I am shamelessly stealing this idea from Chris Brogan and Brian Clark. If you aren’t following me on Twitter you should. Assuming you care—and you may not—it is like having a back-stage pass to my life.

On Twitter, I share such things as:

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The most critical step in the hiring process is reference checking. This is important not only in hiring employees but especially in hiring consultants. Not everyone has the expertise they claim.

For example, I am increasingly being pitched by so-called “social media” experts. A very few are bona fide experts. Some are traditional media people, who are repacking the same old advice using the new buzz words. More than a few are unemployed marketing people who discovered Twitter last month.

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I read a lot of books. But when I try to write a book review, I get all academic. For some reason, I feel like I have to write a treatise. So I thought I would try something new: a video book review.

I shamelessly stole this idea from Chris Brogan, one of my favorite bloggers. He frequently does two-minute book reviews—on video. He simply tells you a little bit about the book and what he thought of it. I thought, Perfect! This will work great for me.

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Social networking is radically changing the traditional marketing landscape. This weekend, two of my business associates asked me how they could get up-to-speed quickly. After I found myself repeating the same information twice, I thought, Hmm. Maybe I should capture this in a blog post.

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