Image #17082802

Photo courtesy of ©

I spoke on this topic yesterday in New York City under the title, “My Bestseller Launch Formula: How I Mobilized My Tribe to Drive My Book onto the Bestsellers List.” It was well-received, so I thought I would share the highlights here.

#020: 3 Strategies for Taking Your Life to the Next Level [Podcast]

In this episode, I talk about what it takes to get to the next level in any area of your live—health, marriage, or career. Based on my own experience, I share the single most important thing you can do to make your dreams become reality.

The very fact that you are listening to this podcast (or reading these show notes) tells me you are the kind of person who wants to grow. I am too. Personal growth is the driving force of my life.

According to Dr. Timothy Pychyl, writing in Psychology Today:

… the successful pursuit of meaningful goals plays an important role in the development and maintenance of our psychological well-being. To the extent that we’re making progress on our goals, we’re happier emotionally and more satisfied with our lives.”

Click to Listen

Join John Maxwell and Me As We Share Our Best Publishing Advice

My friend, John Maxwell, is hosting a one-day live event called “A Day About Books.” You don’t want to miss this. It is an unprecedented opportunity to learn from someone who has written seventy-plus books and sold more than twenty million copies. He is one of Amazon’s top 25 best-selling authors of all time.

John Maxwell In His Study

I first met John in 1998, when I became the Vice President of Marketing for Thomas Nelson Books. We worked together to put The 21 Irrefutable Laws of Leadership on the New York Times best sellers list. Since that time, John has written dozens of bestsellers.

Join the Platform Launch Team and Receive 5 Exclusive Benefits

I need your help. Part of building your PLATFORM is recognizing you need others to help you along the way. That’s true for you. It’s true for me.

Group of People Sharing a Passion - Photo courtesy of ©, Image #19661855

Photo courtesy of ©

As we’re approaching the launch of my new book, I’ve decided to try something different. I am inviting 100 of my readers to join me in creating a special “Platform Launch Team.” It’s a peer group of people who are willing to roll up their sleeves and help get the word out about the book.

5 Ways to Make More Time to Read

This is a guest post by Robert Bruce, a full-time web writer for Dave Ramsey and a book blogger at 101 Books, where he is currently blogging through Time magazine’s Top 100 English-Speaking Novels. You can follow him on Twitter. If you want to guest post on this blog, check out the guidelines here.

“I don’t have time to read.”

When I tell people about my blog, that’s one of the comments I usually hear in response. The implication—or at least the way my possibly oversensitive mind takes it—“You must not have any life to read that many books … loser.”

Young Man Reading on His Bed - Photo courtesy of ©, Image #14518282

Photo courtesy of ©

Of course, I exaggerate. But, really, it’s a tension a lot of people in our overworked and overstressed society deal with. They understand that reading is important—after all, their second grade teacher made that clear. But nobody has the time to read a Dr. Seuss book, much less To Kill A Mockingbird or (gasp!) Infinite Jest.

4 Reasons It’s Easier Than Ever to Be an Author

Early in my career, everyone else seemed to be control. I interviewed for a job, then waited for the hiring manager to offer me the position. I worked hard, then waited for my boss to give me a raise. I achieved bottom-line results, then waited for the vice president to approve my promotion.

Birds Fliying Over an Open Gate - Photo courtesy of ©, Image #15606746

Photo courtesy of ©[photographer]

When I started writing, it also seemed like everyone else was in control. I prepared a book proposal, then waited for a publisher to offer me a contract. I wrote the manuscript, then waited for booksellers to order the book. I published the book, the waited for the media to book me.

An Interview with Jane Friedman [Video]

In this brief, 12-minute video, I interview Jane Friedman, professor of e-media and writing at the University of Cincinnati. She also serves as a contributing editor at Writer’s Digest, where she once served as publisher and strategic leader. She is the author of The Future of Publishing: Enigma Variations, as well as the Beginning Writer’s Answer Book.

I first discovered Jane via her blog at Writer’s Digest, “There Are No Rules.” (Her main publishing and writing blog is now at I immediately fell in love with her no-nonsense advice, practical wisdom, and insight into contemporary writing and publishing. If you are an author—or aspire to be—her blog is a must-read. You can also follow her on Twitter.

An Interview with Rachelle Gardner [Video]

If you are serious about book publishing, you have no doubt found Rachelle Gardner’s blog. That’s how I first discovered her. I immediately subscribed and have been reading her posts ever since. I also follow her on Twitter.

Please forgive the echo on Rachelle’s side of the recording. That was my fault. I am still learning!

Rachelle is a literary agent. She is part of the WordServe Literary Group based in Denver, Colorado. Prior to becoming an agent, she served in a variety of publishing roles.

How to Get Your Kindle Highlights into Evernote

When I read anything, I mark it up. Margin notes, circles, and, most of all, highlights. In fact, I buy highlighters by the box. Or at least I did, until I started reading so much on my Kindle.

Amazon Kindle for Mac

Amazon Kindle for Mac, Displaying Do the Work by Steven Pressfield

Now I use the Highlighter feature of the Kindle to mark passages. I also occasionally use the Notes feature to record my thoughts about a passage. (This is actually pretty cumbersome on the Kindle itself. I usually only do this if I am reading on my Mac. Then I can use my keyboard.)