Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want. In a moment, I will tell you how to get a free copy of this book.

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I started blogging in 1998—before it was called blogging. I simply posted new articles to my web site, because I noticed that people would come back if the content kept changing. But it was a hassle. It wasn’t easy to change the content or structure of your site. Everything was fairly static.

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Every stream has a current. Throw a twig or a piece of paper into the water, and it will drift with the flow. This is natural. It is simply the way things work.

Organizations are similar to streams. They too have a flow. That flow is the organization’s culture. When people enter into that culture, they usually move along with the current. It is what my friends at Gap International call “the drift.”

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Leadership is about influence not control. I am not the first person to make this observation, but it is worth repeating.

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