Using Social Media to Build Your Author Brand

This is a guest post by Colleen Coble. She is the author of thirty-five novels or novellas and has won numerous awards, including the Romance Writers of America prestigious RITA, the Holt Medallion, and the ACFW Book of the Year. She is also active on Twitter and Facebook. If you want to guest post on this blog, check out the guidelines here.

Allen Arnold of Thomas Nelson and and Karen Ball of B&H Publishing Group recently presented a morning track for multi-published authors at the American Christian Fiction Writers Conference. When Allen started talking about building a tribe and using Twitter and Facebook, I saw the color drain from quite a few faces.

How Much Time Does Twittering Really Take?

If you have been following my blog for any length of time, you know I am an enthusiastic Twitter user. I have previously written about why, so I won’t repeat myself here. Suffice it to say that I believe Twitter offers an unparalleled opportunity for brand-building, social networking, and customer engagement.

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