I have a confession to make. Until about eight years ago, I didn’t floss. In fact, I hadn’t been to the dentist in a decade. My last experience had been so negative, that I just kept finding excuses to procrastinate.

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Change is difficult for most organizations. It is made even more difficult when leaders resist it. It is my observation that leaders have either one of two postures when it comes to change. They either lean into it or lean away from it. This makes all the difference in terms of the outcome.

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Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want.

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I have been thinking for some time about writing a book on leadership. I initially wanted to call it Leadership 2.0, based on a popular blog post I had written. In fact, I often speak on this topic. The basic thesis is that the Web 2.0 has changed the expectations of those who are led. As a result, leaders cannot lead in quite the same way that they did, say, twenty years ago.

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Last weekend, I ran across a new version of “Did You Know?” (4.0). It is a video produced for the Economist’s Third Annual Media Convergence Forum in New York City on October 20–21, 2009. I was so impressed by the video, that I embedded a high-res version of it in my Leadership 2.0 Seminar, which I presented on Tuesday in San Diego.

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