Book Notes: Switch by Chip Heath and Dan Heath

Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want.

You’re Invited Backstage to the Chick-fil-A Leadercast

As I have written before, I will be attending the Chick-fil-A Leadercast on May 7, 2010. This is a one-day leadership event that will take place in Atlanta, Georgia and will be broadcast to 500 host locations throughout the country via satellite or internet downlink. They are expecting nearly 70,000 attendees, between the live site in Atlanta and the rest of North America.

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