Currently, Amazon.com has a big competitive advantage compared to brick-and-mortar bookstores. In a word, that advantage is selection. Retail bookstores carry 5,000 to 150,000 book titles, depending on the size of the store, retail strategy, and available working capital. As “the Earth’s largest bookstore,” Amazon.com carries millions.
This makes it difficult for even the biggest bookstores to compete on selection. People get tired of making a trip to the store only to discover the title is out-of-stock. But that may soon change.
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